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ÜCRETSİZ GÜNLÜK GAZETELER VE MEDYA PİYASASI

Year 2012, Issue: 3, 81 - 90, 11.10.2012

Abstract

Bu çalışma ücretsiz günlük gazetelerin
gelişimini incelemektedir. Piyasada ücretli
günlük gazetelerden farklı bir faaliyet
sürecine sahip olabilirliği ve büyük
sermayeye ait gazetelerden farklı olarak
tiraj kaygısı taşımayarak alternatif medya
oluşturabilme gücü tartışılmaktadır.
Medya piyasasının genel anlamda gösterdiği
yoğunlaşma eğiliminden bağımsız
faaliyetlerini sürdürebilirliği incelenmektedir.

References

  • bakker, P. Free Daily Newspapers-Busi- ness Models and Strategies. International Journal on Media Management. 2002. 4:3. 180-187.
  • bakker, P. The Simultaneous Rise and Fall of Free and Paid Newspapers ın Eu- rope. Journalism Practice. Special Issue: The Future of Newspapers. 2008. Volume 2 Issue 3. 427-443.
  • Gabszewicz, J.J., Laussel, D., Sonnac, N. Advertising and the Rise of Free Daily Newspapers Economica. JAN. 2012. 79: 313. 137-151.
  • Picard, G. R. Strategic Responses to Free Distribution Daily Newspapers. In- ternational Journal on Media Manage- ment. 3:3. 167-172.
  • http://www.newspaperinnovation.com/in dex.php/2012/01/23/metro-increases-cir- culation-after-urban-closure/
  • http://www.newspaperinnovation.com/in dex.php/2012/01/24/7-years-of-que/
  • http://www.newspaperinnovation.com/in dex.php/2012/02/11/italian-frees-lose- readers/
  • http://www.newspaperinnovation.com/in dex.php/2012/01/31/czech-metro-from- minority-to-franchise/
  • http://www.newspaperinnovation.com/in dex.php/2012/02/20/10-years-of-french- free-newspapers/
Year 2012, Issue: 3, 81 - 90, 11.10.2012

Abstract

References

  • bakker, P. Free Daily Newspapers-Busi- ness Models and Strategies. International Journal on Media Management. 2002. 4:3. 180-187.
  • bakker, P. The Simultaneous Rise and Fall of Free and Paid Newspapers ın Eu- rope. Journalism Practice. Special Issue: The Future of Newspapers. 2008. Volume 2 Issue 3. 427-443.
  • Gabszewicz, J.J., Laussel, D., Sonnac, N. Advertising and the Rise of Free Daily Newspapers Economica. JAN. 2012. 79: 313. 137-151.
  • Picard, G. R. Strategic Responses to Free Distribution Daily Newspapers. In- ternational Journal on Media Manage- ment. 3:3. 167-172.
  • http://www.newspaperinnovation.com/in dex.php/2012/01/23/metro-increases-cir- culation-after-urban-closure/
  • http://www.newspaperinnovation.com/in dex.php/2012/01/24/7-years-of-que/
  • http://www.newspaperinnovation.com/in dex.php/2012/02/11/italian-frees-lose- readers/
  • http://www.newspaperinnovation.com/in dex.php/2012/01/31/czech-metro-from- minority-to-franchise/
  • http://www.newspaperinnovation.com/in dex.php/2012/02/20/10-years-of-french- free-newspapers/
There are 9 citations in total.

Details

Primary Language Turkish
Journal Section Makaleler
Authors

Tuğba Aydoğan

Publication Date October 11, 2012
Submission Date October 11, 2012
Published in Issue Year 2012 Issue: 3

Cite

APA Aydoğan, T. (2012). ÜCRETSİZ GÜNLÜK GAZETELER VE MEDYA PİYASASI. Atatürk İletişim Dergisi(3), 81-90.

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