Research Article
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Year 2025, Volume: 14 Issue: 1, 33 - 42, 30.06.2025

Ahmed Hassan Alshami Murad , Saim Kayadibi

Abstract

References

  • Abbass Ali, S. M. (2023). Post-secession Sudan and South Sudan: A comparative study of economic performance, export diversification, and institutions. Journal of Asian and African Studies.
  • Abdalla, A. M., & Mohamed, S. M. (2020). The effect of entrepreneurial orientation on firms’ performance of the telecommunication sector in Sudan. African Journal of Business Management, 14(5), 151–158.
  • Abdalla, S. (2022). Macro-econometric modelling for policy analysis in Sudan (1960–2015). Magallat al-Tanmiyat wa-al-Siyasat al-Iqtisadiyyat.
  • Abdalla, S. S. A., & Nakagawa, K. (2022). Entrepreneurial leadership, supply chain innovation, and adaptability: A cross-national investigation. Operations Research Forum.
  • Abdelhameed, F. A., & Rashdan, A. M. (2021). A deeper look into political instability and economic growth: Case study and empirical analysis on a selection of countries. Research in World Economy.
  • Ahmed, M. E. A. E. (2020). Assessment of the impact of business environment on small and medium enterprises (SMEs) performance in Sudan. Sakarya University Journal of Economics.
  • Aichner, T., Grünfelder, M., Maurer, O., & Jegeni, D. (2021). Twenty-five years of social media: A review of social media applications and definitions from 1994 to 2019. Cyberpsychology, Behavior, and Social Networking, 24(4), 215–222.
  • Ajide, F. M., & Soyemi, K. A. (2022). Oil rent, entrepreneurial start-ups, and institutional quality: Insights from African oil-rich countries. Entrepreneurial Business and Economics Review.
  • Aljuwaiber, A. (2021). Entrepreneurship research in the Middle East and North Africa: Trends, challenges, and sustainability issues. Journal of Entrepreneurship in Emerging Economies.
  • Alnafrah, I., & Mouselli, S. (2021). Revitalizing blockchain technology potentials for smooth academic records management and verification in low-income countries. International Journal of Educational Development.
  • Arabi, N. G., & Abdalla, A. M. (2020). The role of ecosystem for entrepreneurship development in Sudan. World Journal of Entrepreneurship, Management and Sustainable Development, 16(4), 307–326.
  • Balland, P. A., Broekel, T., Diodato, D., Giuliani, E., Hausmann, R., O'Clery, N., & Rigby, D. (2022). Reprint of The new paradigm of economic complexity. Research Policy, 51(8), 104568.
  • Beshir, F. (2022). The ongoing political crises and their impact on micro and small enterprises: A case study of Ethiopia. Insights into Regional Development.
  • Bocken, N., & Snihur, Y. (2020). Lean Startup and the business model: Experimenting for novelty and impact. Long Range Planning.
  • Bowker, N., & Tuffin, K. (2004). Using the online medium for discursive research about people with disabilities. Social Science Computer Review, 22, 228–241.
  • Carson, G., O'Connor, C., & Simmons, G. (2020). The crucial role of market intelligence in the development of small business marketing capabilities. Journal of Small Business and Enterprise Development, 27(5), 797–816.
  • Coenen, L., & Morgan, K. (2020). Evolving geographies of innovation: Existing paradigms, critiques and possible alternatives. Norsk Geografisk Tidsskrift–Norwegian Journal of Geography, 74(1), 13–24.
  • Cooper, D. R., Schindler, P. S., & Sun, J. (1998). Business Research Methods: Statistics and Probability Series (12th ed.). McGraw-Hill Education.
  • Daffalla, A., Simko, L., Kohno, T., & Bardas, A. G. (2021). Defensive technology use by political activists during the Sudanese revolution. In 2021 IEEE Symposium on Security and Privacy (SP) (pp. 372–390). IEEE.
  • Denscombe, M. (2003). The good research guide. Maidenhead: Open University Press.
  • Didonet, S. R., Fearne, A., & Simmons, G. (2020). Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance. International Small Business Journal, 38(2), 90–110.
  • Dodo, M. K. (2020). Understanding Africa's food security challenges. In Food Security in Africa.
  • Elbadawi, I., Amin, M., Elobaid, A., Alhelo, A., Osman, A., & Suliman, K. (2023). Post-conflict reconstruction, stabilization and growth agenda for Sudan. Economic Research Forum.
  • Elryah, Y., & Hassan, N. (2022). Making capital and institutions work for developing agro-industries in Sudan. In Sustainable Development Goal Nine and African Development: Challenges and Opportunities (pp. 273).
  • Eriksen, S., Schipper, E. L. F., Scoville-Simonds, M., Vincent, K., Adam, H. N., Brooks, N., ... & West, J. J. (2021). Adaptation interventions and their effect on vulnerability in developing countries: Help, hindrance or irrelevance? World Development, 141, 105383.
  • Etang, A., Lundvall, J., Osman, E., & Wistrand, J. (2021). Towards a more inclusive economy: Understanding the barriers Sudanese women and youth face in accessing employment opportunities. World Bank.
  • Fagir, I. (2023). The effect of global and local macroeconomic factors on stock market in Sudan. Sakarya University Journal of Economics.
  • Frigenti, P. P. (2020). How do academic staff and managers perceive internal branding in UK business schools? Worktribe. Ghezzi, A., & Cavallo, A. (2020). Agile business model innovation in digital entrepreneurship: Lean startup approaches. Journal of Business Research.
  • Gölgeci, I., Arslan, A., Khan, Z., & Kontkanen, M. (2021). Foreign firm operations and skills development of local employees in violence-hit countries. Technological Forecasting and Social Change, 162, 120376.
  • Hyytinen, A., Pajarinen, M., & Rouvinen, P. (2015). Does innovativeness reduce startup survival rates?. Journal of business venturing, 30(4), 564-581.‏
  • James, N. (2016). Using email interviews in qualitative educational research: Creating space to think and time to talk. International Journal of Qualitative Studies in Education, 29(2), 150–163. https://doi.org/10.1080/09518398.2015.1017848.
  • Kuckertz, A., Brändle, L., Gaudig, A., Hinderer, S., Reyes, C. A. M., Prochotta, A., ... & Berger, E. S. (2020). Startups in times of crisis–A rapid response to the COVID-19 pandemic. Journal of Business Venturing Insights, 13, e00169.
  • Lazaro, A. B., & Kacuol, A. A. (n.d.). Women role in promoting business management. IJEAST.
  • Lerner, J., & Nanda, R. (2020). Venture capital's role in financing innovation: What we know and how much we still need to learn. Journal of Economic Perspectives.
  • Maritz, A., Perenyi, A., De Waal, G., & Buck, C. (2020). Entrepreneurship as the unsung hero during the current COVID-19 economic crisis: Australian perspectives. Sustainability.
  • Mohamed, M. S. O., Adam, A. M., & Osman, M. E. M. I. (2021). The impact of technological capabilities on organizational innovation in Sudanese service firms. International Journal of Management, 12(1).
  • Mohamed, S. (2020). Empirical analysis of macroeconomic instability and economic growth in Sudan. International Journal of Economic Development.
  • Monteil, C., Simmons, P., & Hicks, A. (2020). Post-disaster recovery and sociocultural change: Rethinking social capital development for the new social fabric. International Journal of Disaster Risk Reduction, 42, 101356.
  • Njenga, J. N. (2022). Knowledge management strategies and performance of commercial banks in Kenya. JKUAT.
  • Onoshakpor, C., Etuknwa, A., & Karamalla-Gaiballa, N. (2020). Strategic flexibility and organizational resilience of women entrepreneurs in Africa during the COVID-19 pandemic. Research Journal of Business and Management, 7(4), 277–287.
  • Schoemaker, E., Baslan, D., Pon, B., & Dell, N. (2021). Identity at the margins: Data justice and refugee experiences with digital identity systems in Lebanon, Jordan, and Uganda. Information Technology for Development, 27(1), 13–36.
  • Setini, M., Yasa, N. N. K., Supartha, I. W. G., Giantari, I. G. A. K., & Rajiani, I. (2020). The passway of women entrepreneurship: Starting from social capital with open innovation, through to knowledge sharing and innovative performance. Journal of Open Innovation: Technology, Market, and Complexity, 6(2), 25.
  • Steel, G. (2021). Going global–going digital. Diaspora networks and female online entrepreneurship in Khartoum, Sudan. Geoforum.
  • Stenfors, T., Kajamaa, A., & Bennett, D. (2020). How to… assess the quality of qualitative research. The Clinical Teacher.
  • Strijker, D., Bosworth, G., & Bouter, G. (2020). Research methods in rural studies: Qualitative, quantitative and mixed methods. Journal of Rural Studies.
  • Suchek, N., Fernandes, C. I., Kraus, S., Filser, M., & Sjögrén, H. (2021). Innovation and the circular economy: A systematic literature review. Business Strategy and the Environment, 30(8), 3686–3702.
  • Sudan, T., & Taggar, R. (2021). Recovering supply chain disruptions in post-COVID-19 pandemic through transport intelligence and logistics systems: India's experiences and policy options. Frontiers in Future Transportation.
  • Teece, D. J. (2020). Fundamental issues in strategy: Time to reassess. Strategic Management Review.
  • Tomaszewski, L. E., Zarestky, J., & Gonzalez, E. (2020). Planning qualitative research: Design and decision making for new researchers. International Journal of Qualitative Methods, 19, 1609406920967174.
  • Van der Burg, S., Wiseman, L., & Krkeljas, J. (2021). Trust in farm data sharing: Reflections on the EU code of conduct for agricultural data sharing. Ethics and Information Technology, 23, 185–198.
  • Vandor, P., Winkler, M., & Mehrwald, M. (2021). Scaling impact abroad: An analysis and framework of competences for social enterprise internationalisation. WU Vienna.
  • Yan, J., Mmbaga, N., & Gras, D. (2023). In pursuit of diversification opportunities, efficiency, and revenue diversification: A generalization and extension for social entrepreneurship. Strategic Entrepreneurship Journal.

Navigating Growth and Innovation: Challenges Faced by Sudanese Startup Companies

Year 2025, Volume: 14 Issue: 1, 33 - 42, 30.06.2025

Ahmed Hassan Alshami Murad , Saim Kayadibi

Abstract

Abstract:
In recent times, there has been a mounting pressure on corporate organizations to cultivate
innovation and expansion. The global market, which is incessantly competitive, has compelled
numerous companies to seek methods of disrupting the status quo and introducing novel
offerings. Traditionally, it was the corporate giants that fueled innovation and economic
progress in most nations. However, the landscape is gradually shifting due to the emergence
of internet technology and the easy accessibility of information. Big businesses, lacking in
flexibility and creativity, are being overshadowed by startup companies as the preferred
avenue for implementing groundbreaking ideas. This shift not only presents opportunities for
local entrepreneurs to thrive and contribute to economic growth but also piques interest in
locations like Sudan as a potential hub for startup ventures. Sudanese startups have the ability
to address the socio-economic difficulties facing the nation because of the bright individuals
driving these ventures. This research explores the barriers that Sudanese entrepreneurs face
in their efforts to develop cutting-edge goods and services.By examining the existing
companies and analyzing the current market offerings, this research aims to uncover the
reasons behind the difficulties faced by these startups in leading and developing solutions that
are both innovative and sustainable. The ultimate objective of this work is to move beyond
abstract notions of business growth and leadership in the market, and instead provide a
practical guide that draws on the experiences of successful company leaders.

Keywords

Startups Financing Sudanese Startup Companies Challenges innovation

References

  • Abbass Ali, S. M. (2023). Post-secession Sudan and South Sudan: A comparative study of economic performance, export diversification, and institutions. Journal of Asian and African Studies.
  • Abdalla, A. M., & Mohamed, S. M. (2020). The effect of entrepreneurial orientation on firms’ performance of the telecommunication sector in Sudan. African Journal of Business Management, 14(5), 151–158.
  • Abdalla, S. (2022). Macro-econometric modelling for policy analysis in Sudan (1960–2015). Magallat al-Tanmiyat wa-al-Siyasat al-Iqtisadiyyat.
  • Abdalla, S. S. A., & Nakagawa, K. (2022). Entrepreneurial leadership, supply chain innovation, and adaptability: A cross-national investigation. Operations Research Forum.
  • Abdelhameed, F. A., & Rashdan, A. M. (2021). A deeper look into political instability and economic growth: Case study and empirical analysis on a selection of countries. Research in World Economy.
  • Ahmed, M. E. A. E. (2020). Assessment of the impact of business environment on small and medium enterprises (SMEs) performance in Sudan. Sakarya University Journal of Economics.
  • Aichner, T., Grünfelder, M., Maurer, O., & Jegeni, D. (2021). Twenty-five years of social media: A review of social media applications and definitions from 1994 to 2019. Cyberpsychology, Behavior, and Social Networking, 24(4), 215–222.
  • Ajide, F. M., & Soyemi, K. A. (2022). Oil rent, entrepreneurial start-ups, and institutional quality: Insights from African oil-rich countries. Entrepreneurial Business and Economics Review.
  • Aljuwaiber, A. (2021). Entrepreneurship research in the Middle East and North Africa: Trends, challenges, and sustainability issues. Journal of Entrepreneurship in Emerging Economies.
  • Alnafrah, I., & Mouselli, S. (2021). Revitalizing blockchain technology potentials for smooth academic records management and verification in low-income countries. International Journal of Educational Development.
  • Arabi, N. G., & Abdalla, A. M. (2020). The role of ecosystem for entrepreneurship development in Sudan. World Journal of Entrepreneurship, Management and Sustainable Development, 16(4), 307–326.
  • Balland, P. A., Broekel, T., Diodato, D., Giuliani, E., Hausmann, R., O'Clery, N., & Rigby, D. (2022). Reprint of The new paradigm of economic complexity. Research Policy, 51(8), 104568.
  • Beshir, F. (2022). The ongoing political crises and their impact on micro and small enterprises: A case study of Ethiopia. Insights into Regional Development.
  • Bocken, N., & Snihur, Y. (2020). Lean Startup and the business model: Experimenting for novelty and impact. Long Range Planning.
  • Bowker, N., & Tuffin, K. (2004). Using the online medium for discursive research about people with disabilities. Social Science Computer Review, 22, 228–241.
  • Carson, G., O'Connor, C., & Simmons, G. (2020). The crucial role of market intelligence in the development of small business marketing capabilities. Journal of Small Business and Enterprise Development, 27(5), 797–816.
  • Coenen, L., & Morgan, K. (2020). Evolving geographies of innovation: Existing paradigms, critiques and possible alternatives. Norsk Geografisk Tidsskrift–Norwegian Journal of Geography, 74(1), 13–24.
  • Cooper, D. R., Schindler, P. S., & Sun, J. (1998). Business Research Methods: Statistics and Probability Series (12th ed.). McGraw-Hill Education.
  • Daffalla, A., Simko, L., Kohno, T., & Bardas, A. G. (2021). Defensive technology use by political activists during the Sudanese revolution. In 2021 IEEE Symposium on Security and Privacy (SP) (pp. 372–390). IEEE.
  • Denscombe, M. (2003). The good research guide. Maidenhead: Open University Press.
  • Didonet, S. R., Fearne, A., & Simmons, G. (2020). Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance. International Small Business Journal, 38(2), 90–110.
  • Dodo, M. K. (2020). Understanding Africa's food security challenges. In Food Security in Africa.
  • Elbadawi, I., Amin, M., Elobaid, A., Alhelo, A., Osman, A., & Suliman, K. (2023). Post-conflict reconstruction, stabilization and growth agenda for Sudan. Economic Research Forum.
  • Elryah, Y., & Hassan, N. (2022). Making capital and institutions work for developing agro-industries in Sudan. In Sustainable Development Goal Nine and African Development: Challenges and Opportunities (pp. 273).
  • Eriksen, S., Schipper, E. L. F., Scoville-Simonds, M., Vincent, K., Adam, H. N., Brooks, N., ... & West, J. J. (2021). Adaptation interventions and their effect on vulnerability in developing countries: Help, hindrance or irrelevance? World Development, 141, 105383.
  • Etang, A., Lundvall, J., Osman, E., & Wistrand, J. (2021). Towards a more inclusive economy: Understanding the barriers Sudanese women and youth face in accessing employment opportunities. World Bank.
  • Fagir, I. (2023). The effect of global and local macroeconomic factors on stock market in Sudan. Sakarya University Journal of Economics.
  • Frigenti, P. P. (2020). How do academic staff and managers perceive internal branding in UK business schools? Worktribe. Ghezzi, A., & Cavallo, A. (2020). Agile business model innovation in digital entrepreneurship: Lean startup approaches. Journal of Business Research.
  • Gölgeci, I., Arslan, A., Khan, Z., & Kontkanen, M. (2021). Foreign firm operations and skills development of local employees in violence-hit countries. Technological Forecasting and Social Change, 162, 120376.
  • Hyytinen, A., Pajarinen, M., & Rouvinen, P. (2015). Does innovativeness reduce startup survival rates?. Journal of business venturing, 30(4), 564-581.‏
  • James, N. (2016). Using email interviews in qualitative educational research: Creating space to think and time to talk. International Journal of Qualitative Studies in Education, 29(2), 150–163. https://doi.org/10.1080/09518398.2015.1017848.
  • Kuckertz, A., Brändle, L., Gaudig, A., Hinderer, S., Reyes, C. A. M., Prochotta, A., ... & Berger, E. S. (2020). Startups in times of crisis–A rapid response to the COVID-19 pandemic. Journal of Business Venturing Insights, 13, e00169.
  • Lazaro, A. B., & Kacuol, A. A. (n.d.). Women role in promoting business management. IJEAST.
  • Lerner, J., & Nanda, R. (2020). Venture capital's role in financing innovation: What we know and how much we still need to learn. Journal of Economic Perspectives.
  • Maritz, A., Perenyi, A., De Waal, G., & Buck, C. (2020). Entrepreneurship as the unsung hero during the current COVID-19 economic crisis: Australian perspectives. Sustainability.
  • Mohamed, M. S. O., Adam, A. M., & Osman, M. E. M. I. (2021). The impact of technological capabilities on organizational innovation in Sudanese service firms. International Journal of Management, 12(1).
  • Mohamed, S. (2020). Empirical analysis of macroeconomic instability and economic growth in Sudan. International Journal of Economic Development.
  • Monteil, C., Simmons, P., & Hicks, A. (2020). Post-disaster recovery and sociocultural change: Rethinking social capital development for the new social fabric. International Journal of Disaster Risk Reduction, 42, 101356.
  • Njenga, J. N. (2022). Knowledge management strategies and performance of commercial banks in Kenya. JKUAT.
  • Onoshakpor, C., Etuknwa, A., & Karamalla-Gaiballa, N. (2020). Strategic flexibility and organizational resilience of women entrepreneurs in Africa during the COVID-19 pandemic. Research Journal of Business and Management, 7(4), 277–287.
  • Schoemaker, E., Baslan, D., Pon, B., & Dell, N. (2021). Identity at the margins: Data justice and refugee experiences with digital identity systems in Lebanon, Jordan, and Uganda. Information Technology for Development, 27(1), 13–36.
  • Setini, M., Yasa, N. N. K., Supartha, I. W. G., Giantari, I. G. A. K., & Rajiani, I. (2020). The passway of women entrepreneurship: Starting from social capital with open innovation, through to knowledge sharing and innovative performance. Journal of Open Innovation: Technology, Market, and Complexity, 6(2), 25.
  • Steel, G. (2021). Going global–going digital. Diaspora networks and female online entrepreneurship in Khartoum, Sudan. Geoforum.
  • Stenfors, T., Kajamaa, A., & Bennett, D. (2020). How to… assess the quality of qualitative research. The Clinical Teacher.
  • Strijker, D., Bosworth, G., & Bouter, G. (2020). Research methods in rural studies: Qualitative, quantitative and mixed methods. Journal of Rural Studies.
  • Suchek, N., Fernandes, C. I., Kraus, S., Filser, M., & Sjögrén, H. (2021). Innovation and the circular economy: A systematic literature review. Business Strategy and the Environment, 30(8), 3686–3702.
  • Sudan, T., & Taggar, R. (2021). Recovering supply chain disruptions in post-COVID-19 pandemic through transport intelligence and logistics systems: India's experiences and policy options. Frontiers in Future Transportation.
  • Teece, D. J. (2020). Fundamental issues in strategy: Time to reassess. Strategic Management Review.
  • Tomaszewski, L. E., Zarestky, J., & Gonzalez, E. (2020). Planning qualitative research: Design and decision making for new researchers. International Journal of Qualitative Methods, 19, 1609406920967174.
  • Van der Burg, S., Wiseman, L., & Krkeljas, J. (2021). Trust in farm data sharing: Reflections on the EU code of conduct for agricultural data sharing. Ethics and Information Technology, 23, 185–198.
  • Vandor, P., Winkler, M., & Mehrwald, M. (2021). Scaling impact abroad: An analysis and framework of competences for social enterprise internationalisation. WU Vienna.
  • Yan, J., Mmbaga, N., & Gras, D. (2023). In pursuit of diversification opportunities, efficiency, and revenue diversification: A generalization and extension for social entrepreneurship. Strategic Entrepreneurship Journal.
There are 52 citations in total.

Details

Primary Language English
Subjects Entrepreneurship
Journal Section Research Articles
Authors

Ahmed Hassan Alshami Murad 0009-0002-8795-6920

Saim Kayadibi 0000-0002-4753-4216

Publication Date June 30, 2025
Submission Date September 6, 2024
Acceptance Date April 30, 2025
Published in Issue Year 2025 Volume: 14 Issue: 1

Cite

APA Murad, A. H. A., & Kayadibi, S. (2025). Navigating Growth and Innovation: Challenges Faced by Sudanese Startup Companies. Journal of Entrepreneurship and Innovation Management, 14(1), 33-42.
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