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Cultural Heritage Experience from the Perspective of Tourist Narratives on Tripadvisor: A Qualitative Study on “Olympos”

Year 2025, Volume: 9 Issue: 1, 146 - 158, 30.01.2025

Burak Atasoy

https://doi.org/10.29023/alanyaakademik.1518045

Abstract

Antik Likya Uygarlığı Kentlerinden biri olan Olympos, UNESCO Dünya Mirası Geçici Listesi'nde yer almaktadır. Her yıl binlerce turist, önceki toplulukların ve kültürel mirasın izlerini sürmek için bölgeyi ziyaret etmektedir. Bu noktada turistlerin Olympos Antik Kenti'ndeki miras deneyimini nasıl algıladıkları ve onları nelerin etkilediğini ortaya çıkarmak amacıyla bir araştırma gerçekleştirilmiştir. Araştırma sorusunu cevaplamak için turist anlatıları incelenmiştir. Veriler dünyanın önde gelen seyahat platformu TripAdvisor'dan elde edilmiştir. 2007-2023 yılları arasında destinasyonu ziyaret eden 201 turistin anlatısına ulaşılmış ve içerik analizi yoluyla kapsamlı bilgilere erişilmiştir Bulgular, Olympos antik kentini ziyaret eden turistlerin tarih, kültür ve doğayı birleştiren genel olarak olumlu bir deneyim yaşadığını göstermektedir. Ayrıca ziyaretçilerin görsel ve fiziksel etkileşimlere duygusal, bilişsel ve duyusal bir tepki verdikleri belirlenmiştir. Bu tepkilerin insanın olumlu deneyimlere olan arzusunun bir sonucu olduğu düşünülmektedir. Araştırma bulgularına ve çıkarımlara bağlı olarak turizm uygulayıcılarına ve akademisyenlere bazı önerilerde bulunulmuştur.

Keywords

Miras Turizmi Kültürel Turizm Turist Deneyimi Olimpos Likya

References

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  • Altunel, M. C., & Kahraman, N. (2012). Kültür turisti tipolojilerinin belirlenmesi: İstanbul örneği. Anatolia: Turizm Araştırmaları Dergisi, 23(1), 7-18.
  • Anadolu Ajansı (2024). Antalya'daki müze ve ören yerleri 2023'te 3 milyonu aşkın ziyaretçi ağırladı. https://www.aa.com.tr/tr/yasam/antalyadaki-muze-ve-oren-yerleri-2023te-3-milyonu-askin-ziyaretci-agirladi/3113407#
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  • Du Cros, H. (2001). A new model to assist in planning for sustainable cultural heritage tourism. International Journal of Tourism Research, 3(2), 165-170. https://doi.org/10.1002/jtr.297
  • Günal, V. (2005). Mardin İli’nde kültürel turizm potansiyeli. Marmara Coğrafya Dergisi, (11), 91-122.
  • Hamid, A. H. A., Mohamad, M. R., & Suki, N. M. (2021). Tourists’ revisit intention to UNESCO world heritage sites in a developing nation: Investigating the mediating role of place dependence. Journal of Vacation Marketing, 27(2), 119-132. https://doi.org/10.1177/1356766720969739
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  • Hausmann, A. (2007). Cultural tourism: Marketing challenges and opportunities for German cultural heritage. International Journal of Heritage Studies, 13(2), 170–184. https://doi.org/10.1080/13527250601121351
  • Ismail, N., Masron, T., & Ahmad, A. (2014), Cultural heritage tourism in Malaysia: Issues and challenges. In Othuman, M.A. & Marzuki, A. (Eds.), SHS Web of Conferences 12,01059, 12, https://doi.org/10.1051/shsconf/20141201059
  • Jelinčić, D. A., & Senkić, M. (2017). Creating a heritage tourism experience. The power of the senses. Etnološka tribina, (40). 109-125.
  • Jewell, B., & Crotts, J. C. (2002). Adding psychological value to heritage tourism experiences. Journal of Travel & Tourism Marketing, 11(4), 13-28. https://doi.org/10.1300/J073v11n04_02
  • Kuckartz, U., & Radiker, S. (2024). Teaching qualitative content analysis. In Ruth, A., Wutich, A., & Bernard, R. (Eds.). The handbook of teaching qualitative and mixed research methods (pp. 233-237). London: Routledge.
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  • Miguéns, J., Baggio, R., & Costa, C. (2008). Social media and tourism destinations: TripAdvisor case study. Advances in Tourism Research, 26(28), 1-6.
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  • Seyfi, S., Hall, C. M., & Rasoolimanesh, S. M. (2020). Exploring memorable cultural tourism experiences. Journal of Heritage Tourism, 15(3), 341-357. https://doi.org/10.1080/1743873X.2019.1639717
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Cultural Heritage Experience from the Perspective of Tourist Narratives on Tripadvisor: A Qualitative Study on “Olympos”

Year 2025, Volume: 9 Issue: 1, 146 - 158, 30.01.2025

Burak Atasoy

https://doi.org/10.29023/alanyaakademik.1518045

Abstract

Olympos, one of the Ancient Lycian Civilization Cities, is on the UNESCO World Heritage Tentative List. Every year, thousands of tourists visit the region to trace the footsteps of previous communities and cultural heritage. At this point, research was conducted to discover how tourists perceive the heritage experience in the ancient city of Olympos and what influences them. To answer the research question, tourist narratives were examined. The data was obtained from TripAdvisor, the world's leading travel platform. The narratives of 201 tourists who visited the destination between 2007 and 2023 were accessed, and comprehensive information was obtained through content analysis. The findings show that tourists visiting the ancient city of Olympos had a generally positive experience that combined history, culture, and nature. It has also been determined that visitors have an emotional, cognitive, and sensory response to visual and physical interactions. These reactions are thought to be the result of humans' desire for positive experiences. Depending on the research findings and implications, some recommendations are made to tourism practitioners and academics.

Keywords

Heritage Tourism Cultural Tourism Tourist Experience Olympos Lycian

References

  • Adler, J. E. (2008). Surprise. Educational Theory, 58(2), 149-173. https://doi.org/10.1111/j.1741-5446.2008.00282.x
  • Agapito, D., Mendes, J., & Valle, P. (2013). Exploring the conceptualization of the sensory dimension of tourist experiences. Journal of Destination Marketing & Management, 2(2), 62-73. https://doi.org/10.1016/j.jdmm.2013.03.001
  • Akkuş, Ç., & Şimşek, A. (2021). Destinasyon imajının algılanan değer ve deneyim kalitesine etkisi: Kültür turistleri üzerine bir araştırma. İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 8(1), 127-144. https://doi.org/10.17336/igusbd.522024
  • Alberti, F. G., & Giusti, J. D. (2012). Cultural heritage, tourism and regional competitiveness: The Motor Valley cluster. City, Culture and Society, 3(4), 261-273. https://doi.org/10.1016/j.ccs.2012.11.003
  • Altunel, M. C., & Kahraman, N. (2012). Kültür turisti tipolojilerinin belirlenmesi: İstanbul örneği. Anatolia: Turizm Araştırmaları Dergisi, 23(1), 7-18.
  • Anadolu Ajansı (2024). Antalya'daki müze ve ören yerleri 2023'te 3 milyonu aşkın ziyaretçi ağırladı. https://www.aa.com.tr/tr/yasam/antalyadaki-muze-ve-oren-yerleri-2023te-3-milyonu-askin-ziyaretci-agirladi/3113407#
  • Asadi, R. (2011). Strategies for development of Iran cultural tourism. Australian Journal of Basic and Applied Sciences, 5(8), 1021-1034.
  • Atasoy, B., & Çavuş, Ş. (2023). Turizm endüstrisi açısından sanal gerçeklik sistemleri üzerine 25 yıllık bir araştırma: Bilimsel makalelerin içerik analizi. Turizm ve İşletme Bilimleri Dergisi, 3(1), 51-69. https://dergipark.org.tr/tr/download/article-file/2930910
  • Atasoy, B., & Türkay, O. (2024). How Do Young Tourists Behave in the New Normal? Case of Sapanca/Türkiye. In: Maingi, S.W., Gowreesunkar, V.G., Korstanje, M.E. (Eds.), Tourist behaviour and the new normal, Volume I. (pp. 89-107). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-45848-4_6
  • Atasoy, B., Türkay, O., & Şengül, S. (2022). Strategic responses of chain hotels to COVID-19 from a situational crisis communication theory perspective. Journal of Hospitality and Tourism Insights, 5(5), 1118-1136. https://doi.org/10.1108/JHTI-02-2021-0047
  • Bahar, O., & Kozak, M. (2007). Advancing destination competitiveness research: Comparison between tourists and service providers. Journal of Travel & Tourism Marketing, 22(2), 61-71. https://doi.org/10.1300/J073v22n02_05
  • Bahçe, A. S. (2009). Kırsal gelişimde kültür (mirası) turizmi modeli. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 25, 1-12. https://dergipark.org.tr/tr/download/article-file/55559
  • Boit, J, & Doh, M. (2014), The role of destination attributes and visitor satisfaction on tourist repeat visit intentions: The case of lake Nakuru national park, Kenya” In 2014 NERR Proceedings, available at: www.scholarworks.umass.edu/cgi/viewcontent.cgi?article¼1087&context¼nerr.
  • Boonpat, O., & Suvachart, N. (2014). Tourist expectation and tourist experience in cultural tourism. Journal of Tourism and Hospitality Management, 3(2), 124-132. https://www.davidpublisher.com/Public/uploads/Contribute/550b952c9687a.pdf
  • Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27-40. https://doi.org/10.3316/QRJ0902027
  • Cohen, E. (1979). Rethinking the sociology of tourism. Annals Of Tourism Research, 6(1), 18-35. https://doi.org/10.1016/0160-7383(79)90092-6
  • Creswell, W. J., & Creswell, J. D. (2018). Research Design: Qualitative, quantitative and mixed methods Approaches (5. Edition). Los Angeles: SAGE Publications Ltd.
  • Daengbuppha, J., Hemmington, N., & Wilkes, K. (2006). Using grounded theory to model visitor experiences at heritage sites: Methodological and practical issues. Qualitative Market Research: An International Journal, 9(4), 367-388. https://doi.org/10.1108/13522750610689096
  • Domínguez-Quintero, A. M., González-Rodríguez, M. R., & Paddison, B. (2020). The mediating role of experience quality on authenticity and satisfaction in the context of cultural-heritage tourism. Current Issues in Tourism, 23(2), 248-260. https://doi.org/10.1080/13683500.2018.1502261
  • Du Cros, H. (2001). A new model to assist in planning for sustainable cultural heritage tourism. International Journal of Tourism Research, 3(2), 165-170. https://doi.org/10.1002/jtr.297
  • Günal, V. (2005). Mardin İli’nde kültürel turizm potansiyeli. Marmara Coğrafya Dergisi, (11), 91-122.
  • Hamid, A. H. A., Mohamad, M. R., & Suki, N. M. (2021). Tourists’ revisit intention to UNESCO world heritage sites in a developing nation: Investigating the mediating role of place dependence. Journal of Vacation Marketing, 27(2), 119-132. https://doi.org/10.1177/1356766720969739
  • Han, D.‑I. D., Weber, J., Bastiaansen, M., Mitas, O., & Lub, X. (2019). Virtual and augmented reality technologies to enhance the visitor experience in cultural tourism. In M. C. tom Dieck, & T. Jung (Eds.), Progress in IS. Augmented reality and virtual reality: The power of AR and VR for business (pp. 113–128). Cham: Springer International Publishing.
  • Hausmann, A. (2007). Cultural tourism: Marketing challenges and opportunities for German cultural heritage. International Journal of Heritage Studies, 13(2), 170–184. https://doi.org/10.1080/13527250601121351
  • Ismail, N., Masron, T., & Ahmad, A. (2014), Cultural heritage tourism in Malaysia: Issues and challenges. In Othuman, M.A. & Marzuki, A. (Eds.), SHS Web of Conferences 12,01059, 12, https://doi.org/10.1051/shsconf/20141201059
  • Jelinčić, D. A., & Senkić, M. (2017). Creating a heritage tourism experience. The power of the senses. Etnološka tribina, (40). 109-125.
  • Jewell, B., & Crotts, J. C. (2002). Adding psychological value to heritage tourism experiences. Journal of Travel & Tourism Marketing, 11(4), 13-28. https://doi.org/10.1300/J073v11n04_02
  • Kuckartz, U., & Radiker, S. (2024). Teaching qualitative content analysis. In Ruth, A., Wutich, A., & Bernard, R. (Eds.). The handbook of teaching qualitative and mixed research methods (pp. 233-237). London: Routledge.
  • Kültür ve Turizm Bakanlığı (2024a). Olympos. https://antalya.ktb.gov.tr/TR-310897/olympos.html.
  • Kültür ve Turizm Bakanlığı (2024b). Dünya miras geçici listesi. https://kvmgm.ktb.gov.tr/TR-44395/dunya-miras-gecici-listesi.html
  • Liu, G., & Chen, J. S. (2015). A dynamic model for managing cultural tourism. Asia Pacific Journal of Tourism Research, 20(5), 500-514. https://doi.org/10.1080/10941665.2014.904805
  • Masberg, B. A., & Silverman, L. H. (1996). Visitor experiences at heritage sites: A phenomenological approach. Journal of Travel Research, 34(4), 20-25. https://doi.org/10.1177/004728759603400403
  • Matovelle, P. A. T., & Baez, S. (2018). Tourist experience measurement in Quito city. Revista Brasileira de Pesquisa em Turismo, 12, 133-156. https://doi.org/10.7784/rbtur.v12i1.1359
  • McIntosh, A. J. (1999). Into the tourist's mind: Understanding the value of the heritage experience. Journal of Travel & Tourism Marketing, 8(1), 41-64. https://doi.org/10.1300/J073v08n01_03
  • Miguéns, J., Baggio, R., & Costa, C. (2008). Social media and tourism destinations: TripAdvisor case study. Advances in Tourism Research, 26(28), 1-6.
  • Minkwitz, A. (2018). Tripadvisor as a source of data in the planning process of tourism development on a local scale. Turyzm, 28(2 ENG), 49-55.
  • Mossberg, L. (2007). A marketing approach to the tourist experience. Scandinavian Journal of Hospitality and Tourism, 7(1), 59-74. https://doi.org/10.1080/15022250701231915
  • Peng, J., Yang, X., Fu, S., & Huan, T. C. T. (2023). Exploring the influence of tourists’ happiness on revisit intention in the context of traditional Chinese medicine cultural tourism. Tourism Management, 94, https://doi.org/10.1016/j.tourman.2022.104647
  • Petroman, I., Petroman, C., Marin, D., Ciolac, R., Vaduva, L. & Pandur, I. (2013): Types of cultural tourism, Animal Science and Biotechnologies, 46(1), 385-388.
  • Petronijević, A., & Janičić, R. (2021). Factors that influence cultural tourists to use e-WOM before visiting Montenegro. Ekonomika, 67(3), 1-18.
  • Puczkó, L. (2006). Interpretation in Cultural Tourism. In Smith, M. & Robinson, M. (Ed.), Cultural Tourism in a Changing World: Politics, Participation and (re) presentation (pp.227-244). Bristol: Channel View Publications.
  • Qiu, Q., Zheng, T., Xiang, Z., & Zhang, M. (2019). Visiting intangible cultural heritage tourism sites: From value cognition to attitude and intention. Sustainability, 12(1), 132. https://doi.org/10.3390/su12010132
  • Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12-21. https://doi.org/10.1016/j.jhtm.2018.03.005
  • Ryan, C. (2010). Ways of conceptualizing the tourist experience a review of literature. Tourism Recreation Research, 35(1), 37-46. https://doi.org/10.1080/02508281.2010.11081617
  • Seyfi, S., Hall, C. M., & Rasoolimanesh, S. M. (2020). Exploring memorable cultural tourism experiences. Journal of Heritage Tourism, 15(3), 341-357. https://doi.org/10.1080/1743873X.2019.1639717
  • Skavronskaya, L., Scott, N., Moyle, B., Le, D., Hadinejad, A., Zhang, R., ... & Shakeela, A. (2017). Cognitive psychology and tourism research: state of the art. Tourism Review, 72(2), 221-237. https://doi.org/10.1108/TR-03-2017-0041
  • Taecharungroj, V., & Mathayomchan, B. (2019). Analysing TripAdvisor reviews of tourist attractions in Phuket, Thailand. Tourism Management, 75, 550-568. https://doi.org/10.1016/j.tourman.2019.06.020
  • Timothy, D. J. (2014). Contemporary cultural heritage and tourism: Development issues and emerging trends. Public Archaeology, 13(1-3), 30-47. https://doi.org/10.1179/1465518714Z.00000000052
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There are 52 citations in total.

Details

Primary Language English
Subjects Tourist Behaviour and Visitor Experience
Journal Section Makaleler
Authors

Burak Atasoy 0000-0002-9742-8112

Publication Date January 30, 2025
Submission Date July 17, 2024
Acceptance Date December 12, 2024
Published in Issue Year 2025 Volume: 9 Issue: 1

Cite

APA Atasoy, B. (2025). Cultural Heritage Experience from the Perspective of Tourist Narratives on Tripadvisor: A Qualitative Study on “Olympos”. Alanya Akademik Bakış, 9(1), 146-158. https://doi.org/10.29023/alanyaakademik.1518045