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Merve Çelik Varol
Assoc. Prof. Dr.
BEYKENT ÜNİVERSİTESİ
Publication
10
Review
26
CrossRef Cited
7
10
Publication
26
Review
7
CrossRef Cited
0000-0002-0698-929X
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Summary
Publications
Peer Review
Cited
Research Fields
Integrated Marketing Communication
Public Relations
Public Relations Campaigns and Applications
Reputation Management
Consumer Behaviour
Institution
BEYKENT ÜNİVERSİTESİ
Popular Publications
VİRAL PAZARLAMANIN DİJİTAL DÜNYADA SATIN ALMA DAVRANIŞLARINA ETKİSİ: K KUŞAĞI ÜZERİNE BİR İNCELEME
Authors:
Merve Çelik Varol
,
Erdem Varol
,
Kıvanç Nazlım Tüzel Uraltaş
Published: 2022 ,
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1145948
CITED
1
FAVORITE
3
TOTAL DOWNLOAD COUNT
866
1
CITED
3
FAVORITE
866
TOTAL DOWNLOAD COUNT
AN ASSESSMENT OF THORSTEIN VEBLEN AND THE CONCEPT OF “WEALTHIE” IN THE CONTEXT OF PRETENTIOUS CONSUMPTION
Authors:
Merve Çelik Varol
Published: 2022 ,
Journal of Communication Science Researches
DOI: -
CITED
0
FAVORITE
2
TOTAL DOWNLOAD COUNT
1546
0
CITED
2
FAVORITE
1546
TOTAL DOWNLOAD COUNT
SECOND-HAND CONSUMPTION AS AN EXAMPLE OF SUSTAINABILITY
Authors:
Merve Çelik Varol
Published: 2022 ,
Kritik İletişim Çalışmaları Dergisi
DOI: 10.53281/kritik.1130993
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
3304
1
CITED
2
FAVORITE
3304
TOTAL DOWNLOAD COUNT
A POSTMODERN RESPONSE TO POSTMODERN CONSUMPTION: SHARING ECONOMY
Authors:
Merve Çelik Varol
,
Erdem Varol
Published: 2020 ,
Akademic Social Studies
DOI: 10.31455/asya.700157
CITED
4
FAVORITE
1
TOTAL DOWNLOAD COUNT
3201
4
CITED
1
FAVORITE
3201
TOTAL DOWNLOAD COUNT
Dijital Ortamda Marka İmaj Transferi Ve İtibar Göstergeleri: Rolex-Roger Federer Örneği
Authors:
Sevinç Koçak
,
Merve Çelik Varol
,
Erdem Varol
Published: 2020 ,
Uluslararası Kültürel ve Sosyal Araştırmalar Dergisi
DOI: 10.46442/intjcss.803493
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
2194
1
CITED
1
FAVORITE
2194
TOTAL DOWNLOAD COUNT
Publications
The Journey of Turkish Brands in Hollywood In The Context of Holistic Marketing: A Focus Group Research
Authors:
Erdem Varol
,
Merve Çelik Varol
Published: 2025 ,
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
187
1
FAVORITE
187
TOTAL DOWNLOAD COUNT
CELEBRITIES AS A NEW GENERATION PUBLIC RELATIONS TOOL DIGITAL PLATFORM DOCUMENTARIES: A Q METHOD RESEARCH ON COMMUNICATION ACADEMICS
Authors:
Merve Çelik Varol
Published: 2023 ,
Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1274847
FAVORITE
1
TOTAL DOWNLOAD COUNT
726
1
FAVORITE
726
TOTAL DOWNLOAD COUNT
Instagram As A New Shopping Environment: A Qualitative Research For Generation Z
Authors:
Merve Çelik Varol
Published: 2023 ,
Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1262073
FAVORITE
0
TOTAL DOWNLOAD COUNT
972
0
FAVORITE
972
TOTAL DOWNLOAD COUNT
VİRAL PAZARLAMANIN DİJİTAL DÜNYADA SATIN ALMA DAVRANIŞLARINA ETKİSİ: K KUŞAĞI ÜZERİNE BİR İNCELEME
Authors:
Merve Çelik Varol
,
Erdem Varol
,
Kıvanç Nazlım Tüzel Uraltaş
Published: 2022 ,
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1145948
FAVORITE
3
TOTAL DOWNLOAD COUNT
866
3
FAVORITE
866
TOTAL DOWNLOAD COUNT
SECOND-HAND CONSUMPTION AS AN EXAMPLE OF SUSTAINABILITY
Authors:
Merve Çelik Varol
Published: 2022 ,
Kritik İletişim Çalışmaları Dergisi
DOI: 10.53281/kritik.1130993
FAVORITE
2
TOTAL DOWNLOAD COUNT
3304
2
FAVORITE
3304
TOTAL DOWNLOAD COUNT
AN ASSESSMENT OF THORSTEIN VEBLEN AND THE CONCEPT OF “WEALTHIE” IN THE CONTEXT OF PRETENTIOUS CONSUMPTION
Authors:
Merve Çelik Varol
Published: 2022 ,
Journal of Communication Science Researches
DOI: -
FAVORITE
2
TOTAL DOWNLOAD COUNT
1546
2
FAVORITE
1546
TOTAL DOWNLOAD COUNT
During The Covid-19 Pandemic Period Changing Rules of Reputation Management and Successful Industry Examples
Authors:
Merve Çelik Varol
Published: 2021 ,
Uluslararası Kültürel ve Sosyal Araştırmalar Dergisi
DOI: 10.46442/intjcss.977153
FAVORITE
0
TOTAL DOWNLOAD COUNT
1063
0
FAVORITE
1063
TOTAL DOWNLOAD COUNT
Dijital Ortamda Marka İmaj Transferi Ve İtibar Göstergeleri: Rolex-Roger Federer Örneği
Authors:
Sevinç Koçak
,
Merve Çelik Varol
,
Erdem Varol
Published: 2020 ,
Uluslararası Kültürel ve Sosyal Araştırmalar Dergisi
DOI: 10.46442/intjcss.803493
FAVORITE
1
TOTAL DOWNLOAD COUNT
2194
1
FAVORITE
2194
TOTAL DOWNLOAD COUNT
A POSTMODERN RESPONSE TO POSTMODERN CONSUMPTION: SHARING ECONOMY
Authors:
Merve Çelik Varol
,
Erdem Varol
Published: 2020 ,
Akademic Social Studies
DOI: 10.31455/asya.700157
FAVORITE
1
TOTAL DOWNLOAD COUNT
3201
1
FAVORITE
3201
TOTAL DOWNLOAD COUNT
An overview of the concepts and theories of Marshall McLuhan: An evaluation on the axis of contemporary dominant media
Authors:
Erdem Varol
,
Merve Çelik Varol
Published: 2019 ,
Uluslararası Kültürel ve Sosyal Araştırmalar Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
51695
0
FAVORITE
51695
TOTAL DOWNLOAD COUNT
Articles published in
Akademic Social Studies
Elektronik Cumhuriyet İletişim Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
Journal of Communication Science Researches
Kritik İletişim Çalışmaları Dergisi
Turkish Online Journal of Design Art and Communication
Uluslararası Kültürel ve Sosyal Araştırmalar Dergisi
Editorial Board Memberships
Journal of Communication Science Researches
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Turkish Online Journal of Design Art and Communication
Reviews
Abant Sosyal Bilimler Dergisi
Academic Review of Economics and Administrative Sciences
Akademik Hassasiyetler
Cappadocia Academic Review
Duzce University Journal of Social Sciences
e-Journal of New Media
Elektronik Cumhuriyet İletişim Dergisi
International Journal of Management Economics and Business
Journal of Communication Science Researches
Journal of Erciyes Communication
Journal of the Human and Social Science Researches
Kastamonu İletişim Araştırmaları Dergisi
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Nevşehir Hacı Bektaş Veli University Journal of ISS
Sakarya İletişim
Turkish Online Journal of Design Art and Communication
Publications
VİRAL PAZARLAMANIN DİJİTAL DÜNYADA SATIN ALMA DAVRANIŞLARINA ETKİSİ: K KUŞAĞI ÜZERİNE BİR İNCELEME
Authors:
Merve Çelik Varol
,
Erdem Varol
,
Kıvanç Nazlım Tüzel Uraltaş
Published: 2022 ,
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1145948
CITED
1
FAVORITE
3
TOTAL DOWNLOAD COUNT
866
1
CITED
3
FAVORITE
866
TOTAL DOWNLOAD COUNT
SECOND-HAND CONSUMPTION AS AN EXAMPLE OF SUSTAINABILITY
Authors:
Merve Çelik Varol
Published: 2022 ,
Kritik İletişim Çalışmaları Dergisi
DOI: 10.53281/kritik.1130993
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
3304
1
CITED
2
FAVORITE
3304
TOTAL DOWNLOAD COUNT
Dijital Ortamda Marka İmaj Transferi Ve İtibar Göstergeleri: Rolex-Roger Federer Örneği
Authors:
Sevinç Koçak
,
Merve Çelik Varol
,
Erdem Varol
Published: 2020 ,
Uluslararası Kültürel ve Sosyal Araştırmalar Dergisi
DOI: 10.46442/intjcss.803493
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
2194
1
CITED
1
FAVORITE
2194
TOTAL DOWNLOAD COUNT
A POSTMODERN RESPONSE TO POSTMODERN CONSUMPTION: SHARING ECONOMY
Authors:
Merve Çelik Varol
,
Erdem Varol
Published: 2020 ,
Akademic Social Studies
DOI: 10.31455/asya.700157
CITED
4
FAVORITE
1
TOTAL DOWNLOAD COUNT
3201
4
CITED
1
FAVORITE
3201
TOTAL DOWNLOAD COUNT
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