Özgül Dağlı profile image
Özgül Dağlı Prof. Dr. Üsküdar Üniversitesi
Publication 8 Review 22 CrossRef Cited 1
8 Publication
22 Review
1 CrossRef Cited

Research Fields

Digital Advertising Advertising Studies Advertising Campaigns Advertising Strategies Ad Writing

Institution

Üsküdar Üniversitesi

Popular Publications

The Role and Importance of Integrated Marketing Communication in Advertising: Perceptions and Evaluations of the Advertising Industry
Authors: Özgül Dağlı
Published: 2021 , Connectist: Istanbul University Journal of Communication Sciences
DOI: 10.26650/CONNECTIST2021-900208
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 2629

0

3

2629

Examining the Relationship Between Advertising Appeals, Brand Recall and Arousal by Skin Response
Authors: Orhan Kaan Bilgin , Özgül Dağlı
Published: 2022 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1175066
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 818

1

3

818

ANALYSIS OF CYBERBULLIES' FLAMING BEHAVIOR TOWARD CELEBRITY BRAND MANAGEMENT: THE CASE OF MERVE DIZDAR AT CANNES
Authors: Özgül Dağlı , Muhammed Enes Yılmaz
Published: 2025 , Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1562293
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 178

0

3

178

The Evaluation Of Tv And Tv Commercials On The Framework Of Parent-Child Relationships And Spare Time Concept
Authors: Özgül Dağlı , Elçin Hacıbektaşoğlu
Published: 2015 , Üsküdar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.32739/uskudarsbd.1.1.15
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3302

0

1

3302

Analyzing Brand Mascots In TV Commercials Using Neuromarketing Galvanic Skin Response and Facial Coding Analysis Techniques
Authors: Özgül Dağlı , Tuğba Akboz Uluç
Published: 2021 , Intermedia International E-journal
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1438

0

1

1438

Publications

The Role of Instagram Trends in Shaping Social Media Strategy: An Executive Level Review
Authors: Gözdem Üliç Göreci , Nihal Toros Ntapıapıs , Özgül Dağlı
Published: 2026 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1561315
FAVORITE 0 TOTAL DOWNLOAD COUNT 75

0

75

ANALYSIS OF CYBERBULLIES' FLAMING BEHAVIOR TOWARD CELEBRITY BRAND MANAGEMENT: THE CASE OF MERVE DIZDAR AT CANNES
Authors: Özgül Dağlı , Muhammed Enes Yılmaz
Published: 2025 , Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1562293
FAVORITE 3 TOTAL DOWNLOAD COUNT 178

3

178

Examining the Relationship Between Advertising Appeals, Brand Recall and Arousal by Skin Response
Authors: Orhan Kaan Bilgin , Özgül Dağlı
Published: 2022 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1175066
FAVORITE 3 TOTAL DOWNLOAD COUNT 818

3

818

PERSONALITY TRAITS OF E-COMMERCE BRANDS: A SURVEY ON CONSUMER EVALUATIONS
Authors: Özgül Dağlı , Tuğba Akboz Uluç
Published: 2022 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1010005
FAVORITE 1 TOTAL DOWNLOAD COUNT 1286

1

1286

The Role and Importance of Integrated Marketing Communication in Advertising: Perceptions and Evaluations of the Advertising Industry
Authors: Özgül Dağlı
Published: 2021 , Connectist: Istanbul University Journal of Communication Sciences
DOI: 10.26650/CONNECTIST2021-900208
FAVORITE 3 TOTAL DOWNLOAD COUNT 2629

3

2629

Analyzing Brand Mascots In TV Commercials Using Neuromarketing Galvanic Skin Response and Facial Coding Analysis Techniques
Authors: Özgül Dağlı , Tuğba Akboz Uluç
Published: 2021 , Intermedia International E-journal
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1438

1

1438

The Evaluation Of Tv And Tv Commercials On The Framework Of Parent-Child Relationships And Spare Time Concept
Authors: Özgül Dağlı , Elçin Hacıbektaşoğlu
Published: 2015 , Üsküdar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.32739/uskudarsbd.1.1.15
FAVORITE 1 TOTAL DOWNLOAD COUNT 3302

1

3302

REKLAMLARA YÖNELİK TEPKİLERİN ÖLÇÜLMESİNDE KULLANILAN MODELLER
Authors: Özgül İnam
Published: 2002 , Kurgu
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2804

0

2804

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Connectist: Istanbul University Journal of Communication Sciences
Connectist: Istanbul University Journal of Communication Sciences
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Intermedia International E-journal
Intermedia International E-journal
Kurgu
Kurgu
Turkish Online Journal of Design Art and Communication
Turkish Online Journal of Design Art and Communication
Üsküdar Üniversitesi Sosyal Bilimler Dergisi
Üsküdar Üniversitesi Sosyal Bilimler Dergisi
Editorial Board Memberships
Etkileşim
Etkileşim

Reviews

Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Connectist: Istanbul University Journal of Communication Sciences
Connectist: Istanbul University Journal of Communication Sciences
Etkileşim
Etkileşim
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Intermedia International E-journal
Intermedia International E-journal
International Journal of Social Sciences and Education Research
International Journal of Social Sciences and Education Research
Journal of Selcuk Communication
Journal of Selcuk Communication
Kurgu
Kurgu
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Üsküdar Üniversitesi Sosyal Bilimler Dergisi
Üsküdar Üniversitesi Sosyal Bilimler Dergisi
Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Publications

Examining the Relationship Between Advertising Appeals, Brand Recall and Arousal by Skin Response
Authors: Orhan Kaan Bilgin , Özgül Dağlı
Published: 2022 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1175066
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 818

1

3

818

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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