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ECONOMETRIC ANALYSIS OF SUPPLY CHAIN VALUES BETWEEN TÜRKİYE AND G7 COUNTRIES AND ITS REFLECTION IN DIGITAL MARKETING

Year 2024, , 1 - 8, 31.12.2024

Murat Başal

https://doi.org/10.58627/dpuiibf.1486145

Abstract

The vast majority of the world's global wealth is found in the G7 countries. The growth of world trade can be seen in many areas from supply chain to production and marketing. The growth in the digital market and Turkey's geographical position as the world's investment and production center has also improved the supply chain. Turkey's importance has increased with the demand in the European continent and the development in digital marketing. Digital and e-commerce becoming effective due to digital life. As a result of the value of timely delivery of customer demands in marketing, logistics and digital marketing are starting to develop rapidly together. In this study, it is aimed to determine the econometric analysis of the supply chain, which has increased in importance in businesses, and its reflections on the digital marketing process in G7 countries and Turkey for the last five years. We will reach important data in our field with the comparison we will make. As a result of our analysis, it will be an important source of data for both businesses and academic studies in the future.

Keywords

G7 Countries Supply Chain Econometric Analysis Consumer Digital Marketing

References

  • Ağar, F. (2010). Scor Model in Supply Chain Management, Supply Process Performance Evaluation and Scorcard Application. Istanbul Technical University Institute of Science and Technology, p.38, Istanbul.
  • Akkaya, B. (2022). The Mediator Role of Economic Freedom in the Effect of Corruption Perception on National Happiness: A Case of World Countries. Izmir Journal of Economics, 37(3), pp.760-777.
  • Aksoy, A. and Taşkaya, S. (2020). The Relationship Between Macroeconomic
  • Altıntas, H. (2008). Stability of money demand in Türkiye and its prediction with bounds test approach: 1985 approach: 1985-2006. Erciyes University Journal of the Faculty of Economics and Administrative Sciences, 30, 15-46 Indicators and Happiness Levels of Countries. Third Sector Journal of Social Economy, 55(2), pp.1188-1201.
  • Ballou, R. H. (2007). The Evolution And Future Of Logistics And Supply Chain Management. European Business Review, 19(4), pp.332-348.
  • Chen, B. ve Chen A. (2009), “Empirical Test of the Relationship Between Technology Transfer and Independent R&D”, International Conference Information Management, Innovation Management and Industrial Engineering. 26-27 Aralık, Xi’an, Chine.
  • Çelik, S. and Cömertler, N. (2021). Investigation of Happiness of Countries with K-Means Clustering and Discriminant Analysis. Journal of Current Researches on Business and Economics, 11 (1), pp.15-38.
  • Çetı̇n, F. Ü. (2022). Establishment of G7, Evolution of G8 and G20, https://www.academia.edu/5191271/G7den_G20ye_Giden_Yol_ve_G20_ile_% C4%B0lgili_Temel_Unsurlar (Access Date: 08.07.2023).
  • Engle, R.F. & Granger, C. W. J. (1987). Co-Integration and Error Correction: Representation, Estimation, and Testing, Econometrica, 55(2), pp.251-276.
  • Ersöz, B, & Özmen M. (2020). The Effects of Digitalization and Information Technologies on Employees, AJIT-e: Information Technologies Online Journal Summer/Summer - Vol: 11 - Issue/Num: 42 DOI: 10.5824/ajite.2020.03.007.x.
  • Etı̇, H. S. (2021). An Approach on How Traditional and Digital Marketing Strategies Will Be Executed Together. Social Sciences Texts, 2021 (2) , pp.42-52 .
  • Gedı̇k, Y. (2020). A new window in marketing: Digital marketing. Journal of Business in The Digital Age, 3(1), 63-75. doi: 10.46238/Jobda.726408.
  • Gökşın, E. (2018). Digital marketing basics (3rd Edition). Istanbul: Abakus Publications.
  • IBM, (2023). (https://www.ibm.com/tr-tr/supply-chain). (Date of Access: 06.06.2023)
  • IEA, (2015), Energy Efficiency Market Report, Paris: International Energy Agency, Issues, Energy Policy, 24 (5), pp.377-390.
  • Johansen, S. (1988). Statistical Analysis of Cointegrating Vectors, Jounrnal of Economic Dynamics and Control, (12), pp.231- 254.
  • Karagöl E. et al. (2007) The Relationship between Economic Growth and Electricity Consumption in Türkiye: Border Test Approach, Journal of Doğuş University, 8(1): pp.72-80.
  • Köse, N., & Yengin, D. (2018). Examining the contributions of augmented reality and virtual reality applications on marketing as an example of transition from digital marketing to digital marketing. Istanbul Aydın University Journal, 10(1), pp.77-111. doi: 10.17932/IAU.IAUD.M.13091352.2018.1/37.77-111.
  • Kuruca, Y., Üstüner, M., & Şı̇mşek, I. (2022). The use of artificial intelligence in digital marketing: Chatbot (Chatboot). Journal of Media and Culture. 2(1), pp.88-113.
  • Lı̇u, C.-H. (2009). The Effect Of A Quality Management System On Supply Chain Performance: An Empirical Study In Taiwan. International Journal Of Management, 26(2), pp.285.
  • Naghdı, Y. , Amırtaemeh, H. & Kaghazıan, S. (2021). The Puzzle of Relationship Between The Economic Growth And Happiness. Economic Analysis, 54(1), pp.1-12.
  • Panayıdes, P. M., & Lun, Y. V. (2009). The Impact Of Trust On Innovativeness And Supply Chain Performance. International Journal Of Production Economics, 122(1), pp.35-46.
  • Pehlivan, C. & Özbay, F. and Bingöl, N. (2022). Main Economic Factors Affecting The Determination of Happiness: A Research on Türkiye. Journal of Social Policy Studies, 22(55), pp.259-275.
  • Phillips, P.C. B ve Perron, P. (1988), “Testing for a Unit Root in Time Series Regression”, Biometrika, 75(2), ss.335 346.
  • Qrunfleh, S., & Tarafdar, M. (2014). Supply Chain Information Systems Strategy: Impacts on Supply Chain Performance and Firm Performance. International Journal of Production Economics, 147, pp. 340-350. https://doi.org/10.1016/j.ijpe.2012.09.018
  • Renz, T. (2021). Development Policy Based On Happiness? A Review of Concepts, Ideas And Pitfalls, p.1.
  • Rojas, M. (2007). Heterogeneity In The Relationship Between Income and Happiness: A Conceptual-Reference-Theory Explanation. Journal of Economic Psychology, 28(1), pp.1-14.
  • Ross, D. F. (2013). Competing Through Supply Chain Management: Creating Market-Winning Strategies Through Supply Chain Partnerships. Springer Science & Business Media. Material Management, p.288.
  • Rus, A.V. & Blăjan, A.G. (2021). The Relationship Between Economic Growth And Happiness. PressAcademia Procedia, 14(1), p.175-177.
  • Şoltan T. (2009). Enerji Tüketimi İle Gayri Safi Yurt İçi Hasıla Arasındaki Nedensellik İlişkinin Granger, TodaYamamaoto ve ARDL Testleri İle İncelenmesi, Master's Thesis, Marmara University Institute of Social Sciences, Istanbul, p:61.
  • Van Praag, B. M. (2007). Perspectives From The Happiness Literature And The Role Of New Instruments For Policy Analysis. CESifo Economic Studies, 53(1), p.42-68.
  • Vereshchahina, H. & Shigol, F. A. (2020). Theoretical Foundations, Practice, And Empirical Approaches To Assessing The Economy of Happiness, p:34.
  • Wu, L., Chuang, C.-H., & HSU, C.-H. (2014). Information Sharing And Collaborative Behaviors In Enabling Supply Chain Performance: A Social Exchange Perspective. International Journal Of Production Economics, 148, p.122-132
  • Yeşı̇l S. (2010). Globalization and Globalization Processes of Businesses: Opportunities and Threats, Journal of Economic and Social Research, , 6,(1- 2): 22-72.

TÜRKİYE İLE G7 ÜLKELERİ ARASINDAKİ TEDARİK ZİNCİRİ DEĞERLERİNİN EKONOMETRİK ANALİZİ VE DİJİTAL PAZARLAMAYA YANSIMASI

Year 2024, , 1 - 8, 31.12.2024

Murat Başal

https://doi.org/10.58627/dpuiibf.1486145

Abstract

Dünyadaki küresel zenginliğin büyük çoğunluğu G7 ülkelerinde bulunuyor. Dünya ticaretindeki büyüme, tedarik zincirinden üretim ve pazarlamaya kadar pek çok alanda görülebiliyor. Dijital pazarın büyümesi ve Türkiye'nin dünyanın yatırım ve üretim merkezi coğrafi konumu, tedarik zincirini de geliştirdi. Avrupa kıtasındaki talep ve dijital pazarlamanın gelişmesiyle birlikte Türkiye'nin önemi arttı. Akıllı telefonların, sosyal medya pazarlama durumlarının ve e-ticaretin dijital hayata bağlı olarak etkin hale gelmesi sonucunda dijital pazarlama tüm işletmeler için stratejik bir odak noktası haline gelmiştir. Pazarlamada müşteri taleplerinin zamanında teslim edilmesinin değerinin bir sonucu olarak lojistik ve dijital pazarlama birlikte hızla gelişmeye başlıyor. Bu çalışmada son beş yılda G7 ülkeleri ve Türkiye'de işletmelerde önemi artan tedarik zincirinin ekonometrik analizi ve dijital pazarlama sürecine yansımalarının belirlenmesi amaçlanmaktadır. Yapacağımız karşılaştırmayla alanımızla ilgili önemli verilere ulaşacağız. Yaptığımız analizler sonucunda gelecekte hem işletmeler hem de akademik çalışmalar için önemli bir veri kaynağı olacaktır.

Keywords

G7 Ülkeleri Ekonometrik Analiz Tearik Zinciri Tüketici Dijital Pazarlama

References

  • Ağar, F. (2010). Scor Model in Supply Chain Management, Supply Process Performance Evaluation and Scorcard Application. Istanbul Technical University Institute of Science and Technology, p.38, Istanbul.
  • Akkaya, B. (2022). The Mediator Role of Economic Freedom in the Effect of Corruption Perception on National Happiness: A Case of World Countries. Izmir Journal of Economics, 37(3), pp.760-777.
  • Aksoy, A. and Taşkaya, S. (2020). The Relationship Between Macroeconomic
  • Altıntas, H. (2008). Stability of money demand in Türkiye and its prediction with bounds test approach: 1985 approach: 1985-2006. Erciyes University Journal of the Faculty of Economics and Administrative Sciences, 30, 15-46 Indicators and Happiness Levels of Countries. Third Sector Journal of Social Economy, 55(2), pp.1188-1201.
  • Ballou, R. H. (2007). The Evolution And Future Of Logistics And Supply Chain Management. European Business Review, 19(4), pp.332-348.
  • Chen, B. ve Chen A. (2009), “Empirical Test of the Relationship Between Technology Transfer and Independent R&D”, International Conference Information Management, Innovation Management and Industrial Engineering. 26-27 Aralık, Xi’an, Chine.
  • Çelik, S. and Cömertler, N. (2021). Investigation of Happiness of Countries with K-Means Clustering and Discriminant Analysis. Journal of Current Researches on Business and Economics, 11 (1), pp.15-38.
  • Çetı̇n, F. Ü. (2022). Establishment of G7, Evolution of G8 and G20, https://www.academia.edu/5191271/G7den_G20ye_Giden_Yol_ve_G20_ile_% C4%B0lgili_Temel_Unsurlar (Access Date: 08.07.2023).
  • Engle, R.F. & Granger, C. W. J. (1987). Co-Integration and Error Correction: Representation, Estimation, and Testing, Econometrica, 55(2), pp.251-276.
  • Ersöz, B, & Özmen M. (2020). The Effects of Digitalization and Information Technologies on Employees, AJIT-e: Information Technologies Online Journal Summer/Summer - Vol: 11 - Issue/Num: 42 DOI: 10.5824/ajite.2020.03.007.x.
  • Etı̇, H. S. (2021). An Approach on How Traditional and Digital Marketing Strategies Will Be Executed Together. Social Sciences Texts, 2021 (2) , pp.42-52 .
  • Gedı̇k, Y. (2020). A new window in marketing: Digital marketing. Journal of Business in The Digital Age, 3(1), 63-75. doi: 10.46238/Jobda.726408.
  • Gökşın, E. (2018). Digital marketing basics (3rd Edition). Istanbul: Abakus Publications.
  • IBM, (2023). (https://www.ibm.com/tr-tr/supply-chain). (Date of Access: 06.06.2023)
  • IEA, (2015), Energy Efficiency Market Report, Paris: International Energy Agency, Issues, Energy Policy, 24 (5), pp.377-390.
  • Johansen, S. (1988). Statistical Analysis of Cointegrating Vectors, Jounrnal of Economic Dynamics and Control, (12), pp.231- 254.
  • Karagöl E. et al. (2007) The Relationship between Economic Growth and Electricity Consumption in Türkiye: Border Test Approach, Journal of Doğuş University, 8(1): pp.72-80.
  • Köse, N., & Yengin, D. (2018). Examining the contributions of augmented reality and virtual reality applications on marketing as an example of transition from digital marketing to digital marketing. Istanbul Aydın University Journal, 10(1), pp.77-111. doi: 10.17932/IAU.IAUD.M.13091352.2018.1/37.77-111.
  • Kuruca, Y., Üstüner, M., & Şı̇mşek, I. (2022). The use of artificial intelligence in digital marketing: Chatbot (Chatboot). Journal of Media and Culture. 2(1), pp.88-113.
  • Lı̇u, C.-H. (2009). The Effect Of A Quality Management System On Supply Chain Performance: An Empirical Study In Taiwan. International Journal Of Management, 26(2), pp.285.
  • Naghdı, Y. , Amırtaemeh, H. & Kaghazıan, S. (2021). The Puzzle of Relationship Between The Economic Growth And Happiness. Economic Analysis, 54(1), pp.1-12.
  • Panayıdes, P. M., & Lun, Y. V. (2009). The Impact Of Trust On Innovativeness And Supply Chain Performance. International Journal Of Production Economics, 122(1), pp.35-46.
  • Pehlivan, C. & Özbay, F. and Bingöl, N. (2022). Main Economic Factors Affecting The Determination of Happiness: A Research on Türkiye. Journal of Social Policy Studies, 22(55), pp.259-275.
  • Phillips, P.C. B ve Perron, P. (1988), “Testing for a Unit Root in Time Series Regression”, Biometrika, 75(2), ss.335 346.
  • Qrunfleh, S., & Tarafdar, M. (2014). Supply Chain Information Systems Strategy: Impacts on Supply Chain Performance and Firm Performance. International Journal of Production Economics, 147, pp. 340-350. https://doi.org/10.1016/j.ijpe.2012.09.018
  • Renz, T. (2021). Development Policy Based On Happiness? A Review of Concepts, Ideas And Pitfalls, p.1.
  • Rojas, M. (2007). Heterogeneity In The Relationship Between Income and Happiness: A Conceptual-Reference-Theory Explanation. Journal of Economic Psychology, 28(1), pp.1-14.
  • Ross, D. F. (2013). Competing Through Supply Chain Management: Creating Market-Winning Strategies Through Supply Chain Partnerships. Springer Science & Business Media. Material Management, p.288.
  • Rus, A.V. & Blăjan, A.G. (2021). The Relationship Between Economic Growth And Happiness. PressAcademia Procedia, 14(1), p.175-177.
  • Şoltan T. (2009). Enerji Tüketimi İle Gayri Safi Yurt İçi Hasıla Arasındaki Nedensellik İlişkinin Granger, TodaYamamaoto ve ARDL Testleri İle İncelenmesi, Master's Thesis, Marmara University Institute of Social Sciences, Istanbul, p:61.
  • Van Praag, B. M. (2007). Perspectives From The Happiness Literature And The Role Of New Instruments For Policy Analysis. CESifo Economic Studies, 53(1), p.42-68.
  • Vereshchahina, H. & Shigol, F. A. (2020). Theoretical Foundations, Practice, And Empirical Approaches To Assessing The Economy of Happiness, p:34.
  • Wu, L., Chuang, C.-H., & HSU, C.-H. (2014). Information Sharing And Collaborative Behaviors In Enabling Supply Chain Performance: A Social Exchange Perspective. International Journal Of Production Economics, 148, p.122-132
  • Yeşı̇l S. (2010). Globalization and Globalization Processes of Businesses: Opportunities and Threats, Journal of Economic and Social Research, , 6,(1- 2): 22-72.
There are 34 citations in total.

Details

Primary Language English
Subjects Supply Chains
Journal Section Research Articles
Authors

Murat Başal 0000-0003-1440-659X

Early Pub Date December 30, 2024
Publication Date December 31, 2024
Submission Date May 18, 2024
Acceptance Date September 16, 2024
Published in Issue Year 2024

Cite

APA Başal, M. (2024). ECONOMETRIC ANALYSIS OF SUPPLY CHAIN VALUES BETWEEN TÜRKİYE AND G7 COUNTRIES AND ITS REFLECTION IN DIGITAL MARKETING. Dumlupınar Üniversitesi İİBF Dergisi(14), 1-8. https://doi.org/10.58627/dpuiibf.1486145