Jeremy is a Reader in Applied Strength and Conditioning and Programme Director for the MSc in Strength and Conditioning at Cardiff Met teaching across both the undergraduate and postgraduate schemes in strength and conditioning.

Industry based roles have included Regional Lead at the English Institute of Sport, Performance Manager at UK Athletics, Performance Director for the Great Britain Wheelchair Rugby Association, Performance Director and Chief Operations Officer at Welsh Judo. Jeremy has consulted to Sport Wales, Sport England, UK Sport, various National Governing Bodies and professional sports teams. 

Dr. García-Fernandez conducts research in the field of Sport Management; fitness management, private sport businesses and consumer behavior.

Welcome to my page! I am (Dr. Sajjad Pashaie) an Assistant Professor of Sports Marketing Management, University of Tabriz, Tabriz, Iran. I am currently a researcher and inventor, a top graduate of the National Elite Foundation, and was recognized as a Young Assistant Professor by the same foundation in 2024. I was accepted into my MA and PhD programs through an exceptional talents quota.

I teach in Sport Marketing and Event Management, Research Method, Brand Management, Principles of Management. I serve as a reviewer for several national and international scientific journals (indexed in JCR and Scopus) and as Assistant Editor for the Journal of Sport Sociology at the University of Tabriz. Beyond my research activities, I contribute to the academic community by serving on the editorial board (Physical Culture and Sport Studies and Research journal and the Tourism, Hospitality Management journal and Journal of Sport Sciences Research) and as a reviewer for several scientific journals.

I have been a member of the Scientific Committee and a Scientific Reviewer for numerous international and national conferences. I am also a member of the International Federation of Inventors' Associations (IFIA) in Geneva, Switzerland, and have received silver and bronze medals at world competitions for inventions and innovations.

My research areas include sports customer relationship management (SCRM), sports marketing, sport tourism, inventions and innovations, analytics and innovation applied to sport, and Structural Equation Modeling (SEM). My other areas of expertise relate to AI, organisational behavior, marketing, and consumer behavior. My research employs qualitative, quantitative, and mixed-method approaches. I utilize various software tools such as MicMac for scenario writing and futurism, MAXQDA for Grounded Theory, Meta-Analysis, IBM SPSS, Amos for SEM, SmartPLS, Lisrel, EndNote for reference management, and design and compile online questionnaires for sport studies. I have published several peer-reviewed articles in leading sport management journals and authored four books.

1988-1992 studing in Dnipropetrovsk state institute of physical culture and sport

1993-2019 working  in Prydniprovsk state academy physical culture and sport

2019 and now Head department of Physical education & Tactical and Special training

Member of editor:
«Journal of physical education and sport studies» (Turkey),

Burdur Mehmet Akif Ersoy Üniversitesi Spor Bilimleri Dergisi

«Hitit Movement Science Journal» (Turkey),
«The Baltic Science Journals Proceeding of The International Research, Education & Training Center» (Estonia),
«The Caucasus-Economic and Social Analysis Journal of Southern Caucasus» (Georgia).
Algerian Scientific journal (ASJP): Physical and Sports Science and Technology (Аgeria) and other