Research Article
Distance and Demand: Evaluating Export Market Prioritization in the Edible Fruits and Nuts Sector for Emerging Economies
Abstract
Bu çalışmada, Türkiye'nin yenilebilir meyve ve sert kabuklu meyve sektörünün küresel rekabet gücünü artırmak amacıyla veri odaklı bir Karar Destek Sistemi (KDS) geliştirilmiştir. Çalışmanın amacı, pazar erişilebilirliğini ve kârlılığını etkileyen coğrafi yakınlık, ekonomik potansiyel ve tarife düzeyleri gibi faktörler temelinde yüksek potansiyele sahip ihracat pazarlarını belirlemektir. Türkiye, Çin, Güney Afrika, Rusya, Hindistan ve Brezilya'nın ihracat performanslarının incelendiği çalışmada, coğrafi yakınlığın etkisi değerlendirilmiştir. Veriler, Birleşmiş Milletler Comtrade ve Türkiye Cumhuriyeti Ticaret Bakanlığı gibi kaynaklardan elde edilmiş; ihracat hacmi, ithalat payları, tarifeler ve pazar büyüme oranları analiz edilmiştir. Python kullanılarak yapılan istatistiksel değerlendirme, düşük tarifelerin uygulandığı ve büyük ithalat pazarlarına sahip ülkelerin en uygun fırsatları sunduğunu göstermiştir. Türkiye'nin rekabet avantajı, orta düzey tarifelerin uygulandığı ve uzak coğrafi konumdaki pazarlarda belirginleşmektedir. Ağırlıklı puanlama sistemine dayanan KDS modeli, Türkiye'nin güçlü yönlerini vurgulayan bileşik puanlarla ihracat pazarlarını sıralamakta ve karar vericilere öncelikli hedef pazar stratejileri sunmaktadır. Çalışmada, Türkiye'nin yenilebilir meyve ve sert kabuklu meyve sektörünün küresel pazardaki varlığını güçlendirmeye yönelik farklı ve yeni fikirler ortaya konmuştur.
References
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- Subana, M., & Sanjeewa, D. D. P. (2024). Physical Servicescape’s Role in Customer Satisfaction and Loyalty: Special Reference to Boutique Hotels in Nuwara-Eliya District, Sri Lanka. 3rd International Research Conference of National Library of Sri Lanka
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- Tyukhtenko, N. (2024). Topical issues of formation transport and logistics infrastructure of Ukraine in the conditions of European integration and global challenges of today. Economic Sustainability and Business Practices, 1(1), 9-16. https://doi.org/10.21272/1817-9215.2024.3-02
- US International Trade Commission (ITC). (2009) India: Effects of Tariffs and Non-Tariff Measures on US Agricultural Exports. Investigation No.332-504, USITC Publication 4107. https://www.usitc.gov/publications/332/pub4107.pdf
- USDA (2024). China's Nuts and Dried Fruits Market Update. https://www.fas.usda.gov/data/china-chinas-nuts-and-dried-fruits-market-update
- Zeng, J. (2024). Original web dramas and Chinese subscription video-on-demand services: patterns and benefits (Doctoral dissertation, University of Glasgow). https://doi.org/10.5525/gla.thesis.84560
Distance and Demand: Evaluating Export Market Prioritization in the Edible Fruits and Nuts Sector for Emerging Economies
Abstract
In this study, a data-driven Decision Support System (DSS) was developed to increase the global competitiveness of Türkiye's edible fruit and nut sector. The aim is to determine high-potential export markets based on geographical proximity, economic potential and tariff levels that affect market accessibility and profitability. The study, which examines the export performances of Türkiye, China, South Africa, Russia, India and Brazil, evaluated the effect of geographical proximity. Data were obtained from sources such as the United Nations Comtrade and the Turkish Ministry of Trade and export volume, import shares, tariffs and market growth were analyzed. Statistical evaluation using Python showed that low tariffs and large import markets offer the best opportunities. Türkiye's competitive advantage becomes evident in markets with medium tariffs and distant markets. The DDS model, based on a weighted scoring system, ranks export destinations with composite scores that emphasize Türkiye's strengths and offers priority-targeted market strategies to decision makers. Different and new ideas were presented in the study to strengthen the presence of Türkiye's edible fruit and nut sector in global markets.
References
- Aleskerova, Y., & Fedoryshynа, L. (2023). Financial mechanism in the system of economic vectors of development of hotel and restaurant and agricultural enterprises. Baltic Journal of Economic Studies, 9(4), 19-30. https://doi.org/10.30525/2256-0742/2023-9-4-19-30
- Anderson, J. E., & Van Wincoop, E. (2003). Gravity with gravitas: A solution to the border puzzle. American economic review, 93(1), 170-192. https://doi.org/10.1257/000282803321455214
- Calder, R. S., Dimanchev, E., Cohen, S., & McManamay, R. A. (2024). Decision support for United States—Canada energy integration is impaired by fragmentary environmental and electricity system modeling capacity. Environmental Research: Infrastructure and Sustainability, 4(3), 033002. https://doi.org/10.1088/2634-4505/ad763e
- Cameron, M., Viviers, W., & Steenkamp, E. (2017). Breaking the ‘big data’barrier when selecting agricultural export markets: an innovative approach. Agrekon, 56(2), 139-157. https://doi.org/10.1080/03031853.2017.1298456
- Cameron, M., & Viviers, W. (2017). Using a decision support model to identify export opportunities: Rwanda (Final report). International Growth Centre. https://www.theigc.org/wp-content/uploads/2017/10/Viviers_and_cameron_2017_Final_report.pdf
- CBI. (2018). Exporting edible nuts and dried fruits to Europe. https://www.cbi.eu/sites/default/files/pdf/research/651.pdf
- CBI. (2024). Exporting edible nuts and dried fruits to Europe. https://www.cbi.eu/market-information/processed-fruit-vegetables-edible-nuts/edible-nuts-dried-fruits/europe
- Dellino, G., Laudadio, T., Mari, R., Mastronardi, N., & Meloni, C. (2018). A reliable decision support system for fresh food supply chain management. International Journal of Production Research, 56(4), 1458-1485. https://doi.org/10.1080/00207543.2017.1367106
- Hosseinikahnouj, S. and Sojasi qeidari, H. (2025). Identification and analysis of challenges and drivers of commercialization of rural knowledge-based businesses with the fuzzy Delphi method. Journal of Rural Research, (), -. https://doi.org/10.22059/jrur.2024.374367.1928
- Jun, B., Alshamsi, A., Gao, J., & Hidalgo, C. A. (2017). Relatedness, knowledge diffusion, and the evolution of bilateral trade. arXiv preprint https://arxiv.org/abs/1709.05392
- Krugman, P., Obstfeld, M., & Melitz, M. J. (2003). International economics: Theory and policy. Addison-Wesley.
- Kupsik, W., & Pawlak, K. (2024). Competitive Position of EU Candidate Countries and Eastern Partnership Countries in Trading Fruit and Vegetables in the Single European Market. Agriculture, 14(11), 1997. https://doi.org/10.3390/agriculture14111997
- Linders, G. J. M., Slangen, A., de Groot, H. L. F., & Beugelsdijk, S. (2005). Cultural and institutional determinants of bilateral trade flows (TI Discussion Papers No. 05-074/3). Tinbergen Institute
- Manuel, L. A. (2024). Coproduction, Development, and Application of Numerical Modeling Decision Support Tools for the Mississippi River and Gulf of Mexico (Doctoral dissertation, Tulane University).
- Mir, J., Dehghan Dehnavi, H., & Rabbani, M. (2024). Identifying and Prioritization the Factors Affective the Development of Industrial Clusters With Knowledge-based Companies. Public Management Researches, 17(65), 347-372. https://doi.org/10.22111/jmr.2024.42547.5799
- Pearson, K. (1895). VII. Note on regression and inheritance in the case of two parents. Proceedings of the royal society of London, 58(347-352), 240-242. http://dx.doi.org/10.1098/rspl.1895.0041
- Rashidinia, M., Karimi, F., & Ghorbani Dinani, H. (2024). Identifying and prioritizing the export opportunities of Iranian petrochemical products in the countries of the Eurasian Economic Union: the application of an integrated decision support model-economic complexity. Quarterly journal of Industrial Technology Development, 22(57), 85-110. https://doi.org/10.22034/jtd.2024.713013
- Salkind, N. J. (2010). Encyclopedia of research design (Vols. 1–0). SAGE Publications. https://doi.org/10.4135/9781412961288
- Sardar Shahraki, A., & Ali Ahmadi, N. (2024). Analysis of Obstacles in the Supply Chain of Saffron in the Livelihood of Villagers in Qaynat County; Application of Gray Analysis Technique (GRA). Village and Space Sustainable Development, 5(3). https://doi.org/10.22077/vssd.2024.7574.1249
- Sener, H. Y. (2014). Determining new markets using Analytic Hierarchy Process: case study in Güral Porcelain. International Journal of Marketing Studies, 6(5), 149. https://doi.org/10.5539/ijms.v6n5p149
- Sisodiya, M. S., Manjunath, B. L., & Shekhawat, S. (2023). Improved Agricultural Value Chains: A Programme for Extension Approach. International Year of Millets 2023, 63.
- Sithole-Pisa, N. M., & Viviers, W. (2010). The export potential of South African edible nuts with specific reference to the export of macadamia nuts to Germany. Agrekon, 49(4), 484-504. https://doi.org/10.1080/03031853.2010.526693
- Subana, M., & Sanjeewa, D. D. P. (2024). Physical Servicescape’s Role in Customer Satisfaction and Loyalty: Special Reference to Boutique Hotels in Nuwara-Eliya District, Sri Lanka. 3rd International Research Conference of National Library of Sri Lanka
- Szabo, Z. K., Szádoczki, Z., Bozóki, S., Stănciulescu, G. C., & Szabo, D. (2021). An analytic hierarchy process approach for prioritisation of strategic objectives of sustainable development. Sustainability, 13(4), 2254. https://doi.org/10.3390/su13042254
- Tsusaka, T. W., Kristiansen, P., Ho, T. D., & Chandio, A. A. (2023). Adaptation strategies to climate change impacts on food systems in Asia: greater efforts toward achieving the Sustainable Development Goals. Frontiers in Sustainable Food Systems, 7, 1284383. https://doi.org/10.3389/fsufs.2023.1284383
- Tyukhtenko, N. (2024). Topical issues of formation transport and logistics infrastructure of Ukraine in the conditions of European integration and global challenges of today. Economic Sustainability and Business Practices, 1(1), 9-16. https://doi.org/10.21272/1817-9215.2024.3-02
- US International Trade Commission (ITC). (2009) India: Effects of Tariffs and Non-Tariff Measures on US Agricultural Exports. Investigation No.332-504, USITC Publication 4107. https://www.usitc.gov/publications/332/pub4107.pdf
- USDA (2024). China's Nuts and Dried Fruits Market Update. https://www.fas.usda.gov/data/china-chinas-nuts-and-dried-fruits-market-update
- Zeng, J. (2024). Original web dramas and Chinese subscription video-on-demand services: patterns and benefits (Doctoral dissertation, University of Glasgow). https://doi.org/10.5525/gla.thesis.84560
There are 29 citations in total.
Details
| Primary Language | English |
|---|---|
| Subjects | Import Export Management |
| Journal Section | Makaleler |
| Authors | |
| Publication Date | May 30, 2025 |
| Submission Date | November 25, 2024 |
| Acceptance Date | April 28, 2025 |
| Published in Issue | Year 2025 Volume: 9 Issue: 2 |