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MEDYA VE SÜRDÜRÜLEBİLİRLİK SÖYLEMLERİNİN ANALİZİ: COP26 VE COP27 ÜZERİNE BİR İNCELEME

Year 2025, Issue: 35, 295 - 314, 20.06.2025

Özden Özlü

https://doi.org/10.56597/kausbed.1609647

Abstract

Bu çalışmanın amacı, çevresel konferanslar ve medya arasındaki dinamik ilişkiyi inceleyerek sürdürülebilirlik söylemlerinin nasıl şekillendiğini araştırmaktır. Araştırmada, COP26 ve COP27 konferans raporları ve bu konferanslara ilişkin medya içerikleri analiz edilmektedir. Çalışmada kriz, çözüm ve politika odaklı çerçeveler belirlenerek medya ile konferans raporları arasındaki ilişkiler ayrıntılı şekilde değerlendirilmektedir. Bulgular, konferansların uzun vadeli iş birliği ve teknik çözümler sunduğunu, medyanın ise kriz söylemlerini dramatize edip ekonomik fırsatlara odaklandığını göstermektedir. COP26 acil eylem çağrılarıyla dikkat çekerken, COP27 finansal taahhütlere vurgu yapmaktadır. Sonuç olarak, medya söylemlerinin kamuoyu farkındalığını artırdığı, ancak sürdürülebilirlik hedeflerini daraltabileceği belirlenmiştir. Çözüm ve politika odaklı söylemlerin projelerle ilişkilendirilmesi ise ilgiyi artırmaktadır

Keywords

İklim Değişikliği Sürdürülebilirlik Medya Çerçeveleme Çevre Diplomasisi COP26 ve COP27

References

  • Boykoff, M. T. (2012). Who speaks fort the climate? E-book, Cambridge University Press. DOI: https://doi.org/10.1017/CBO9780511978586
  • Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/ 10.1191/1478088706qp063oa
  • Brown, P. (2023). How lobbying has stalled climate action. The Guardian. https://chatgpt.com/g/g-L2HknCZTC-scholar-ai/c/6763fe11-3314-8007-8f26-84a0cbb6eee7
  • Cengiz, Ö. (2023). Türkiye’de iklim haberciliği: Kuraklık haberleri üzerine bir içerik analizi. İletişim Kuram ve Araştırma Dergisi (62), 113-132. https://doi.org/10.47998/ikad.1252254
  • Çoban Keneş, H. (2024). İklim krizinin medyada ele alınışı: akademik eğilimlerin ve çalışmaların bibliyografik analizi. Kültür ve İletişim, 27(54), 221-257. https://doi.org/10.18691/kulturveiletisim.1522634
  • Dondurucu, Z. B., & Çetinkaya, A. (2024). İletişim Bilimleri Alanındaki Sürdürülebilirlik Konulu Akademik Çalışmalara Yönelik Bibliyometrik Bir Analiz. Akdeniz Üniversitesi İletişim Fakültesi Dergisi(45), 27-56. https://doi.org/10.31123/akil.1490172
  • Dryzek, J. S. (2022). The politics of the Earth: Environmental discourses. Oxford University Press.
  • Entman, R. M. (1993). Framing: toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51-58. https://doi.org/10.1111/j.1460-2466.1993.tb01304.x
  • Feindt, P. H., & Oels, A. (2005). Does discourse matter? Discourse analysis in environmental policy making. Journal of Environmental Policy & Planning, 7(3), 161–173. https://doi.org/10.1080/15239080500339638
  • Fereday, J., & Muir-Cochrane, E. (2006). Demonstrating rigor using thematic analysis: a hybrid approach of ınductive and deductive coding and theme development. International Journal of Qualitative Methods, 5(1), 80-92. https://doi.org/10.1177/160940690600500107
  • Fisher, J. (2022). Yenilenebilir enerjiye hemen yönelmek dünyaya trilyonlarca dolar kazandırır. BBC News Türkçe. Retrieved December 21, 2024 from https://www.bbc.com/turkce/articles/c88p4y55n82o
  • Güran, M., & Özarslan, H. (2015). Çerçeveleme teorisi ve toplumsal hareketler. Erciyes İletişim Dergisi, 4(1). https://doi.org/10.17680/ akademia.v4i1.5000080211
  • Hajer, M., & Versteeg, W. (2005). A decade of discourse analysis of environmental politics: Achievements, challenges, perspectives. Journal of Environmental Policy & Planning, 7(3), 175–184. https://doi.org/ 10.1080/15239080500339646
  • Haque, M. S. (2000). Environmental discourse and sustainable development: linkages and limitations. Ethics and the Environment 5(1), 3-21. https://doi.org/10.1016/S1085-6633(99)00034-0
  • Harvey, F. (2022). What is Cop27 and why does it matter? The Guardian. https://www.theguardian.com/environment/2022/nov/07/what-is-cop27-and-why-does-it-matter
  • Harvey, F., Carrington, D., &Brooks, L. (2021). Cop26 ends in climate agreement despite India watering down coal resolution. The Guardian. https://bit.ly/3DuGyYK
  • Leach, M., Scoones, I., & Stirling, A. (2010. Dynamic sustainabilities: technology, environment, social justice. Taylor & Francis, pp. 16-35.
  • Leipold, S., Feindt, P. H., Winkel, G., & Keller, R. (2019). Discourse analysis of environmental policy revisited: traditions, trends, perspectives. Journal of Environmental Policy & Planning, 21(5), 445–463. https://doi.org/10.1080/1523908X.2019.1660462
  • Meadowcroft, J. (2007). Who is in charge here? Governance for sustainable development in a complex world. Journal of Environmental Policy & Planning, 9(3–4), 299–314. https://doi.org/10.1080/15239080701631544
  • Mühlhäusler, P., & Peace, A. (2006). Environmental discourses. Annual Review of Anthropology, 35, 457-479. https://doi.org/10.1146/annurev.anthro.35.081705.123203
  • Nambiar, P. (2014). Framing sustainability: A case study analysis of the environment and sustainability discourse in the Indian English language press. Global Media and Communication, 10(1), 93-110. https://doi.org/10.1177/1742766513513194
  • Özbingöl, A., & Acar Uğurlu, Y. (2024). Yeşil aklamanın bibliyometrik analizi: 2000-2024 Dönemi için Türkiye’deki ulusal eğilimler. The Journal of Accounting and Finance (103), 21-50. https://doi.org/10.25095/mufad.1459854
  • Rockström, J., Steffen, W., Noone, K., Persson, Å., Chapin, F. S., Lambin, E., Lenton, T. M., Scheffer, M., Folke, C., Schellnhuber, H. J., Nykvist, B., de Wit, C. A., Hughes, T., van der Leeuw, S., Rodhe, H., Sörlin, S., Snyder, P. K., Costanza, R., Svedin, U., ... Foley, J. (2009). Planetary boundaries: Exploring the safe operating space for humanity. Ecology and Society, 14(2). https://researchers.mq.edu.au/en/publications/planetary-boundaries-exploring-the-safe-operating-space-for-human?utm_source=chatgpt.com
  • Rogelj, J., Shindell, D., Jiang, K., Fifita, S., Forster, P., Ginzburg, V., Handa, C., Kheshgi, H., Kobayashi, S., Kriegler, E., Mundaca,L., Séférian,R., & Vilariño, M. V. (2018). Mitigation pathways compatible with 1.5°c in the context of sustainable development. In: Global warming of 1.5°C. Cambridge University Press, Cambridge, UK and New York, NY, USA, pp. 93-174, https://doi:10.1017/9781009157940.004
  • Rydin, Y. (1999). Can we talk ourselves into sustainability? The role of discourse in the environmental policy process. Environmental Values, 8(4), 467-484. https://doi.org/10.3197/096327199129341923
  • Schlosberg, D. (2013). Theorising environmental justice: the expanding sphere of a discourse. Environmental Politics, 22(1), 37–55. https://doi.org/10.1080/09644016.2013.755387
  • SEFİA (2022). COP 27 Çıktıları ve Türkiye’nin Konumu. Retrieved March 3, 2025 from https://sefia.org/blog/cop-27-ciktilari-ve-turkiyenin-konumu/
  • T24. (2021). Cop26 Türkiye Koalisyonu: İklimi değil, sistemi değiştirmek için halkların öz gücüne güveniyoruz; gezegenimizin ortak geleceğine inanıyoruz. Retrieved December 20, 2024 from https://bit.ly/3P95bN7
  • T24. (2022). COP27'de yarın 'Türkiye'nin Ulusal Katkı Beyanı' açıklanacak. Retrieved December 20, 2024 from https://bit.ly/41Nzkcs
  • The Guardian. (2023). COP27. Retrieved December 22, 2024 from https://www.theguardian.com/environment/cop27
  • UNFCCC (2015). The Paris Agreement. Retrieved December 19, 2024 from https://unfccc.int/sites/default/files/resource/parisagreement_publication.pdf
  • UNFCCC (2021). The Glasgow Climate Pact. Retrieved December 19, 2024 https://unfccc.int/sites/default/files/resource/cma2021_10_add1_adv.pdf
  • UNFCCC (2022). Sharm el-Sheikh Implementation Plan. Retrieved December 19, 2024 from https://unfccc.int/sites/default/files/resource/cop27_auv_2_ cover%20decision.pdf
  • UNFCCC (2023). UN Climate Change Conference, United Arab Emirates. Retrieved December 22, 2024 from https://bit.ly/3ZTV4AG

MEDIA AND SUSTAINABILITY DISCOURSES: AN ANALYSIS OF COP26 AND COP27

Year 2025, Issue: 35, 295 - 314, 20.06.2025

Özden Özlü

https://doi.org/10.56597/kausbed.1609647

Abstract

This study examines the dynamic relationship between environmental conferences and the media, exploring how sustainability discourses are shaped. The research analyzes the reports of COP26 and COP27 conferences and related media content. The study identifies crisis-oriented, solution-oriented, and policy-oriented frameworks and evaluates in detail the relationships between media and conference reports. Findings indicate that conference reports emphasize long-term cooperation and technical solutions, while the media dramatizes crisis narratives and highlights economic opportunities. COP26 stands out with urgent calls for action to limit global warming to 1.5°C, whereas COP27 focuses on financial commitments. In conclusion, media narratives increase public awareness but may narrow sustainability goals in the long term. Associating solution- and policy-oriented narratives with tangible projects and economic opportunities has heightened public interest.

Keywords

Climate Change Sustainability Media Framing Environmental Diplomacy COP26 and COP27

References

  • Boykoff, M. T. (2012). Who speaks fort the climate? E-book, Cambridge University Press. DOI: https://doi.org/10.1017/CBO9780511978586
  • Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/ 10.1191/1478088706qp063oa
  • Brown, P. (2023). How lobbying has stalled climate action. The Guardian. https://chatgpt.com/g/g-L2HknCZTC-scholar-ai/c/6763fe11-3314-8007-8f26-84a0cbb6eee7
  • Cengiz, Ö. (2023). Türkiye’de iklim haberciliği: Kuraklık haberleri üzerine bir içerik analizi. İletişim Kuram ve Araştırma Dergisi (62), 113-132. https://doi.org/10.47998/ikad.1252254
  • Çoban Keneş, H. (2024). İklim krizinin medyada ele alınışı: akademik eğilimlerin ve çalışmaların bibliyografik analizi. Kültür ve İletişim, 27(54), 221-257. https://doi.org/10.18691/kulturveiletisim.1522634
  • Dondurucu, Z. B., & Çetinkaya, A. (2024). İletişim Bilimleri Alanındaki Sürdürülebilirlik Konulu Akademik Çalışmalara Yönelik Bibliyometrik Bir Analiz. Akdeniz Üniversitesi İletişim Fakültesi Dergisi(45), 27-56. https://doi.org/10.31123/akil.1490172
  • Dryzek, J. S. (2022). The politics of the Earth: Environmental discourses. Oxford University Press.
  • Entman, R. M. (1993). Framing: toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51-58. https://doi.org/10.1111/j.1460-2466.1993.tb01304.x
  • Feindt, P. H., & Oels, A. (2005). Does discourse matter? Discourse analysis in environmental policy making. Journal of Environmental Policy & Planning, 7(3), 161–173. https://doi.org/10.1080/15239080500339638
  • Fereday, J., & Muir-Cochrane, E. (2006). Demonstrating rigor using thematic analysis: a hybrid approach of ınductive and deductive coding and theme development. International Journal of Qualitative Methods, 5(1), 80-92. https://doi.org/10.1177/160940690600500107
  • Fisher, J. (2022). Yenilenebilir enerjiye hemen yönelmek dünyaya trilyonlarca dolar kazandırır. BBC News Türkçe. Retrieved December 21, 2024 from https://www.bbc.com/turkce/articles/c88p4y55n82o
  • Güran, M., & Özarslan, H. (2015). Çerçeveleme teorisi ve toplumsal hareketler. Erciyes İletişim Dergisi, 4(1). https://doi.org/10.17680/ akademia.v4i1.5000080211
  • Hajer, M., & Versteeg, W. (2005). A decade of discourse analysis of environmental politics: Achievements, challenges, perspectives. Journal of Environmental Policy & Planning, 7(3), 175–184. https://doi.org/ 10.1080/15239080500339646
  • Haque, M. S. (2000). Environmental discourse and sustainable development: linkages and limitations. Ethics and the Environment 5(1), 3-21. https://doi.org/10.1016/S1085-6633(99)00034-0
  • Harvey, F. (2022). What is Cop27 and why does it matter? The Guardian. https://www.theguardian.com/environment/2022/nov/07/what-is-cop27-and-why-does-it-matter
  • Harvey, F., Carrington, D., &Brooks, L. (2021). Cop26 ends in climate agreement despite India watering down coal resolution. The Guardian. https://bit.ly/3DuGyYK
  • Leach, M., Scoones, I., & Stirling, A. (2010. Dynamic sustainabilities: technology, environment, social justice. Taylor & Francis, pp. 16-35.
  • Leipold, S., Feindt, P. H., Winkel, G., & Keller, R. (2019). Discourse analysis of environmental policy revisited: traditions, trends, perspectives. Journal of Environmental Policy & Planning, 21(5), 445–463. https://doi.org/10.1080/1523908X.2019.1660462
  • Meadowcroft, J. (2007). Who is in charge here? Governance for sustainable development in a complex world. Journal of Environmental Policy & Planning, 9(3–4), 299–314. https://doi.org/10.1080/15239080701631544
  • Mühlhäusler, P., & Peace, A. (2006). Environmental discourses. Annual Review of Anthropology, 35, 457-479. https://doi.org/10.1146/annurev.anthro.35.081705.123203
  • Nambiar, P. (2014). Framing sustainability: A case study analysis of the environment and sustainability discourse in the Indian English language press. Global Media and Communication, 10(1), 93-110. https://doi.org/10.1177/1742766513513194
  • Özbingöl, A., & Acar Uğurlu, Y. (2024). Yeşil aklamanın bibliyometrik analizi: 2000-2024 Dönemi için Türkiye’deki ulusal eğilimler. The Journal of Accounting and Finance (103), 21-50. https://doi.org/10.25095/mufad.1459854
  • Rockström, J., Steffen, W., Noone, K., Persson, Å., Chapin, F. S., Lambin, E., Lenton, T. M., Scheffer, M., Folke, C., Schellnhuber, H. J., Nykvist, B., de Wit, C. A., Hughes, T., van der Leeuw, S., Rodhe, H., Sörlin, S., Snyder, P. K., Costanza, R., Svedin, U., ... Foley, J. (2009). Planetary boundaries: Exploring the safe operating space for humanity. Ecology and Society, 14(2). https://researchers.mq.edu.au/en/publications/planetary-boundaries-exploring-the-safe-operating-space-for-human?utm_source=chatgpt.com
  • Rogelj, J., Shindell, D., Jiang, K., Fifita, S., Forster, P., Ginzburg, V., Handa, C., Kheshgi, H., Kobayashi, S., Kriegler, E., Mundaca,L., Séférian,R., & Vilariño, M. V. (2018). Mitigation pathways compatible with 1.5°c in the context of sustainable development. In: Global warming of 1.5°C. Cambridge University Press, Cambridge, UK and New York, NY, USA, pp. 93-174, https://doi:10.1017/9781009157940.004
  • Rydin, Y. (1999). Can we talk ourselves into sustainability? The role of discourse in the environmental policy process. Environmental Values, 8(4), 467-484. https://doi.org/10.3197/096327199129341923
  • Schlosberg, D. (2013). Theorising environmental justice: the expanding sphere of a discourse. Environmental Politics, 22(1), 37–55. https://doi.org/10.1080/09644016.2013.755387
  • SEFİA (2022). COP 27 Çıktıları ve Türkiye’nin Konumu. Retrieved March 3, 2025 from https://sefia.org/blog/cop-27-ciktilari-ve-turkiyenin-konumu/
  • T24. (2021). Cop26 Türkiye Koalisyonu: İklimi değil, sistemi değiştirmek için halkların öz gücüne güveniyoruz; gezegenimizin ortak geleceğine inanıyoruz. Retrieved December 20, 2024 from https://bit.ly/3P95bN7
  • T24. (2022). COP27'de yarın 'Türkiye'nin Ulusal Katkı Beyanı' açıklanacak. Retrieved December 20, 2024 from https://bit.ly/41Nzkcs
  • The Guardian. (2023). COP27. Retrieved December 22, 2024 from https://www.theguardian.com/environment/cop27
  • UNFCCC (2015). The Paris Agreement. Retrieved December 19, 2024 from https://unfccc.int/sites/default/files/resource/parisagreement_publication.pdf
  • UNFCCC (2021). The Glasgow Climate Pact. Retrieved December 19, 2024 https://unfccc.int/sites/default/files/resource/cma2021_10_add1_adv.pdf
  • UNFCCC (2022). Sharm el-Sheikh Implementation Plan. Retrieved December 19, 2024 from https://unfccc.int/sites/default/files/resource/cop27_auv_2_ cover%20decision.pdf
  • UNFCCC (2023). UN Climate Change Conference, United Arab Emirates. Retrieved December 22, 2024 from https://bit.ly/3ZTV4AG
There are 34 citations in total.

Details

Primary Language English
Subjects Environmental Communication, New Media
Journal Section Research Articles
Authors

Özden Özlü 0000-0002-1890-4804

Publication Date June 20, 2025
Submission Date December 29, 2024
Acceptance Date March 12, 2025
Published in Issue Year 2025 Issue: 35

Cite

APA Özlü, Ö. (2025). MEDIA AND SUSTAINABILITY DISCOURSES: AN ANALYSIS OF COP26 AND COP27. Kafkas Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(35), 295-314. https://doi.org/10.56597/kausbed.1609647
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