Nurcan Yücel Assoc. Prof. Dr. FIRAT UNIVERSITY

Publication 23 Review 37 CrossRef Cited 25

23 Publication

37 Review

25 CrossRef Cited

Follow Following Edit My Profile

Followers

Following

Summary
Publications
Peer Review
Cited

Research Fields

Neuromarketing

Institution

FIRAT UNIVERSITY

Popular Publications

THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING

Authors: Turgay Oyman , Nurcan Yücel , Ömer Kürşad Tüfekçi

Published: 2020 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.621148

CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 3941

2

CITED

3

FAVORITE

3941

TOTAL DOWNLOAD COUNT

A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING

Authors: Pınar Alyar , Serdar Pirtini , Nurcan Yücel

Published: 2021 , Oneri

DOI: 10.14783/maruoneri.731864

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3567

2

CITED

2

FAVORITE

3567

TOTAL DOWNLOAD COUNT

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand

Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz

Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.566698

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2558

2

CITED

2

FAVORITE

2558

TOTAL DOWNLOAD COUNT

TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ

Authors: Nurcan Yücel , Melek İnan

Published: 2020 , Uluslararası Anadolu Sosyal Bilimler Dergisi

DOI: 10.47525/ulasbid.793683

CITED 5 FAVORITE 2 TOTAL DOWNLOAD COUNT 2222

5

CITED

2

FAVORITE

2222

TOTAL DOWNLOAD COUNT

The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads

Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel

Published: 2021 , OPUS International Journal of Society Researches

DOI: 10.26466/opus.833604

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1135

2

CITED

2

FAVORITE

1135

TOTAL DOWNLOAD COUNT

Publications

Enhancıng Brand Value In The Context Of Trout Productıon: The Case Of Elazığ Provınce

Authors: Uğur Demirbaş , Nurcan Yücel

Published: 2025 , Fırat Üniversitesi Harput Araştırmaları Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 37

0

FAVORITE

37

TOTAL DOWNLOAD COUNT

Review Mate: A Cutting-Edge Model for Analyzing the Sentiment of Online Customer Product Reviews using ML.NET

Authors: Özge Cömert , Nurcan Yücel

Published: 2024 , Journal of Soft Computing and Artificial Intelligence

DOI: 10.55195/jscai.1595798

FAVORITE 0 TOTAL DOWNLOAD COUNT 113

0

FAVORITE

113

TOTAL DOWNLOAD COUNT

ANALYSIS OF NATO PROPAGANDA POSTERS USING EYE TRACKING AND GSR METHODS

Authors: Koray Gündüz , Nurcan Yücel , Zülfükar Aytaç Kişman

Published: 2024 , Pamukkale University Journal of Social Sciences Institute

DOI: 10.30794/pausbed.1385495

FAVORITE 0 TOTAL DOWNLOAD COUNT 364

0

FAVORITE

364

TOTAL DOWNLOAD COUNT

Electronic Word-of-Mouth Communication: An Analysis of Dutch and Belgian Tourists' Comments on Accommodation Establishments in Türkiye

Authors: Makbule Ezel Dündar , Nurcan Yücel , Atilla Yücel

Published: 2024 , Firat University Journal of Social Sciences

DOI: 10.18069/firatsbed.1374352

FAVORITE 1 TOTAL DOWNLOAD COUNT 479

1

FAVORITE

479

TOTAL DOWNLOAD COUNT

ŞEHİR MARKALAŞMASINDA SOSYAL MEDYA ARAÇLARININ ROLÜ: ELAZIĞ İLİ ÖRNEĞİ

Authors: Sakine Kaya , Nurcan Yücel

Published: 2023 , Fırat Üniversitesi Harput Araştırmaları Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 430

0

FAVORITE

430

TOTAL DOWNLOAD COUNT

Mining Meaningful Insights from Online Product Reviews with AI-Powered Analytics to Discover Customer Sentiment

Authors: Özge Cömert , Nurcan Yücel

Published: 2023 , Fırat Üniversitesi Mühendislik Bilimleri Dergisi

DOI: 10.35234/fumbd.1305932

FAVORITE 0 TOTAL DOWNLOAD COUNT 1443

0

FAVORITE

1443

TOTAL DOWNLOAD COUNT

The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads

Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel

Published: 2021 , OPUS International Journal of Society Researches

DOI: 10.26466/opus.833604

FAVORITE 2 TOTAL DOWNLOAD COUNT 1135

2

FAVORITE

1135

TOTAL DOWNLOAD COUNT

A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING

Authors: Pınar Alyar , Serdar Pirtini , Nurcan Yücel

Published: 2021 , Oneri

DOI: 10.14783/maruoneri.731864

FAVORITE 2 TOTAL DOWNLOAD COUNT 3567

2

FAVORITE

3567

TOTAL DOWNLOAD COUNT

TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ

Authors: Nurcan Yücel , Melek İnan

Published: 2020 , Uluslararası Anadolu Sosyal Bilimler Dergisi

DOI: 10.47525/ulasbid.793683

FAVORITE 2 TOTAL DOWNLOAD COUNT 2222

2

FAVORITE

2222

TOTAL DOWNLOAD COUNT

YEŞİL PAZARLAMAYA TÜKETİCİ GÖZÜYLE BAKMAK: EYE-TRACKİNG ÇALIŞMASI

Authors: Melek İnan , Nurcan Yücel

Published: 2020 , Journal of Economics Public Finance Business

DOI: 10.46737/emid.778984

FAVORITE 1 TOTAL DOWNLOAD COUNT 1764

1

FAVORITE

1764

TOTAL DOWNLOAD COUNT

Pazarlama Kültürü, İhracat Pazarlama Stratejileri ve İhracat Performansı Arasındaki İlişkinin Nitel Analiz Yöntemi İle İncelenmesi

Authors: Şükrü Tunç , Nurcan Yücel

Published: 2020 , Ancient Academy SBD

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 1383

0

FAVORITE

1383

TOTAL DOWNLOAD COUNT

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand

Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz

Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.566698

FAVORITE 2 TOTAL DOWNLOAD COUNT 2558

2

FAVORITE

2558

TOTAL DOWNLOAD COUNT

THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING

Authors: Turgay Oyman , Nurcan Yücel , Ömer Kürşad Tüfekçi

Published: 2020 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.621148

FAVORITE 3 TOTAL DOWNLOAD COUNT 3941

3

FAVORITE

3941

TOTAL DOWNLOAD COUNT

ORTAÖĞRETİM KURUMLARINDA GÖREV YAPAN ÖĞRETMENLERİN TÜKETİCİ YENİLİKÇİLİĞİ ALGILARININ İNCELENMESİ: ELAZIĞ İLİ ÖRNEĞİ

Authors: Nurcan Yücel , Ufuk Çeçen

Published: 2019 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 489

0

FAVORITE

489

TOTAL DOWNLOAD COUNT

An Application for Comparing Airline Brand Personality Perception with Traditional and Neuromarketing Methods

Authors: Şahap Akan , Özlem Atalık , Nurcan Yücel

Published: 2019 , Journal of Social Sciences of Mus Alparslan University

DOI: 10.18506/anemon.469501

FAVORITE 1 TOTAL DOWNLOAD COUNT 1705

1

FAVORITE

1705

TOTAL DOWNLOAD COUNT

INTERNAL CUSTOMER SATISFACTION IN SERVICE MARKETING; EXAMPLES OF BANK EMPLOYEES

Authors: Nurcan Yücel , Necmiye Sayıner

Published: 2018 , Fırat Üniversitesi Harput Araştırmaları Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 4627

0

FAVORITE

4627

TOTAL DOWNLOAD COUNT

MEASUREMENT OF EFFECT OF THE SMELL ON THE DECISION PROCESS OF THE INFORMED USERS IN TERMS OF NEUROMARKETING

Authors: Hakan Demirtürk , Nurcan Yücel

Published: 2017 , Ejovoc (Electronic Journal of Vocational Colleges)

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 3632

0

FAVORITE

3632

TOTAL DOWNLOAD COUNT

VİRAL PAZARLAMA KAPSAMINDA HAVAYOLU İŞLETMELERİ MÜŞTERİLERİNİN ŞİKÂYETLERİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA

Authors: Nurcan Yücel , Cihan Alpay

Published: 2017 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1172

1

FAVORITE

1172

TOTAL DOWNLOAD COUNT

KAMUDA GİRİŞİMCİLİK UYGULAMALARI: ELAZIĞ İLİ KAMU KURULUŞLARI İÇİN NİTEL BİR ARAŞTIRMA

Authors: Nurcan Yücel , Koray Gündüz , Zülküf Narlıkaya, Cesur Toprak

Published: 2017 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 1207

0

FAVORITE

1207

TOTAL DOWNLOAD COUNT

Perception of Brand Personality: A Search About Social Media Brands On Undergrad

Authors: Nurcan Yücel , Melike Halifeoğlu

Published: 2017 , Firat University Journal of Social Sciences

DOI: 10.18069/firatsbed.346511

FAVORITE 1 TOTAL DOWNLOAD COUNT 11303

1

FAVORITE

11303

TOTAL DOWNLOAD COUNT

HİBRİT İLETİŞİM TEKNOLOJİLERİ

Authors: Yavuz Atlı , Nurcan Yücel

Published: 2016 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 3254

0

FAVORITE

3254

TOTAL DOWNLOAD COUNT

SPOR PAZARLAMASINDA MARKA DEĞERİ VE TARAFTAR SADAKATİNİN İNCELENMESİ: FIRAT ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA

Authors: Nurcan Yücel , Erkan Gülter

Published: 2016 , Firat University Journal of Social Sciences

DOI: 10.18069/fusbed.56977

FAVORITE 1 TOTAL DOWNLOAD COUNT 3740

1

FAVORITE

3740

TOTAL DOWNLOAD COUNT

FIRAT ÜNİVERSİTESİ ÖĞRETİM ELEMANLARININ ÜNİVERSİTE-SANAYİ İŞBİRLİĞİNE YÖNELİK GÖRÜŞLERİNİN DEMOGRAFİK ÖZELLİKLERİ AÇISINDAN DEĞERLENDİRİLMESİ

Authors: Nurcan Yücel , Yavuz Atlı

Published: 2014 , Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 1693

0

FAVORITE

1693

TOTAL DOWNLOAD COUNT

Articles published in

Ancient Academy SBD

Ejovoc (Electronic Journal of Vocational Colleges)

Erciyes University Journal of Faculty of Economics and Administrative Sciences

Fırat Üniversitesi Harput Araştırmaları Dergisi

Fırat Üniversitesi Mühendislik Bilimleri Dergisi

Firat University International Journal of Economics and Administrative Sciences

Firat University Journal of Social Sciences

Journal of Economics and Administrative Sciences

Journal of Economics Public Finance Business

Journal of Social Sciences of Mus Alparslan University

Journal of Soft Computing and Artificial Intelligence

Oneri

OPUS International Journal of Society Researches

Pamukkale University Journal of Social Sciences Institute

Süleyman Demirel University Visionary Journal

Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Uluslararası Anadolu Sosyal Bilimler Dergisi

Editorship

Firat University International Journal of Economics and Administrative Sciences

Section Editor

Romaya Journal

Section Editor

Editorial Board Memberships

Romaya Journal

Reviews

Academic Review of Economics and Administrative Sciences

Ahi Evran Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Bingöl University Journal of Health

Bingöl University Journal of Social Sciences Institute

Erciyes University Journal of Faculty of Economics and Administrative Sciences

Fırat Üniversitesi Harput Araştırmaları Dergisi

Firat University International Journal of Economics and Administrative Sciences

Hacettepe University Journal of Economics and Administrative Sciences

İnönü University International Journal of Social Sciences (INIJOSS)

İzmir Journal of Management

IBAD Journal of Social Sciences

Journal of Economics and Administrative Sciences

Journal of Economics Public Finance Business

Journal of Institute of Social Sciences

Journal of Research in Economics Politics and Finance

Journal of Social Sciences of Mus Alparslan University

Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Kayseri Üniversitesi Sosyal Bilimler Dergisi

Kırıkkale University Journal of Social Sciences

MANAS Journal of Social Studies

Mukaddime

Pamukkale University Journal of Business Research

Pamukkale University Journal of Social Sciences Institute

Pazarlama ve Pazarlama Araştırmaları Dergisi

Turar Turizm ve Araştırma Dergisi

Turkish Review of Communication Studies

Uluslararası Bilimsel Araştırmalar Dergisi (IBAD)

Publications

Mining Meaningful Insights from Online Product Reviews with AI-Powered Analytics to Discover Customer Sentiment

Authors: Özge Cömert , Nurcan Yücel

Published: 2023 , Fırat Üniversitesi Mühendislik Bilimleri Dergisi

DOI: 10.35234/fumbd.1305932

CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1443

1

CITED

0

FAVORITE

1443

TOTAL DOWNLOAD COUNT

The Evaluation of the Perception of Advertising Attractiveness and Advertising Strategies in Different Genders over Disinfectant Ads

Authors: Ayşe Sucu , Özge Baruönü , Nurcan Yücel

Published: 2021 , OPUS International Journal of Society Researches

DOI: 10.26466/opus.833604

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1135

2

CITED

2

FAVORITE

1135

TOTAL DOWNLOAD COUNT

A RESEARCH ON NEUROMARKETING AND PERCEPTION MANAGEMENT IN TERMS OF NEW TRENDS IN MARKETING

Authors: Pınar Alyar , Serdar Pirtini , Nurcan Yücel

Published: 2021 , Oneri

DOI: 10.14783/maruoneri.731864

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3567

2

CITED

2

FAVORITE

3567

TOTAL DOWNLOAD COUNT

TURİZM SEKTÖRÜNDE DİJİTAL PAZARLAMA: ELAZIĞ İLİ OTELLERİNİN WEB SİTELERİNİN EYE-TRACKİNG İLE ANALİZİ

Authors: Nurcan Yücel , Melek İnan

Published: 2020 , Uluslararası Anadolu Sosyal Bilimler Dergisi

DOI: 10.47525/ulasbid.793683

CITED 5 FAVORITE 2 TOTAL DOWNLOAD COUNT 2222

5

CITED

2

FAVORITE

2222

TOTAL DOWNLOAD COUNT

YEŞİL PAZARLAMAYA TÜKETİCİ GÖZÜYLE BAKMAK: EYE-TRACKİNG ÇALIŞMASI

Authors: Melek İnan , Nurcan Yücel

Published: 2020 , Journal of Economics Public Finance Business

DOI: 10.46737/emid.778984

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1764

1

CITED

1

FAVORITE

1764

TOTAL DOWNLOAD COUNT

Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand

Authors: Nurcan Yücel , Atilla Yücel , Yunus Emre Gür , Koray Gündüz

Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.566698

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2558

2

CITED

2

FAVORITE

2558

TOTAL DOWNLOAD COUNT

THE GIFT OF NEUROSCIENCE TO THE WORLD OF MARKETING: THE EXPERIMENTAL RESEARCHES ON NEUROMARKETING

Authors: Turgay Oyman , Nurcan Yücel , Ömer Kürşad Tüfekçi

Published: 2020 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.621148

CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 3941

2

CITED

3

FAVORITE

3941

TOTAL DOWNLOAD COUNT

An Application for Comparing Airline Brand Personality Perception with Traditional and Neuromarketing Methods

Authors: Şahap Akan , Özlem Atalık , Nurcan Yücel

Published: 2019 , Journal of Social Sciences of Mus Alparslan University

DOI: 10.18506/anemon.469501

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1705

1

CITED

1

FAVORITE

1705

TOTAL DOWNLOAD COUNT

Perception of Brand Personality: A Search About Social Media Brands On Undergrad

Authors: Nurcan Yücel , Melike Halifeoğlu

Published: 2017 , Firat University Journal of Social Sciences

DOI: 10.18069/firatsbed.346511

CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 11303

7

CITED

1

FAVORITE

11303

TOTAL DOWNLOAD COUNT

SPOR PAZARLAMASINDA MARKA DEĞERİ VE TARAFTAR SADAKATİNİN İNCELENMESİ: FIRAT ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA

Authors: Nurcan Yücel , Erkan Gülter

Published: 2016 , Firat University Journal of Social Sciences

DOI: 10.18069/fusbed.56977

CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 3740

2

CITED

1

FAVORITE

3740

TOTAL DOWNLOAD COUNT

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

Interactive Guide Tool

If you want to see the panel introduction, you can click Start Tour.

DergiPark is ranked number 1 by academic community in reaching knowledge in Türkiye.

Quick Links

Journals
Subjects
Training and How-to Videos
FAQ
Contact
KVKK
Our Mobile Applications

Our Mobile Applications

Türkçe // English //