Research Article
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Determination of Importance Levels of Event Quality Dimensions According to Typologies Using AHP Method

Year 2025, Volume: 30 Issue: 2, 55 - 62, 30.06.2025

Alperen Halıcı , Ahmet Karacif

Abstract

This research aims to examine the degree of importance of fan typologies for the dimensions that constitute the quality of the event using the Analytical Hierarchy Process (AHP) method, which is one of the multi-criteria decision-making techniques. In the study, the survey model, one of the quantitative research methods, and criterion sampling, one of the purposeful sampling methods, were used to select the research group. The criteria of being a fan of a team and watching the match of that football team at least 3 times in the stadium in the 2023-2024 season were sought from the participants who would participate in the research. In this context, 476 football fans were included in the study. The “Fan Typology Scale” and “Sports Events Quality Scale” were data collection tools. Data were collected from the researchers face to face. Descriptive statistics, a two-stage hierarchical cluster analysis, and an analytical hierarchy process were used to analyze the data. According to the hierarchical cluster analysis, the fans were divided into four clusters. These clusters were named hooligan, fanatic, classic, and social fans. When the analytical hierarchy process was examined, It was determined that the importance levels were similar according to the fan typologies; the most critical dimensions were performance, entertainment, and access to the facility in all typologies, and the least essential dimensions were design and buffet dimensions. It can be said that these results are significant in terms of providing a guide for sports club managers to use their limited resources correctly.

Keywords

Football Fan Quality Importance level Fan expectations

Ethical Statement

This research was initiated by Gazi University Ethics Commission’s decision dated 30.07.2024 and numbered 13, with approval that there was no ethical objection.

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Details

Primary Language English
Subjects Sports Activity Management
Journal Section Articles
Authors

Alperen Halıcı 0000-0002-5480-4683

Ahmet Karacif 0009-0002-5071-6894

Publication Date June 30, 2025
Submission Date February 11, 2025
Acceptance Date June 12, 2025
Published in Issue Year 2025 Volume: 30 Issue: 2

Cite

APA Halıcı, A., & Karacif, A. (2025). Determination of Importance Levels of Event Quality Dimensions According to Typologies Using AHP Method. Gazi Journal of Physical Education and Sport Sciences, 30(2), 55-62.
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Gazi Journal of Physical Education and Sports Sciences is a scientific and peer-reviewed journal published quarterly.