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Health Information Seeking Behavior and its Determinants on Social Media: The Case of American Adults

Year 2025, Volume: 7 Issue: 2, 572 - 586, 07.08.2025

Haşim Çapar

https://doi.org/10.46413/boneyusbad.1618408

Abstract

Aim: One of the active areas of use of social media is support, advice and information search on health-related issues. The aim of this study is to reveal health-seeking behavior via social media.
Material and Method: This cross-sectional study was conducted by the National Cancer Institute (NCI) with 7,000 data collected by the Health Sciences National Trends Survey (HINTS) in the USA between March 7 and November 8, 2022 complies with the STROBE guideline. T-test and ANOVA analysis was conducted. Jamovi was used for analysis.
Results: The variables of gender, sending a message to a healthcare provider, looking at online test results, and volunteering to share health data with healthcare providers were not statistically significant, but the variables such as searching for health information online, making an appointment online, owning a wearable health device, and volunteering to share health data with family and friends, sharing health data with physicians through electronic devices, income, and education are statistically significant.
Conclusion: Social media can be easily accessed by everyone. Therefore, it is extremely convenient and easily accessible in terms of health information search behavior. However, despite this advantage, it also needs to be constantly monitored in terms of information pollution and false and misleading information.

Keywords

Health informatics Health information needs Health information seeking behavior Health management Social media

References

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  • Baumann, E., Czerwinski, F., & Reifegerste, D. (2017). Gender-Specific Determinants and Patterns of Online Health Information Seeking: Results From a Representative German Health Survey. Journal of Medical Internet Research, 19(4), e92. doi: 10.2196/jmir.6668
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Sosyal Medyada Sağlık Bilgisi Arama Davranışı ve Belirleyicileri: Amerikalı Yetişkinler Örneği

Year 2025, Volume: 7 Issue: 2, 572 - 586, 07.08.2025

Haşim Çapar

https://doi.org/10.46413/boneyusbad.1618408

Abstract

Amaç: Sosyal medyanın aktif kullanım alanlarından biri sağlıkla ilgili konularda destek, tavsiye ve bilgi aramadır. Bu çalışmanın amacı sosyal medya aracılığıyla sağlık arama davranışını ortaya çıkarmaktır.
Materyal ve Method: Bu kesitsel çalışma, Ulusal Kanser Enstitüsü (NCI) tarafından 7 Mart- 8 Kasım 2022 tarihleri arasında ABD'de Sağlık Bilimleri Ulusal Eğilimler Anketi (HINTS) tarafından toplanan 7.000 veri ile STROBE kılavuzuna uygun olarak yürütülmüştür. T-testi ve ANOVA analizi yapılmıştır. Analizler için Jamovi kullanılmıştır.
Bulgular: Cinsiyet, sağlık hizmeti sağlayıcısına mesaj gönderme, çevrimiçi test sonuçlarına bakma ve sağlık verilerini sağlık hizmeti sağlayıcılarıyla paylaşmaya gönüllü olma değişkenleri istatistiksel olarak anlamlı değildi, ancak çevrimiçi sağlık bilgisi arama, çevrimiçi randevu alma, giyilebilir bir sağlık cihazına sahip olma ve sağlık verilerini aile ve arkadaşlarla paylaşmaya gönüllü olma, elektronik cihazlar aracılığıyla sağlık verilerini doktorlarla paylaşma, gelir ve eğitim gibi değişkenler istatistiksel olarak anlamlıydı.
Sonuç: Sosyal medya herkes tarafından kolayca erişilebilir. Bu nedenle sağlık bilgisi arama davranışı açısından son derece kullanışlı ve kolay erişilebilirdir. Ancak bu avantajına rağmen bilgi kirliliği, yanlış ve yanıltıcı bilgiler açısından sürekli olarak izlenmesi gerekir.

Keywords

Sağlık bilgisi arama davranışı Sağlık bilişimi Sağlık bilgisi ihtiyacı Sosyal medya Sağlık yönetimi

References

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  • Alkhatlan, H. M., Rahman, K. F., & Aljazzaf, B. H. (2018). Factors affecting seeking health-related information through the internet among patients in Kuwait. Alexandria Journal of Medicine, 54(4), 331–336. doi: 10.1016/j.ajme.2017.05.008
  • AlMuammar, S. A., Noorsaeed, A. S., Alafif, R. A., Kamal, Y. F., & Daghistani, G. M. (2021). The Use of Internet and Social Media for Health Information and Its Consequences Among the Population in Saudi Arabia. Cureus, 13(9), e18338. doi: 10.7759/cureus.18338
  • Amin, K., & Mohd Nazan, A. I. N. (2022). Cognitive Determinants of Health Information Seeking Behavior through Social Media Platforms among Malaysian Adults. Malaysian Journal of Medicine and Health Sciences, 18, 113–118. doi: 10.47836//mjmhs18.4.16
  • Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95. doi: 10.1007/s11747-019-00695-1
  • Banerjee, S., Hemphill, T., & Longstreet, P. (2017). Wearable devices and healthcare: Data sharing and privacy. The Information Society, 34, 1–9. doi: 10.1080/01972243.2017.1391912
  • Baumann, E., Czerwinski, F., & Reifegerste, D. (2017). Gender-Specific Determinants and Patterns of Online Health Information Seeking: Results From a Representative German Health Survey. Journal of Medical Internet Research, 19(4), e92. doi: 10.2196/jmir.6668
  • Bleier, A., Fossen, B. L., & Shapira, M. (2024). On the role of social media platforms in the creator economy. International Journal of Research in Marketing, 41(3), 411–426. doi: 10.1016/j.ijresmar.2024.06.006
  • Boyce, L., Harun, A., Prybutok, G., & Prybutok, V. R. (2024). The Role of Technology in Online Health Communities: A Study of Information-Seeking Behavior. Healthcare, 12(3), Article 3. doi: 10.3390/healthcare12030336
  • Çağatay, A., Kibris, S., & Kızılkaya, S. (2023). Online Sağlık Arama Davranışı: Karşılaştırmalı Bir ÇalışmaOnline Health Search Behavior: A Comparative Study. Bandırma Onyedi Eylül Üniversitesi Sağlık Bilimleri ve Araştırmaları Dergisi, 5. doi: 10.46413/boneyusbad.1263753
  • Can, A., Sönmez, E., Özer, F., Ayva, G., Bacı, H., Kaya, H., Uyan, O., Ulusoy, G., Öğütçü, N., & Aslan, D. (2014). Sağlık arama davranışı olarak internet kullanımını inceleyen bir araştırma. Cumhuriyet Medical Journal, 36(4), Article 4. doi: 10.7197/cmj.v36i4.5000066422
  • Chen, J., & Wang, Y. (2021). Social Media Use for Health Purposes: Systematic Review. Journal of Medical Internet Research, 23(5), e17917. doi: 10.2196/17917
  • Covolo, L., Guana, M., Bonaccorsi, G., Brunelli, L., Castaldi, S., De Donno, A., Mereu, A., Verani, M., & Gelatti, U. (2022). Exploring the Online Health Information-Seeking Behavior in a Sample of Italian Women: The “SEI Donna” Study. International Journal of Environmental Research and Public Health, 19(8), 4745. doi: 10.3390/ijerph19084745
  • De Choudhury, M., Jhaver, S., Sugar, B., & Weber, I. (2016). Social Media Participation in an Activist Movement for Racial Equality. Proceedings of the ... International AAAI Conference on Weblogs and Social Media. International AAAI Conference on Weblogs and Social Media, 2016, 92–101. Erişim tarihi: 13.03.2025, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5565729/
  • Engebretsen, M. (2024). The role, impact, and responsibilities of health experts on social media. A focus group study with future healthcare workers. Frontiers in Communication, 9. doi: 10.3389/fcomm.2024.1296296
  • Gallagher, S., & Tedstone, D. (2009). Searching for health information online: Characteristics of online health seekers. Journal of Evidence-Based Medicine, 2, 99–106. doi: 10.1111/j.1756-5391.2009.01021.x
  • Gallardo, M. O., & Ebardo, R. (2024). Online Health Information Seeking in Social Media (pp. 168–179). doi: 10.1007/978-3-031-53731-8_14
  • Games, P. A., & Howell, J. F. (1976). Pairwise multiple comparison procedures with unequal N’s and/or variances: A Monte Carlo study. Journal of Educational Statistics, 1(2), 113–125. doi: 10.2307/1164979
  • Gazi, Md. A., Rahaman, M. A., Rabbi, Md. F., Masum, M., Nabi, Md. N., & Senathirajah, Ma. (2024). The Role of Social Media in Enhancing Communication among Individuals: Prospects and Problems. Environment and Social Psychology, 9. doi: 10.59429/esp.v9i11.2979
  • Hagg, E., Dahinten, V. S., & Currie, L. (2018). The emerging use of social media for health-related purposes in low and middle-income countries: A scoping review. International Journal of Medical Informatics, 115. doi: 10.1016/j.ijmedinf.2018.04.010
  • Hallyburton, A., & Evarts, L. (2014). Gender and Online Health Information Seeking: A Five Survey Meta-Analysis. Journal of Consumer Health On the Internet, 18, 128–142. doi: 10.1080/15398285.2014.902268
  • Jamil, K., Dunnan, L., Gul, R. F., Shehzad, M. U., Gillani, S. H. M., & Awan, F. H. (2022). Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era. Frontiers in Psychology, 12. doi: 10.3389/fpsyg.2021.808525
  • Jarrar, Y., Awobamise, A. O., & Aderibigbe, A. A. (2020). Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising. Utopía y Praxis Latinoamericana, 25(Esp.12), 40–54. doi:10.5281/zenodo.4280084
  • Jeyaraman, M., Ramasubramanian, S., Kumar, S., Jeyaraman, N., Selvaraj, P., Nallakumarasamy, A., Bondili, S. K., & Yadav, S. (2023). Multifaceted Role of Social Media in Healthcare: Opportunities, Challenges, and the Need for Quality Control. Cureus, 15(5), e39111. doi: 10.7759/cureus.39111
  • Jia, X., Pang, Y., & Liu, L. S. (2021). Online Health Information Seeking Behavior: A Systematic Review. Healthcare, 9(12), 1740. doi: 10.3390/healthcare9121740
  • Kanchan, S., & Gaidhane, A. (2023). Social Media Role and Its Impact on Public Health: A Narrative Review. Cureus, 15(1), e33737. doi: 10.7759/cureus.33737
  • Kington, R. S., Arnesen, S., Chou, W.-Y. S., Curry, S. J., Lazer, D., & Villarruel, and A. M. (2021). Identifying Credible Sources of Health Information in Social Media: Principles and Attributes. NAM Perspectives. doi: 10.31478/202107a
  • Lim, M. S. C., Molenaar, A., Brennan, L., Reid, M., & McCaffrey, T. (2022). Young Adults’ Use of Different Social Media Platforms for Health Information: Insights From Web-Based Conversations. Journal of Medical Internet Research, 24(1), e23656. doi: 10.2196/23656
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There are 58 citations in total.

Details

Primary Language English
Subjects Health Management
Journal Section RESEARCH ARTICLES
Authors

Haşim Çapar 0000-0001-7056-7879

Early Pub Date August 6, 2025
Publication Date August 7, 2025
Submission Date January 12, 2025
Acceptance Date April 13, 2025
Published in Issue Year 2025 Volume: 7 Issue: 2

Cite

APA Çapar, H. (2025). Health Information Seeking Behavior and its Determinants on Social Media: The Case of American Adults. Bandırma Onyedi Eylül Üniversitesi Sağlık Bilimleri Ve Araştırmaları Dergisi, 7(2), 572-586. https://doi.org/10.46413/boneyusbad.1618408
AMA Çapar H. Health Information Seeking Behavior and its Determinants on Social Media: The Case of American Adults. Bandırma Onyedi Eylül Üniversitesi Sağlık Bilimleri ve Araştırmaları Dergisi. August 2025;7(2):572-586. doi:10.46413/boneyusbad.1618408
Chicago Çapar, Haşim. “Health Information Seeking Behavior and Its Determinants on Social Media: The Case of American Adults”. Bandırma Onyedi Eylül Üniversitesi Sağlık Bilimleri Ve Araştırmaları Dergisi 7, no. 2 (August 2025): 572-86. https://doi.org/10.46413/boneyusbad.1618408.
EndNote Çapar H (August 1, 2025) Health Information Seeking Behavior and its Determinants on Social Media: The Case of American Adults. Bandırma Onyedi Eylül Üniversitesi Sağlık Bilimleri ve Araştırmaları Dergisi 7 2 572–586.
IEEE H. Çapar, “Health Information Seeking Behavior and its Determinants on Social Media: The Case of American Adults”, Bandırma Onyedi Eylül Üniversitesi Sağlık Bilimleri ve Araştırmaları Dergisi, vol. 7, no. 2, pp. 572–586, 2025, doi: 10.46413/boneyusbad.1618408.
ISNAD Çapar, Haşim. “Health Information Seeking Behavior and Its Determinants on Social Media: The Case of American Adults”. Bandırma Onyedi Eylül Üniversitesi Sağlık Bilimleri ve Araştırmaları Dergisi 7/2 (August 2025), 572-586. https://doi.org/10.46413/boneyusbad.1618408.
JAMA Çapar H. Health Information Seeking Behavior and its Determinants on Social Media: The Case of American Adults. Bandırma Onyedi Eylül Üniversitesi Sağlık Bilimleri ve Araştırmaları Dergisi. 2025;7:572–586.
MLA Çapar, Haşim. “Health Information Seeking Behavior and Its Determinants on Social Media: The Case of American Adults”. Bandırma Onyedi Eylül Üniversitesi Sağlık Bilimleri Ve Araştırmaları Dergisi, vol. 7, no. 2, 2025, pp. 572-86, doi:10.46413/boneyusbad.1618408.
Vancouver Çapar H. Health Information Seeking Behavior and its Determinants on Social Media: The Case of American Adults. Bandırma Onyedi Eylül Üniversitesi Sağlık Bilimleri ve Araştırmaları Dergisi. 2025;7(2):572-86.
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