Research Article
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Konya's Urban Image from the Perspective of Selcuk University Students from Different Cities

Year 2025, Volume: 28 Issue: 1, 231 - 244, 30.04.2025

Eyüp Erdal Yörük

https://doi.org/10.29249/selcuksbmyd.1644466

Abstract

City image can be defined as the appearance, identity and reputation of a city as perceived externally and often subconsciously. This concept refers to an overall image of a city's characteristics, perceived values and place in society. The concepts of city image and city brand play an important role in shaping public perceptions and economic development, and contribute to economic development at local and national levels by increasing the competitiveness of cities. These concepts are effective in the formation of individual and social perceptions towards the city and stand out as a determining factor in dynamics such as investment, tourism and migration. In this context, the aim of this study is to determine the perceptions of students coming to Selçuk University from other cities for higher education about the image of Konya city. For this purpose, data were collected by face-to-face interviews with 667 students studying at Selçuk University Alaeddin Keykubat campus through the questionnaire form “Konya's City Image from the Perspective of Selçuk University Students from Different Cities”. The data were analyzed with SPSS 25 package program and the perceptions of the participants about Konya were measured. When the findings are evaluated, although the results are positive for Konya, the issues that are below the average are stated and necessary suggestions are made.

The findings will provide an important basis for determining students' perceptions of Konya city and its people, revealing their positive or negative impressions of the city and providing valuable insights for identifying potential development areas.

Keywords

Konya City Image City Branding University Students

References

  • Alperytė, I., & Išoraitė, M. (2019). Developing a city brand. Journal of Intercultural Management, 11(4), 1–27. https://doi.org/10.2478/joim-2019-0022
  • Angelia, M., & Widagdyo, K. G. (2024). Analisis pemasaran digital pelaku UMKM pada kawasan wisata Situ Gede Kota Bogor. Bisnis Event, 5(17), 22–29.
  • Aşçı, S., & Uyan, Ö. (2025). Kent Kimliğinin Görsel İfadesinde Logonun Yeri: Çanakkale Belediyesi Örneği. Uluslararası Sosyal Bilimler Akademik Araştırmalar Dergisi, 8(2), 51-59.
  • Bamber, D., Maheshwari, V., & Vandewalle, I. (2009). Place Pulling Power: A case of Liverpool’08. In Proceedings of the 3rd International Conference on Destination Branding and Marketing Institute For Tourism Studies, 51-61. Macao, China. ISBN 978-99937-51-32-8
  • Boğra, P., & Çakar, K. (2024). Şehir markalaşması: Diyarbakır örneği. Journal of Humanities and Tourism Research, 14(1), 1-15.
  • Dai, T., Zhuang, T., Yan, J., & Zhang, T. (2018). From landscape to mindscape: Spatial narration of touristic Amsterdam. Sustainability, 10(8), 2623. https://doi.org/10.3390/su10082623
  • Govers, R., & Go, F. M. (2009). Tourism destination image formation. In Handbook of tourist behavior (pp. 53–67). Routledge.
  • Gözen, H. (2023). Marka denkliği ve marka aşkı. Eğitim Yayınevi.
  • Hafeez, K., Foroudi, P., Dinnie, K., Nguyen, B., & Parahoo, S. K. (2016). The role of place branding and image in the development of sectoral clusters: The case of Dubai. Journal of Brand Management, 23, 383–402. https://doi.org/10.1057/bm.2016.10
  • Herstein, R. (2012). Thin Line Between Country, City, and Region Branding. Journal of Vacation Marketing, 18(2), 147–155.
  • Hong, I. K., Jung, Y. B., Yun, H. K., & Lee, S. M. (2021). Derivation of necessary items for implementation of gardens in urban agricultural parks. Journal of People, Plants, and Environment, 24(4), 329–339.
  • Kamal, A. A., El-Anany, N. E., & Mouris, M. N. (2024). Towards enhancing and enriching Cairo’s walkable experience in downtown Cairo: Case study: Selected mixed-use service buildings of old Cairo. International Journal of Engineering and Applied Science, October 6 University. https://ijeasou.journals.ekb.eg/article_373487_614f43b66121918ad70f28a0386b6e6b.pdf
  • Lemarié, J., & Domann, V. (2019). Branding Huntington Beach, Surf City USA®: Visitors, residents, and businesses. Loisir et Société/Society and Leisure, 42(3), 401–419. https://doi.org/10.1080/07053436.2019.1659356
  • Lescop, L. (2015). Shaping the image of a city: Nantes (FR) a case study. In International Architecture Forum: The Preservation of Monumental Heritage. Hangzhou, China.
  • Lim, H. (2021). A study of the relationship between city branding and event content. Journal of the Korean Contents Association, 21(7), 328–339.
  • Liouris, C., & Deffner, A. (2005). City marketing—A significant planning tool for urban development in a globalised economy. 45th Congress of the European Regional Science Association, Amsterdam, The Netherlands. https://hdl.handle.net/10419/117606
  • Maheshwari, V. (2010). Place branding and the Liverpool’08 brand campaign in City of Liverpool. In Proceedings of the Second Annual Conference of the University Network of European Capitals of Culture, 119-126.
  • Manosuthi, N. (2024). Enhancing secondary city tourism in Thailand: Exploring revenue generation, sustainable practices, and the role of brand identity. ABAC Journal, 44(4), 56–75.
  • Mohammadi, A., & Maroofi, S. (2018). Evaluation of urban branding strategies in Iranian cities. International Journal of Human Capital in Urban Management, 3(2), 153-166.
  • Morgan, N. J., Pritchard, A., & Piggott, R. (2003). Destination branding and the role of the stakeholders: The case of New Zealand. Journal of Vacation Marketing, 9(3), 285–299. https://doi.org/10.1177/135676670300900307
  • Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric Theory (3rd ed.). McGraw-Hill.
  • Nuraini, M. W., Qur’anna, W. W., Nurjanah, D., Sekarkinasih, J., Firnanda, D. Y., & Fazlurrahman, H. (2019). Measuring intention to buy air freshener product based on brand name, packaging, product quality, price, and advertising in Indonesia. International Journal of Academic Research in Business and Social Sciences, 9(7), 470–483.
  • Özçınar, M., Sert, N. Y., & Gülay, H. G. (2025). Manisa Kent Markalaşması: Üniversite Öğrencilerinin Algıları ve Stratejik Öneriler. Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 23(1), 465-493.
  • Özdemir, Ş., & Karaca, Y. (2009). Kent Markası ve Marka İmajının Ölçümü: Afyonkarahisar Kenti İmaji Üzerine Bir Araştırma. Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 11(2), 113-134.
  • Sachin, K., & Shrikrishna, C. (2024). A comparative analysis of customer satisfaction in public and private sector banks for home loan services in the Marathwada region. International Journal of Advanced Research, 12(12), 481–486. https://www.journalijar.com
  • Sarofah, R., Putra, N. T., & Saputra, H. A. (2024). Political marketing and identity politics: Implications for voter engagement and interest. Nyimak: Journal of Communication, 8(2), 299–310.
  • Sepetci, N. E. (2024). Şehir imajı bağlamında yerel yönetimlerin sosyal medya kullanım pratikleri. Anadolu Strateji Dergisi, 6(1), 79–94.
  • Türel, Ö. T., & Özkul, B. D. (2022). Istanbul as a "City of Design": A critical perspective from a local neighbourhood. M/C Journal, 25(3). https://doi.org/10.5204/mcj.2902
  • Vollero, A., Conte, F., Bottoni, G., & Siano, A. (2018). The influence of community factors on the engagement of residents in place promotion: Empirical evidence from an Italian heritage site. International Journal of Tourism Research, 20(1), 88-99.
  • Yaman, Z. (2023). Marka şehir oluşturulmasında kentsel rekreasyon faaliyetlerinin önemi. Akademik Sosyal Araştırmalar Dergisi, (140), 77–90.
  • Yoo, S. C., Piscarac, D., & Truong, T. A. (2024). Urban tourism revitalization through smart city decoration using digital outdoor advertising: A case study of WAVE advertising in Seoul, South Korea. International Journal of Tourism Cities.
  • Zenker, S., Braun, E., & Petersen, S. (2017). Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58, 15–27. https://doi.org/10.1016/j.tourman.2016.10.008
  • https://www.selcuk.edu.tr/Birim/daire-baskanliklari/ogrenci_isleri/1954/guncel-ogrenci-sayilari/56374 adresinden 05 Ocak 2025 tarihinde alınmıştır.

Farklı Şehirlerden Gelen Selçuk Üniversitesi Öğrencilerinin Perspektifinden Konya’nın Kent İmajı

Year 2025, Volume: 28 Issue: 1, 231 - 244, 30.04.2025

Eyüp Erdal Yörük

https://doi.org/10.29249/selcuksbmyd.1644466

Abstract

Kent imajı, bir şehrin dışarıdan algılanan ve genellikle bilinçaltında yer edinen görünümü, kimliği ve itibarı olarak tanımlanabilir. Bu kavram, şehirlerin sahip oldukları özelliklerin, algılanan değerlerin ve toplumdaki yerlerinin genel bir görüntüsünü ifade eder. Kent imajı ve kent markası kavramları, halkın algılarını şekillendirmede ve ekonomik kalkınmada önemli bir rol oynamakta olup, kentlerin rekabet gücünü artırarak yerel ve ulusal düzeyde ekonomik kalkınmaya katkı sağlamaktadır. Bu kavramlar, kente yönelik bireysel ve toplumsal algıların oluşumunda etkili olmakla birlikte, yatırım, turizm ve göç gibi dinamikler üzerinde de belirleyici bir faktör olarak öne çıkmaktadır. Bu kapsamda araştırmanın amacı yükseköğrenim için başka şehirlerden Selçuk Üniversitesine gelen öğrencilerin Konya kentinin imajına yönelik algılarının tespit edilmesidir. Bu amaçla Selçuk Üniversitesi’nin Alâeddin Keykubat yerleşkesinde öğrenim gören 667 öğrenci ile yüz yüze görüşülerek “Farklı Şehirlerden Gelen Selçuk Üniversitesi Öğrencilerinin Perspektifinden Konya’nın Kent İmajı” anket formu vasıtasıyla veriler toplanmıştır. Veriler SPSS 25 paket programı ile analiz edilmiş ve katılımcıların Konya hakkındaki algıları ölçülmüştür. Bulgular değerlendirildiğinde sonuçlar Konya açısından olumlu olmaklar birlikte ortalamanın altında kalan hususlar belirtilmiş ve gerekli önerilerde bulunulmuştur. Ortaya çıkan bulgular öğrencilerin Konya kenti ve halkına dair algılarını belirleme noktasında önemli bir temel oluşturarak kentle ilgili olumlu veya olumsuz izlenimlerini ortaya koyacak ve potansiyel geliştirme alanlarını belirlemek adına değerli iç görüler sunacaktır.

Keywords

Konya Kent İmajı Kent Markalaşması Üniversite Öğrencileri

References

  • Alperytė, I., & Išoraitė, M. (2019). Developing a city brand. Journal of Intercultural Management, 11(4), 1–27. https://doi.org/10.2478/joim-2019-0022
  • Angelia, M., & Widagdyo, K. G. (2024). Analisis pemasaran digital pelaku UMKM pada kawasan wisata Situ Gede Kota Bogor. Bisnis Event, 5(17), 22–29.
  • Aşçı, S., & Uyan, Ö. (2025). Kent Kimliğinin Görsel İfadesinde Logonun Yeri: Çanakkale Belediyesi Örneği. Uluslararası Sosyal Bilimler Akademik Araştırmalar Dergisi, 8(2), 51-59.
  • Bamber, D., Maheshwari, V., & Vandewalle, I. (2009). Place Pulling Power: A case of Liverpool’08. In Proceedings of the 3rd International Conference on Destination Branding and Marketing Institute For Tourism Studies, 51-61. Macao, China. ISBN 978-99937-51-32-8
  • Boğra, P., & Çakar, K. (2024). Şehir markalaşması: Diyarbakır örneği. Journal of Humanities and Tourism Research, 14(1), 1-15.
  • Dai, T., Zhuang, T., Yan, J., & Zhang, T. (2018). From landscape to mindscape: Spatial narration of touristic Amsterdam. Sustainability, 10(8), 2623. https://doi.org/10.3390/su10082623
  • Govers, R., & Go, F. M. (2009). Tourism destination image formation. In Handbook of tourist behavior (pp. 53–67). Routledge.
  • Gözen, H. (2023). Marka denkliği ve marka aşkı. Eğitim Yayınevi.
  • Hafeez, K., Foroudi, P., Dinnie, K., Nguyen, B., & Parahoo, S. K. (2016). The role of place branding and image in the development of sectoral clusters: The case of Dubai. Journal of Brand Management, 23, 383–402. https://doi.org/10.1057/bm.2016.10
  • Herstein, R. (2012). Thin Line Between Country, City, and Region Branding. Journal of Vacation Marketing, 18(2), 147–155.
  • Hong, I. K., Jung, Y. B., Yun, H. K., & Lee, S. M. (2021). Derivation of necessary items for implementation of gardens in urban agricultural parks. Journal of People, Plants, and Environment, 24(4), 329–339.
  • Kamal, A. A., El-Anany, N. E., & Mouris, M. N. (2024). Towards enhancing and enriching Cairo’s walkable experience in downtown Cairo: Case study: Selected mixed-use service buildings of old Cairo. International Journal of Engineering and Applied Science, October 6 University. https://ijeasou.journals.ekb.eg/article_373487_614f43b66121918ad70f28a0386b6e6b.pdf
  • Lemarié, J., & Domann, V. (2019). Branding Huntington Beach, Surf City USA®: Visitors, residents, and businesses. Loisir et Société/Society and Leisure, 42(3), 401–419. https://doi.org/10.1080/07053436.2019.1659356
  • Lescop, L. (2015). Shaping the image of a city: Nantes (FR) a case study. In International Architecture Forum: The Preservation of Monumental Heritage. Hangzhou, China.
  • Lim, H. (2021). A study of the relationship between city branding and event content. Journal of the Korean Contents Association, 21(7), 328–339.
  • Liouris, C., & Deffner, A. (2005). City marketing—A significant planning tool for urban development in a globalised economy. 45th Congress of the European Regional Science Association, Amsterdam, The Netherlands. https://hdl.handle.net/10419/117606
  • Maheshwari, V. (2010). Place branding and the Liverpool’08 brand campaign in City of Liverpool. In Proceedings of the Second Annual Conference of the University Network of European Capitals of Culture, 119-126.
  • Manosuthi, N. (2024). Enhancing secondary city tourism in Thailand: Exploring revenue generation, sustainable practices, and the role of brand identity. ABAC Journal, 44(4), 56–75.
  • Mohammadi, A., & Maroofi, S. (2018). Evaluation of urban branding strategies in Iranian cities. International Journal of Human Capital in Urban Management, 3(2), 153-166.
  • Morgan, N. J., Pritchard, A., & Piggott, R. (2003). Destination branding and the role of the stakeholders: The case of New Zealand. Journal of Vacation Marketing, 9(3), 285–299. https://doi.org/10.1177/135676670300900307
  • Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric Theory (3rd ed.). McGraw-Hill.
  • Nuraini, M. W., Qur’anna, W. W., Nurjanah, D., Sekarkinasih, J., Firnanda, D. Y., & Fazlurrahman, H. (2019). Measuring intention to buy air freshener product based on brand name, packaging, product quality, price, and advertising in Indonesia. International Journal of Academic Research in Business and Social Sciences, 9(7), 470–483.
  • Özçınar, M., Sert, N. Y., & Gülay, H. G. (2025). Manisa Kent Markalaşması: Üniversite Öğrencilerinin Algıları ve Stratejik Öneriler. Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 23(1), 465-493.
  • Özdemir, Ş., & Karaca, Y. (2009). Kent Markası ve Marka İmajının Ölçümü: Afyonkarahisar Kenti İmaji Üzerine Bir Araştırma. Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 11(2), 113-134.
  • Sachin, K., & Shrikrishna, C. (2024). A comparative analysis of customer satisfaction in public and private sector banks for home loan services in the Marathwada region. International Journal of Advanced Research, 12(12), 481–486. https://www.journalijar.com
  • Sarofah, R., Putra, N. T., & Saputra, H. A. (2024). Political marketing and identity politics: Implications for voter engagement and interest. Nyimak: Journal of Communication, 8(2), 299–310.
  • Sepetci, N. E. (2024). Şehir imajı bağlamında yerel yönetimlerin sosyal medya kullanım pratikleri. Anadolu Strateji Dergisi, 6(1), 79–94.
  • Türel, Ö. T., & Özkul, B. D. (2022). Istanbul as a "City of Design": A critical perspective from a local neighbourhood. M/C Journal, 25(3). https://doi.org/10.5204/mcj.2902
  • Vollero, A., Conte, F., Bottoni, G., & Siano, A. (2018). The influence of community factors on the engagement of residents in place promotion: Empirical evidence from an Italian heritage site. International Journal of Tourism Research, 20(1), 88-99.
  • Yaman, Z. (2023). Marka şehir oluşturulmasında kentsel rekreasyon faaliyetlerinin önemi. Akademik Sosyal Araştırmalar Dergisi, (140), 77–90.
  • Yoo, S. C., Piscarac, D., & Truong, T. A. (2024). Urban tourism revitalization through smart city decoration using digital outdoor advertising: A case study of WAVE advertising in Seoul, South Korea. International Journal of Tourism Cities.
  • Zenker, S., Braun, E., & Petersen, S. (2017). Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58, 15–27. https://doi.org/10.1016/j.tourman.2016.10.008
  • https://www.selcuk.edu.tr/Birim/daire-baskanliklari/ogrenci_isleri/1954/guncel-ogrenci-sayilari/56374 adresinden 05 Ocak 2025 tarihinde alınmıştır.
There are 33 citations in total.

Details

Primary Language Turkish
Subjects Public Relations Methods and Instruments
Journal Section Original Research Articles
Authors

Eyüp Erdal Yörük 0000-0001-6802-9502

Publication Date April 30, 2025
Submission Date February 21, 2025
Acceptance Date April 11, 2025
Published in Issue Year 2025 Volume: 28 Issue: 1

Cite

APA Yörük, E. E. (2025). Farklı Şehirlerden Gelen Selçuk Üniversitesi Öğrencilerinin Perspektifinden Konya’nın Kent İmajı. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 28(1), 231-244. https://doi.org/10.29249/selcuksbmyd.1644466
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