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Türk Dizilerinin İhracat Talebinde Bilgi ve İletişim Teknolojilerinin Rolü

Year 2025, Volume: 30 Issue: 1, 1 - 16, 30.06.2025

Eser Çapık , Murat Ali Dulupçu

Abstract

Türk dizi sektörünün başarısının geçmişteki belirleyicileri ile mevcut belirleyiciler kıyaslandığında dramatik bir değişim geçirmiştir. Dolayısıyla içinde bulunulan teknoloji çağın gereği, bilinen birçok faktörden ziyade Türk dizilerinin başarısının perde arkasındaki bilgi ve iletişim teknolojilerinin rolü merak edilmiş bu nedenle ele alınan çalışmada Türk dizilerinin ihracat başarısında bilgi ve iletişim teknolojilerinin etkisinin incelenmesi amaçlanmıştır. Araştırmada temel BİT göstergelerinden sabit genişbant aboneliğinin Türk dizilerinin ihracat başarısındaki etkisi Logit Regresyon modeli kullanılarak analiz edilmiş, elde edilen bulgularda dizi ihracat olasılığını pozitif ve anlamlı etkilediği sonucuna ulaşılmıştır. Bunun yanı sıra sabit telefon aboneliği, mobil telefon aboneliği ve bireysel internet kullanımının da dizi ihracat olasılığını arttırdığı sonucuna ulaşılmıştır. Türk dizi ya da film sektörüne yönelik çok sayıda çalışma ele alınmış fakat, Türk dizilerinin kısa sürede önemli boyuta ulaştığı ihracat başarısının perde arkasındaki faktörlerinden ziyade bilgi ve iletişim teknolojilerinin rolüne yönelik herhangi bir çalışma mevcut değildir. Bu nedenle ele alınan çalışma, yapılacak çalışmalara yol gösterici olabilir.

Keywords

Türk dizi sektörü Değer zinciri analizi Bilgi ve iletişim teknolojileri Logit model.

References

  • Adorno, T., & Horkheimer, M. (2002). The culture industry: Enlightenment as mass deception.
  • Aidarbekov, A., Shakhmetova, G., Asmaganbetova, K., Bekish, Z., Kyzyrkanov, A., & Salimzhanov, A. (2021). Informational technologies in film production-how ICT shaping media industry. 2021 IEEE 4th International Conference on Advanced Information and Communication Technologies (AICT), 137-140. https://doi.org/10.1109/AICT52120.2021.9628901
  • Ainslie, A., Drèze, X., & Zufryden, F. (2005). Modeling movie life cycles and market share. Marketing Science, 24(3), 508-517. https://doi.org/10.1287/mksc.1040.0106
  • Appadurai, A. (Ed.). (1986). Commodities in cultural perspective. University of Pennsylvania.
  • Axarlian, G. P. (2017). The introduction of infinite durability to an information good and the decision to buy or rent: Evidence from the film industry. Journal of Media Economics, 30(3), 121-142. https://doi.org/10.1080/08997764.2018.1452249
  • Bali, S. (2020). Predicting success of Bollywood movies. 12.
  • Berry, W. D., DeMeritt, J. H. R., & Esarey, J. (2010). Testing for interaction in binary logit and probit models: Is a product term essential? American Journal of Political Science, 54(1), 248-266. https://doi.org/10.1111/j.1540-5907.2009.00429.x
  • Berry, W. D., & Feldman, S. (1985). Multiple regression in practice. Sage Publications.
  • Bhave, A., Kulkarni, H., Biramane, V., & Kosamkar, P. (2015). Role of different factors in predicting movie success. 2015 International Conference on Pervasive Computing (ICPC), 1-4. https://doi.org/10.1109/PERVASIVE.2015.7087152
  • Bloore, P. (2009). Re-defining the independent film value chain. https://www.bartleby.com/essay/Re-Defining-the-Independent-Film-Value-Chain-F3XWCJCD3D6VA
  • Cohen, E. (1988). Authenticity and commoditization in tourism. Annals of Tourism Research, 15(3), 371-386. https://doi.org/10.1016/0160-7383(88)90028-X
  • Collins, A., Hand, C., & Snell, M. C. (2002). What makes a blockbuster? Economic analysis of film success in the United Kingdom. Managerial and Decision Economics, 23(6), 343-354. https://doi.org/10.1002/mde.1069
  • Craig, C. S., Greene, W. H., & Douglas, S. P. (2005). Culture matters: Consumer acceptance of U.S. films in foreign markets. Journal of International Marketing, 13(4), 80-103.
  • Çiçekgil, E. (2021). Bir sinema filmi nasıl ortaya çıkar. İstanbul İşletme Enstitüsü. https://www.iienstitu.com/blog/bir-sinema-filmi-nasil-ortaya-cikar
  • Dastidar, S. G., & Elliott, C. (2020). The Indian film industry in a changing international market. Journal of Cultural Economics, 44(1), 97-116. https://doi.org/10.1007/s10824-019-09351-6
  • De Vany, A., & Walls, W. D. (2002). Does Hollywood make too many rated movies? Risk, stochastic dominance, and the illusion of expectation. The Journal of Business, 75(3), 425-451. https://doi.org/10.1086/339890
  • Elberse, A., & Eliashberg, J. (2003). Demand and supply dynamics for sequentially released products in international markets: The case of motion pictures. Marketing Science, 22(3), 329-354. https://doi.org/10.1287/mksc.22.3.329.17740
  • Fox, J. (1991). Regression diagnostics. Sage Universty.
  • Frankel, J. A. (1997). Importance of geographical proximity in trade. In Regional Trading Blocs in The World Economic System.
  • Frost, J. (2017, Nisan 2). Multicollinearity in regression analysis: Problems, detection, and solutions. Statistics By Jim. http://statisticsbyjim.com/regression/multicollinearity-in-regression-analysis/
  • Gay, L. R., Mills, G. E., & Airasian, P. W. (2012). Educational research: Competencies for analysis and applications (10th ed). Pearson.
  • Greenwood, D. j. (1977). Culture by the Pound: An anthropological perspective on tourism as cultural commoditization. In V. L. Smith (Ed.), Hosts and guests (ss. 129-138). University of Pennsylvania Press. https://doi.org/10.9783/9780812208016.169
  • Gülçur, A. S., & Eken, İ. (2017). Türkiye’de Film Endüstrisi 2011-2015 (9). İstanbul Ticaret Odası.
  • Haberman, S. J. (1978). Analysis of qualitative data. Academic Press.
  • Hanson, G. H., & Xiang, C. (2008). International trade in motion picture services. https://www.nber.org/books-and-chapters/international-trade-services-and-intangibles-era-globalization/international-trade-motion-picture-services
  • Holbrook, M. B., & Addis, M. (2008). Art versus commerce in the movie industry: A Two-Path Model of Motion-Picture Success. J Cult Econ, 21.
  • Howkins, J. (2001). The creative economy how people make maney from ideas. Penguin Books.
  • İTO. (2020). MIPCOM 2020. https://www.ito.org.tr/tr/fuarlar/detay/mipcom-2020
  • İTO. (2023). MIPTV 2023 Dizi, film, içerik, TV ve yapım fuarı. https://www.ito.org.tr/tr/fuarlar/detay/miptv-2023-dizi-film-icerik-tv-ve-yapim-fuari
  • Jameson, F. (2008). Postmodernizm ya da geç kapitalizmin kültürel mantığı.
  • Jayakar, K. P., & Waterman, D. (2000). The economics of american theatrical movie exports: An empirical analysis. Journal of Media Economics, 13(3), 153-169. https://doi.org/10.1207/S15327736ME1303_1
  • Kilian, T., & Schwarz, T. (2013). Spinning the wheel: What makes tv series-spin-offs successful? Journal of Media Business Studies, 10(2), 39-61. https://doi.org/10.1080/16522354.2013.11073563
  • Kim, H., & Jensen, M. (2014). Audience heterogeneity and the effectiveness of market signals: How to overcome liabilities of foreignness in film exports? Academy of Management Journal, 57(5), 1360-1384. https://doi.org/10.5465/amj.2011.0903
  • Kristian, E. (2017). Stages of TV Production. Our pastimes. https://ourpastimes.com/stages-of-tv-production-12326383.html
  • Lee, S. Y., Kim, E., & Jun, S. H. (2009). On the exportability of korean movies. Review of Development Economics, 13(1), 28-38. https://doi.org/10.1111/j.1467-9361.2008.00463.x
  • Litman, B. R., & Kohl, L. S. (1989). Predicting financial success of motion pictures: The ’80s experience. Journal of Media Economics, 2(2), 35-50. https://doi.org/10.1080/08997768909358184
  • Long, J. S., & Freese, J. (1997). Regression models for categorical dependent variables using Stata. Stata Press.
  • MacCannell, D. (1973). Staged authenticity: Arrangements of social space in tourist settings. American Journal of Sociology, 79(3), 589-603. https://doi.org/10.1086/225585
  • Masterclass. (2021). Understanding filmmaking: The 5 stages of film production. MasterClass. https://www.masterclass.com/articles/understanding-the-stages-of-film-production
  • Mbaiwa, J. E. (2011). Cultural commodification and tourism: The Goo-Moremi Community, Central Botswana: Cultural commodification and tourism. Tijdschrift Voor Economische En Sociale Geografie, 102(3), 290-301. https://doi.org/10.1111/j.1467-9663.2011.00664.x
  • Mbaiwa, J. E., & Sakuze, L. K. (2009). Cultural tourism and livelihood diversification: The case of Gcwihaba Caves and XaiXai village in the Okavango Delta, Botswana. Journal of Tourism and Cultural Change, 7(1), 61-75. https://doi.org/10.1080/14766820902829551
  • Miller, T. (2009). From creative to cultural industries: Not all industries are cultural, and no industries are creative. Cultural Studies, 23(1), 88-99. https://doi.org/10.1080/09502380802326660
  • Nonaka, I. (1995). The knowledge creating company. Harvard Business School Publishing.
  • Park, Y. S. (2014). Trade in cultural goods: A case of the Korean wave in Asia. East Asian Economic Review, 18(1), 83-107. https://doi.org/10.11644/KIEP.JEAI.2014.18.1.276
  • Peng, C.-Y. J., Lee, K. L., & Ingersoll, G. M. (2002). An introduction to logistic regression analysis and reporting. The Journal of Educational Research, 96(1), 3-14. https://doi.org/10.1080/00220670209598786
  • Porter, M. E. (1990). The Competitive Advantage of Nations (1st ed.). The Free Press.
  • Prag, J., & Casavant, J. (1994). An empirical study of the determinants of revenues and marketing expenditures in the motion picture industry. Journal of Cultural Economics, 18(3), 217-235.
  • Shiv, B., & Huber, J. (2000). The Impact of Anticipating Satisfaction on Consumer Choice. Journal of Consumer Research, 27(2), 202-216. https://doi.org/10.1086/314320
  • Simonton, D. K. (2009). Cinematic success criteria and their predictors: The art and business of the film industry. Psychology and Marketing, 26(5), 400-420. https://doi.org/10.1002/mar.20280
  • Soubbotina, A. (2013). An overview of TP implications in the media supply chain. International Tax Review. https://www.internationaltaxreview.com/article/b1fbst2c8k4hlq/an-overview-of-tp-implications-in-the-media-supply-chain
  • Thompson, W. F., Graham, P., & Russo, F. A. (2005). Seeing music performance: Visual influences on perception and experience. Semiotica, 2005(156). https://doi.org/10.1515/semi.2005.2005.156.203
  • Tzanelli, R. (2008). Cultural intimations and the commodification of culture: “Sign industries” as makers of the “public sphere”. The Global Studies Journal, 1(3), 1-10. https://doi.org/10.18848/1835-4432/CGP/v01i03/40939
  • Uğurlermi, C. (2016, Mayıs 13). Sinemanın yapım aşamaları-Caner Uğur Lermi. Azizm Sanat Örgütü. http://www.azizmsanat.org/2016/05/13/sinemanin-yapim-asamalari-caner-ugur-lermi/
  • Ülke, V., & Balli, F. (2015). Impact of exported Turkish soap operas on Turkey’s bilateral trade.
  • Wang, M. L., & Choi, C. H. (2019). How information and communication technology affect international trade: A comparative analysis of BRICS countries. Information Technology for Development, 25(3), 455-474. https://doi.org/10.1080/02681102.2018.1493675
  • Young, S. M., Gong, J. J., & Stede, W. A. V. D. (2008). The Business of Making Movies. Strategic Finance.

The Role of Information and Communication Technologies In The Export Demand Of Turkish Tv Series

Year 2025, Volume: 30 Issue: 1, 1 - 16, 30.06.2025

Eser Çapık , Murat Ali Dulupçu

Abstract

When the determinants of the success of the Turkish TV series sector in the past are compared with the current determinants, it has undergone a dramatic change. Therefore, due to the current technological age, the role of information and communication technologies behind the scenes of the success of Turkish TV series has been wondered rather than many known factors, and for this reason, this study aims to examine the effect of information and communication technologies on the export success of Turkish TV series. In the study, the effect of fixed broadband subscription, one of the basic ICT indicators, on the export success of Turkish TV series was analysed by using Logit Regression model, and it was concluded that it has a positive and significant effect on the probability of exporting TV series. In addition, it is concluded that fixed telephone subscription, mobile telephone subscription and individual internet usage also increase the probability of series export. There have been many studies on the Turkish TV series or film sector, but there is no study on the role of information and communication technologies rather than the behind-the-scenes factors of the export success of Turkish TV series, which has reached a significant size in a short time. For this reason the study can be a guide for future studies.

Keywords

Turkish TV series industry Value chain analysis Information and communication technologies Logit model.

References

  • Adorno, T., & Horkheimer, M. (2002). The culture industry: Enlightenment as mass deception.
  • Aidarbekov, A., Shakhmetova, G., Asmaganbetova, K., Bekish, Z., Kyzyrkanov, A., & Salimzhanov, A. (2021). Informational technologies in film production-how ICT shaping media industry. 2021 IEEE 4th International Conference on Advanced Information and Communication Technologies (AICT), 137-140. https://doi.org/10.1109/AICT52120.2021.9628901
  • Ainslie, A., Drèze, X., & Zufryden, F. (2005). Modeling movie life cycles and market share. Marketing Science, 24(3), 508-517. https://doi.org/10.1287/mksc.1040.0106
  • Appadurai, A. (Ed.). (1986). Commodities in cultural perspective. University of Pennsylvania.
  • Axarlian, G. P. (2017). The introduction of infinite durability to an information good and the decision to buy or rent: Evidence from the film industry. Journal of Media Economics, 30(3), 121-142. https://doi.org/10.1080/08997764.2018.1452249
  • Bali, S. (2020). Predicting success of Bollywood movies. 12.
  • Berry, W. D., DeMeritt, J. H. R., & Esarey, J. (2010). Testing for interaction in binary logit and probit models: Is a product term essential? American Journal of Political Science, 54(1), 248-266. https://doi.org/10.1111/j.1540-5907.2009.00429.x
  • Berry, W. D., & Feldman, S. (1985). Multiple regression in practice. Sage Publications.
  • Bhave, A., Kulkarni, H., Biramane, V., & Kosamkar, P. (2015). Role of different factors in predicting movie success. 2015 International Conference on Pervasive Computing (ICPC), 1-4. https://doi.org/10.1109/PERVASIVE.2015.7087152
  • Bloore, P. (2009). Re-defining the independent film value chain. https://www.bartleby.com/essay/Re-Defining-the-Independent-Film-Value-Chain-F3XWCJCD3D6VA
  • Cohen, E. (1988). Authenticity and commoditization in tourism. Annals of Tourism Research, 15(3), 371-386. https://doi.org/10.1016/0160-7383(88)90028-X
  • Collins, A., Hand, C., & Snell, M. C. (2002). What makes a blockbuster? Economic analysis of film success in the United Kingdom. Managerial and Decision Economics, 23(6), 343-354. https://doi.org/10.1002/mde.1069
  • Craig, C. S., Greene, W. H., & Douglas, S. P. (2005). Culture matters: Consumer acceptance of U.S. films in foreign markets. Journal of International Marketing, 13(4), 80-103.
  • Çiçekgil, E. (2021). Bir sinema filmi nasıl ortaya çıkar. İstanbul İşletme Enstitüsü. https://www.iienstitu.com/blog/bir-sinema-filmi-nasil-ortaya-cikar
  • Dastidar, S. G., & Elliott, C. (2020). The Indian film industry in a changing international market. Journal of Cultural Economics, 44(1), 97-116. https://doi.org/10.1007/s10824-019-09351-6
  • De Vany, A., & Walls, W. D. (2002). Does Hollywood make too many rated movies? Risk, stochastic dominance, and the illusion of expectation. The Journal of Business, 75(3), 425-451. https://doi.org/10.1086/339890
  • Elberse, A., & Eliashberg, J. (2003). Demand and supply dynamics for sequentially released products in international markets: The case of motion pictures. Marketing Science, 22(3), 329-354. https://doi.org/10.1287/mksc.22.3.329.17740
  • Fox, J. (1991). Regression diagnostics. Sage Universty.
  • Frankel, J. A. (1997). Importance of geographical proximity in trade. In Regional Trading Blocs in The World Economic System.
  • Frost, J. (2017, Nisan 2). Multicollinearity in regression analysis: Problems, detection, and solutions. Statistics By Jim. http://statisticsbyjim.com/regression/multicollinearity-in-regression-analysis/
  • Gay, L. R., Mills, G. E., & Airasian, P. W. (2012). Educational research: Competencies for analysis and applications (10th ed). Pearson.
  • Greenwood, D. j. (1977). Culture by the Pound: An anthropological perspective on tourism as cultural commoditization. In V. L. Smith (Ed.), Hosts and guests (ss. 129-138). University of Pennsylvania Press. https://doi.org/10.9783/9780812208016.169
  • Gülçur, A. S., & Eken, İ. (2017). Türkiye’de Film Endüstrisi 2011-2015 (9). İstanbul Ticaret Odası.
  • Haberman, S. J. (1978). Analysis of qualitative data. Academic Press.
  • Hanson, G. H., & Xiang, C. (2008). International trade in motion picture services. https://www.nber.org/books-and-chapters/international-trade-services-and-intangibles-era-globalization/international-trade-motion-picture-services
  • Holbrook, M. B., & Addis, M. (2008). Art versus commerce in the movie industry: A Two-Path Model of Motion-Picture Success. J Cult Econ, 21.
  • Howkins, J. (2001). The creative economy how people make maney from ideas. Penguin Books.
  • İTO. (2020). MIPCOM 2020. https://www.ito.org.tr/tr/fuarlar/detay/mipcom-2020
  • İTO. (2023). MIPTV 2023 Dizi, film, içerik, TV ve yapım fuarı. https://www.ito.org.tr/tr/fuarlar/detay/miptv-2023-dizi-film-icerik-tv-ve-yapim-fuari
  • Jameson, F. (2008). Postmodernizm ya da geç kapitalizmin kültürel mantığı.
  • Jayakar, K. P., & Waterman, D. (2000). The economics of american theatrical movie exports: An empirical analysis. Journal of Media Economics, 13(3), 153-169. https://doi.org/10.1207/S15327736ME1303_1
  • Kilian, T., & Schwarz, T. (2013). Spinning the wheel: What makes tv series-spin-offs successful? Journal of Media Business Studies, 10(2), 39-61. https://doi.org/10.1080/16522354.2013.11073563
  • Kim, H., & Jensen, M. (2014). Audience heterogeneity and the effectiveness of market signals: How to overcome liabilities of foreignness in film exports? Academy of Management Journal, 57(5), 1360-1384. https://doi.org/10.5465/amj.2011.0903
  • Kristian, E. (2017). Stages of TV Production. Our pastimes. https://ourpastimes.com/stages-of-tv-production-12326383.html
  • Lee, S. Y., Kim, E., & Jun, S. H. (2009). On the exportability of korean movies. Review of Development Economics, 13(1), 28-38. https://doi.org/10.1111/j.1467-9361.2008.00463.x
  • Litman, B. R., & Kohl, L. S. (1989). Predicting financial success of motion pictures: The ’80s experience. Journal of Media Economics, 2(2), 35-50. https://doi.org/10.1080/08997768909358184
  • Long, J. S., & Freese, J. (1997). Regression models for categorical dependent variables using Stata. Stata Press.
  • MacCannell, D. (1973). Staged authenticity: Arrangements of social space in tourist settings. American Journal of Sociology, 79(3), 589-603. https://doi.org/10.1086/225585
  • Masterclass. (2021). Understanding filmmaking: The 5 stages of film production. MasterClass. https://www.masterclass.com/articles/understanding-the-stages-of-film-production
  • Mbaiwa, J. E. (2011). Cultural commodification and tourism: The Goo-Moremi Community, Central Botswana: Cultural commodification and tourism. Tijdschrift Voor Economische En Sociale Geografie, 102(3), 290-301. https://doi.org/10.1111/j.1467-9663.2011.00664.x
  • Mbaiwa, J. E., & Sakuze, L. K. (2009). Cultural tourism and livelihood diversification: The case of Gcwihaba Caves and XaiXai village in the Okavango Delta, Botswana. Journal of Tourism and Cultural Change, 7(1), 61-75. https://doi.org/10.1080/14766820902829551
  • Miller, T. (2009). From creative to cultural industries: Not all industries are cultural, and no industries are creative. Cultural Studies, 23(1), 88-99. https://doi.org/10.1080/09502380802326660
  • Nonaka, I. (1995). The knowledge creating company. Harvard Business School Publishing.
  • Park, Y. S. (2014). Trade in cultural goods: A case of the Korean wave in Asia. East Asian Economic Review, 18(1), 83-107. https://doi.org/10.11644/KIEP.JEAI.2014.18.1.276
  • Peng, C.-Y. J., Lee, K. L., & Ingersoll, G. M. (2002). An introduction to logistic regression analysis and reporting. The Journal of Educational Research, 96(1), 3-14. https://doi.org/10.1080/00220670209598786
  • Porter, M. E. (1990). The Competitive Advantage of Nations (1st ed.). The Free Press.
  • Prag, J., & Casavant, J. (1994). An empirical study of the determinants of revenues and marketing expenditures in the motion picture industry. Journal of Cultural Economics, 18(3), 217-235.
  • Shiv, B., & Huber, J. (2000). The Impact of Anticipating Satisfaction on Consumer Choice. Journal of Consumer Research, 27(2), 202-216. https://doi.org/10.1086/314320
  • Simonton, D. K. (2009). Cinematic success criteria and their predictors: The art and business of the film industry. Psychology and Marketing, 26(5), 400-420. https://doi.org/10.1002/mar.20280
  • Soubbotina, A. (2013). An overview of TP implications in the media supply chain. International Tax Review. https://www.internationaltaxreview.com/article/b1fbst2c8k4hlq/an-overview-of-tp-implications-in-the-media-supply-chain
  • Thompson, W. F., Graham, P., & Russo, F. A. (2005). Seeing music performance: Visual influences on perception and experience. Semiotica, 2005(156). https://doi.org/10.1515/semi.2005.2005.156.203
  • Tzanelli, R. (2008). Cultural intimations and the commodification of culture: “Sign industries” as makers of the “public sphere”. The Global Studies Journal, 1(3), 1-10. https://doi.org/10.18848/1835-4432/CGP/v01i03/40939
  • Uğurlermi, C. (2016, Mayıs 13). Sinemanın yapım aşamaları-Caner Uğur Lermi. Azizm Sanat Örgütü. http://www.azizmsanat.org/2016/05/13/sinemanin-yapim-asamalari-caner-ugur-lermi/
  • Ülke, V., & Balli, F. (2015). Impact of exported Turkish soap operas on Turkey’s bilateral trade.
  • Wang, M. L., & Choi, C. H. (2019). How information and communication technology affect international trade: A comparative analysis of BRICS countries. Information Technology for Development, 25(3), 455-474. https://doi.org/10.1080/02681102.2018.1493675
  • Young, S. M., Gong, J. J., & Stede, W. A. V. D. (2008). The Business of Making Movies. Strategic Finance.
There are 56 citations in total.

Details

Primary Language Turkish
Subjects Econometric and Statistical Methods, Service Marketing
Journal Section Research Articles
Authors

Eser Çapık 0000-0002-2754-023X

Murat Ali Dulupçu 0000-0001-9269-5978

Publication Date June 30, 2025
Submission Date December 13, 2023
Acceptance Date December 16, 2024
Published in Issue Year 2025 Volume: 30 Issue: 1

Cite

APA Çapık, E., & Dulupçu, M. A. (2025). Türk Dizilerinin İhracat Talebinde Bilgi ve İletişim Teknolojilerinin Rolü. Süleyman Demirel Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 30(1), 1-16.
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