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Gülay Erol Boyacı Res. Assist. BASKENT UNIVERSITY, FACULTY OF COMMERCIAL SCIENCES
Publication 4 Review 0
4 Publication
0 Review

Research Fields

Marketing Digital Marketing Social Marketing Consumer Behaviour

Institution

BASKENT UNIVERSITY, FACULTY OF COMMERCIAL SCIENCES

Popular Publications

Factors Determining Consumer Concerns About Clothing Industry Problems
Authors: Gülay Erol Boyacı , Leyla Şentürk Özer
Published: 2023 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2023.03.12
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 789

0

1

789

EVOLVING ROLE AND IMPORTANCE OF PUBLIC RELATIONS: DISTINGUISHING PUBLIC RELATIONS FROM MARKETING THROUGH INTERNET-BASED MEDIA TOOLS
Authors: Gülay Erol Boyacı
Published: 2023 , Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1369236
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 597

0

1

597

CO-BRANDING STRATEGY’S STRUCTURAL CHARACTERISTICS AND REFLECTIONS IN TURKISH LITERATURE: A CONCEPTUAL REVIEW
Authors: Gülay Erol Boyacı , Leyla Şentürk Özer , Doğan Yaşar Ayhan
Published: 2025 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 308

0

1

308

Structural Features of Relationship Marketing in the Insurance Sector
Authors: Gülay Erol Boyacı
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1566985
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 242

0

1

242

Publications

CO-BRANDING STRATEGY’S STRUCTURAL CHARACTERISTICS AND REFLECTIONS IN TURKISH LITERATURE: A CONCEPTUAL REVIEW
Authors: Gülay Erol Boyacı , Leyla Şentürk Özer , Doğan Yaşar Ayhan
Published: 2025 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 308

1

308

Structural Features of Relationship Marketing in the Insurance Sector
Authors: Gülay Erol Boyacı
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1566985
FAVORITE 1 TOTAL DOWNLOAD COUNT 242

1

242

EVOLVING ROLE AND IMPORTANCE OF PUBLIC RELATIONS: DISTINGUISHING PUBLIC RELATIONS FROM MARKETING THROUGH INTERNET-BASED MEDIA TOOLS
Authors: Gülay Erol Boyacı
Published: 2023 , Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1369236
FAVORITE 1 TOTAL DOWNLOAD COUNT 597

1

597

Factors Determining Consumer Concerns About Clothing Industry Problems
Authors: Gülay Erol Boyacı , Leyla Şentürk Özer
Published: 2023 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2023.03.12
FAVORITE 1 TOTAL DOWNLOAD COUNT 789

1

789

Articles published in
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Sosyoekonomi
Sosyoekonomi
Turkish Online Journal of Design Art and Communication
Turkish Online Journal of Design Art and Communication
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