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Dijital Dönüşümcü Liderliğin Pazar Performansına Etkisi Dijitalleşmenin Aracılık Rolü

Year 2025, Volume: 9 Issue: 1, 586 - 612, 31.05.2025

Hülya Türkcan , Sena Esin İmamoğlu , Salih Zeki İmamoğlu

https://doi.org/10.30561/sinopusd.1623744

Abstract

Firmaların ayakta kalabilmek için pazardaki değişime ayak uydurmaları gerekmektedir. Günümüzde hayatın her alanında etkisi olan en kritik değişimlerden biri ise dijitalleşme olarak kabul edilmektedir. Dijitalleşme pazar yapısından tüketici davranışlarına kadar hemen her alanda yıkıcı bir dönüşüme sebep olmuştur. Bu durum dijitalleşmeyi işletmeler için bir gereklilik haline getirmiştir. Dolayısıyla dijitalleşme hem araştırmacıların hem de yöneticilerin yoğun ilgi gösterdiği bir konudur. Ancak bunu kolaylaştıran faktörler ile işletme çıktılarına etkilerine yönelik hala yeterli bilgi mevcut değildir. Bu kapsamda bu çalışmanın amacı, dijital dönüşümcü liderlik, dijitalleşme ve pazar performansı arasındaki ilişkileri incelemektir. Bu ilişkileri ampirik olarak ortaya koymak için anket yöntemiyle 214 veri toplanmıştır. Veriler Kocaeli’ndeki imalat sanayi yöneticilerinden elde edilmiştir. Yapılan analizler sonucunda, dijital dönüşümcü liderlik ile dijitalleşme arasında ve dijitalleşme ile pazar performansı arasında istatistiki olarak anlamlı ve pozitif ilişkiler olduğu tespit edilmiştir. Ayrıca dijitalleşmenin, dijital dönüşümcü liderlik ve pazar performansı arasındaki ilişkide ara değişken etkisinin olduğu saptanmıştır. Böylece bu çalışma hem literatüre ampirik kanıtlarla katkı sunmakta hem de yöneticilere dijitalleşmeye ilişkin öneriler sunmaktadır.

Keywords

Dönüşümcü Liderlik Dijital Dönüşümcü Liderlik Dijitalleşme Pazar Performansı

References

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THE EFFECT OF DIGITAL TRANSFORMATIONAL LEADERSHIP ON MARKET PERFORMANCE: THE MEDIATING ROLE OF DIGITALIZATION

Year 2025, Volume: 9 Issue: 1, 586 - 612, 31.05.2025

Hülya Türkcan , Sena Esin İmamoğlu , Salih Zeki İmamoğlu

https://doi.org/10.30561/sinopusd.1623744

Abstract

Companies need to keep up with the changes in the market to survive. Today, one of the most critical changes that have an impact on every area of life is considered to be digitalization. Digitalization has caused a disruptive transformation in almost every area, from market structure to consumer behavior. This has made digitalization a necessity for companies. Therefore, digitalization is a subject that attracts great interest to both researchers and managers However, there is still not enough information about the factors that facilitate digitalization and its effects on business outcomes. In this context, the aim of this study is to examine the relationships between digital transformational leadership, digitalization and market performance. To reveal these relationships empirically, 214 data were collected by survey method. The data was obtained from manufacturing industry managers in Kocaeli. As a result of the analysis, it was determined that there were statistically significant and positive relationships between digital transformational leadership and digitalization and also between digitalization and market performance. Additionally, it was found that digitalization mediates the relationship between digital transformational leadership and market performance. Thus, this study both contributes to the literature with empirical evidence and offers suggestions for managers regarding digitalization.

Keywords

Transformational Leadership Digital Transformational Leadership Digitalization Market Performance

References

  • Abbas, J., Balsalobre-Lorente, D., Amjid, M. A., Al-Sulaiti, K., Al-Sulaiti, I., & Aldereai, O. (2024). Financial innovation and digitalization promote business growth: The interplay of green technology innovation, product market competition and firm performance. Innovation and Green Development, 3(1), 100111.
  • https://doi.org/10.1016/j.igd.2023.100111.
  • Alharthi, A., Krotov, V., & Bowman, M. (2017). Addressing barriers to big data. Business Horizons, 60(3), 285-292.https://doi.org/10.1016/j.bushor.2017.01.002
  • AlNuaimi, B. K., Singh, S. K., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy. Journal of Business Research, 145, 636-648. https://doi.org/10.1016/j.jbusres.2022.03.038.
  • Ardi, A., Djati, S. P., Bernarto, I., Sudibjo, N., Yulianeu, A., Nanda, H. A., & Nanda, K. A. (2020). The relationship between digital transformational leadership styles and knowledge-based empowering interaction for increasing organisational innovativeness. International Journal of Innovation, Creativity and Change, 11(3), 259-277.
  • Claassen, K., Dos Anjos, D. R., Kettschau, J., & Broding, H. C. (2021). How to evaluate digital leadership: A cross-sectional study. Journal of Occupational Medicine and Toxicology, 16(1), 1-8. https://doi.org/10.1186/s12995-021-00335-x.
  • Cortellazzo, L., Bruni, E., & Zampieri, R. (2019). The role of leadership in a digitalized world: A review. Frontiers in Psychology, 10, 1938. https://doi.org/10.3389/fpsyg.2019.01938.
  • Davies, P., Bustinza, O. F., Parry, G., & Jovanovic, M. (2023). Unpacking the relationship between digital capabilities, services capabilities, and firm financial performance: A moderated mediation model. Industrial Marketing Management, 115, 1-10. https://doi.org/10.1016/j.indmarman.2023.09.005.
  • El Sawy, O., Kræmmergaard, P., Amsinck, H., & Vinther, A. L. (2016). How LEGO built the foundations and enterprise capabilities for digital leadership. MIS Quarterly Executive, 15(2), 141-166. https://aisel.aisnet.org/misqe/vol15/iss2/5.
  • Erhan, T., Uzunbacak, H. H., & Aydin, E. (2022). From conventional to digital leadership: Exploring digitalization of leadership and innovative work behavior. Management Research Review, 45(11), 1524-1543. https://doi.org/10.1108/MRR-05-2021-0338.
  • Ferreira, J. J., Lopes, J. M., Gomes, S., & Rammal, H. G. (2023). Industry 4.0 implementation: Environmental and social sustainability in manufacturing multinational enterprises. Journal of Cleaner Production, 404, 136841. https://doi.org/10.1016/j.jclepro.2023.136841.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.2307/3151312.
  • Galindo-Martín, M. Á., Castaño-Martínez, M. S., & Méndez-Picazo, M. T. (2023). Digitalization, entrepreneurship and competitiveness: an analysis from 19 European countries. Review of Managerial Science, 17(5), 1809-1826. https://doi.org/10.1007/s11846-023-00640-1.
  • Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E., Tatham, R.L. (2010). Multivariate Data Analysis. Prentice hall, Upper Saddle River, NJ.
  • Hanandeh, A., Altaher, A., Halim, M., Rezk, W., Mahfoudh, N., Hammouri, Q., & Darawsheh, S. (2023). The effects of digital transformation, digital leadership, and entrepreneurial motivation on business decision making and business process performance: Evidence from greater Amman municipality. International Journal of Data and Network Science, 7(2), 575-582. https://doi.org/10.5267/j.ijdns.2023.3.014.
  • Hartmann, P., & Henkel, J. (2020). The rise of corporate science in AI: Data as a strategic resource. Academy of Management Discoveries, 6(3), 359-381. https://doi.org/10.5465/amd.2019.0043.
  • Heavin, C., & Power, D. J. (2018). Challenges for digital transformation–Towards a conceptual decision support guide for managers. Journal of Decision Systems, 27(sup1), 38-45. https://doi.org/10.1080/12460125.2018.1468697.
  • Holten, A. L., & Brenner, S. O. (2015). Leadership style and the process of organizational change. Leadership & Organization Development Journal, 36(1), 2-16. https://doi.org/10.1108/LODJ-11-2012-0155.
  • Hung, B. Q., Hoa, T. A., Hoai, T. T., & Nguyen, N. P. (2023). Advancement of cloud-based accounting effectiveness, decision-making quality, and firm performance through digital transformation and digital leadership: Empirical evidence from Vietnam. Heliyon, 9(6), e16929. https://doi.org/10.1016/j.heliyon.2023.e16929.
  • Kandampully, J., Bilgihan, A., Bujisic, M., Kaplan, A., Jarvis, C. B., & Shukla, Y. (2021). Service transformation: How can it be achieved? Journal of Business Research, 136, 219-228. https://doi.org/10.1016/j.jbusres.2021.07.033.
  • Karakose, T., Kocabas, I., Yirci, R., Papadakis, S., Ozdemir, T. Y., & Demirkol, M. (2022). The development and evolution of digital leadership: A bibliometric mapping approach-based study. Sustainability, 14(23), 16171. https://doi.org/10.3390/su142316171.
  • Kıyak, B. (2023). İmalat Sanayinde Dijitalleşme Eğilimleri: Tr32 Düzey 2 Bölgesi Örneği. Bölgesel Kalkınma Dergisi, 1(02), 140-154.
  • Kuang, Y., Fan, M., Fan, Y., Jiang, Y., & Bin, J. (2023). Digitalization, financing constraints and firm performance. Frontiers in Environmental Science, 11, 1090537. https://doi.org/10.3389/fenvs.2023.1090537.
  • Kumar, S., & Shekhar. (2020). Digitalization: A strategic approach for development of tourism industry in India. Paradigm, 24(1), 93-108. https://doi.org/10.1177/0971890720914111.
  • Legner, C., Eymann, T., Hess, T., Matt, C., Böhmann, T., Drews, P., Mädche, A., Urbach, N. & Ahlemann, F. (2017). Digitalization: Opportunity and challenge for the business and information systems engineering community. Business & Information Systems Engineering, 59, 301-308. https://doi.org/10.1007/s12599-017-0484-2.
  • Li, L., Ye, F., Zhan, Y., Kumar, A., Schiavone, F., & Li, Y. (2022). Unraveling the performance puzzle of digitalization: Evidence from manufacturing firms. Journal of Business Research, 149, 54-64. https://doi.org/10.1016/j.jbusres.2022.04.071.
  • Li, Y., Song, X., & Zhou, M. (2023). Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth. Journal of Research in Interactive Marketing, 17(3), 398-415. https://doi.org/10.1108/JRIM-03-2022-0107.
  • Lukito, D., Suharnomo, & Perdhana, M. S. (2023). Investigating the relationship of change leadership, knowledge acquisition, and firm performance in digital transformation context. Calitatea, 24(194), 286-295. https://doi.org/10.47750/QAS/24.194.32.
  • Luu, T. D. (2023). Digital transformation and export performance: A process mechanism of firm digital capabilities. Business Process Management Journal, 29(5), 1436-1465. https://doi.org/10.1108/BPMJ-01-2023-0024.
  • Ly, B. (2024). The interplay of digital transformational leadership, organizational agility, and digital transformation. Journal of the Knowledge Economy, 15(1), 4408-4427. https://doi.org/10.1007/s13132-023-01377-8.
  • McCarthy, P., Sammon, D., & Alhassan, I. (2023). Digital transformation leadership characteristics: A literature analysis. Journal of Decision Systems, 32(1), 79-109. https://doi.org/10.1080/12460125.2021.1908934.
  • Müller, S. D., Konzag, H., Nielsen, J. A., & Sandholt, H. B. (2024). Digital transformation leadership competencies: A contingency approach. International Journal of Information Management, 75, 102734. https://doi.org/10.1016/j.ijinfomgt.2023.102734.
  • Myovella, G., Karacuka, M., & Haucap, J. (2020). Digitalization and economic growth: A comparative analysis of Sub-Saharan Africa and OECD economies. Telecommunications Policy, 44(2), 101856. https://doi.org/10.1016/j.telpol.2019.101856.
  • Nunnally, J. C. (1978). Psychometric theory. New York: McGraw-Hill. Oberer, B., & Erkollar, A. (2018). Leadership 4.0: Digital leaders in the age of industry 4.0. International Journal of Organizational Leadership, 7(4), 404-412. https://doi.org/10.33844/ijol.2018.60332.
  • Philip, J. (2021). Viewing digital transformation through the lens of transformational leadership. Journal of Organizational Computing and Electronic Commerce, 31(2), 114-129. https://doi.org/10.1080/10919392.2021.1911573.
  • Porfírio, J. A., Carrilho, T., Felício, J. A., & Jardim, J. (2021). Leadership characteristics and digital transformation. Journal of Business Research, 124, 610-619. https://doi.org/10.1016/j.jbusres.2020.10.058.
  • Ramadan M., Bou Zakhem N., Baydoun H., Daouk A., Youssef S., El Fawal A., Elia J., & Ashaal A. (2023). Toward digital transformation and business model innovation: The nexus between leadership, organizational agility, and knowledge transfer. Administrative Sciences, 13(8), 185. https://doi.org/10.3390/admsci13080185.
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Details

Primary Language Turkish
Subjects Sociology and Social Studies of Science and Technology, Management Sociology
Journal Section Araştırma Makaleleri
Authors

Hülya Türkcan 0000-0001-7452-0461

Sena Esin İmamoğlu 0000-0001-6820-0090

Salih Zeki İmamoğlu 0000-0002-7160-2370

Publication Date May 31, 2025
Submission Date January 21, 2025
Acceptance Date May 4, 2025
Published in Issue Year 2025 Volume: 9 Issue: 1

Cite

APA Türkcan, H., İmamoğlu, S. E., & İmamoğlu, S. Z. (2025). Dijital Dönüşümcü Liderliğin Pazar Performansına Etkisi Dijitalleşmenin Aracılık Rolü. Sinop Üniversitesi Sosyal Bilimler Dergisi, 9(1), 586-612. https://doi.org/10.30561/sinopusd.1623744
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