Dissertation
BibTex RIS Cite

A Study on the Effect of Motivation on Behavioral Intention and Satisfaction in Thermal Tourists

Year 2025, Issue: 7, 24 - 39

Mustafa Coşkuner , Rıdvan Kozak

https://doi.org/10.71276/stbad.1662109

Abstract

This study examines the effects of tourists' motivations on behavioral intent and satisfaction within the realm of thermal tourism. Conducted through a quantitative research approach in the Gazlıgöl thermal region of Afyonkarahisar province, data were collected via a survey administered to 384 visitors. The findings reveal that motivation significantly influences both behavioral intent and satisfaction. It was observed that motivational factors enhance visitors' intentions to revisit and recommend the destination to others. Furthermore, a high level of motivation correlates with increased satisfaction. These results underscore the importance of developing services in the thermal tourism sector that support tourists' motivations. When evaluated in light of self-determination theory and the theory of planned behavior, the study highlights the regulatory role of intrinsic and extrinsic motivation sources on behavioral outcomes in thermal tourism experiences. As one of the pioneering studies systematically exploring the interplay of psychological factors within thermal tourism dynamics, this research addresses conceptual gaps in the academic literature while providing strategic recommendations for industry stakeholders. In particular, the integration of motivational profiling analyses in service design, the development of personalized wellness packages, and experiential marketing strategies are critical for positively supporting behavioral intentions. Regarding the study's limitations, the absence of cross-cultural comparisons and the inability to measure long-term effects present methodological frameworks for future research. Motivation, behavioral intent, and satisfaction are psychological factors that have been rarely studied in conjunction, making the emerging results a reference for upcoming studies.

Keywords

Motivation Behavioral Intent Satisfaction Thermal Tourism

References

  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
  • Akkılıç, Y., Çelik, S., & Kaya, M. (2014). Davranışsal niyet ve müşteri sadakati ilişkisi [The relationship between behavioral intention and customer loyalty]. Pazarlama ve Pazarlama Araştırmaları Dergisi, 7(13), 45-60.
  • Akkuş, G., & Cengiz, E. (2013). Hizmet sektöründeki müşterinin öneminin korunması [Protecting the importance of customers in the service sector]. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 18(2), 123-136.
  • Aksay, B. (2017). Turistin tekrar ziyaret etme bağlantısı üzerindeki etkisi [The effect of tourists on revisit intention]. Turizm Akademik Dergisi, 4(1), 23-35.
  • Albayrak, A., & Örnek, A. (2017). Türkiye'de termal turizm potansiyeli ve ekonomik katkıları [Thermal tourism potential and economic contributions in Turkey]. Anadolu: Turizm Araştırmaları Dergisi, 28(1), 45-58.
  • Alegre, J., & Garau, J. (2010). Tourist satisfaction and dissatisfaction. Annals of Tourism Research, 37(1), 52-73.
  • Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing, 58(3), 53-66.
  • Aslıhak, Ş. (1998). Termal turizmin gelişmeleri gelişimi [Development of thermal tourism developments]. Ekin Yayıncılık.
  • Aşık, N., & Kutsynska, O. (2019). Hizmetin gizliliğinin üzerindeki etkisi [The effect of service privacy]. Turizm ve Araştırma Dergisi, 8(2), 67-80.
  • Babić, J. (2011). The importance of international ISO standards application for enterprise management and ensuring customer satisfaction. Marketing, 42(3), 180-188.
  • Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.
  • Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context. Journal of the Academy of Marketing Science, 33(2), 123-138.
  • Chen, C. F. (2008). Investigating structural relationships between service quality, perceived value, satisfaction, and behavioral intentions for air passengers: Evidence from Taiwan. Transportation Research Part A: Policy and Practice, 42(4), 709-717.
  • Chen, C.-F., & Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
  • Chen, L. J., & Chen, W. P. (2015). Push pull factors in international birders' travel. Tourism Management, 48, 416-425.
  • Chi, C. G., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636.
  • Cho, S. B., Jang, Y. J., & Kim, W. G. (2016). The moderating role of severity of service failure in the relationship among regret/disappointment, dissatisfaction, and behavioral intention. Journal of Quality Assurance in Hospitality & Tourism, 18(1), 69-85.
  • Colgate, M., & Lang, B. (2001). Switching barriers in consumer markets: An investigation of the financial services industry. Journal of Consumer Marketing, 18(4), 332-347.
  • Correia, A., Kozak, M., & Ferradeira, J. (2013). From tourist motivations to tourist satisfaction. International Journal of Culture, Tourism and Hospitality Research, 7(4), 411-424.
  • Costa, C., Quintela, J., & Mendes, J. (2015). Health and wellness tourism: A strategic plan for tourism and thermalism valorization of São Pedro Do Sul. In J. Á.-G. & M. Peris-Ortiz (Eds.), Health and wellness tourism (pp. 21-31). Springer.
  • Crompton, J. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408-424.
  • Çakıcı, A. C., & İflazoğlu, N. (2019). Davranışsal davranışların turizm sektöründeki yansımaları [Reflections of behavioral attitudes in the tourism sector]. Seyahat ve Otel İşletmeciliği Dergisi, 16(2), 89-102.
  • Çalışkan, V. (2009). Termal suların geleneksel kullanımı ve turizm potansiyeli [Traditional use of thermal waters and tourism potential]. Ege Coğrafya Dergisi, 18(1), 34-47.
  • Çatı, K., & Koçoğlu, C. M. (2008). Tüketicinin kaybı ve tekrar satın alma planı [Consumer loss and repurchase intention]. Pazarlama Dünyası, 22(4), 12-25.
  • Çavuşoğlu, S. (2019). Turistin destinasyon tercihine etkisi [The effect of tourists on destination preference]. Turizm ve Araştırma Dergisi, 8(1), 45-58.
  • Çavuşoğlu, S., & Özsatıcı, D. (2018). Tekrar ziyaret etme niyetinde hizmet rolünde [The role of service in revisit intention]. Ankara Üniversitesi Sosyal Bilimler Dergisi, 9(2), 67-80.
  • Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and self-determination in human behavior. Springer.
  • Demir, Ş. (2018). Turizmde rekabet ve turist konforu [Competition in tourism and tourist comfort]. Turizm Akademik Dergisi, 5(2), 89-102.
  • Doruk, M. (2019). Termal turizm pazarlaması [Thermal tourism marketing]. Nobel Akademik Yayıncılık.
  • Dwaikat, N. Y., Khalili, S. A., & Hassis, S. M. (2019). Customer satisfaction impact on behavioral intentions: The case of pizza restaurants in Nablus City. Journal of Quality Assurance in Hospitality & Tourism, 20(6), 709-728.
  • Guntoro, B., & Hui, T. K. (2013). Travel satisfaction and revisit intention of Chinese visitors: The case of Singapore. Advances in Hospitality and Leisure, 9, 29-47.
  • Güngör, H. (2010). Turizmde müşteri memnuniyeti [Customer satisfaction in tourism]. Detay Yayıncılık.
  • Gürsoy, D., & McCleary, K. W. (2004). Turistlerin bilgi arama davranışlarının bütünleştirici bir modeli [An integrative model of tourists' information search behavior]. Annals of Tourism Research, 31(2), 353-373.
  • Han, H., & Ryu, K. (2007). Moderating role of personal characteristics in forming restaurant customers’ behavioral intentions: An upscale restaurant setting. Journal of Hospitality & Leisure Marketing, 15(4), 25-54.
  • Harrison, J. L. (2001). The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents. Journal of Service Research, 4(1), 60-76.
  • Harrison, P., & Shaw, R. (2004). Consumer satisfaction and post purchase intentions: An exploratory study of museum visitors. International Journal of Arts Management, 6(2), 23-32.
  • Huang, S., Weiler, B., & Assaker, G. (2015). Effects of interpretive guiding outcomes on tourist satisfaction and behavioral intention. Journal of Travel Research, 54(3), 344-358.
  • Hung, K., Yang, X., & Wang, S. (2019). Hotel attributes and tourist satisfaction in health tourism: A case study in China. Journal of Hospitality and Tourism Management, 39, 46-57.
  • Hung, W.-L., Lee, Y.-J., & Huang, P.-H. (2019). Thermal tourism motivation and satisfaction: A study of hot spring visitors in Taiwan. Asia Pacific Journal of Tourism Research, 24(7), 703-716.
  • İçöz, O. (2009). Türkiye'de termal turizmin güçlü ve zayıf özellikleri [Strengths and weaknesses of thermal tourism in Turkey]. Turizm ve Otelcilik Dergisi, 6(1), 12-25.
  • İlker, E. (2012). Orta Çağ'da termal turizm ve sağlık uygulamaları [Thermal tourism and health practices in the Middle Ages]. Tarih Araştırmaları Dergisi, 31(52), 89-104.
  • İnan, H., Kaya, F., & Özcan, B. (2011). Hizmetin tavsiye bağlantısı üzerindeki etkisi [The effect of service on recommendation intention]. Ege Akademik Bakış, 11(3), 345-358.
  • İnanç, N., Lee, S., & Huffman, L. (2013). Restoran deneyiminin marka imajı ve müşteri sadakati üzerindeki etkisi: Yemek yeme motivasyonunun düzenleyici rolü [The impact of restaurant experience on brand image and customer loyalty: The moderating role of dining motivation]. Seyahat ve Turizm Pazarlaması Dergisi, 29(5), 532-551.
  • Kement, Ü., Çavuşoğlu, S., & Güngör, M. (2018). Turizmde hizmet kalitesi ve sadakat ilişkisi [Service quality and loyalty relationship in tourism]. Seyahat ve Otel İşletmeciliği Dergisi, 15(3), 123-136.
  • Kim, J., & Gambino, A. (2016). Do we trust the crowd or information system? Effects of personalization and bandwagon cues on users' attitudes and behavioral intentions toward a restaurant recommendation website. Computers in Human Behavior, 65, 369-379.
  • Košić, K., Pivac, T., Romelić, J., Lazić, L., & Stojanović, V. (2011). Characteristics of thermal–mineral waters in Backa region (Vojvodina) and their exploitation in spa tourism. Renewable and Sustainable Energy Reviews, 15(1), 801-807.
  • Kozak, M. (2002). Turist motivasyonlarının milliyet ve destinasyonlara göre karşılaştırmalı analizi [Comparative analysis of tourist motivations by nationality and destinations]. Turizm Yönetimi, 23(3), 221-232.
  • Kozak, M., & Rimmington, M. (2000). Sezon dışı tatil destinasyonu olarak İspanya'nın Mallorca şehrinden turist memnuniyeti [Tourist satisfaction from Mallorca, Spain, as an off-season holiday destination]. Seyahat Araştırmaları Dergisi, 38(3), 260-269.
  • Kozak, M., Özel, Ç. H., & Yüncü, H. R. (2011). Davranışsal tatmin ve turist tatmini ilişkisi [The relationship between behavioral satisfaction and tourist satisfaction]. Anadolu: Turizm Araştırmaları Dergisi, 22(2), 145-158.
  • Lam, T., & Hsu, C. H. (2006). Predicting behavioral intention of choosing a travel destination. Tourism Management, 27(4), 589-599.
  • Lee, C. F., & King, B. E. (2008). Using the Delphi method to assess the potential of Taiwan's hot springs tourism sector. International Journal of Tourism Research, 10(4), 341-352.
  • Lee, C. L. (1992). A study of Japanese guests' satisfaction with hotel attributes and performance in Taiwan. (Unpublished Master’s Thesis). University of Nevada, Las Vegas.
  • McDowall, S. (2010). International tourist satisfaction and destination loyalty: Bangkok, Thailand. Asia Pacific Journal of Tourism Research, 15(1), 21-42.
  • Mosavi, S. A., & Ghaedi, M. (2013). Behavioral intention in the luxury fast food restaurant. African Journal of Business Management, 7(18), 1845-1853.
  • Namkung, Y., & Jang, S. C. S. (2007). Does food quality really matter in restaurants? Its impact on customer satisfaction and behavioral intentions. Journal of Hospitality & Tourism Research, 31(3), 387-410.
  • Neal, J. D., & Gursoy, D. (2008). A multifaceted analysis of tourism satisfaction. Journal of Travel Research, 47(1), 53-62.
  • Olaru, D., Purchase, S., & Peterson, N. (2008). From customer value to repurchase intentions and recommendations. Journal of Business & Industrial Marketing, 23(8), 554-565.
  • Oliver, R. L. (1980). The main influencing factors of customer satisfaction and loyalty in city express delivery. Pazarlama Araştırmaları Dergisi, 17(4), 460-469.
  • Oliver, R. L. (1993). Cognitive, affective and attribute bases of the satisfaction response. Journal of Consumer Research, 20(3), 418-430.
  • Ögel, S., & Kimzan, H. S. (2014). Turist memnuniyeti ve tekrar ziyaret alışveriş ilişkisi [Tourist satisfaction and repeat visit behavior relationship]. Pazarlama ve İletişim Kültürü Dergisi, 3(2), 45-60.
  • Özbek, M. (1991). Termal turizm ve sağlık [Thermal tourism and health]. Nobel Yayıncılık.
  • Özbek, M., & Özbek, N. (2008). Termal kür uygulamaları ve turizm [Thermal cure applications and tourism]. Turizm ve Araştırma Dergisi, 7(1), 34-47.
  • Özçelik, A. (2007). Turistin tekrar ziyaret ve tavsiye verme üzerindeki etkisi [The effect of tourists on revisit and recommendation]. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 7(2), 89-102.
  • Özer, Ö., & Gürbüz, A. (2018). Termal turizmde doğaya dönüş trendleri [Return to nature trends in thermal tourism]. Seyahat ve Otel İşletmeciliği Dergisi, 15(1), 56-68.
  • Özkul, E. (2007). Turizmde müşterinin hayatının önemi [The importance of customer's life in tourism]. Turizm Akademik Dergisi, 4(1), 55-67.
  • Öztürk, Y. (2004). Turistin öznel boyutları [Subjective dimensions of tourists]. Anadolu: Turizm Araştırmaları Dergisi, 15(2), 123-134.
  • Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1990). Guidelines for conducting service quality research. Marketing Research, 2(4), 1-12.
  • Pelegrín-Borondo, J., Araújo-Vila, N., & Fraiz-Brea, J. A. (2020). Comparison of spa choice between wellness tourists and healthcare/medical tourists. Healthcare, 8(4), 544.
  • Pizam, A., & Ellis, T. (1999). Customer satisfaction and its measurement in hospitality enterprises. International Journal of Contemporary Hospitality Management, 11(7), 326-339.
  • Prayag, G., & Ryan, C. (2012). Antecedents of tourists’ loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, 51(3), 342-356.
  • Rika, O., & Dirgiatmo, Y. (2015). The effect of quality dimensions on customer perceived value, restaurant image, customer satisfaction and behavioral intentions. Fokus Manajerial, 13(2), 157-164.
  • Ryan, R. M., & Deci, E. L. (2000). Intrinsic and extrinsic motivations: Classic definitions and new directions. Contemporary Educational Psychology, 25(1), 54-67.
  • Ryu, K., Han, H., & Kim, T. H. (2008). The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions. International Journal of Hospitality Management, 27(3), 459-469.
  • Sandıkçı, M., & Özgen, Ö. (2013). Termal turizmin üzerindeki çekiciliği [The attractiveness of thermal tourism]. Turizm ve Araştırma Dergisi, 2(1), 45-58.
  • Sarıçay, S. (2014). Türkiye'de termal turizm kaynakları ve potansiyeli [Thermal tourism resources and potential in Turkey]. Coğrafya Dergisi, 29, 12-25.
  • Sarıışık, M. (2014). Davranışsal amaçlı ve turizm sektörü [Behavioral intention and the tourism sector]. Gazi Üniversitesi Turizm Fakültesi Dergisi, 15(2), 67-80.
  • Sert, A., & Karacaoğlu, Ö. (2018). Hizmetin müşterinin sadakati üzerindeki etkisi [The effect of service on customer loyalty]. Ege Akademik Bakış, 18(3), 345-360.
  • Shim, S., & Drake, M. F. (1990). Consumer intention to utilize electronic shopping: The Fishbein behavioral intention model. Journal of Direct Marketing, 4(3), 22-33.
  • Silik, Ç., & Ünlüönen, K. (2018). Turizmde tavsiye ve memnuniyet ilişkisi [The relationship between recommendation and satisfaction in tourism]. Seyahat ve Otel İşletmeciliği Dergisi, 15(2), 89-102.
  • Silvestri, C., Aquilani, B., & Ruggieri, A. (2017). Service quality and customer satisfaction in thermal tourism. The TQM Journal, 29(5), 738-751.
  • Singh, H. (2006). The importance of customer satisfaction in relation to customer loyalty and retention. Academy of Marketing Science, 60(193-225), 46.
  • Smith, M., & Puczkó, L. (2014). Sağlık, turizm ve misafirperverlik: Kaplıcalar, sağlıklı yaşam ve tıbbi seyahat (2nd ed.) [Health, tourism and hospitality: Spas, wellness and medical travel (2nd ed.)]. Routledge.
  • Song, H., Van Der Veen, R., Li, G., & Chen, J. L. (2012). The Hong Kong tourist satisfaction index. Annals of Tourism Research, 39(1), 459-479.
  • Şahin, M., & Tuzlukaya, Ş. (2017). Termal suların sağlık turizmindeki rolü [The role of thermal waters in health tourism]. Turizm Akademik Dergisi, 4(2), 56-68.
  • Tamwatin, U., Trimetsoontorn, J., & Fongsuwan, W. (2015). Ensuring customer satisfaction through service quality and image management in the hospitality industry: A conceptual perspective. Journal for Global Business Advancement, 8(1), 59-83.
  • Türkiye Medikal Turizm Değerlendirme Raporu. (2021). [Turkey Medical Tourism Evaluation Report]. T.C. Sağlık Bakanlığı.
  • Türkiye Sağlık Turizmi Rehberi. (2009). [Turkey Health Tourism Guide]. T.C. Kültür ve Turizm Bakanlığı.
  • Türksoy, A., & Türksoy, S. (2010). Termal turizmdeki gelişmeler ve Türkiye [Developments in thermal tourism and Turkey]. Detay Yayıncılık.
  • Varki, S., & Colgate, M. (2001). The role of price perceptions in an integrated model of behavioral intentions. Journal of Service Research, 3(3), 232-240.
  • Varol, Z. (2015). Turizmde davranışsal niyetlerin ölçümü [Measurement of behavioral intentions in tourism]. Turizm ve Araştırma Dergisi, 4(2), 34-47.
  • Voigt, C., Brown, G., & Howat, G. (2011). Wellness tourists: In search of transformation. Tourism Review, 66(1/2), 16-30.
  • Warshaw, P. R., & Davis, F. D. (1985). Disentangling behavioral intention and behavioral expectation. Journal of Experimental Social Psychology, 21(3), 213-228.
  • Wilson, D. T., Mathews, H. L., & Harvey, J. W. (1975). An empirical test of the Fishbein behavioral intention model. Journal of Consumer Research, 1(4), 39-48.
  • Yetiş, N. (2013). Turist konforu ve destinasyon sadakati [Tourist comfort and destination loyalty]. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 13(2), 67-80.
  • Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56.
  • Yüksel, F. (2020). Termal turizmin Türkiye ekonomisine katkıları [Contributions of thermal tourism to the Turkish economy]. Ekonomik Yaklaşım Dergisi, 31(2), 89-102.
  • Zhang, K. (2007). Understanding Chinese tourists’ satisfaction with their travel experiences in Canada. (Unpublished Master’s Thesis). Lakehead University, Thunder Bay, Ontario.
  • Zhang, L. (2006). The UK as a destination choice for Chinese tourists: An analysis of tourist motivation factors. (Unpublished Doctoral Dissertation). Tourism and Travel Research Institute Nottingham University.

Termal Turistlerde Motivasyonun Davranışsal Niyet ve Memnuniyet Üzerindeki Etkisi Üzerine Bir Çalışma

Year 2025, Issue: 7, 24 - 39

Mustafa Coşkuner , Rıdvan Kozak

https://doi.org/10.71276/stbad.1662109

Abstract

Bu çalışma, termal turizm alanında turistlerin motivasyonlarının davranışsal niyet ve memnuniyet üzerindeki etkilerini incelemektedir. Afyonkarahisar ilindeki Gazlıgöl termal bölgesinde gerçekleştirilen nicel araştırma, 384 ziyaretçi ile anket yöntemi kullanılarak gerçekleştirilmiştir. Araştırma bulguları, motivasyonun hem davranışsal niyet hem de memnuniyet üzerinde anlamlı etkileri olduğunu ortaya koymaktadır. Motivasyon unsurlarının, ziyaretçilerin yeniden ziyaret etme ve başkalarına tavsiye etme niyetlerini artırdığı gözlemlenmiştir. Ayrıca, motivasyon düzeyinin yüksek olması durumunda memnuniyetin de arttığı belirlenmiştir. Bu bulgular, termal turizm sektöründe sunulan hizmetlerin turistlerin motivasyonlarını destekleyecek şekilde geliştirilmesinin önemini vurgulamaktadır. Bu sonuçlar, öz-bütünleşme teorisi ve planlı davranış teorisi ışığında değerlendirildiğinde, termal turizm deneyimlerinde içsel ve dışsal motivasyon kaynaklarının davranışsal çıktılar üzerindeki düzenleyici rolüne işaret etmektedir. Araştırma, psikolojik faktörlerin termal turizm dinamiklerindeki etkileşimini sistematik biçimde inceleyen öncül çalışmalardan biri olarak, hem akademik literatürdeki kavramsal boşluğu doldurmakta hem de sektör paydaşlarına yönelik stratejik öneriler sunmaktadır. Özellikle hizmet tasarımında motivasyonel profil analizlerinin entegrasyonu, kişiselleştirilmiş wellness paketleri ve deneyimsel pazarlama stratejilerinin geliştirilmesi, davranışsal niyetlerin olumlu yönde desteklenmesi açısından kritik önem taşımaktadır. Çalışmanın sınırlılıkları bağlamında, kültürlerarası karşılaştırmaların eksikliği ve uzun dönemli etkilerin ölçülememiş olması, gelecek araştırmalar için metodolojik bir çerçeve önermektedir. Motivasyon, davranışsal niyet ve memnuniyet psikolojik faktörler olup bir arada oldukça az çalışılmış değişkenlerdir. Bundan dolayı ortaya çıkan sonuçlar gelecekte yazılacak olan çalışmalara örnek olacaktır.

Keywords

Motivasyon Davranışsal Niyet Memnuniyet Termal Turizm

References

  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
  • Akkılıç, Y., Çelik, S., & Kaya, M. (2014). Davranışsal niyet ve müşteri sadakati ilişkisi [The relationship between behavioral intention and customer loyalty]. Pazarlama ve Pazarlama Araştırmaları Dergisi, 7(13), 45-60.
  • Akkuş, G., & Cengiz, E. (2013). Hizmet sektöründeki müşterinin öneminin korunması [Protecting the importance of customers in the service sector]. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 18(2), 123-136.
  • Aksay, B. (2017). Turistin tekrar ziyaret etme bağlantısı üzerindeki etkisi [The effect of tourists on revisit intention]. Turizm Akademik Dergisi, 4(1), 23-35.
  • Albayrak, A., & Örnek, A. (2017). Türkiye'de termal turizm potansiyeli ve ekonomik katkıları [Thermal tourism potential and economic contributions in Turkey]. Anadolu: Turizm Araştırmaları Dergisi, 28(1), 45-58.
  • Alegre, J., & Garau, J. (2010). Tourist satisfaction and dissatisfaction. Annals of Tourism Research, 37(1), 52-73.
  • Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing, 58(3), 53-66.
  • Aslıhak, Ş. (1998). Termal turizmin gelişmeleri gelişimi [Development of thermal tourism developments]. Ekin Yayıncılık.
  • Aşık, N., & Kutsynska, O. (2019). Hizmetin gizliliğinin üzerindeki etkisi [The effect of service privacy]. Turizm ve Araştırma Dergisi, 8(2), 67-80.
  • Babić, J. (2011). The importance of international ISO standards application for enterprise management and ensuring customer satisfaction. Marketing, 42(3), 180-188.
  • Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.
  • Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context. Journal of the Academy of Marketing Science, 33(2), 123-138.
  • Chen, C. F. (2008). Investigating structural relationships between service quality, perceived value, satisfaction, and behavioral intentions for air passengers: Evidence from Taiwan. Transportation Research Part A: Policy and Practice, 42(4), 709-717.
  • Chen, C.-F., & Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
  • Chen, L. J., & Chen, W. P. (2015). Push pull factors in international birders' travel. Tourism Management, 48, 416-425.
  • Chi, C. G., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636.
  • Cho, S. B., Jang, Y. J., & Kim, W. G. (2016). The moderating role of severity of service failure in the relationship among regret/disappointment, dissatisfaction, and behavioral intention. Journal of Quality Assurance in Hospitality & Tourism, 18(1), 69-85.
  • Colgate, M., & Lang, B. (2001). Switching barriers in consumer markets: An investigation of the financial services industry. Journal of Consumer Marketing, 18(4), 332-347.
  • Correia, A., Kozak, M., & Ferradeira, J. (2013). From tourist motivations to tourist satisfaction. International Journal of Culture, Tourism and Hospitality Research, 7(4), 411-424.
  • Costa, C., Quintela, J., & Mendes, J. (2015). Health and wellness tourism: A strategic plan for tourism and thermalism valorization of São Pedro Do Sul. In J. Á.-G. & M. Peris-Ortiz (Eds.), Health and wellness tourism (pp. 21-31). Springer.
  • Crompton, J. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408-424.
  • Çakıcı, A. C., & İflazoğlu, N. (2019). Davranışsal davranışların turizm sektöründeki yansımaları [Reflections of behavioral attitudes in the tourism sector]. Seyahat ve Otel İşletmeciliği Dergisi, 16(2), 89-102.
  • Çalışkan, V. (2009). Termal suların geleneksel kullanımı ve turizm potansiyeli [Traditional use of thermal waters and tourism potential]. Ege Coğrafya Dergisi, 18(1), 34-47.
  • Çatı, K., & Koçoğlu, C. M. (2008). Tüketicinin kaybı ve tekrar satın alma planı [Consumer loss and repurchase intention]. Pazarlama Dünyası, 22(4), 12-25.
  • Çavuşoğlu, S. (2019). Turistin destinasyon tercihine etkisi [The effect of tourists on destination preference]. Turizm ve Araştırma Dergisi, 8(1), 45-58.
  • Çavuşoğlu, S., & Özsatıcı, D. (2018). Tekrar ziyaret etme niyetinde hizmet rolünde [The role of service in revisit intention]. Ankara Üniversitesi Sosyal Bilimler Dergisi, 9(2), 67-80.
  • Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and self-determination in human behavior. Springer.
  • Demir, Ş. (2018). Turizmde rekabet ve turist konforu [Competition in tourism and tourist comfort]. Turizm Akademik Dergisi, 5(2), 89-102.
  • Doruk, M. (2019). Termal turizm pazarlaması [Thermal tourism marketing]. Nobel Akademik Yayıncılık.
  • Dwaikat, N. Y., Khalili, S. A., & Hassis, S. M. (2019). Customer satisfaction impact on behavioral intentions: The case of pizza restaurants in Nablus City. Journal of Quality Assurance in Hospitality & Tourism, 20(6), 709-728.
  • Guntoro, B., & Hui, T. K. (2013). Travel satisfaction and revisit intention of Chinese visitors: The case of Singapore. Advances in Hospitality and Leisure, 9, 29-47.
  • Güngör, H. (2010). Turizmde müşteri memnuniyeti [Customer satisfaction in tourism]. Detay Yayıncılık.
  • Gürsoy, D., & McCleary, K. W. (2004). Turistlerin bilgi arama davranışlarının bütünleştirici bir modeli [An integrative model of tourists' information search behavior]. Annals of Tourism Research, 31(2), 353-373.
  • Han, H., & Ryu, K. (2007). Moderating role of personal characteristics in forming restaurant customers’ behavioral intentions: An upscale restaurant setting. Journal of Hospitality & Leisure Marketing, 15(4), 25-54.
  • Harrison, J. L. (2001). The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents. Journal of Service Research, 4(1), 60-76.
  • Harrison, P., & Shaw, R. (2004). Consumer satisfaction and post purchase intentions: An exploratory study of museum visitors. International Journal of Arts Management, 6(2), 23-32.
  • Huang, S., Weiler, B., & Assaker, G. (2015). Effects of interpretive guiding outcomes on tourist satisfaction and behavioral intention. Journal of Travel Research, 54(3), 344-358.
  • Hung, K., Yang, X., & Wang, S. (2019). Hotel attributes and tourist satisfaction in health tourism: A case study in China. Journal of Hospitality and Tourism Management, 39, 46-57.
  • Hung, W.-L., Lee, Y.-J., & Huang, P.-H. (2019). Thermal tourism motivation and satisfaction: A study of hot spring visitors in Taiwan. Asia Pacific Journal of Tourism Research, 24(7), 703-716.
  • İçöz, O. (2009). Türkiye'de termal turizmin güçlü ve zayıf özellikleri [Strengths and weaknesses of thermal tourism in Turkey]. Turizm ve Otelcilik Dergisi, 6(1), 12-25.
  • İlker, E. (2012). Orta Çağ'da termal turizm ve sağlık uygulamaları [Thermal tourism and health practices in the Middle Ages]. Tarih Araştırmaları Dergisi, 31(52), 89-104.
  • İnan, H., Kaya, F., & Özcan, B. (2011). Hizmetin tavsiye bağlantısı üzerindeki etkisi [The effect of service on recommendation intention]. Ege Akademik Bakış, 11(3), 345-358.
  • İnanç, N., Lee, S., & Huffman, L. (2013). Restoran deneyiminin marka imajı ve müşteri sadakati üzerindeki etkisi: Yemek yeme motivasyonunun düzenleyici rolü [The impact of restaurant experience on brand image and customer loyalty: The moderating role of dining motivation]. Seyahat ve Turizm Pazarlaması Dergisi, 29(5), 532-551.
  • Kement, Ü., Çavuşoğlu, S., & Güngör, M. (2018). Turizmde hizmet kalitesi ve sadakat ilişkisi [Service quality and loyalty relationship in tourism]. Seyahat ve Otel İşletmeciliği Dergisi, 15(3), 123-136.
  • Kim, J., & Gambino, A. (2016). Do we trust the crowd or information system? Effects of personalization and bandwagon cues on users' attitudes and behavioral intentions toward a restaurant recommendation website. Computers in Human Behavior, 65, 369-379.
  • Košić, K., Pivac, T., Romelić, J., Lazić, L., & Stojanović, V. (2011). Characteristics of thermal–mineral waters in Backa region (Vojvodina) and their exploitation in spa tourism. Renewable and Sustainable Energy Reviews, 15(1), 801-807.
  • Kozak, M. (2002). Turist motivasyonlarının milliyet ve destinasyonlara göre karşılaştırmalı analizi [Comparative analysis of tourist motivations by nationality and destinations]. Turizm Yönetimi, 23(3), 221-232.
  • Kozak, M., & Rimmington, M. (2000). Sezon dışı tatil destinasyonu olarak İspanya'nın Mallorca şehrinden turist memnuniyeti [Tourist satisfaction from Mallorca, Spain, as an off-season holiday destination]. Seyahat Araştırmaları Dergisi, 38(3), 260-269.
  • Kozak, M., Özel, Ç. H., & Yüncü, H. R. (2011). Davranışsal tatmin ve turist tatmini ilişkisi [The relationship between behavioral satisfaction and tourist satisfaction]. Anadolu: Turizm Araştırmaları Dergisi, 22(2), 145-158.
  • Lam, T., & Hsu, C. H. (2006). Predicting behavioral intention of choosing a travel destination. Tourism Management, 27(4), 589-599.
  • Lee, C. F., & King, B. E. (2008). Using the Delphi method to assess the potential of Taiwan's hot springs tourism sector. International Journal of Tourism Research, 10(4), 341-352.
  • Lee, C. L. (1992). A study of Japanese guests' satisfaction with hotel attributes and performance in Taiwan. (Unpublished Master’s Thesis). University of Nevada, Las Vegas.
  • McDowall, S. (2010). International tourist satisfaction and destination loyalty: Bangkok, Thailand. Asia Pacific Journal of Tourism Research, 15(1), 21-42.
  • Mosavi, S. A., & Ghaedi, M. (2013). Behavioral intention in the luxury fast food restaurant. African Journal of Business Management, 7(18), 1845-1853.
  • Namkung, Y., & Jang, S. C. S. (2007). Does food quality really matter in restaurants? Its impact on customer satisfaction and behavioral intentions. Journal of Hospitality & Tourism Research, 31(3), 387-410.
  • Neal, J. D., & Gursoy, D. (2008). A multifaceted analysis of tourism satisfaction. Journal of Travel Research, 47(1), 53-62.
  • Olaru, D., Purchase, S., & Peterson, N. (2008). From customer value to repurchase intentions and recommendations. Journal of Business & Industrial Marketing, 23(8), 554-565.
  • Oliver, R. L. (1980). The main influencing factors of customer satisfaction and loyalty in city express delivery. Pazarlama Araştırmaları Dergisi, 17(4), 460-469.
  • Oliver, R. L. (1993). Cognitive, affective and attribute bases of the satisfaction response. Journal of Consumer Research, 20(3), 418-430.
  • Ögel, S., & Kimzan, H. S. (2014). Turist memnuniyeti ve tekrar ziyaret alışveriş ilişkisi [Tourist satisfaction and repeat visit behavior relationship]. Pazarlama ve İletişim Kültürü Dergisi, 3(2), 45-60.
  • Özbek, M. (1991). Termal turizm ve sağlık [Thermal tourism and health]. Nobel Yayıncılık.
  • Özbek, M., & Özbek, N. (2008). Termal kür uygulamaları ve turizm [Thermal cure applications and tourism]. Turizm ve Araştırma Dergisi, 7(1), 34-47.
  • Özçelik, A. (2007). Turistin tekrar ziyaret ve tavsiye verme üzerindeki etkisi [The effect of tourists on revisit and recommendation]. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 7(2), 89-102.
  • Özer, Ö., & Gürbüz, A. (2018). Termal turizmde doğaya dönüş trendleri [Return to nature trends in thermal tourism]. Seyahat ve Otel İşletmeciliği Dergisi, 15(1), 56-68.
  • Özkul, E. (2007). Turizmde müşterinin hayatının önemi [The importance of customer's life in tourism]. Turizm Akademik Dergisi, 4(1), 55-67.
  • Öztürk, Y. (2004). Turistin öznel boyutları [Subjective dimensions of tourists]. Anadolu: Turizm Araştırmaları Dergisi, 15(2), 123-134.
  • Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1990). Guidelines for conducting service quality research. Marketing Research, 2(4), 1-12.
  • Pelegrín-Borondo, J., Araújo-Vila, N., & Fraiz-Brea, J. A. (2020). Comparison of spa choice between wellness tourists and healthcare/medical tourists. Healthcare, 8(4), 544.
  • Pizam, A., & Ellis, T. (1999). Customer satisfaction and its measurement in hospitality enterprises. International Journal of Contemporary Hospitality Management, 11(7), 326-339.
  • Prayag, G., & Ryan, C. (2012). Antecedents of tourists’ loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, 51(3), 342-356.
  • Rika, O., & Dirgiatmo, Y. (2015). The effect of quality dimensions on customer perceived value, restaurant image, customer satisfaction and behavioral intentions. Fokus Manajerial, 13(2), 157-164.
  • Ryan, R. M., & Deci, E. L. (2000). Intrinsic and extrinsic motivations: Classic definitions and new directions. Contemporary Educational Psychology, 25(1), 54-67.
  • Ryu, K., Han, H., & Kim, T. H. (2008). The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions. International Journal of Hospitality Management, 27(3), 459-469.
  • Sandıkçı, M., & Özgen, Ö. (2013). Termal turizmin üzerindeki çekiciliği [The attractiveness of thermal tourism]. Turizm ve Araştırma Dergisi, 2(1), 45-58.
  • Sarıçay, S. (2014). Türkiye'de termal turizm kaynakları ve potansiyeli [Thermal tourism resources and potential in Turkey]. Coğrafya Dergisi, 29, 12-25.
  • Sarıışık, M. (2014). Davranışsal amaçlı ve turizm sektörü [Behavioral intention and the tourism sector]. Gazi Üniversitesi Turizm Fakültesi Dergisi, 15(2), 67-80.
  • Sert, A., & Karacaoğlu, Ö. (2018). Hizmetin müşterinin sadakati üzerindeki etkisi [The effect of service on customer loyalty]. Ege Akademik Bakış, 18(3), 345-360.
  • Shim, S., & Drake, M. F. (1990). Consumer intention to utilize electronic shopping: The Fishbein behavioral intention model. Journal of Direct Marketing, 4(3), 22-33.
  • Silik, Ç., & Ünlüönen, K. (2018). Turizmde tavsiye ve memnuniyet ilişkisi [The relationship between recommendation and satisfaction in tourism]. Seyahat ve Otel İşletmeciliği Dergisi, 15(2), 89-102.
  • Silvestri, C., Aquilani, B., & Ruggieri, A. (2017). Service quality and customer satisfaction in thermal tourism. The TQM Journal, 29(5), 738-751.
  • Singh, H. (2006). The importance of customer satisfaction in relation to customer loyalty and retention. Academy of Marketing Science, 60(193-225), 46.
  • Smith, M., & Puczkó, L. (2014). Sağlık, turizm ve misafirperverlik: Kaplıcalar, sağlıklı yaşam ve tıbbi seyahat (2nd ed.) [Health, tourism and hospitality: Spas, wellness and medical travel (2nd ed.)]. Routledge.
  • Song, H., Van Der Veen, R., Li, G., & Chen, J. L. (2012). The Hong Kong tourist satisfaction index. Annals of Tourism Research, 39(1), 459-479.
  • Şahin, M., & Tuzlukaya, Ş. (2017). Termal suların sağlık turizmindeki rolü [The role of thermal waters in health tourism]. Turizm Akademik Dergisi, 4(2), 56-68.
  • Tamwatin, U., Trimetsoontorn, J., & Fongsuwan, W. (2015). Ensuring customer satisfaction through service quality and image management in the hospitality industry: A conceptual perspective. Journal for Global Business Advancement, 8(1), 59-83.
  • Türkiye Medikal Turizm Değerlendirme Raporu. (2021). [Turkey Medical Tourism Evaluation Report]. T.C. Sağlık Bakanlığı.
  • Türkiye Sağlık Turizmi Rehberi. (2009). [Turkey Health Tourism Guide]. T.C. Kültür ve Turizm Bakanlığı.
  • Türksoy, A., & Türksoy, S. (2010). Termal turizmdeki gelişmeler ve Türkiye [Developments in thermal tourism and Turkey]. Detay Yayıncılık.
  • Varki, S., & Colgate, M. (2001). The role of price perceptions in an integrated model of behavioral intentions. Journal of Service Research, 3(3), 232-240.
  • Varol, Z. (2015). Turizmde davranışsal niyetlerin ölçümü [Measurement of behavioral intentions in tourism]. Turizm ve Araştırma Dergisi, 4(2), 34-47.
  • Voigt, C., Brown, G., & Howat, G. (2011). Wellness tourists: In search of transformation. Tourism Review, 66(1/2), 16-30.
  • Warshaw, P. R., & Davis, F. D. (1985). Disentangling behavioral intention and behavioral expectation. Journal of Experimental Social Psychology, 21(3), 213-228.
  • Wilson, D. T., Mathews, H. L., & Harvey, J. W. (1975). An empirical test of the Fishbein behavioral intention model. Journal of Consumer Research, 1(4), 39-48.
  • Yetiş, N. (2013). Turist konforu ve destinasyon sadakati [Tourist comfort and destination loyalty]. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 13(2), 67-80.
  • Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56.
  • Yüksel, F. (2020). Termal turizmin Türkiye ekonomisine katkıları [Contributions of thermal tourism to the Turkish economy]. Ekonomik Yaklaşım Dergisi, 31(2), 89-102.
  • Zhang, K. (2007). Understanding Chinese tourists’ satisfaction with their travel experiences in Canada. (Unpublished Master’s Thesis). Lakehead University, Thunder Bay, Ontario.
  • Zhang, L. (2006). The UK as a destination choice for Chinese tourists: An analysis of tourist motivation factors. (Unpublished Doctoral Dissertation). Tourism and Travel Research Institute Nottingham University.
There are 98 citations in total.

Details

Primary Language Turkish
Subjects Tourism Marketing
Journal Section Research Articles
Authors

Mustafa Coşkuner 0000-0003-3032-1836

Rıdvan Kozak 0000-0001-5846-0489

Early Pub Date June 4, 2025
Publication Date
Submission Date March 20, 2025
Acceptance Date May 16, 2025
Published in Issue Year 2025 Issue: 7

Cite

APA Coşkuner, M., & Kozak, R. (2025). Termal Turistlerde Motivasyonun Davranışsal Niyet ve Memnuniyet Üzerindeki Etkisi Üzerine Bir Çalışma. Selçuk Turizm Ve Bilişim Araştırmaları Dergisi(7), 24-39. https://doi.org/10.71276/stbad.1662109
 Download Cover Image

Selcuk Tourism and Information Research Journal is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY NC).