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Türk Medyasında Beden İmajı ve Toplumsal Cinsiyet: Temsilin Bir Analizi

Year 2025, Volume: 8 Issue: 1, 96 - 123, 31.05.2025

Ömer Gökhan Ulum

https://doi.org/10.33708/ktc.1611411

Abstract

Bu araştırma Türk medyasında beden imajının temsil edilmesini ve bunun özellikle genç kadın ve erkekler arasındaki toplumsal cinsiyet algılarına etkisini incelemektedir. Çalışma, medya temsillerinin toplumsal cinsiyet stereotiplerini nasıl pekiştirerek beden imajı sorunlarına yol açtığını ve özsaygıyı nasıl etkilediğini araştırmaktadır. Popüler televizyon programları, reklamlar ve sosyal medya fenomenlerine yönelik bir içerik analizine dayanan bu çalışma, Türk medyasında ideal beden tiplerine dair toplumsal normları vurgulamaktadır. Bulgular, Türk medyasında beden imajının temsilinin geleneksel toplumsal cinsiyet rollerini pekiştirdiğini ve genç izleyiciler arasında ulaşılamaz güzellik standartlarının içselleştirilmesine katkıda bulunduğunu göstermektedir.

Keywords

Beden İmajı Toplumsal Cinsiyet Normları Türk Medyası Medya Temsili Toplumsal Cinsiyet Stereotipleri

References

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  • Ata, R. N., Ludden, A. B., & Lally, M. M. (2007). The effects of gender and family, friends, and media influences on eating behaviours and body image during adolescence. Journal of Youth and Adolescence, 36, 1024-1037. https://doi.org/10.1007/s10964-006-9159-x
  • Atkinson, A. M., Meadows, B. R., Emslie, C., Lyons, A., & Sumnall, H. R. (2022). ‘Pretty in Pink’and ‘Girl Power’: an analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram. International Journal of Drug Policy, 101, 103547. https://doi.org/10.1016/j.drugpo.2021.103547
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  • Calado, M., Lameiras, M., Sepulveda, A. R., Rodriguez, Y., & Carrera, M. V. (2011). The association between exposure to mass media and body dissatisfaction among Spanish adolescents. Women's Health Issues, 21(5), 390-399. https://doi.org/10.1016/j.whi.2011.02.013
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Body Image And Gender in Turkish Media: An Analysis of Representation

Year 2025, Volume: 8 Issue: 1, 96 - 123, 31.05.2025

Ömer Gökhan Ulum

https://doi.org/10.33708/ktc.1611411

Abstract

Bu araştırma Türk medyasında beden imajının temsil edilmesini ve bunun özellikle genç kadın ve erkekler arasındaki toplumsal cinsiyet algılarına etkisini incelemektedir. Çalışma, medya temsillerinin toplumsal cinsiyet stereotiplerini nasıl pekiştirerek beden imajı sorunlarına yol açtığını ve özsaygıyı nasıl etkilediğini araştırmaktadır. Popüler televizyon programları, reklamlar ve sosyal medya fenomenlerine yönelik bir içerik analizine dayanan bu çalışma, Türk medyasında ideal beden tiplerine dair toplumsal normları vurgulamaktadır. Bulgular, Türk medyasında beden imajının temsilinin geleneksel toplumsal cinsiyet rollerini pekiştirdiğini ve genç izleyiciler arasında ulaşılamaz güzellik standartlarının içselleştirilmesine katkıda bulunduğunu göstermektedir.

Keywords

Body Image Gender Norms Turkish Media Media Representation Gender Stereotypes

Ethical Statement

Çalışma içerik analizi olduğundan etik beyan gerektirmemektedir.

References

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  • Akanyıldız, R. Ç. (2010). Perfect bodies, ideal women: beauty, the female body and the construction of femininity in popular women's magazines in Turkey in the 1990s. [Master thesis, Boğaziçi University]. Archives and Documentation Centre Digital Archives. http://digitalarchive.boun.edu.tr/handle/123456789/20089
  • Anasari, N. (2024). The impact of physical self-concept on body image dissatisfaction in female students. Indian Social Science Journal, 13(08), 1-10. https://doi.org/10.55640/
  • Ando, K., Giorgianni, F. E., Danthinne, E. S., & Rodgers, R. F. (2021). Beauty ideals, social media, and body positivity: A qualitative investigation of influences on body image among young women in Japan. Body Image, 38, 358-369. https://doi.org/10.1016/j.bodyim.2021.05.001
  • Ata, R. N., Ludden, A. B., & Lally, M. M. (2007). The effects of gender and family, friends, and media influences on eating behaviours and body image during adolescence. Journal of Youth and Adolescence, 36, 1024-1037. https://doi.org/10.1007/s10964-006-9159-x
  • Atkinson, A. M., Meadows, B. R., Emslie, C., Lyons, A., & Sumnall, H. R. (2022). ‘Pretty in Pink’and ‘Girl Power’: an analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram. International Journal of Drug Policy, 101, 103547. https://doi.org/10.1016/j.drugpo.2021.103547
  • Bandura, A. (1977). Social Learning Theory. New Jersey: Prentice-Hall.
  • Beldagli, L. (2021). The Under-representation of Women in the Turkish Media Sector. Asian Journal of Information and Communications, 13(1), 116-128. https://kiss.kstudy.com/Detail/Ar?key=3950213
  • Blond, A. (2008). Impacts of exposure to images of ideal bodies on male body dissatisfaction: A review. Body Image, 5(3), 244-250. https://doi.org/10.1016/j.bodyim.2008.02.003
  • Borba, R., & Milani, T. M. (2019). Colonial intertexts: Discourses, bodies and stranger fetishism in the Brazilian media. Discourse, Context & Media, 30, 100290. https://doi.org/10.1016/j.dcm.2019.01.003
  • Borzekowski, D. L., & Bayer, A. M. (2005). Body image and media use among adolescents. Adolesc Med Clin, 16(2), 289-313. https://doi.org/10.1016/j.admecli.2005.02.010
  • Calado, M., Lameiras, M., Sepulveda, A. R., Rodriguez, Y., & Carrera, M. V. (2011). The association between exposure to mass media and body dissatisfaction among Spanish adolescents. Women's Health Issues, 21(5), 390-399. https://doi.org/10.1016/j.whi.2011.02.013
  • Çetin, K.B. (2014). The ‘politicization’ of Turkish television dramas. International Journal ofCommunication, 8, 2462–83. https://ijoc.org/index.php/ijoc/article/view/2749/1265
  • Cicchelli, V., & Octobre, S. (2021). Sociology of Hallyu Pop Culture. Springer International Publishing.
  • Coleman, R. (2008). The becoming of bodies: Girls, media effects, and body image. Feminist Media Studies, 8(2), 163-179. https://doi.org/10.1080/14680770801980547 ü
  • Cusumano, D. L., & Thompson, J. K. (1997). Body image and body shape ideals in magazines: Exposure, awareness, and internalization. Sex Roles, 37, 701-721.
  • Cukier, W., Gagnon, S., & Latif, R. (2021). Changing the narrative: shaping legislation to advance diversity on boards in Canada. Equality, Diversity and Inclusion: An International Journal, 40(7), 770-800. https://doi.org/10.1108/EDI-03-2019-0090
  • Demirtaş, B. (2024). Perceptions of male scholars toward gender: reconsidering sustainable patriarchy in Turkish academia. Turkish Studies, 25(2), 301-330. https://doi.org/10.1080/14683849.2023.2300936
  • Donmez-Colin, G. (2019). Women in the Cinemas of Iran and Turkey: As Images and as Image-makers. Routledge.
  • Daiy, K., Frieson, T., Palacio‐Londono, L., Barnes, I., Olmedo, S., Aranda, P., & Valeggia, C. (2023). Body norms, body image, and media in a market‐integrating indigenous population in Argentina: A mixed‐methods investigation. American Journal of Human Biology, 35(2). https://doi.org/10.1002/ajhb.23813
  • Daniels, E. A., Zurbriggen, E. L., & Ward, L. M. (2020). Becoming an object: A review of self objectification in girls. Body Image, 33, 278-299. https://doi.org/10.1016/j.bodyim.2020.02.016
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Details

Primary Language English
Subjects Women's Studies, Sociology (Other)
Journal Section Articles
Authors

Ömer Gökhan Ulum 0000-0001-7685-6356

Early Pub Date May 30, 2025
Publication Date May 31, 2025
Submission Date January 1, 2025
Acceptance Date April 29, 2025
Published in Issue Year 2025 Volume: 8 Issue: 1

Cite

APA Ulum, Ö. G. (2025). Body Image And Gender in Turkish Media: An Analysis of Representation. Akdeniz Kadın Çalışmaları Ve Toplumsal Cinsiyet Dergisi, 8(1), 96-123. https://doi.org/10.33708/ktc.1611411
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