Akademik Tarih ve Düşünce Dergisi

Abstract

In this article, the characteristics of sports television, one of the thematic channel types, are analysed. Emerging in the 20th century, sports television provides up-to-date information to viewers by delivering news about sports to a wider audience. The impact of sports channels that offer personalised content to the audience on the media and public opinion is undeniable. Today, different television channels in different countries of the world offer sports content to their viewers. Research has shown that sports broadcasting, in addition to providing entertainment, has a social impact on viewers and directs their behaviour. Research in this field shows that sports programmes play an important role in shaping both national and global identity. In this article, statistics from international and local sports television channels are analysed and generalisations are made by examining the unique and similar aspects of each channel. According to the results of the study, sports channels influence viewers' approach to the sports experience. Sport is becoming more interactive with opportunities such as live streaming, interactive platforms and real-time commentary. This makes them a source of exclusive broadcasting rights and a major source of revenue for sponsors, leagues and advertisers. This article analyses the impact of sports channels on the transformation of sport into a global phenomenon, the rules, social and entertainment functions of sports events, the relationship of sports news with the audience and the audience's interest in sports news.