Research Article
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Factors affecting consumers’ attitudes towards low water footprint products

Year 2025, Volume: 31 Issue: 1, 1 - 20, 30.06.2025

Avni Can Yağcı , Ümit Doğrul , Eda Yaşa Özeltürkay , Erkan Aktaş

https://doi.org/10.24181/tarekoder.1564015

Abstract

Purpose: The purpose of this research is to explore some of the factors that are expected to influence consumers' attitudes towards low water footprint products and thereby provide insight into the concept of water footprint from a consumer behavior perspective.
Design/Methodology/Approach: Data were collected from 383 consumers using the convenience sampling method. The SPSS v24 package program was used for the descriptive statistics of the research, and the LISREL 11 package program was used for confirmatory factor analysis and to test the research hypotheses via structural equation modeling.
Findings: Consumers’ water footprint consciousness, concerns about water resources, and attitudes towards water sustainability positively affect their attitudes towards low water footprint products whereas consumers’ lack of habit to reduce their water footprints negatively affect their attitudes towards low water footprint products. Furthermore, according to the findings, consumers' water footprint consciousness and concerns about water resources are high, their attitudes towards water sustainability and low water footprint products are positive, and they do not have a lack of habit to reduce their water footprint.
Originality/Value: Since the concept of water footprint has been insufficiently examined in the consumer behavior and product management literature compared to the concepts of carbon footprint and ecological footprint, the originality of this research stems from the fact that this research makes important theoretical and practical contributions to the sustainability, consumer behavior and product management literatures by expanding the scope of empirical research on the concept of water footprint.

Keywords

consumer behavior green marketing sustainable consumption water footprint water sustainability

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Tüketicilerin düşük su ayak izli ürünlere karşı tutumlarını etkileyen faktörler

Year 2025, Volume: 31 Issue: 1, 1 - 20, 30.06.2025

Avni Can Yağcı , Ümit Doğrul , Eda Yaşa Özeltürkay , Erkan Aktaş

https://doi.org/10.24181/tarekoder.1564015

Abstract

Amaç: Bu araştırmanın amacı, tüketicilerin düşük su ayak izli ürünlere yönelik tutumlarını etkilemesi beklenen bazı faktörleri incelemek ve böylece su ayak izi kavramına tüketici davranışı perspektifinden bir bakış açısı sağlamaktır.
Tasarım/Metodoloji /Yaklaşım: Veriler, kolayda örnekleme yöntemi kullanılarak 383 tüketiciden toplanmıştır. Araştırmanın tanımsal istatistikleri için SPSS v24 paket programı, doğrulayıcı faktör analizi için ve araştırma hipotezlerini yapısal eşitlik modellemesi yoluyla test etmek için ise LISREL 11 paket programı kullanılmıştır.
Bulgular: Tüketicilerin su ayak izi bilinci, su kaynaklarına yönelik kaygıları ve su sürdürülebilirliğine karşı tutumları, düşük su ayak izli ürünlere karşı tutumlarını olumlu yönde etkilerken, tüketicilerin su ayak izini azaltmaya yönelik alışkanlık eksiklikleri, düşük su ayak izli ürünlere karşı tutumlarını olumsuz yönde etkilemektedir. Ayrıca, bulgulara göre, tüketicilerin su ayak izi bilinci ve su kaynaklarına yönelik kaygıları yüksektir, su sürdürülebilirliğine ve düşük su ayak izli ürünlere karşı tutumları olumludur ve su ayak izini azaltmaya yönelik alışkanlık eksiklikleri yoktur.
Özgünlük/Değer: Su ayak izi kavramının tüketici davranışı ve ürün yönetimi literatüründe karbon ayak izi ve ekolojik ayak izi kavramlarına göre yeterince incelenmemiş olması nedeniyle bu araştırmanın özgünlüğü, su ayak izi kavramına ilişkin ampirik araştırmaların kapsamını genişleterek sürdürülebilirlik, tüketici davranışı ve ürün yönetimi literatürüne önemli teorik ve pratik katkılar sağlamasından kaynaklanmaktadır.

Keywords

tüketici davranışı yeşil pazarlama sürdürülebilir tüketim su sürdürülebilirliği su ayak izi

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There are 109 citations in total.

Details

Primary Language English
Subjects Sustainable Agricultural Development, Marketing in Agricultural Management
Journal Section Research
Authors

Avni Can Yağcı 0000-0003-4446-2541

Ümit Doğrul 0000-0002-4795-3170

Eda Yaşa Özeltürkay 0000-0001-9248-1371

Erkan Aktaş 0000-0002-7068-2807

Early Pub Date June 30, 2025
Publication Date June 30, 2025
Submission Date October 9, 2024
Acceptance Date December 3, 2024
Published in Issue Year 2025 Volume: 31 Issue: 1

Cite

APA Yağcı, A. C., Doğrul, Ü., Yaşa Özeltürkay, E., Aktaş, E. (2025). Factors affecting consumers’ attitudes towards low water footprint products. Tarım Ekonomisi Dergisi, 31(1), 1-20. https://doi.org/10.24181/tarekoder.1564015
AMA Yağcı AC, Doğrul Ü, Yaşa Özeltürkay E, Aktaş E. Factors affecting consumers’ attitudes towards low water footprint products. TJAE. June 2025;31(1):1-20. doi:10.24181/tarekoder.1564015
Chicago Yağcı, Avni Can, Ümit Doğrul, Eda Yaşa Özeltürkay, and Erkan Aktaş. “Factors Affecting consumers’ Attitudes towards Low Water Footprint Products”. Tarım Ekonomisi Dergisi 31, no. 1 (June 2025): 1-20. https://doi.org/10.24181/tarekoder.1564015.
EndNote Yağcı AC, Doğrul Ü, Yaşa Özeltürkay E, Aktaş E (June 1, 2025) Factors affecting consumers’ attitudes towards low water footprint products. Tarım Ekonomisi Dergisi 31 1 1–20.
IEEE A. C. Yağcı, Ü. Doğrul, E. Yaşa Özeltürkay, and E. Aktaş, “Factors affecting consumers’ attitudes towards low water footprint products”, TJAE, vol. 31, no. 1, pp. 1–20, 2025, doi: 10.24181/tarekoder.1564015.
ISNAD Yağcı, Avni Can et al. “Factors Affecting consumers’ Attitudes towards Low Water Footprint Products”. Tarım Ekonomisi Dergisi 31/1 (June 2025), 1-20. https://doi.org/10.24181/tarekoder.1564015.
JAMA Yağcı AC, Doğrul Ü, Yaşa Özeltürkay E, Aktaş E. Factors affecting consumers’ attitudes towards low water footprint products. TJAE. 2025;31:1–20.
MLA Yağcı, Avni Can et al. “Factors Affecting consumers’ Attitudes towards Low Water Footprint Products”. Tarım Ekonomisi Dergisi, vol. 31, no. 1, 2025, pp. 1-20, doi:10.24181/tarekoder.1564015.
Vancouver Yağcı AC, Doğrul Ü, Yaşa Özeltürkay E, Aktaş E. Factors affecting consumers’ attitudes towards low water footprint products. TJAE. 2025;31(1):1-20.
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