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E-Commerce from an Ethical Perspective

Year 2025, Issue: 84, 352 - 364, 30.04.2025

Ahmet Oğuz

https://doi.org/10.51290/dpusbe.1631445

Abstract

The ethical environment of electronic commerce is multifaceted and emphasizes the importance of trust, privacy, transparency, and honest marketing practices. As e-commerce continues to grow, the need for robust ethical frameworks to address and mitigate the unique challenges posed by online retailing becomes even more apparent. Successful e-commerce businesses will need to develop an ethical culture that not only adheres to legal standards but also meets the growing expectations of their consumers. With the volume of e-commerce increasing day by day and becoming an important source of income for countries, the importance of this issue will increase even more. The aim of this study is to examine the ethical issues that arise with the rapidly growing internet and the concept of electronic commerce in our lives, taking into account new developments.
Understanding the ethical issues of e-commerce is critical for both business sustainability and consumer trust. The ethical issues of e-commerce are often related to the risks consumers face and their impact on businesses. These issues include data security, data privacy, misleading advertising, predatory pricing, consumer rights, copyrights, and fraud. In this context, the ethical principles businesses apply are shaped around consumer rights, data security, and data privacy issues. Although the amendments made to Law No. 6563 on the Regulation of Electronic Commerce in Turkey have taken important steps towards determining the ethical standards of e-commerce, with the development of electronic commerce, the standards are insufficient, and new regulations on ethics have become inevitable.

Keywords

Electronic commerce Ethics Macro economy

References

  • Ahmed, A. and Othman, A. (2024). The effect of false advertising on consumer online purchase behavior with the mediating effect of e-wom: consumers in Malaysia. Information Management and Business Review, 16(2(I)S), 115-128. doi: 10.22610/imbr.v16i2(i)s.3774
  • Aldiyansyah, M., Amalia, F., and Leo, G. (2021). Understanding the effect of e-commerce security towards loyalty. https://doi.org/10.2991/aer.k.211106.093
  • Aydın, M. and Çakır, E. (2021). Effects of factors affecting loyalty in electronic commerce on e-loyalty. Süleyman Demirel Üniversitesi Vizyoner Dergisi, 12(32), 1226-1239. doi: 10.21076/vizyoner.880272
  • Bryson, J. (2018). Patiency is not a virtue: the design of intelligent systems and systems of ethics. Ethics and Information Technology, 20(1), 15-26. doi: 10.1007/s10676-018-9448-6
  • Chervenak, F. and McCullough, L. (2012). Responsibly counselling women about the clinical management of pregnancies complicated by severe fetal anomalies. Journal of Medical Ethics, 38(7), 397-398. doi: 10.1136/medethics-2012-100491
  • Cretu, A. and Brodie, R. (2007). The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective. Industrial Marketing Management, 36(2), 230-240. doi: 10.1016/j.indmarman.2005.08.013
  • Cuong, D. (2020). The effect of brand image, brand love on brand commitment and positive word-of-mouth. Journal of Asian Finance Economics and Business, 7(11), 449-457. doi: 10.13106/jafeb.2020.vol7.no11.449
  • Elbeltagi, I. and Agag, G. (2016). E-retailing ethics and its impact on customer satisfaction and repurchase intention. Internet Research, 26(1), 288-310. doi: 10.1108/intr-10-2014-0244
  • Esch, F., Langner, T., Schmitt, B., and Geus, P. (2006). Are brands forever? how brand knowledge and relationships affect current and future purchases. Journal of Product and Brand Management, 15(2), 98-105. doi: 10.1108/10610420610658938
  • Hackl, F., Hölzl‐Leitner, M., Winter‐Ebmer, R., and Zulehner, C. (2021). Successful retailer strategies in price comparison platforms. Managerial and Decision Economics, 42(5), 1284-1305. doi: 10.1002/mde.3309
  • Kelly, E. and Rowland, H. (2000). Ethical and online privacy issues in electronic commerce. Business Horizons, 43(3), 3-12. doi: 10.1016/s0007-6813(00)89195-8
  • Kurt, G. (2013). The impact of e-retailers' ethics on customer loyalty: perceived trust and perceived satisfaction as mediators. Journal of Internet Applications and Management, 4(2), 49-68. doi: 10.5505/iuyd.2013.72692
  • Malakmadze, K., Unver, S. and Arıkan, E. (2017). Çevrimiçi gizlilik ve e-sadakat eğilimi i̇lişkisi üzerine ülkeler arası bir i̇nceleme: türkiye ve rusya arasında bir karşılaştırma- a cross-country investigation of online privacy and e-loyalty intentions relationship: a comparison between turkey and russia. Journal of Business Research- Turk, 9(1), 439-463. doi: 10.20491/isarder.2017.253
  • Nawang, W. and Shukri, M. (2023). Explaining purchase intentions and online shopping behaviour among young malaysian muslim consumers. I-iECONS, 403-406. doi: 10.33102/iiecons.v10i1.106
  • Oliveira, A., Souki, G., Silva, D., Silva, M. and Medeiros, F. (2023). Impacts of service guarantees on consumers' perceived quality and satisfaction in e-commerce. International Journal of Quality and Reliability Management, 40(10), 2559-2580. doi: 10.1108/ijqrm-06-2022-0175
  • Paker, N. (2023). Çevrim i̇çi müşteri yorumlarını etkileyen faktörler üzerine keşifsel bir çalışma: trendyol örneği. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 23(4), 1393-1414. doi: 10.18037/ausbd.1309934
  • Pokrovskaya, A. (2024). Protection of trademark rights on e-commerce platforms: an updated outlook. JCBAR, 1(2), 65-73. doi: 10.47852/bonviewjcbar42022153
  • Purtova, N. (2018). The law of everything. broad concept of personal data and future of EU data protection law. Law Innovation and Technology, 10(1), 40-81. doi: 10.1080/17579961.2018.1452176
  • Purwaningsih, P., Trisnawati, T., Siwiyanti, L., and Nursiva, H. (2022). The importance of applying business ethics in e-commerce. doi: 10.11594/nstp.2022.2606 yayın adı eksik
  • Sakinah, A. and Adinugraha, H. (2022). Literature review on generation z’s perception of product purchasing decisions through e-commerce from the perspective of islam business ethics. Journal of Management and Islamic Finance, 2(2), 171-183. doi:10.22515/jmif.v2i2.4375
  • Scheer, L. and Widdershoven, G. (2004). Integrated empirical ethics: loss of normativity?. Medicine Health Care and Philosophy, 7(1), 71-79. doi: 10.1023/b:mhep.0000021849.57115.eb
  • Schrijer, B. (2023). Digital advertising and international standarts in terms of children’s rights. Anadolu Üniversitesi Hukuk Fakültesi Dergisi, 9(2), 293-331. doi: 10.54699/andhd.1294222
  • Shmatkov, D. and Cabrera, A. (2022). Notice-and-takedown procedures in Ukraine, Spain, China, and the US. Law and Innovative Society. 1(18), 22-33. doi: 10.37772/2309-9275-2022-1(18)-2
  • Thomas, A. (2024). The emerging role of e-commerce in today’s business: a conceptual study. Asian Journal of Management and Commerce, 5(1), 428-439. doi: 10.22271/27084515.2024.v5.i1f.289
  • Toraman, Y. (2021). Effect of covi̇d-19 on electroni̇c (mobi̇le) trade: exami̇nati̇on of consumer behavi̇our i̇n speci̇fi̇c to mobi̇le appli̇cati̇ons. Nişantaşı Üniversitesi Sosyal Bilimler Dergisi, 9(1), 20-28. doi: 10.52122/nisantasisbd.928594
  • Tuncer, İ. (2021). Elektronik ticaret alışverişinde tüketicilerin algıladığı riskin ölçümlenmesi: çok boyutlu bir yaklaşım. Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 12(23), 96-11. doi: 10.47129/bartiniibf.882877
  • Wallny, F. (2022). False positives in credit card fraud detection: measurement and mitigation. In Proceedings of the 55th Hawaii International Conference on System Sciences, (pp. 1572-1580). doi: 10.24251/HICSS.2022.195
  • Yaşar, N. (2021). Elektronik tüketici sözleşmelerinden kaynaklanan uyuşmazlıkların çözümünde elektronik tahkim. Public and Private International Law Bulletin, 0(0), 779-826. doi: 10.26650/ppil.2021.41.2.941244

Etik Perspektifinden E-Ticaret

Year 2025, Issue: 84, 352 - 364, 30.04.2025

Ahmet Oğuz

https://doi.org/10.51290/dpusbe.1631445

Abstract

Elektronik ticaretin etik ortamı çok yönlüdür ve güven, gizlilik, şeffaflık ve dürüst pazarlama uygulamalarının önemini vurgulamaktadır. E-ticaret büyümeye devam ettikçe, çevrimiçi perakendeciliğin ortaya çıkardığı benzersiz zorlukları ele almak ve hafifletmek için sağlam etik çerçevelere duyulan ihtiyaç daha da belirgin hale gelmektedir. Başarılı e-ticaret işletmelerinin yalnızca yasal standartlara bağlı kalmakla kalmayıp aynı zamanda tüketicilerinin artan beklentilerini de karşılayan bir etik kültür geliştirmeleri gerekecektir. E-ticaret hacminin her geçen gün artması ve ülkelerin önemli gelir kaynağı haline gelmesiyle bu konunun önemi daha da artacaktır. Hayatımızın içinde hızla büyüyen internet ve buna bağlı elektronik ticaret kavramı ile birlikte ortaya çıkan etik konuları, yeni gelişmeleri dikkate alarak incelemek bu çalışmada amacımızı oluşturmuştur.
E-ticaretin etik sorunlarını anlamak, hem işletmelerin sürdürülebilirliği hem de tüketici güveni açısından kritik bir öneme sahiptir. E-ticaretin etik sorunları, genellikle tüketicilerin karşılaştığı riskler ve bu risklerin işletmeler üzerindeki etkileri ile ilişkilidir. Bu sorunlar arasında veri güvenliği, veri gizliliği, yanıltıcı reklamlar, yıkıcı fiyatlandırma, tüketici hakları, telif hakları ve dolandırıcılık gibi konular yer almaktadır. Bu bağlamdan bakıldığında; işletmelerin uyguladığı etik ilkeler, tüketici hakları, veri güvenliği ve veri gizliliği gibi konular etrafında şekillenmektedir. Her ne kadar Türkiye'de 6563 sayılı Elektronik Ticaretin Düzenlenmesi Hakkında Kanun'da yapılan değişiklikler, e-ticaretin etik standartlarının belirlenmesine yönelik önemli adımlar atmış olsa da elektronik ticaretin gelişimi ile birlikte, standartlar yetersiz kalmakta ve etik konusu üzerinde yeni düzenlemeler kaçınılmaz olmuştur.

Keywords

Elektronik ticaret Etik Makro ekonomi

References

  • Ahmed, A. and Othman, A. (2024). The effect of false advertising on consumer online purchase behavior with the mediating effect of e-wom: consumers in Malaysia. Information Management and Business Review, 16(2(I)S), 115-128. doi: 10.22610/imbr.v16i2(i)s.3774
  • Aldiyansyah, M., Amalia, F., and Leo, G. (2021). Understanding the effect of e-commerce security towards loyalty. https://doi.org/10.2991/aer.k.211106.093
  • Aydın, M. and Çakır, E. (2021). Effects of factors affecting loyalty in electronic commerce on e-loyalty. Süleyman Demirel Üniversitesi Vizyoner Dergisi, 12(32), 1226-1239. doi: 10.21076/vizyoner.880272
  • Bryson, J. (2018). Patiency is not a virtue: the design of intelligent systems and systems of ethics. Ethics and Information Technology, 20(1), 15-26. doi: 10.1007/s10676-018-9448-6
  • Chervenak, F. and McCullough, L. (2012). Responsibly counselling women about the clinical management of pregnancies complicated by severe fetal anomalies. Journal of Medical Ethics, 38(7), 397-398. doi: 10.1136/medethics-2012-100491
  • Cretu, A. and Brodie, R. (2007). The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective. Industrial Marketing Management, 36(2), 230-240. doi: 10.1016/j.indmarman.2005.08.013
  • Cuong, D. (2020). The effect of brand image, brand love on brand commitment and positive word-of-mouth. Journal of Asian Finance Economics and Business, 7(11), 449-457. doi: 10.13106/jafeb.2020.vol7.no11.449
  • Elbeltagi, I. and Agag, G. (2016). E-retailing ethics and its impact on customer satisfaction and repurchase intention. Internet Research, 26(1), 288-310. doi: 10.1108/intr-10-2014-0244
  • Esch, F., Langner, T., Schmitt, B., and Geus, P. (2006). Are brands forever? how brand knowledge and relationships affect current and future purchases. Journal of Product and Brand Management, 15(2), 98-105. doi: 10.1108/10610420610658938
  • Hackl, F., Hölzl‐Leitner, M., Winter‐Ebmer, R., and Zulehner, C. (2021). Successful retailer strategies in price comparison platforms. Managerial and Decision Economics, 42(5), 1284-1305. doi: 10.1002/mde.3309
  • Kelly, E. and Rowland, H. (2000). Ethical and online privacy issues in electronic commerce. Business Horizons, 43(3), 3-12. doi: 10.1016/s0007-6813(00)89195-8
  • Kurt, G. (2013). The impact of e-retailers' ethics on customer loyalty: perceived trust and perceived satisfaction as mediators. Journal of Internet Applications and Management, 4(2), 49-68. doi: 10.5505/iuyd.2013.72692
  • Malakmadze, K., Unver, S. and Arıkan, E. (2017). Çevrimiçi gizlilik ve e-sadakat eğilimi i̇lişkisi üzerine ülkeler arası bir i̇nceleme: türkiye ve rusya arasında bir karşılaştırma- a cross-country investigation of online privacy and e-loyalty intentions relationship: a comparison between turkey and russia. Journal of Business Research- Turk, 9(1), 439-463. doi: 10.20491/isarder.2017.253
  • Nawang, W. and Shukri, M. (2023). Explaining purchase intentions and online shopping behaviour among young malaysian muslim consumers. I-iECONS, 403-406. doi: 10.33102/iiecons.v10i1.106
  • Oliveira, A., Souki, G., Silva, D., Silva, M. and Medeiros, F. (2023). Impacts of service guarantees on consumers' perceived quality and satisfaction in e-commerce. International Journal of Quality and Reliability Management, 40(10), 2559-2580. doi: 10.1108/ijqrm-06-2022-0175
  • Paker, N. (2023). Çevrim i̇çi müşteri yorumlarını etkileyen faktörler üzerine keşifsel bir çalışma: trendyol örneği. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 23(4), 1393-1414. doi: 10.18037/ausbd.1309934
  • Pokrovskaya, A. (2024). Protection of trademark rights on e-commerce platforms: an updated outlook. JCBAR, 1(2), 65-73. doi: 10.47852/bonviewjcbar42022153
  • Purtova, N. (2018). The law of everything. broad concept of personal data and future of EU data protection law. Law Innovation and Technology, 10(1), 40-81. doi: 10.1080/17579961.2018.1452176
  • Purwaningsih, P., Trisnawati, T., Siwiyanti, L., and Nursiva, H. (2022). The importance of applying business ethics in e-commerce. doi: 10.11594/nstp.2022.2606 yayın adı eksik
  • Sakinah, A. and Adinugraha, H. (2022). Literature review on generation z’s perception of product purchasing decisions through e-commerce from the perspective of islam business ethics. Journal of Management and Islamic Finance, 2(2), 171-183. doi:10.22515/jmif.v2i2.4375
  • Scheer, L. and Widdershoven, G. (2004). Integrated empirical ethics: loss of normativity?. Medicine Health Care and Philosophy, 7(1), 71-79. doi: 10.1023/b:mhep.0000021849.57115.eb
  • Schrijer, B. (2023). Digital advertising and international standarts in terms of children’s rights. Anadolu Üniversitesi Hukuk Fakültesi Dergisi, 9(2), 293-331. doi: 10.54699/andhd.1294222
  • Shmatkov, D. and Cabrera, A. (2022). Notice-and-takedown procedures in Ukraine, Spain, China, and the US. Law and Innovative Society. 1(18), 22-33. doi: 10.37772/2309-9275-2022-1(18)-2
  • Thomas, A. (2024). The emerging role of e-commerce in today’s business: a conceptual study. Asian Journal of Management and Commerce, 5(1), 428-439. doi: 10.22271/27084515.2024.v5.i1f.289
  • Toraman, Y. (2021). Effect of covi̇d-19 on electroni̇c (mobi̇le) trade: exami̇nati̇on of consumer behavi̇our i̇n speci̇fi̇c to mobi̇le appli̇cati̇ons. Nişantaşı Üniversitesi Sosyal Bilimler Dergisi, 9(1), 20-28. doi: 10.52122/nisantasisbd.928594
  • Tuncer, İ. (2021). Elektronik ticaret alışverişinde tüketicilerin algıladığı riskin ölçümlenmesi: çok boyutlu bir yaklaşım. Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 12(23), 96-11. doi: 10.47129/bartiniibf.882877
  • Wallny, F. (2022). False positives in credit card fraud detection: measurement and mitigation. In Proceedings of the 55th Hawaii International Conference on System Sciences, (pp. 1572-1580). doi: 10.24251/HICSS.2022.195
  • Yaşar, N. (2021). Elektronik tüketici sözleşmelerinden kaynaklanan uyuşmazlıkların çözümünde elektronik tahkim. Public and Private International Law Bulletin, 0(0), 779-826. doi: 10.26650/ppil.2021.41.2.941244
There are 28 citations in total.

Details

Primary Language English
Subjects Ecological Economics, E-Trade
Journal Section RESEARCH ARTICLES
Authors

Ahmet Oğuz 0000-0001-5291-2819

Publication Date April 30, 2025
Submission Date February 1, 2025
Acceptance Date April 18, 2025
Published in Issue Year 2025 Issue: 84

Cite

APA Oğuz, A. (2025). E-Commerce from an Ethical Perspective. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi(84), 352-364. https://doi.org/10.51290/dpusbe.1631445
AMA Oğuz A. E-Commerce from an Ethical Perspective. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi. April 2025;(84):352-364. doi:10.51290/dpusbe.1631445
Chicago Oğuz, Ahmet. “E-Commerce from an Ethical Perspective”. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, no. 84 (April 2025): 352-64. https://doi.org/10.51290/dpusbe.1631445.
EndNote Oğuz A (April 1, 2025) E-Commerce from an Ethical Perspective. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi 84 352–364.
IEEE A. Oğuz, “E-Commerce from an Ethical Perspective”, Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, no. 84, pp. 352–364, April 2025, doi: 10.51290/dpusbe.1631445.
ISNAD Oğuz, Ahmet. “E-Commerce from an Ethical Perspective”. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi 84 (April 2025), 352-364. https://doi.org/10.51290/dpusbe.1631445.
JAMA Oğuz A. E-Commerce from an Ethical Perspective. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi. 2025;:352–364.
MLA Oğuz, Ahmet. “E-Commerce from an Ethical Perspective”. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, no. 84, 2025, pp. 352-64, doi:10.51290/dpusbe.1631445.
Vancouver Oğuz A. E-Commerce from an Ethical Perspective. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi. 2025(84):352-64.
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