Research Article
BibTex RIS Cite

ONLINE SHOPPING EXPERIENCES OF ACTIVE SENIORS AGED 65 AND OVER

Year 2025, Volume: 7 Issue: 1, 56 - 80, 30.06.2025

Süreyya Karsu , Dilşad Çoknaz , Hande Tasa , Meftune Özbakır Umut , Meltem Nurtanış Velioğlu

https://doi.org/10.70506/eisrcdergi.1711959

Abstract

The aim of this study is to determine whether there are differences in the online shopping situations, online shopping intention and behaviours of 65+ Internet user consumers in the active aging process according to their demographic characteristics, in Türkiye. The research was conducted with 415 seniors aged at 65 years and over, using Internet. Data was collected by face-to-face survey during 21 June-26 October 2021 in İstanbul city in Türkiye. Data tool has 3 parts; (i) Online shopping intention scale (4 items) that’s develoloped by Çelik (2019), (ii) Online shopping behaviour scale (3 items), was developed by Chen (2001) and (iii) demographic information. 4 main (16 subhypothesis) hypothesis have been developed. Chi-square, LSD analysis and T- test were implemented to test the developed hypotheses. The results indicate that the 65 years and over consumer’s shopping online by her/him self situation differs according to their ages, genders, having a child and income. And the situation of these groups having their close contacts to shop online for them differs according to gender, but no differences were found on age, having a child or income. 65+ senior consumer’s online shopping intention differs through having a child and income variables however there are no differences according to age and gender. These groups’ online shopping behaviours differ according to age and income, but no differences have been observed according to gender nor having a child.

Keywords

Online shopping senior consumer behaviour 65 years and over Türkiye market.

Ethical Statement

Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimlerde İnsan Araştırmaları Etik Kurulu Prof. Dr. Meltem NURTANIŞ VELİOĞLU Doç. Dr. Dilşad ÇOKNAZ2 Doç. Dr. Süreyya KARSUI Dr. öğr. Üyesi Meftune ÖZBAKIR UMUTI Bolu Abant İzzet Baysal Üniversitesi İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümül Spor Bilimleri Fakültesi, Spor Yöneticiliği Bölümü2 sayın Prof. Dr. Meltem NURTANIŞ VELİOĞLU, Doç. Dr. Dilşad ÇOKNAZ, Doç. Dr. Süreyya KARSU, Dr. öğr. Üyesi Meftune ÖZBAKIR UMUT "Çevrimiçi ()rtamda Davranışsal Boyut Olarak Satın Alma: Türkiye'de Yaşlı Tüketicileri Etkileyen Faktörlerin Modele Dayalı Teori Testi" konulu İnsan Araştırmaları Etik Kuruluna yapmış olduğunuz başvuru (Protokol NO. 2019/297) Kurulumuzun 10.08.2019 tarihli ve 2019/08 toplantısında değerlendirilerek etik olarak uygun bulunmuştur. Bilgilerinize sunarız.

Supporting Institution

Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimlerde İnsan Araştırmaları Etik Kurulu

Project Number

The research of this study is based on TÜBİTAK- SOBAG 1001 Project -119K945’s data

Thanks

TÜBİTAK- SOBAG' a desteklerinden ötürü teşekkür ederiz.

References

  • AgeUK (2022, November 28) Getting Started on the Internet. https://www.ageuk.org.uk/information-advice/work-learning/technology-internet/getting-online/. (Access:25.03.2023).
  • Aggarwal, B., Xiong, Q. & Schroeder-Butterfill, E. (2022). Impact of the Use of the Internet on Quality of Life in Older Adults: Review of literature. Primary Health Care Research & Development. 21(e55), 1–6. doi: 10.1017/S1463423620000584.
  • Ahlgren, M. (2023, May 24). 100 için 2023+internet istatistikleri, gerçekler ve trendler. Part 8, https://www.websiterating.com/tr/research/internet-statistics-facts/. (Access:25.02.2024).
  • Anderton, R., Jarvis, V., Labhard, V., Petroulakis, F., Rubene, I., and Vivian, L. (2020). The Digital Economy and the Euro Area. European Central Bank Economic Bulletin, Issue:8, https://www.ecb.europa.eu/press/economic-bulletin/articles/2021/html/ecb.ebart202008_03~da0f5f792a.en.html.
  • Arun, Ö. (2019, December). Türkiye’de yaşlılık tahayyülleri ve pratikleri araştırması. Yaşama Dair Vakfı. https://www.heryasta.org/wp-content/uploads/2021/04/AgeSA-kitap-desktop-27-03.20.pdf. (Access:20.02.2024).
  • Arun, Ö., Binark, M., Özsoy Taylan, D., Kandemir, B. & Şahinkaya, G. (2022). Yaşlıların Toplumsal Sınıfı, Dijital Sermayeleri ve COVID-19 Salgınında Bağlantıda Kalma Pratikleri. İstanbul Üniversitesi Sosyoloji Dergisi, 42(2), 387-410.
  • Baldwin, T. (2019). Silver economy spending power trends in Europe. World Data Lab. https://worlddata.io/blog/silver-economy-europe. (Access:20.02.2024).
  • Beard, J. R., Officer, A., De Carvalho, I. A., Sadana, R., Pot, A. M., Michel, J. P., Lloyd-Sherlock, P., Epping-Jordan, J., Geeske Peters, G.M., Mahanani, W.R., Thiyagarajan, J.A.C. & Chatterji, S. (2016). The World Report on Ageing and Health: A Policy Framework for Healthy Ageing. The Lancet, 387 (10033), 2145-2154.
  • Bethesda Foundation (2025). Independent Living for Seniors, https://www.helpguide.org/aging/healthy-aging/independent-living-for-seniors.
  • Beşe Canbolat, Ş. &Taştı, E. (2022). Türkiye’de Aktif Yaşlanma Endeksinde 2008-2020 Döneminde Yaşanan Değişim: Avrupa Birliği Ülkeleri ile Karşılaştırmalı Bir Değerlendirme. Sosyal Politikalar Çalışmaları Dergisi, 22(55), 443-499.
  • Bilir, N. (2022, November). Yaşlılıktanımı, yaşlılık kavramı, epidemiyolojik özellikler. https://www.solunum.org.tr/TusadData/Book/677/17102018112853-001.pdf. (Access:10.03.2023).
  • Binark, M., Arun, Ö. & Özsoy Taylan, D. (2021, November). 120K613 - COVID-19 Sürecinde Yaşlıların Enformasyon Arayışı ve Enformasyon Değerlendirmesi. Covid-19 ve Kitle ve İletişim Araçları. 57. https://tubitak.gov.tr/sites/default/files/20689/covid_19_ve_toplum_salginin_sosyal_beseri_ve_ekonomik_etkileri_sorunlar_ve_cozumler.pdf. (Access:20.02.2024).
  • Boyacıoğlu, N.E., Irmak, H.S. & Çaynak, S. (2021). Yaşlılık Döneminde Sağlıkla İlgili Bilgi Edinmede Internetin Kullanımı. Türkiye Klinikleri Sağlık Bilimleri Dergisi, 6(3), 641-650.
  • Brandtweiner, R., Donat, E. & Kerschbaum, J. (2010). How to Become a Sophisticated User: A Two-Dimensional Approach to E-literacy. New Media &Society, 12(5), 813-833.
  • Chen, R. Y. (2001). Determinants of Chinese Consumers’ Green Purchase Behavior. Psychology & Marketing, 18(4), 389-413.
  • Charm, T., Coggings, B., Robinson, K. &Wilkie, J. (2020, August 4). The Great Consumer Shift: Ten Charts that Show How Us Shopping Behavior is Changing. McKinsey Company Article. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing.
  • Charmarkeh, H. & Legacé, M. (2017). Guest Editorial: Seniors and Technology: Issues of Inclusion and Exclusion. Canadian Journal of Communication, 42(2), 189-194.
  • Chetty, K.Aneja, U., Mishra,V., Gcora,N. & Joise,J. (2018). Bridging the Digital Divide in the G20: Skills for the New Age. Economics, 25(12),1-20.
  • Çelik, H. E. (2019). Yapısal Eşitlik Modellemesi ve Bir Uygulama: Genişletilmiş Online Alışveriş Kabul Modeli. Doktora tezi, Eskişehir Osmangazi Üniversitesi Fen Bilimleri Enstitüsü.
  • Dataportal (2025). 2025 Global Threat Report. https://datareportal.com/reports/digital-2024-turkey. (Access:27.05.2025).
  • Demir Erbil, D. & Hazer, O. (2021). In Sosyal Bilimlerde Covid-19 Salgını: Dönemler ve Değişim Dinamikleri. Ö. E. Tekin (Ed.), Covid-19 PandemiSürecindeYaşlıların Internet ve Sosyal Medya Kullanımı Üzerine Nitel Bir Çalışma (43-56). Astana Press.
  • Deloitte Digital (2021, February). Digital Commerce Acceleration. https://www2.deloitte.com/content/dam/Deloitte/za/Documents/strategy/za-Digital-Commerce-Acceleration-2021-Digital.pdf. (Access:13.06.2021).
  • Deloitte (2023). What is Digital Economy ? https://www2.deloitte.com/mt/en/pages/technology/articles/mt-what-is-digital-economy.html. (Access:07.01.2024).
  • Digital Transformation Office of the Presidency of Türkiye (2021, December). Dijital Dönüşüm Hamlesi: 75 Yaş Üzeri Vatandaşların Dijital AlışkanlıklarıAraştırması. https://cbddo.gov.tr/haberler/6588/turkiye-nin-dijital-donusum-hamlesi. (Access:07.01.2024).
  • D’innocenzio, A. (2021, February 24). Never too late: Pandemic propels older shoppers online. https://apnews.com/article/online-shopping-eases-isolation-adults-c3eec2b46e0870cf693d29606daf4f56. (Access:04.04.2021).
  • Dmello, V. & Hussain, D. (2023). Cultural Differences in Factors that Influence the Well-being of Older People: A Narrative Review. Human Arenas, https://doi.org/10.1007/s42087-023-00386-y
  • Durgun, Ö.D. (2019, July 24). Yaşlılar sosyal medya ile yaşama sarılıyor. Boğaziçi Üniversitesi. https://haberler.boun.edu.tr/tr/haber/yaslilar-sosyal-medya-ile-yasama-sariliyor. (Access:04.04.2021).
  • Doğanay, G. & Güven, S. (2019). Ailede Yaşlı Bakımı Rolünü Üstlenen Kadınlar ve Görüşleri: Giresun ili Örneği. Karadeniz Sosyal Bilimler Dergisi, 11(21), 343-357.
  • Energise Web (2023). Optimise your online shop for olders users. https://www.energise.co.nz/blog/ecommerce-for-seniors-citizens/. (Access:05.05.2023).
  • Erginoğlu, S. (2023, February 25). Rakamlarla sosyal medya alışkanlıkları. https://tr.linkedin.com/pulse/rakamlarla-sosyal-medya-ali%C5%9Fkanliklari-serkan-ergino%C4%9Flu. (Access:17.03.2023).
  • Erjavec, J. & Manfreda, A. (2022, March). Online Shopping Adaption During COVID-19 and Social Isolation: Extending the UTAUT Model with Herd Behavior. Journal of Retailing and Consumer Services, 65. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8648597/.
  • e-Ticaret Bilgi Platformu (2023). İstatistikler: Yıllara Göre E-ticaret Hacmi. https://www.eticaret.gov.tr/istatistikler.
  • Euronews (2022, November 11). Türkiye’de izleyiciler, dijital platformlara rağmen televizyondan kopamıyor. https://tr.euronews.com/2022/11/21/televizyon-izleyicisi-artik-dijital-yayin- platformlarini-tercih-ediyor. (Access:11.12.2022).
  • Eurostat (2021, May 17). How Popular is Internet Use among Older People? https://ec.europa.eu/eurostat/web/products-eurostat-news/-/edn-20210517-1.
  • Faverio, M. (2022, January 13). Share of those 65 and older who are tech users has grown in the past decade. Pew Research Center.https://www.pewresearch.org/fact-tank/2022/01/13/share-of-those-65-and-older-who-are-tech-users-has-grown-in-the-past-decade/. (Access:11.12.2023).
  • Feng, K., Altinay, L. & Olya, H. (2019). Social Well-being and Transformative Service Research: Evidence from Chinia. Journal of Services Marketing, 33(6),735-750.
  • Fries, B.E., Morris, J.N., Skarupski, K.A., Blaum, C.S., Galecki, A., Bookstein, F. & Ribbe, M. (2000). Accelerated Dysfunction among the Very Oldest-old in Nursing Homes. Journal of Gerontology: Medical Sciences, 55A (6), 336–341.
  • Gedik, S. (2022, August 25). Türk toplumunun online alışveriş alışkanlıkları nasıl şekilleniyor? https://www.marketingturkiye.com.tr/featured/online-alisveris/. (Access:11.12.2022).
  • Global Coalitionon Aging (2023, January 30). Aging is an Opportunity. https://globalcoalitiononaging.com/. (Access:12.02.2023).
  • Glenday, J. (2020, September 28). Brands warned not to ignore “grey Pounds” as over 65s embrace e-commerce. https://www.thedrum.com/news/2020/09/28/brands-warned-not-ignore-grey-pound-over-65s-embrace-e-commerce. (Access:12.02.2022).
  • Gupta, A. (2024). How Can You Help Your Elders with Technology? and Why Should You? Samarth Community. https://care.samarth.community/blog/communication/helping-elders-with-technology/
  • ILCUK-International Longlevity Center UK (2025). Healthy Aging and Prevention Index. https://ilcuk.org.uk/preventionindex/?gad_source=1&gad_campaignid=21489950763&gbraid=0AAAAAobXevnBfT2T4dL6Zy4ayQts1BhYO&gclid=CjwKCAjw3rnCBhBxEiwArN0QE-Ip0iNxmTFBrbocPDUZLfp-8U5pROjOnnPchbCeWMKinWcG748YZhoCr8sQAvD_BwE, (Access:12.06.2025).
  • Ipsos (2022, August 15). Günümüz Ekonomik Şartlarında Online Market Alışveriş Yolculuğu, https://www.ipsos.com/tr-tr/gunumuz-ekonomik-sartlarinda-online-market-alisveris-yolculugu. (Access:07.02.2023).
  • Jaul, E. & Barron, J. (2021). Characterixzing the Heterogeneity of Aging: A Vision for a Staging System for Aging. Public Health, 9.https://doi.org/10.3389/fpubh.2021.513557.
  • Jha, S. (2023, June 6). Old is gold: Can aging spark a surprise economic boom?, https://www.aljazeera.com/features/2023/6/6/old-but-gold-can-ageing-propel-a-surprise-economic-boom. (Access:11.06.2025).
  • Karsu, S., Nurtanış Velioğlu, M., Çoknaz, D. & Özbakır Umut, M. (2019). Ununu Eleyip Eleğini Internet’e Asan Yaşlı Tüketiciler: Alıcı mı? Bakıcı mı? Proceedings of thePPAD Marketing Congress (362-385).
  • Kenan Foundation Asia (2023). Aging Society – The Global Trend, its Consequences, and The Role of Technology, January 26, 2023, https://www.kenan-asia.org/blog/health/aging-society-the-global-trend/?gad_source=1&gad_campaignid=2080854944&gbraid=0AAAAADNPBlXgmbVBUq4GDol-v6CGy83vm&gclid=Cj0KCQjwu7TCBhCYARIsAM_S3NgFiPNYPoXH5MtkxaRMF4bpFJtH06VtJqK4rA1j6L-UXItrt6yX8CUaAtrQEALw_wcB
  • Konda (2020, October 30). Yaşlılık Raporu. https://konda.com.tr/uploads/kondayaslilikraporuekim2020-f2695fc787e4d7c37b3621d9547082fda6435247a57622a0e55f527153758b68.pdf. (Access:12.02.2022).
  • Kotschy, R., Bloom, D.E. and Scott, A. (2024). On the Limit of Chronological Age. NBER Working Paper No. 33124, November 2024, https://www.nber.org/system/files/working_papers/w33124/w33124.pdf
  • Kovalenko, A. (2021). In The Impact of COVID19 On E-Commerce. E. Mazaheri (Ed.), Older Adults Shopping Online: A Fad or a Trend? (67-80). Proud Pen. https://doi.org/10.51432/978-1-8381524-8-2_5.
  • Lawrence, B. (2020, March 20). How to optimise online shopping for senior citizens, , https://inviqa.com/blog/how-optimise-online-shopping-senior-citizens. (Access:12.02.2021).
  • Lee, S.B., Oh,J.H., Park, J.H., Choi, S.P. & Wee,J.H. (2018). Differences in Youngest-old, Middle-old, and Oldest-old Patients Who Visit the Emergency Department, CEEM, 5(4),249-255.
  • Lee, V., Cheng, D. Y.Y., Lit, K.K.D., Buaton, H., Lam, E. (2025). Active Aging in the Digital Era: The Role of New Technologies in Promoting the Wellbeing of Older People in Hong Kong. Asia Pacific Jounal of Work and Development, doi.org/10.1080/29949769.2025.2457363
  • Lian, J.W. and Yen, D.C., (2014). Online Shopping Drivers and Barriers for Older Adults: Age and Gender Differences. Comput. Hum. Behav. 37, 133–143. https://doi.org/ 10.1016/j.chb.2014.04.028.
  • Lippoldt, D. (2022, June). Regulating the International Digital Economy, with Trade and Innovation in Mind, CIGI Papers No. 265 —2022, 2023 https://www.cigionline.org/static/documents/no.265_5slBcxS.pdf, 1-54.
  • Lopez-Martínez,M., García-Luque,O.& Rodríguez-Pasquín, M. (2021). Digital Gender Divide and Convergence in the Europion Union Countries. De Gruyter, Economics, 15, 115-128.
  • Martin, M. (2021, November 8). Online shopping statistics: Covid-19 influence, treends and more. The Circular Board. https://thecircularboard.com/online-shopping-statistics/. (Access:12.01.2022).
  • Mermer, G. (2019, September 27). Biz geç kalmadık internet geç geldi.https://heryasta.org/2019/09/27/turkiyede-yasli-nufusun-internet-ve-sosyal-medya-ile-imtihani/.(Access:12.01.2022).
  • Miolene, E. (2025, January 27). The $24 trillion digital boom: A double-edged sword for global growth. Dewex. https://www.devex.com/news/the-24-trillion-digital-boom-a-double-edged-sword-for-global-growth-109157. (Access:28.05.2025).
  • Naden, C. (2017, March 7). How to Adapt to Aging Societies. ISO, https://www.iso.org/news/Ref2170.htm. (Access:10.06.2025).
  • Nielsen Report (2020, May 30). Recalibrated Consumption Dynamics in a COVID-19 Altered World.https://www.nielsen.com/ssa/en/insights/article/2020/recalibrated-consumption-dynamics-in-acovid-19-altered-world. (Access:10.09.2022).
  • OECD (2023, January 30). OECD Work with G20 Countries.https://www.oecd.org/g20/.
  • OECD (2024). OECD Digital Economy Outlook 2024: Strengthening Connectivity, Innovation and Trust, (Volume 2). https://www.oecd.org/en/publications/oecd-digital-economy-outlook-2024-volume-2_3adf705b-en.html.
  • Our World in Data (2024). The Global Number of People Aged 65 Years and Older is Set to Double within the Next Thirty Years. https://ourworldindata.org/data-insights/by-2060-the-number-of-people-aged-65-and-older-will-be-more-than-four-times-what-it-was-in-2000
  • Özdemir, Ş., Vatandaş, C. & Torlak,Ö. (2009). Sosyal Problemleri Çözmede Aile Yaşam Döngüsünün (AYD) Önemi. Aile ve Toplum, 4(16),7-18.
  • Özsoy, D. (2020). In Dijital Kültür, Dijital Eşitsizlikler ve Yaşlanma. M. Fiğan & Y. D. Özdemir (Ed.), Dijital Bölünme Düzeylerine Dair Literatür Analizi (1-343). Alternatif Bilişim Derneği.
  • Öztürk, F. (2022, October 1). Dünya yaşlılar günü. BBC Turkish. https://www.bbc.com/turkce/articles/c4nd1y61w1go. (Access:09.11.2022).
  • PeaceHealth (2022, August 3). Family life cycle. https://www.peacehealth.org/medical-topics/id/ty6171. (Access:09.11.2022).
  • Petrosyan, A. (2025, May 6). Global Number of Internet Users 2005-2024. Statista. https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/.
  • Smith, C. (2024, March 27). Older adults’ ecommerce habits in 2024, https://www.outerboxdesign.com/digital-marketing/senior-citizen-ecommerce-habits. (Access:18.01.2024).
  • Silver Economy Forum (2022, January 28). What is the Silver Economy? https://www.silvereconomyforum.com. (Access:14.08.2022).
  • Reiszel, J. (2023, April 17). Top 15 pros and cons of online shopping. https://www.hrccu.org/blog/benefits-online-shopping/. (Access:07.05.2023).
  • Statista (2025, May 10). E-Commerce Turkey, https://www.statista.com/outlook/emo/ecommerce/turkey. (Access:28.05.2025).
  • Suzman, R. & Riley, M.W. (1985). Introducing the “Oldest old”. Milbank Memorial Fund QuarterlyHealth and Society, 63(2),177-186.
  • Şahin, B. & Yıldırım, A. (2019). Yaşlı Bireylerde Internet Kullanımı ile Yaşam Doyumu, Algılanan Sosyal Destek ve Umutsuzluk Düzeyleri Arasındaki İlişkinin İncelenmesi. Yaşlı Sorunları Araştırma Dergisi, 12(2), 97-106. Taipale, S. & Hänninen, R. (2018). More Years, More Technologies: Aging in the Digital Era. Human Technology,14(3), 258–263.
  • Tambe, N. & Jain, A. (2024). Online Shopping and Its Advantages. Forbes, October 15, https://www.forbes.com/advisor/in/credit-card/advantages-of-online-shopping/
  • Tarı Selçuk, K. & Avcı, D. (2016). Kronik Hastalığa Sahip Yaşlılara Bakım Verenlerde Bakım Yükü ve Etkileyen Etmenler. Süleyman Demirel Üniversitesi Sağlık Bilimleri Dergisi, 7(1), 1-9.
  • T.C. Ministry of Trade (2025). Türkiye’s E-trade Outlook Report 2025. https://ticaret.gov.tr/data/681a16de13b8762dd8da6b66/TİCARET%20BAKANLIĞI%20TÜRKİYE'DE%20E%20-%20TİCARETİN%20GÖRÜNÜMÜ%20RAPORU.pdf, 1-108.
  • Tjandra, A. M., Widjono, R. A. & Violeta, K. N. (2022). Systematic Review: Interface Design Study in eCommercefor Elder. In Design Decoded 2021: Proceedings of the 2nd International Conference on Design Industries& Creative Culture, Design Decoded 2021, 24-25 August 2021, Kedah, Malaysia (Vol. 5, 409). European Alliance for Innovation.
  • Twohig, K. (2021, October). Pazarlamacıların çizdiği yaşlı insane imajı neden eskiyor?.https://www.thinkwithgoogle.com/intl/tr-tr/icgoruler/tuketici-trendleri/dijital-dunyadaki-yaslilar/. (Access:14.06.2022).
  • Tuna Uysal, M. (2020). Yaşlı Bireylerin Sosyalleşmesinde Dijital Teknolojinin Rolü: Dijital Yaşlılar Üzerine Bir Çalışma. SDÜ Fen-Edebiyat Fakültesi Sosyal Bilimler Dergisi, August, 50,43-59.
  • TÜİK (2022a, March 18). İstatistiklerle Yaşlılar-2021. https://data.tuik.gov.tr/Bulten/Index?p=Istatistiklerle-Yaslilar-2021-45636. (Access:14.06.2022).
  • TÜİK, (2022b, August 26). Hane Halkı Bilişim Teknolojileri (BT) Kullanım Araştırması. https://data.tuik.gov.tr/Bulten/Index?p=Hanehalki-Bilisim-Teknolojileri-(BT)-Kullanim-Arastirmasi-2022-45587. (Access:15.09.2022).
  • TÜİK (2022c, February 4). Adrese Dayalı Nüfus Kayıt Sistemi Sonuçları 2021.https://data.tuik.gov.tr/Bulten/Index?p=Adrese-Dayali-Nufus-Kayit-Sistemi-Sonuclari-2021-45500. (Access:15.09.2022).
  • TÜİK, (2023, March 17). İstatistiklerle Yaşlılar-2022. https://data.tuik.gov.tr/Bulten/Index?p=%C4%B0statistiklerle-Ya%C5%9Fl%C4%B1lar-2022- 49667&dil=1. (Access:20.03.2023). TÜİK (2025a, March 13). Elderly Statistics- 2024. https://data.tuik.gov.tr/Bulten/Index?p=Elderly-Statistics-2024-54079&dil=2. (Access:01.06.2025).
  • TÜİK (2025b, February 6). The Results of Address-based Population Registration System, 2024, https://data.tuik.gov.tr/Bulten/Index?p=Adrese-Dayali-Nufus-Kayit-Sistemi-Sonuclari-2024-53783. (Access:01.06.2025). UN-United Nations (2022). Decade of Healty Aging: Plan of Action 2021-20230. https://cdn.who.int/media/docs/default-source/decade-of-healthy-ageing/decade-proposal-final-apr2020-en.pdf, 1-31.
  • UN-United Nations (2023). World Social Report 2023: Leaving No One Behind in an Aging World. Department of Economic and Social Affairs, Chapter Key Messages. https://www.un.org/development/desa/dspd/wp-content/uploads/sites/22/2023/01/WSR_2023_Chapter_Key_Messages.pdf, 1-4.
  • UN-United Nations (2024a). Leaving No One Behind in an Ageing World: World Social Report. https://www.un.org/development/desa/dspd/wp-content/uploads/sites/22/2023/01/2023wsr-chapter1-.pdf, 1-20.
  • UN-United Nations (2024b). World Population Ageing 2023: Challenges and Opportunities of Population Ageing in the Least Developed Countries. https://desapublications.un.org/publications/world-population-ageing-2023-challenges-and-opportunities-population-ageing-least
  • UNECE- United Nations Economic Commission for Europe (2018, August 30). Active Ageing Index (AAI) in Non-EU Countries and at Subnational Level. https://www.euro.centre.org/downloads/detail/1542.
  • UNECE- United Nations Economic Commission for Europe (2021, December 16). Active Aging Index Home. https://statswiki.unece.org/display/AAI/Active+Ageing+Index+Home.
  • Wan He, W., Goodkind, D. & Kowal, P. (2016, March 30). An Aging World:2015. International Population Reports.https://www.census.gov/content/dam/Census/library/publications/2016/demo/p95-16-1.pdf.
  • Wang, X. and Jiang, L. (2021). Research on Online Shopping Demand of Chinese Elderly Under the Background of Aging. International Journal of Education and Humanities, 1(1), 16-20, https://drpress.org/ojs/index.php/ijeh/article/view/192.
  • Watty, F. (2025, June 11). Senior online shopping behavior- statistics & facts. https://www.statista.com/topics/11538/senior-online-shopping-behavior/#topicOverview. (Access:16.06.2025).
  • We are Social and Meltwater (2025). The Global State of Digital in February 2025. https://wearesocial.com/uk/blog/2025/02/digital-2025-the-essential-guide-to-the-global-state-of-digital/. (Access:10.06.2025).
  • Webster, K. (2025, January 6). The five not-so-obvious things that will change the digital economy in 2025. PYMNTS, https://www.pymnts.com/digital-payments/2025/the-five-not-so-obvious-things-that-will-change-the-digital-economy-in-2025/. (Access:10.06.2025).
  • WHO-World Health Organization (2002, April 30). Active Aging: A Policy Framework. https://apps.who.int/iris/bitstream/handle/10665/67215/WHO_NMH_NPH_02.8.pdf?sequence=1&isAllowed=y.
  • WHO -World Health Organization (2015, July 25). World Report on Aging and Health. https://apps.who.int/iris/bitstream/handle/10665/186463/9789240694811_eng.pdf?sequence=1&isAllowed=y.
  • WHO -World Health Organization (2025, February 21). Ageing: Global Population. https://www.who.int/news-room/questions-and-answers/item/population-ageing
  • Wienclaw, R. A. (2021). Aging And Culture, Race & Ethnicity. https://www.ebsco.com/research-starters/ethnic-and-cultural-studies/aging-and-culture-race-ethnicity.
  • World Bank (2022, April 5). Cities that Plan for Age-readiness Can Reap Lasting Social and Economic Benefits: New World Bank Report. https://www.worldbank.org/en/news/press-release/2022/04/01/cities-that-plan-for-age-readiness-can-reap-lasting-social-and-economic-benefits

65 Yaş ve Üzeri Aktif Yaşlıların Çevrimiçi Alışveriş Deneyimleri

Year 2025, Volume: 7 Issue: 1, 56 - 80, 30.06.2025

Süreyya Karsu , Dilşad Çoknaz , Hande Tasa , Meftune Özbakır Umut , Meltem Nurtanış Velioğlu

https://doi.org/10.70506/eisrcdergi.1711959

Abstract

Bu çalışmanın amacı, Türkiye'de aktif yaşlanma sürecinde olan 65+ İnternet kullanıcısı tüketicilerin demografik özelliklerine göre çevrimiçi alışveriş yapma durumları, çevrimiçi alışveriş niyetleri ve davranışlarında farklılık olup olmadığını belirlemektir.

Araştırma, İnternet kullanan 65 yaş ve üzeri 415 yaşlı ile gerçekleştirilmiştir.
Veriler 21 Haziran-26 Ekim 2021 tarihleri arasında Türkiye'nin İstanbul ilinde yüz yüze anket yoluyla toplanmıştır.
Veri aracı 3 bölümden oluşmaktadır; (i) Çelik (2019) tarafından geliştirilen online alışveriş niyet ölçeği (4 madde), (ii) Chen (2001) tarafından geliştirilen online alışveriş davranış ölçeği (3 madde) ve (iii) demografik bilgiler. 4 ana (16 alt hipotez) hipotez geliştirilmiştir.
Geliştirilen hipotezleri test etmek için ki-kare, LSD analizi ve T-testi uygulanmıştır.
Sonuçlar, 65 yaş ve üzeri tüketicilerin online alışveriş yapma durumlarının yaşlarına, cinsiyetlerine, çocuk sahibi olma durumlarına ve gelirlerine göre farklılaştığını göstermektedir. Ve bu grupların yakın temaslarının onlar adına çevrimiçi alışveriş yapması durumu cinsiyete göre farklılık göstermektedir ancak yaş, çocuk sahibi olma veya gelir açısından hiçbir fark bulunamamıştır. 65+ yaşlı tüketicilerin çevrimiçi alışveriş niyeti çocuk sahibi olma ve gelir değişkenlerine göre farklılık göstermektedir ancak yaş ve cinsiyete göre hiçbir fark bulunmamaktadır. Bu grupların çevrimiçi alışveriş davranışları yaş ve gelire göre farklılık göstermektedir ancak cinsiyete veya çocuk sahibi olma açısından hiçbir fark gözlemlenmemiştir.

Keywords

Çevrimiçi alışveriş yaşlı tüketici davranışı 65 yaş ve üzeri Türkiye pazarı

Ethical Statement

Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimlerde İnsan Araştırmaları Etik Kurulu Prof. Dr. Meltem NURTANIŞ VELİOĞLU Doç. Dr. Dilşad ÇOKNAZ2 Doç. Dr. Süreyya KARSUI Dr. öğr. Üyesi Meftune ÖZBAKIR UMUTI Bolu Abant İzzet Baysal Üniversitesi İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümül Spor Bilimleri Fakültesi, Spor Yöneticiliği Bölümü2 sayın Prof. Dr. Meltem NURTANIŞ VELİOĞLU, Doç. Dr. Dilşad ÇOKNAZ, Doç. Dr. Süreyya KARSU, Dr. öğr. Üyesi Meftune ÖZBAKIR UMUT "Çevrimiçi ()rtamda Davranışsal Boyut Olarak Satın Alma: Türkiye'de Yaşlı Tüketicileri Etkileyen Faktörlerin Modele Dayalı Teori Testi" konulu İnsan Araştırmaları Etik Kuruluna yapmış olduğunuz başvuru (Protokol NO. 2019/297) Kurulumuzun 10.08.2019 tarihli ve 2019/08 toplantısında değerlendirilerek etik olarak uygun bulunmuştur. Bilgilerinize sunarız. Pr . Dr. Mehm t RYİĞİT(İjye) Prof. iroı YALÇIN (Üye) 0Y(Üye) Doç. Dr. uııah DURAKOĞLU (Üye)

Supporting Institution

Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimlerde İnsan Araştırmaları Etik Kurulu ve TÜBİTAK SOBAG

Project Number

The research of this study is based on TÜBİTAK- SOBAG 1001 Project -119K945’s data

Thanks

Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimlerde İnsan Araştırmaları Etik Kurulu ve TÜBİTAK SOBAG

References

  • AgeUK (2022, November 28) Getting Started on the Internet. https://www.ageuk.org.uk/information-advice/work-learning/technology-internet/getting-online/. (Access:25.03.2023).
  • Aggarwal, B., Xiong, Q. & Schroeder-Butterfill, E. (2022). Impact of the Use of the Internet on Quality of Life in Older Adults: Review of literature. Primary Health Care Research & Development. 21(e55), 1–6. doi: 10.1017/S1463423620000584.
  • Ahlgren, M. (2023, May 24). 100 için 2023+internet istatistikleri, gerçekler ve trendler. Part 8, https://www.websiterating.com/tr/research/internet-statistics-facts/. (Access:25.02.2024).
  • Anderton, R., Jarvis, V., Labhard, V., Petroulakis, F., Rubene, I., and Vivian, L. (2020). The Digital Economy and the Euro Area. European Central Bank Economic Bulletin, Issue:8, https://www.ecb.europa.eu/press/economic-bulletin/articles/2021/html/ecb.ebart202008_03~da0f5f792a.en.html.
  • Arun, Ö. (2019, December). Türkiye’de yaşlılık tahayyülleri ve pratikleri araştırması. Yaşama Dair Vakfı. https://www.heryasta.org/wp-content/uploads/2021/04/AgeSA-kitap-desktop-27-03.20.pdf. (Access:20.02.2024).
  • Arun, Ö., Binark, M., Özsoy Taylan, D., Kandemir, B. & Şahinkaya, G. (2022). Yaşlıların Toplumsal Sınıfı, Dijital Sermayeleri ve COVID-19 Salgınında Bağlantıda Kalma Pratikleri. İstanbul Üniversitesi Sosyoloji Dergisi, 42(2), 387-410.
  • Baldwin, T. (2019). Silver economy spending power trends in Europe. World Data Lab. https://worlddata.io/blog/silver-economy-europe. (Access:20.02.2024).
  • Beard, J. R., Officer, A., De Carvalho, I. A., Sadana, R., Pot, A. M., Michel, J. P., Lloyd-Sherlock, P., Epping-Jordan, J., Geeske Peters, G.M., Mahanani, W.R., Thiyagarajan, J.A.C. & Chatterji, S. (2016). The World Report on Ageing and Health: A Policy Framework for Healthy Ageing. The Lancet, 387 (10033), 2145-2154.
  • Bethesda Foundation (2025). Independent Living for Seniors, https://www.helpguide.org/aging/healthy-aging/independent-living-for-seniors.
  • Beşe Canbolat, Ş. &Taştı, E. (2022). Türkiye’de Aktif Yaşlanma Endeksinde 2008-2020 Döneminde Yaşanan Değişim: Avrupa Birliği Ülkeleri ile Karşılaştırmalı Bir Değerlendirme. Sosyal Politikalar Çalışmaları Dergisi, 22(55), 443-499.
  • Bilir, N. (2022, November). Yaşlılıktanımı, yaşlılık kavramı, epidemiyolojik özellikler. https://www.solunum.org.tr/TusadData/Book/677/17102018112853-001.pdf. (Access:10.03.2023).
  • Binark, M., Arun, Ö. & Özsoy Taylan, D. (2021, November). 120K613 - COVID-19 Sürecinde Yaşlıların Enformasyon Arayışı ve Enformasyon Değerlendirmesi. Covid-19 ve Kitle ve İletişim Araçları. 57. https://tubitak.gov.tr/sites/default/files/20689/covid_19_ve_toplum_salginin_sosyal_beseri_ve_ekonomik_etkileri_sorunlar_ve_cozumler.pdf. (Access:20.02.2024).
  • Boyacıoğlu, N.E., Irmak, H.S. & Çaynak, S. (2021). Yaşlılık Döneminde Sağlıkla İlgili Bilgi Edinmede Internetin Kullanımı. Türkiye Klinikleri Sağlık Bilimleri Dergisi, 6(3), 641-650.
  • Brandtweiner, R., Donat, E. & Kerschbaum, J. (2010). How to Become a Sophisticated User: A Two-Dimensional Approach to E-literacy. New Media &Society, 12(5), 813-833.
  • Chen, R. Y. (2001). Determinants of Chinese Consumers’ Green Purchase Behavior. Psychology & Marketing, 18(4), 389-413.
  • Charm, T., Coggings, B., Robinson, K. &Wilkie, J. (2020, August 4). The Great Consumer Shift: Ten Charts that Show How Us Shopping Behavior is Changing. McKinsey Company Article. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing.
  • Charmarkeh, H. & Legacé, M. (2017). Guest Editorial: Seniors and Technology: Issues of Inclusion and Exclusion. Canadian Journal of Communication, 42(2), 189-194.
  • Chetty, K.Aneja, U., Mishra,V., Gcora,N. & Joise,J. (2018). Bridging the Digital Divide in the G20: Skills for the New Age. Economics, 25(12),1-20.
  • Çelik, H. E. (2019). Yapısal Eşitlik Modellemesi ve Bir Uygulama: Genişletilmiş Online Alışveriş Kabul Modeli. Doktora tezi, Eskişehir Osmangazi Üniversitesi Fen Bilimleri Enstitüsü.
  • Dataportal (2025). 2025 Global Threat Report. https://datareportal.com/reports/digital-2024-turkey. (Access:27.05.2025).
  • Demir Erbil, D. & Hazer, O. (2021). In Sosyal Bilimlerde Covid-19 Salgını: Dönemler ve Değişim Dinamikleri. Ö. E. Tekin (Ed.), Covid-19 PandemiSürecindeYaşlıların Internet ve Sosyal Medya Kullanımı Üzerine Nitel Bir Çalışma (43-56). Astana Press.
  • Deloitte Digital (2021, February). Digital Commerce Acceleration. https://www2.deloitte.com/content/dam/Deloitte/za/Documents/strategy/za-Digital-Commerce-Acceleration-2021-Digital.pdf. (Access:13.06.2021).
  • Deloitte (2023). What is Digital Economy ? https://www2.deloitte.com/mt/en/pages/technology/articles/mt-what-is-digital-economy.html. (Access:07.01.2024).
  • Digital Transformation Office of the Presidency of Türkiye (2021, December). Dijital Dönüşüm Hamlesi: 75 Yaş Üzeri Vatandaşların Dijital AlışkanlıklarıAraştırması. https://cbddo.gov.tr/haberler/6588/turkiye-nin-dijital-donusum-hamlesi. (Access:07.01.2024).
  • D’innocenzio, A. (2021, February 24). Never too late: Pandemic propels older shoppers online. https://apnews.com/article/online-shopping-eases-isolation-adults-c3eec2b46e0870cf693d29606daf4f56. (Access:04.04.2021).
  • Dmello, V. & Hussain, D. (2023). Cultural Differences in Factors that Influence the Well-being of Older People: A Narrative Review. Human Arenas, https://doi.org/10.1007/s42087-023-00386-y
  • Durgun, Ö.D. (2019, July 24). Yaşlılar sosyal medya ile yaşama sarılıyor. Boğaziçi Üniversitesi. https://haberler.boun.edu.tr/tr/haber/yaslilar-sosyal-medya-ile-yasama-sariliyor. (Access:04.04.2021).
  • Doğanay, G. & Güven, S. (2019). Ailede Yaşlı Bakımı Rolünü Üstlenen Kadınlar ve Görüşleri: Giresun ili Örneği. Karadeniz Sosyal Bilimler Dergisi, 11(21), 343-357.
  • Energise Web (2023). Optimise your online shop for olders users. https://www.energise.co.nz/blog/ecommerce-for-seniors-citizens/. (Access:05.05.2023).
  • Erginoğlu, S. (2023, February 25). Rakamlarla sosyal medya alışkanlıkları. https://tr.linkedin.com/pulse/rakamlarla-sosyal-medya-ali%C5%9Fkanliklari-serkan-ergino%C4%9Flu. (Access:17.03.2023).
  • Erjavec, J. & Manfreda, A. (2022, March). Online Shopping Adaption During COVID-19 and Social Isolation: Extending the UTAUT Model with Herd Behavior. Journal of Retailing and Consumer Services, 65. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8648597/.
  • e-Ticaret Bilgi Platformu (2023). İstatistikler: Yıllara Göre E-ticaret Hacmi. https://www.eticaret.gov.tr/istatistikler.
  • Euronews (2022, November 11). Türkiye’de izleyiciler, dijital platformlara rağmen televizyondan kopamıyor. https://tr.euronews.com/2022/11/21/televizyon-izleyicisi-artik-dijital-yayin- platformlarini-tercih-ediyor. (Access:11.12.2022).
  • Eurostat (2021, May 17). How Popular is Internet Use among Older People? https://ec.europa.eu/eurostat/web/products-eurostat-news/-/edn-20210517-1.
  • Faverio, M. (2022, January 13). Share of those 65 and older who are tech users has grown in the past decade. Pew Research Center.https://www.pewresearch.org/fact-tank/2022/01/13/share-of-those-65-and-older-who-are-tech-users-has-grown-in-the-past-decade/. (Access:11.12.2023).
  • Feng, K., Altinay, L. & Olya, H. (2019). Social Well-being and Transformative Service Research: Evidence from Chinia. Journal of Services Marketing, 33(6),735-750.
  • Fries, B.E., Morris, J.N., Skarupski, K.A., Blaum, C.S., Galecki, A., Bookstein, F. & Ribbe, M. (2000). Accelerated Dysfunction among the Very Oldest-old in Nursing Homes. Journal of Gerontology: Medical Sciences, 55A (6), 336–341.
  • Gedik, S. (2022, August 25). Türk toplumunun online alışveriş alışkanlıkları nasıl şekilleniyor? https://www.marketingturkiye.com.tr/featured/online-alisveris/. (Access:11.12.2022).
  • Global Coalitionon Aging (2023, January 30). Aging is an Opportunity. https://globalcoalitiononaging.com/. (Access:12.02.2023).
  • Glenday, J. (2020, September 28). Brands warned not to ignore “grey Pounds” as over 65s embrace e-commerce. https://www.thedrum.com/news/2020/09/28/brands-warned-not-ignore-grey-pound-over-65s-embrace-e-commerce. (Access:12.02.2022).
  • Gupta, A. (2024). How Can You Help Your Elders with Technology? and Why Should You? Samarth Community. https://care.samarth.community/blog/communication/helping-elders-with-technology/
  • ILCUK-International Longlevity Center UK (2025). Healthy Aging and Prevention Index. https://ilcuk.org.uk/preventionindex/?gad_source=1&gad_campaignid=21489950763&gbraid=0AAAAAobXevnBfT2T4dL6Zy4ayQts1BhYO&gclid=CjwKCAjw3rnCBhBxEiwArN0QE-Ip0iNxmTFBrbocPDUZLfp-8U5pROjOnnPchbCeWMKinWcG748YZhoCr8sQAvD_BwE, (Access:12.06.2025).
  • Ipsos (2022, August 15). Günümüz Ekonomik Şartlarında Online Market Alışveriş Yolculuğu, https://www.ipsos.com/tr-tr/gunumuz-ekonomik-sartlarinda-online-market-alisveris-yolculugu. (Access:07.02.2023).
  • Jaul, E. & Barron, J. (2021). Characterixzing the Heterogeneity of Aging: A Vision for a Staging System for Aging. Public Health, 9.https://doi.org/10.3389/fpubh.2021.513557.
  • Jha, S. (2023, June 6). Old is gold: Can aging spark a surprise economic boom?, https://www.aljazeera.com/features/2023/6/6/old-but-gold-can-ageing-propel-a-surprise-economic-boom. (Access:11.06.2025).
  • Karsu, S., Nurtanış Velioğlu, M., Çoknaz, D. & Özbakır Umut, M. (2019). Ununu Eleyip Eleğini Internet’e Asan Yaşlı Tüketiciler: Alıcı mı? Bakıcı mı? Proceedings of thePPAD Marketing Congress (362-385).
  • Kenan Foundation Asia (2023). Aging Society – The Global Trend, its Consequences, and The Role of Technology, January 26, 2023, https://www.kenan-asia.org/blog/health/aging-society-the-global-trend/?gad_source=1&gad_campaignid=2080854944&gbraid=0AAAAADNPBlXgmbVBUq4GDol-v6CGy83vm&gclid=Cj0KCQjwu7TCBhCYARIsAM_S3NgFiPNYPoXH5MtkxaRMF4bpFJtH06VtJqK4rA1j6L-UXItrt6yX8CUaAtrQEALw_wcB
  • Konda (2020, October 30). Yaşlılık Raporu. https://konda.com.tr/uploads/kondayaslilikraporuekim2020-f2695fc787e4d7c37b3621d9547082fda6435247a57622a0e55f527153758b68.pdf. (Access:12.02.2022).
  • Kotschy, R., Bloom, D.E. and Scott, A. (2024). On the Limit of Chronological Age. NBER Working Paper No. 33124, November 2024, https://www.nber.org/system/files/working_papers/w33124/w33124.pdf
  • Kovalenko, A. (2021). In The Impact of COVID19 On E-Commerce. E. Mazaheri (Ed.), Older Adults Shopping Online: A Fad or a Trend? (67-80). Proud Pen. https://doi.org/10.51432/978-1-8381524-8-2_5.
  • Lawrence, B. (2020, March 20). How to optimise online shopping for senior citizens, , https://inviqa.com/blog/how-optimise-online-shopping-senior-citizens. (Access:12.02.2021).
  • Lee, S.B., Oh,J.H., Park, J.H., Choi, S.P. & Wee,J.H. (2018). Differences in Youngest-old, Middle-old, and Oldest-old Patients Who Visit the Emergency Department, CEEM, 5(4),249-255.
  • Lee, V., Cheng, D. Y.Y., Lit, K.K.D., Buaton, H., Lam, E. (2025). Active Aging in the Digital Era: The Role of New Technologies in Promoting the Wellbeing of Older People in Hong Kong. Asia Pacific Jounal of Work and Development, doi.org/10.1080/29949769.2025.2457363
  • Lian, J.W. and Yen, D.C., (2014). Online Shopping Drivers and Barriers for Older Adults: Age and Gender Differences. Comput. Hum. Behav. 37, 133–143. https://doi.org/ 10.1016/j.chb.2014.04.028.
  • Lippoldt, D. (2022, June). Regulating the International Digital Economy, with Trade and Innovation in Mind, CIGI Papers No. 265 —2022, 2023 https://www.cigionline.org/static/documents/no.265_5slBcxS.pdf, 1-54.
  • Lopez-Martínez,M., García-Luque,O.& Rodríguez-Pasquín, M. (2021). Digital Gender Divide and Convergence in the Europion Union Countries. De Gruyter, Economics, 15, 115-128.
  • Martin, M. (2021, November 8). Online shopping statistics: Covid-19 influence, treends and more. The Circular Board. https://thecircularboard.com/online-shopping-statistics/. (Access:12.01.2022).
  • Mermer, G. (2019, September 27). Biz geç kalmadık internet geç geldi.https://heryasta.org/2019/09/27/turkiyede-yasli-nufusun-internet-ve-sosyal-medya-ile-imtihani/.(Access:12.01.2022).
  • Miolene, E. (2025, January 27). The $24 trillion digital boom: A double-edged sword for global growth. Dewex. https://www.devex.com/news/the-24-trillion-digital-boom-a-double-edged-sword-for-global-growth-109157. (Access:28.05.2025).
  • Naden, C. (2017, March 7). How to Adapt to Aging Societies. ISO, https://www.iso.org/news/Ref2170.htm. (Access:10.06.2025).
  • Nielsen Report (2020, May 30). Recalibrated Consumption Dynamics in a COVID-19 Altered World.https://www.nielsen.com/ssa/en/insights/article/2020/recalibrated-consumption-dynamics-in-acovid-19-altered-world. (Access:10.09.2022).
  • OECD (2023, January 30). OECD Work with G20 Countries.https://www.oecd.org/g20/.
  • OECD (2024). OECD Digital Economy Outlook 2024: Strengthening Connectivity, Innovation and Trust, (Volume 2). https://www.oecd.org/en/publications/oecd-digital-economy-outlook-2024-volume-2_3adf705b-en.html.
  • Our World in Data (2024). The Global Number of People Aged 65 Years and Older is Set to Double within the Next Thirty Years. https://ourworldindata.org/data-insights/by-2060-the-number-of-people-aged-65-and-older-will-be-more-than-four-times-what-it-was-in-2000
  • Özdemir, Ş., Vatandaş, C. & Torlak,Ö. (2009). Sosyal Problemleri Çözmede Aile Yaşam Döngüsünün (AYD) Önemi. Aile ve Toplum, 4(16),7-18.
  • Özsoy, D. (2020). In Dijital Kültür, Dijital Eşitsizlikler ve Yaşlanma. M. Fiğan & Y. D. Özdemir (Ed.), Dijital Bölünme Düzeylerine Dair Literatür Analizi (1-343). Alternatif Bilişim Derneği.
  • Öztürk, F. (2022, October 1). Dünya yaşlılar günü. BBC Turkish. https://www.bbc.com/turkce/articles/c4nd1y61w1go. (Access:09.11.2022).
  • PeaceHealth (2022, August 3). Family life cycle. https://www.peacehealth.org/medical-topics/id/ty6171. (Access:09.11.2022).
  • Petrosyan, A. (2025, May 6). Global Number of Internet Users 2005-2024. Statista. https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/.
  • Smith, C. (2024, March 27). Older adults’ ecommerce habits in 2024, https://www.outerboxdesign.com/digital-marketing/senior-citizen-ecommerce-habits. (Access:18.01.2024).
  • Silver Economy Forum (2022, January 28). What is the Silver Economy? https://www.silvereconomyforum.com. (Access:14.08.2022).
  • Reiszel, J. (2023, April 17). Top 15 pros and cons of online shopping. https://www.hrccu.org/blog/benefits-online-shopping/. (Access:07.05.2023).
  • Statista (2025, May 10). E-Commerce Turkey, https://www.statista.com/outlook/emo/ecommerce/turkey. (Access:28.05.2025).
  • Suzman, R. & Riley, M.W. (1985). Introducing the “Oldest old”. Milbank Memorial Fund QuarterlyHealth and Society, 63(2),177-186.
  • Şahin, B. & Yıldırım, A. (2019). Yaşlı Bireylerde Internet Kullanımı ile Yaşam Doyumu, Algılanan Sosyal Destek ve Umutsuzluk Düzeyleri Arasındaki İlişkinin İncelenmesi. Yaşlı Sorunları Araştırma Dergisi, 12(2), 97-106. Taipale, S. & Hänninen, R. (2018). More Years, More Technologies: Aging in the Digital Era. Human Technology,14(3), 258–263.
  • Tambe, N. & Jain, A. (2024). Online Shopping and Its Advantages. Forbes, October 15, https://www.forbes.com/advisor/in/credit-card/advantages-of-online-shopping/
  • Tarı Selçuk, K. & Avcı, D. (2016). Kronik Hastalığa Sahip Yaşlılara Bakım Verenlerde Bakım Yükü ve Etkileyen Etmenler. Süleyman Demirel Üniversitesi Sağlık Bilimleri Dergisi, 7(1), 1-9.
  • T.C. Ministry of Trade (2025). Türkiye’s E-trade Outlook Report 2025. https://ticaret.gov.tr/data/681a16de13b8762dd8da6b66/TİCARET%20BAKANLIĞI%20TÜRKİYE'DE%20E%20-%20TİCARETİN%20GÖRÜNÜMÜ%20RAPORU.pdf, 1-108.
  • Tjandra, A. M., Widjono, R. A. & Violeta, K. N. (2022). Systematic Review: Interface Design Study in eCommercefor Elder. In Design Decoded 2021: Proceedings of the 2nd International Conference on Design Industries& Creative Culture, Design Decoded 2021, 24-25 August 2021, Kedah, Malaysia (Vol. 5, 409). European Alliance for Innovation.
  • Twohig, K. (2021, October). Pazarlamacıların çizdiği yaşlı insane imajı neden eskiyor?.https://www.thinkwithgoogle.com/intl/tr-tr/icgoruler/tuketici-trendleri/dijital-dunyadaki-yaslilar/. (Access:14.06.2022).
  • Tuna Uysal, M. (2020). Yaşlı Bireylerin Sosyalleşmesinde Dijital Teknolojinin Rolü: Dijital Yaşlılar Üzerine Bir Çalışma. SDÜ Fen-Edebiyat Fakültesi Sosyal Bilimler Dergisi, August, 50,43-59.
  • TÜİK (2022a, March 18). İstatistiklerle Yaşlılar-2021. https://data.tuik.gov.tr/Bulten/Index?p=Istatistiklerle-Yaslilar-2021-45636. (Access:14.06.2022).
  • TÜİK, (2022b, August 26). Hane Halkı Bilişim Teknolojileri (BT) Kullanım Araştırması. https://data.tuik.gov.tr/Bulten/Index?p=Hanehalki-Bilisim-Teknolojileri-(BT)-Kullanim-Arastirmasi-2022-45587. (Access:15.09.2022).
  • TÜİK (2022c, February 4). Adrese Dayalı Nüfus Kayıt Sistemi Sonuçları 2021.https://data.tuik.gov.tr/Bulten/Index?p=Adrese-Dayali-Nufus-Kayit-Sistemi-Sonuclari-2021-45500. (Access:15.09.2022).
  • TÜİK, (2023, March 17). İstatistiklerle Yaşlılar-2022. https://data.tuik.gov.tr/Bulten/Index?p=%C4%B0statistiklerle-Ya%C5%9Fl%C4%B1lar-2022- 49667&dil=1. (Access:20.03.2023). TÜİK (2025a, March 13). Elderly Statistics- 2024. https://data.tuik.gov.tr/Bulten/Index?p=Elderly-Statistics-2024-54079&dil=2. (Access:01.06.2025).
  • TÜİK (2025b, February 6). The Results of Address-based Population Registration System, 2024, https://data.tuik.gov.tr/Bulten/Index?p=Adrese-Dayali-Nufus-Kayit-Sistemi-Sonuclari-2024-53783. (Access:01.06.2025). UN-United Nations (2022). Decade of Healty Aging: Plan of Action 2021-20230. https://cdn.who.int/media/docs/default-source/decade-of-healthy-ageing/decade-proposal-final-apr2020-en.pdf, 1-31.
  • UN-United Nations (2023). World Social Report 2023: Leaving No One Behind in an Aging World. Department of Economic and Social Affairs, Chapter Key Messages. https://www.un.org/development/desa/dspd/wp-content/uploads/sites/22/2023/01/WSR_2023_Chapter_Key_Messages.pdf, 1-4.
  • UN-United Nations (2024a). Leaving No One Behind in an Ageing World: World Social Report. https://www.un.org/development/desa/dspd/wp-content/uploads/sites/22/2023/01/2023wsr-chapter1-.pdf, 1-20.
  • UN-United Nations (2024b). World Population Ageing 2023: Challenges and Opportunities of Population Ageing in the Least Developed Countries. https://desapublications.un.org/publications/world-population-ageing-2023-challenges-and-opportunities-population-ageing-least
  • UNECE- United Nations Economic Commission for Europe (2018, August 30). Active Ageing Index (AAI) in Non-EU Countries and at Subnational Level. https://www.euro.centre.org/downloads/detail/1542.
  • UNECE- United Nations Economic Commission for Europe (2021, December 16). Active Aging Index Home. https://statswiki.unece.org/display/AAI/Active+Ageing+Index+Home.
  • Wan He, W., Goodkind, D. & Kowal, P. (2016, March 30). An Aging World:2015. International Population Reports.https://www.census.gov/content/dam/Census/library/publications/2016/demo/p95-16-1.pdf.
  • Wang, X. and Jiang, L. (2021). Research on Online Shopping Demand of Chinese Elderly Under the Background of Aging. International Journal of Education and Humanities, 1(1), 16-20, https://drpress.org/ojs/index.php/ijeh/article/view/192.
  • Watty, F. (2025, June 11). Senior online shopping behavior- statistics & facts. https://www.statista.com/topics/11538/senior-online-shopping-behavior/#topicOverview. (Access:16.06.2025).
  • We are Social and Meltwater (2025). The Global State of Digital in February 2025. https://wearesocial.com/uk/blog/2025/02/digital-2025-the-essential-guide-to-the-global-state-of-digital/. (Access:10.06.2025).
  • Webster, K. (2025, January 6). The five not-so-obvious things that will change the digital economy in 2025. PYMNTS, https://www.pymnts.com/digital-payments/2025/the-five-not-so-obvious-things-that-will-change-the-digital-economy-in-2025/. (Access:10.06.2025).
  • WHO-World Health Organization (2002, April 30). Active Aging: A Policy Framework. https://apps.who.int/iris/bitstream/handle/10665/67215/WHO_NMH_NPH_02.8.pdf?sequence=1&isAllowed=y.
  • WHO -World Health Organization (2015, July 25). World Report on Aging and Health. https://apps.who.int/iris/bitstream/handle/10665/186463/9789240694811_eng.pdf?sequence=1&isAllowed=y.
  • WHO -World Health Organization (2025, February 21). Ageing: Global Population. https://www.who.int/news-room/questions-and-answers/item/population-ageing
  • Wienclaw, R. A. (2021). Aging And Culture, Race & Ethnicity. https://www.ebsco.com/research-starters/ethnic-and-cultural-studies/aging-and-culture-race-ethnicity.
  • World Bank (2022, April 5). Cities that Plan for Age-readiness Can Reap Lasting Social and Economic Benefits: New World Bank Report. https://www.worldbank.org/en/news/press-release/2022/04/01/cities-that-plan-for-age-readiness-can-reap-lasting-social-and-economic-benefits
There are 101 citations in total.

Details

Primary Language English
Subjects Digital Marketing
Journal Section Research Articles
Authors

Süreyya Karsu 0000-0002-2724-7420

Dilşad Çoknaz 0000-0002-7392-3880

Hande Tasa 0000-0001-7543-1217

Meftune Özbakır Umut 0000-0001-7619-302X

Meltem Nurtanış Velioğlu 0000-0002-8238-9480

Project Number The research of this study is based on TÜBİTAK- SOBAG 1001 Project -119K945’s data
Publication Date June 30, 2025
Submission Date June 2, 2025
Acceptance Date June 23, 2025
Published in Issue Year 2025 Volume: 7 Issue: 1

Cite

APA Karsu, S., Çoknaz, D., Tasa, H., Özbakır Umut, M., et al. (2025). ONLINE SHOPPING EXPERIENCES OF ACTIVE SENIORS AGED 65 AND OVER. Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi, 7(1), 56-80. https://doi.org/10.70506/eisrcdergi.1711959
 Download Cover Image