Research Article
Year 2025,
Volume: 8 Issue: 2, 744 - 763, 31.07.2025
Abstract
Giderek yaygınlaşan gece turizmi uygulamaları ziyaretçilere alışılmışın dışında bir deneyim sunmaktadır. Bu yönüyle gece turizmi, ziyaretçilerin tarihî mekânlara yönelik algılarını ve kültürel deneyimlerini dönüştürme potansiyeli taşımaktadır. Ancak literatürde gece turizmi deneyiminin ziyaretçi algısı ve kültürel deneyimi nasıl şekillendirdiğini ortaya koyan akademik çalışmalar az sayıda olmaktadır. Bu bağlamda, bu çalışma, gece turizmi deneyiminin, ziyaretçi algısı ve kültürel deneyimler üzerindeki yansımasını, katılımcıların kişisel gözlem ve yorumlarına dayalı olarak irdelemekte; aynı zamanda bu alandaki uygulamaların niteliğini artırmaya yönelik öneriler geliştirmeyi amaçlamaktadır. Araştırmada nitel araştırma yöntemi benimsenmiş olup, veri toplama aracı olarak yarı yapılandırılmış görüşme formundan yararlanılmıştır. Görüşmeler, amaçlı örnekleme tekniği kapsamında İstanbul Arkeoloji Müzesi’ni gece saatlerinde ziyaret eden yerli katılımcılarla (n=10) yüz yüze gerçekleştirilmiştir. Elde edilen veriler, betimsel analiz tekniğiyle değerlendirilmiştir. Bulgular, gece ziyaretlerinin katılımcılara daha mistik ve etkileyici bir deneyim sunduğunu, kültürel deneyimlerini derinleştirdiğini ve tarihî mekânlarla kurulan bağın güçlenmesine katkı sağladığını ortaya koymaktadır. Ancak yetersiz ışıklandırma, yönlendirme eksiklikleri ve rehber anlatımlarındaki sınırlılıkların da deneyimi olumsuz etkileyebildiği belirlenmiştir.
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- Çetin, G., & Bilgihan, A. (2016). Components of cultural tourists’ experiences in destinations. Current Issues in Tourism, 19(2), 137–154
- Eldridge, A., & Smith, A. (2019). Tourism and the night: Towards a broader understanding of nocturnal city destinations. Journal of Policy Research in Tourism, Leisure and Events, 11, 371-379.
- Elhosiny, S. M., Hassan, T. H., Josan, I., Salem, A. E., Abdelmoaty, M. A., Herman, G. V., Wendt, J., Janzakov, B., Mahmoud, H. M. E., & Abuelnasr, M. S. (2023). Oradea’s cultural event management: The impact of the ‘Night of the Museums’ on tourist perception and destination brand identity. Sustainability
- Falk, J. H., & Dierking, L. D. (2013). The Museum Experience Revisited (1st ed.). Routledge.
- Franzidis, A., & Yau, M. (2018). Exploring the differences in a community’s perception of tourists and tourism development. Tourism Planning & Development, 15(4), 382-397.
- Germain, F. (2016). Visiting the museum at night: A decidedly different experience. Loisir et Société / Society and Leisure, 39(3), 433–450.
- Gorgadze, A., Sinitsyna, A., Trabskaya, J., & Bala, T. (2021). The impact of new affective components on museum visitor retention: The context of major city event using SEM and CTree. International Journal of Event and Festival Management, 12(2), 203–223.
- Gürbüz, S. & Şahin, F. (2015). Sosyal bilimlerde araştırma yöntemleri: Felsefe, yöntem, analiz. Ankara: Seçkin Yayıncılık.
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- Pogodina, I. V., & Kislina, A. A. (2024). Night tourism development: Advantages and disadvantages. Tourism Law and Economics.
- Poria, Y., Reichel, A., & Biran, A. (2006). Heritage site management: Motivations and expectations. Annals of tourism research, 33(1), 162-178.
- Radianti, J., Majchrzak, T. A., Fromm, J., & Wohlgenannt, I. (2020). A systematic review of immersive virtual reality applications for higher education: Design elements, lessons learned, and research agenda. Computers & Education, 147, 103778.
- Richards, G. (2011). Creativity and tourism: The state of the art. Annals of Tourism Research, 38(4), 1225–1253.
- Russo, A. P. & Quaglieri Domínguez, A. (2014). Tourism management in heritage cities: The impact of cultural events. Journal of Tourism Consumption and Practice, 6(2), 1–26.
- Ryglová, K., Rasovska I., & Šácha, J. (2016). Destination quality perception in the context of different behavioural characteristics of visitors. Czech Journal of Tourism, 5, 5-20
- Taylor, R., & Shanka, T. (2008). Visitor value perception of a heritage tourism site development: A case study. Tourism Analysis, 13(2), 131-142
- Tilden, F. (2007). Interpreting our Heritage. Chapel Hill: The University of North Carolina Press.
- Timothy, D. J., & Boyd, S. W. (2006). Heritage tourism in the 21st century: Valued traditions and new perspectives. Journal of heritage tourism, 1(1), 1-16.
- Veronica, S., Ginting, N., & Amy Marisa. (2020). Local wisdom based development of environment and atmosphere of night tourism: A case study of Berastagi. International Journal of Architecture and Urbanism, 4(2), 144–155.
- Wang, L., Zhang, Q., & Wong, P. P. W. (2022). Assessment of tourists’ perceived travel risk and intention to visit night markets after the COVID-19 pandemic: An empirical approach. Tourism, 32(2), 163–186.
- Wang, Y., Hu, W., Park, K.-S., Yuan, Q., & Chen, N. (2023). Examining residents’ support for night tourism: An application of the social exchange theory and emotional solidarity. Journal of Destination Marketing & Management.
- Weng, L., Tan, L., & Yu, Y. (2023). The effects of perceived cultural and tourism public services on visitor satisfaction and quality of life: A multiple mediation model. Land, 12(11), 2033.
- Xian, L. (2024). Development strategy of night tourism in Heilongjiang, China. Frontiers in Business, Economics and Management.
- Yıldırım, A. & Şimşek, H. (2013). Sosyal bilimlerde nitel araştırma yöntemleri (9. baskı). Ankara: Seçkin Yayıncılık.
Year 2025,
Volume: 8 Issue: 2, 744 - 763, 31.07.2025
Abstract
The increasingly widespread practice of night tourism offers visitors an unconventional experience at cultural heritage sites. In this context, night tourism has the potential to transform visitors' perceptions of historical spaces and enrich their cultural experiences. However, academic studies exploring how night tourism shapes visitor perception and cultural engagement are notably limited. This study aims to examine the impact of night tourism practices on visitor perception and cultural awareness based on participants’ personal observations and reflections, and to develop recommendations for improving the quality of such practices. A qualitative research method was adopted, and data were collected through a semi-structured interview form. Interviews were conducted face-to-face with local participants (n=10) who visited the Istanbul Archaeology Museum during nighttime hours, selected through purposive sampling. The data were analyzed using descriptive analysis techniques. The findings indicate that nighttime visits provided participants with a more mystical and impressive experience, deepened their cultural engagement, and strengthened their connection with the historical site. However, insufficient lighting, unclear directional signage, and limited guiding services were identified as factors that negatively affected the overall experience.
References
- Amir, A. F., Ismail, M. N. I., & See, T. (2015). Sustainable tourist environment: Perception of international women travelers on safety and security in Kuala Lumpur. Procedia - Social and Behavioral Sciences, 168, 123-133.
- Aryal, C. M. (2023). Wildlife tourism at Chitwan National Park: Evaluating the perception of tourists about Jeep safaris. International Journal of Environment, 12(2), 41–55.
- Beerli, A., & Martín, J. D. (2004a). Factors influencing destination image. Annals of Tourism Research, 31(3), 657–681.
- Beerli, A., & Martín, J. D. (2004b). Tourists’ characteristics and the perceived image of tourist destinations: A quantitative analysis—a case study of Lanzarote, Spain. Tourism Management, 25(5), 623–636.
- Biran, A., Poria, Y. ve Oren, G. (2011). Sought Experiences at Dark Heritage Sites. Annals of Tourism Research, 38(3), ss. 820–841.
- Bowen, J., Bradburne, J., Burch, A., Dierking, L., Falk, J., Fantoni, S. F & Walker, K. (2008). Digital technologies and the museum experience: Handheld guides and other media. Rowman Altamira.
- Camprubí, R., & Coromina, L. (2018). The lighting dimension of perceived tourist image: The case of Barcelona. Current Issues in Tourism, 22, 2342-2347.
- Capitello, R., Begalli, D., & Agnoli, L. (2013). Tourism experiences and wine experiences: A new approach to the analysis of visitor perceptions for a destinations.The case of Verona. Journal of Tourism Research, 45-60.
- Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
- Chen, G., & Tong, B. (2021). Research on perceived image of Beijing night tourism based on fuzzy comprehensive evaluation. In Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020) (pp. 748–752). Atlantis Press.
- Chhabra, D. (2001). Heritage tourism: An analysis of perceived authenticity and economic impact of the Scottish Highland Games in North Carolina (Doctoral dissertation, North Carolina State University). North Carolina State University Repository.
- Chou, H. (2013). The effect of the visitor’s consumption experience and tourism image on tourist satisfaction and revisit intention of Taiwan’s night markets. GSTF Journal on Business Review (GBR), 3, 1-6.
- Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). Thousand Oaks, CA: SAGE Publications.
- Çetin, G., & Bilgihan, A. (2016). Components of cultural tourists’ experiences in destinations. Current Issues in Tourism, 19(2), 137–154
- Eldridge, A., & Smith, A. (2019). Tourism and the night: Towards a broader understanding of nocturnal city destinations. Journal of Policy Research in Tourism, Leisure and Events, 11, 371-379.
- Elhosiny, S. M., Hassan, T. H., Josan, I., Salem, A. E., Abdelmoaty, M. A., Herman, G. V., Wendt, J., Janzakov, B., Mahmoud, H. M. E., & Abuelnasr, M. S. (2023). Oradea’s cultural event management: The impact of the ‘Night of the Museums’ on tourist perception and destination brand identity. Sustainability
- Falk, J. H., & Dierking, L. D. (2013). The Museum Experience Revisited (1st ed.). Routledge.
- Franzidis, A., & Yau, M. (2018). Exploring the differences in a community’s perception of tourists and tourism development. Tourism Planning & Development, 15(4), 382-397.
- Germain, F. (2016). Visiting the museum at night: A decidedly different experience. Loisir et Société / Society and Leisure, 39(3), 433–450.
- Gorgadze, A., Sinitsyna, A., Trabskaya, J., & Bala, T. (2021). The impact of new affective components on museum visitor retention: The context of major city event using SEM and CTree. International Journal of Event and Festival Management, 12(2), 203–223.
- Gürbüz, S. & Şahin, F. (2015). Sosyal bilimlerde araştırma yöntemleri: Felsefe, yöntem, analiz. Ankara: Seçkin Yayıncılık.
- Gyimóthy, S. (2000). The quality of visitor experience: A case study of peripheral areas of Europe. Tourism Review, 17(2), 32-48
- Huang, W.J., & Wang, P. (2018). “All that’s best of dark and bright”: Day and night perceptions of Hong Kong cityscape. Tourism Management, 66, 274–286.
- Jiang, Y., & Hong, F. (2021). Examining the relationship between customer-perceived value of night-time tourism and destination attachment among Generation Z tourists in China. Tourism Recreation Research, 48, 220-233. Kültür ve Turizm Bakanlığı. (2025). 2022 yılı müze ziyaretçi istatistikleri. https://www.ktb.gov.tr
- Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry (1st ed.). Beverly Hills, CA: Sage Publications. Makransky, G., Terkildsen, T. S., & Mayer, R. E. (2019). Adding immersive virtual reality to a science lab simulation causes more presence but less learning. Learning and Instruction, 60, 225–236.
- Merriam, S. B. (2018). Nitel Araştırma Desen ve Uygulama İçin Bir Rehber (Translator: Selahattin Turan). Ankara: Atlas Akademik Basım Yayın Dağıtım.
- Mowforth, M., & Munt, I. (2016). Tourism and sustainability: Development, globalisation and new tourism in the Third World (4th ed.). Routledge.
- Navrátil, J., Pícha, K., Rajchard, J., & Navrátilová, J. (2011). Impact of visit on visitors’ perceptions of the environments of nature-based tourism sites. Environmental Studies Journal, 59, 7-23
- Nguyen, V. H. T., & Tran, T. (2024). Comparative analysis of night tourism in coastal cities: An IPA model analysis of mature and emerging destinations in Vietnam. Journal of Infrastructure, Policy and Development.
- Patton, M. Q. (2002). Qualitative research & evaluation methods (3rd ed.). Thousand Oaks, CA: Sage Publications.
- Pogodina, I. V., & Kislina, A. A. (2024). Night tourism development: Advantages and disadvantages. Tourism Law and Economics.
- Poria, Y., Reichel, A., & Biran, A. (2006). Heritage site management: Motivations and expectations. Annals of tourism research, 33(1), 162-178.
- Radianti, J., Majchrzak, T. A., Fromm, J., & Wohlgenannt, I. (2020). A systematic review of immersive virtual reality applications for higher education: Design elements, lessons learned, and research agenda. Computers & Education, 147, 103778.
- Richards, G. (2011). Creativity and tourism: The state of the art. Annals of Tourism Research, 38(4), 1225–1253.
- Russo, A. P. & Quaglieri Domínguez, A. (2014). Tourism management in heritage cities: The impact of cultural events. Journal of Tourism Consumption and Practice, 6(2), 1–26.
- Ryglová, K., Rasovska I., & Šácha, J. (2016). Destination quality perception in the context of different behavioural characteristics of visitors. Czech Journal of Tourism, 5, 5-20
- Taylor, R., & Shanka, T. (2008). Visitor value perception of a heritage tourism site development: A case study. Tourism Analysis, 13(2), 131-142
- Tilden, F. (2007). Interpreting our Heritage. Chapel Hill: The University of North Carolina Press.
- Timothy, D. J., & Boyd, S. W. (2006). Heritage tourism in the 21st century: Valued traditions and new perspectives. Journal of heritage tourism, 1(1), 1-16.
- Veronica, S., Ginting, N., & Amy Marisa. (2020). Local wisdom based development of environment and atmosphere of night tourism: A case study of Berastagi. International Journal of Architecture and Urbanism, 4(2), 144–155.
- Wang, L., Zhang, Q., & Wong, P. P. W. (2022). Assessment of tourists’ perceived travel risk and intention to visit night markets after the COVID-19 pandemic: An empirical approach. Tourism, 32(2), 163–186.
- Wang, Y., Hu, W., Park, K.-S., Yuan, Q., & Chen, N. (2023). Examining residents’ support for night tourism: An application of the social exchange theory and emotional solidarity. Journal of Destination Marketing & Management.
- Weng, L., Tan, L., & Yu, Y. (2023). The effects of perceived cultural and tourism public services on visitor satisfaction and quality of life: A multiple mediation model. Land, 12(11), 2033.
- Xian, L. (2024). Development strategy of night tourism in Heilongjiang, China. Frontiers in Business, Economics and Management.
- Yıldırım, A. & Şimşek, H. (2013). Sosyal bilimlerde nitel araştırma yöntemleri (9. baskı). Ankara: Seçkin Yayıncılık.
There are 45 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Cultural Heritage Tourism, Visitor and Audience Studies |
| Journal Section | Research Articles |
| Authors | |
| Publication Date | July 31, 2025 |
| Submission Date | April 19, 2025 |
| Acceptance Date | July 14, 2025 |
| Published in Issue | Year 2025 Volume: 8 Issue: 2 |
