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Examination of Customer Reviews of Virtual Reality Restaurants on Tripadvisor

Year 2025, Volume: 12 Issue: 1, 167 - 179, 17.06.2025

Sezer Yersüren

Abstract

Virtual reality is used as an effective tool in food and beverage businesses as well as in many sectors. Restaurant businesses are preparing the basis for a new generation restaurant concept by integrating this effective technology into their systems. Thus, virtual reality restaurants can differentiate, change and affect restaurant operations, customers and dining experiences. Therefore, it is important to examine these restaurants to understand the effectiveness of virtual reality in the restaurant experience. Therefore, the purpose of the study is to investigate customer comments on virtual reality restaurants on TripAdvisor and to understand the role of virtual reality on the restaurant experience. The data of the study was obtained from the TripAdvisor platform between 15.07.2012-27.11.2024 from the virtual reality restaurants Ultraviolet by Paul Pairet-Shanghai, Sublimotion Ibiza and Sublimotion Dubai and 301 customer comments were analyzed with descriptive analysis. The findings obtained were interpreted under the name of VR restaurant experience. A new generation dining experience staged with virtual reality is being created. This new generation dining experience “VR Gastro-Theater” makes significant contributions to customer satisfaction, revisit intention, service quality and restaurant experience. It also increases people’s curiosity, provides extraordinary multi-sensory experiences and enables people to accumulate unforgettable memories by creating unique dining experiences. Apart from these positive approaches, the most complained about is the high prices. Virtual reality restaurants can be examined on different variables to reveal their relational and causal connections.

Keywords

Virtual reality restaurants Customer reviews TripAdvisor Ultraviolet Sublimotion.

Ethical Statement

This research is among the research that does not require ethics committee approval.

References

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  • Berger, H., Dittenbach, M., Merkl, D., Bogdanovych, A., Simoff, S. & Sierra, C. (2006). Playing the e-business game in 3d virtual worlds. In A. Bogdanovych, S. Simoff and C. Sierra (Eds.), Proceedings of the 18th Australia conference on Computer-Human Interaction: Design: Activities, Artefacts and Environments (pp. 333-336). New York: ACM.
  • Buhalis, D. & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the internet—the state of eTourism research. Tourism Management, 29(4), 609-623. https://doi.org/10.1016/j.tourman.2008.01.005.
  • Burdea, G. C. & Coiffet, P. (2003). Virtual reality technology. Presence: Teleoperators and Virtual Environments, 12(6), 663-664. https://doi.org/10.1162/105474603322955950.
  • Büyüköztürk, Ş., Çakmak, E. K., Akgün, Ö. E., Karadeniz, Ş. & Demirel, F. (2008). Eğitimde bilimsel araştırma yöntemleri. Ankara: Pegem Akademi.
  • Crofton, E. C., Botinestean, C., Fenelon, M. & Gallagher, E. (2019). Potential applications for virtual and augmented reality technologies in sensory science. Innovative Food Science & Emerging Technologies, 56, 102178. https://doi.org/10.1016/j.ifset.2019.102178.
  • Çıtak, B. (2023). Yeni restoran konseptleri: sanal gerçeklik ve artırılmış gerçeklik deneyimi sunan restoranlar. İçinde C. Gündüz (Ed.), Turizmde Dijital Gelecek- Seyahat, Konaklama, Rehberlik ve Gastronomide Teknolojik Trendler ve Yenilikçi Uygulamalar (pp. 277-290). Ankara: Detay Yayıncılık.
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  • Dalgıç, A., Birdir, K. & Güler, O. (2016). TripAdvisor.com’da yer alan restoran şikâyetlerinin analizi: Mersin ve Hatay’da yöresel yiyecek sunan restoranlara yönelik bir araştırma. Journal of Tourism and Gastronomy Studies, 4(1), 153-173. https://doi.org/10.21325/jotags.2016.28.
  • Demirezen, B. (2019). Artırılmış gerçeklik ve sanal gerçeklik teknolojisinin turizm sektöründe kullanılabilirliği üzerine bir literatür taraması. Uluslararası Gıda Turizm Araştırmaları Dergisi, 3(1), 1-26.
  • Diemer, J., Alpers, G. W., Peperkorn, H. M., Shiban, Y. & Mühlberger, A. (2015). The impact of perception and presence on emotional reactions: a review of research in virtual reality. Frontiers in Psychology, 6(26), 1-9. https://doi.org/10.3389/fpsyg.2015.00026.
  • Dixit, S., Badgaiyan, A. J. & Khare, A. (2019). An integrated model for predicting consumers' intention to write online reviews. Journal of Retailing and Consumer Services, 46, 112-120. https://doi.org/10.1016/j.jretconser.2017.10.001.
  • Erdem, Ö. & Yay, Ö. (2017). Tripadvisor’daki müşteri şikâyetlerinin değerlendirilmesi: Antalya örneği. Journal of Tourism & Gastronomy Studies, 5(4), 227-249. https://doi.org/10.21325/jotags.2017.147.
  • Gal-Tzur, A., Rechavi, A., Beimel, D. & Freund, S. (2018). An improved methodology for extracting information required for transport-related decisions from Q&A forums: a case study of TripAdvisor. Travel Behaviour and Society, 10, 1-9. https://doi.org/10.1016/j.tbs.2017.08.001.
  • Ganzaroli, A., De Noni, I. & Van Baalen, P. (2017). Vicious advice: analyzing the impact of TripAdvisor on the quality of restaurants as part of the cultural heritage of Venice. Tourism Management, 61, 501-510. https://doi.org/10.1016/j.tourman.2017.03.019.
  • Gretzel, U. & Yoo, K. H. (2008). Use and impact of online travel reviews. In P. O'Connor, W. Hopken and U. Gretzel (Eds.), Information and communication technologies in tourism (pp. 35-46). Vienna: Springer.
  • Gutiérrez, M., Vexo, F. & Thalmann, D. (2008). Stepping into virtual reality. London: Springer. https://doi.org/10.1007/978-1-84800-117-6_5.
  • Guttentag, D. A. (2010). Virtual reality: applications and implications for tourism. Tourism Management, 31(5), 637-651. https://doi.org/10.1016/j.tourman.2009.07.003.
  • Güner, D. & Aydoğdu, A. (2022). Gastronomi alanındaki teknolojik gelişmelere yönelik bir değerlendirme: dijital gastronomi. Aydın Gastronomy, 6(1), 17-28. https://doi.org/10.17932/IAU.GASTRONOMY.2017.016/gastronomy_v06i1002.
  • Hökelekli, N. A. & Yıldız, E. (2024). Gaziantep restoranlarına yönelik yorumların içerik analizi ile incelenmesi: TripAdvisor örneği. Journal of Tourism & Gastronomy Studies, 12(3), 1506-1524. https://doi.org/10.21325/jotags.2024.1448.
  • Jeacle, I. & Carter, C. (2011). In TripAdvisor we trust: rankings, calculative regimes and abstract systems. Accounting, Organizations and Society, 36(4-5), 293-309. https://doi.org/10.1016/j.aos.2011.04.002.
  • Karagöz, Y. (2017). SPSS and AMOS applied qualitative-quantitative mixed scientific research methods and publication ethics. Ankara: Nobel Academic Publishing.
  • Kitapcı, O. (2008). Restoran hizmetlerinde müşteri şikâyet davranışları: Sivas il’inde bir uygulama. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 31, 111-120.
  • Kuday, M. & Yazıcı Ayyıldız, A. (2023). İstanbul’da bulunan Michelin yıldızlı restoranların Tripadvisor yorumlarının değerlendirilmesi. Journal of Hospitality and Tourism Issues, 5(1), 54-67.
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Tripadvisor’daki Sanal Gerçeklik Restoranlarının Müşteri Yorumlarının İncelenmesi

Year 2025, Volume: 12 Issue: 1, 167 - 179, 17.06.2025

Sezer Yersüren

Abstract

Sanal gerçeklik birçok sektörde olduğu gibi yiyecek içecek işletmelerinde de etkili bir araç olarak kullanılmaktadır. Restoran işletmeleri bu etkili teknolojiyi kendi sistemlerine entegre ederek yeni nesil bir restoran anlayışına temel hazırlamaktadır. Böylece sanal gerçeklik restoranları restoran işleyişlerini, müşteri ve yemek deneyimlerini farklılaştırabilmekte, değiştirebilmekte ve etkileyebilmektedir. Dolayısıyla sanal gerçekliğin restoran deneyimindeki etkinliğini anlayabilmek açısından bu restoranların incelenmesi önem arz etmektedir. Bu nedenle çalışmanın amacını TripAdvisor’daki sanal gerçeklik restoranlarına ilişkin müşteri yorumlarının incelenmesi ve sanal gerçekliğin restoran deneyimi üzerindeki rolünün anlaşılması oluşturmaktadır. Çalışmanın verileri TripAdvisor platformundan 15.07.2012-27.11.2024 tarihleri arasında Ultraviolet by Paul Pairet-Şangay, Sublimotion İbiza ve Sublimotion Dubai sanal gerçeklik restoranlarından elde edilmiş ve elde edilen 301 müşteri yorumu betimsel analiz ile çözümlenmiştir. Elde edilen bulgular, VR restoran deneyimi adı altında yorumlanmıştır. Sanal gerçeklik ile sahnelenen yeni nesil bir yemek deneyimi yaratılmaktadır. Bu yeni nesil yemek deneyimi “VR Gastro-Tiyatro”, müşteri memnuniyetine, tekrar ziyaret niyetine, hizmet kalitesine ve restoran deneyimine önemli katkılar sunmaktadır. Ayrıca insanların merak duygusunu artırmakta, sıra dışı çoklu duyusal deneyimler yaşatmakta ve eşsiz yemek deneyimleri yaratarak insanların unutulmaz anılar biriktirmesini olanaklı kılmaktadır. Bu olumlu yaklaşımların dışında en çok fiyatların yüksek olmasından şikâyet edilmektedir. Sanal gerçeklik restoranları farklı değişkenler üzerinde incelenerek ilişkisel ve nedensel bağları ortaya çıkarılabilir.

Keywords

Sanal gerçeklik restoranları Müşteri yorumları TripAdvisor Ultraviolet Sublimotion.

Ethical Statement

Bu araştırma etik kurul onayı gerektirmeyen araştırmalar arasındadır.

References

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  • Albayrak, A. (2013). Müşterilerin restoran seçimlerini etkileyen faktörler: İstanbul örneği. Anatolia Turizm Araştırmaları Dergisi, 25(2), 190-201. https://doi.org/10.17123/atad.vol25iss255949.
  • Arsezen Otamış, P. A. (2015). Fethiye’de TripAdvisor’a kayıtlı yiyecek içecek işletmeleri için kritik başarı faktörleri ve sosyal ağ analizi ile performans değerlendirmesi. Journal of Tourism & Gastronomy Studies, 3(2), 31-39. Aydın, B. (2016). Sosyal medyada restoran imajı: Tripadvisor örneği. Disiplinlerarası Akademik Turizm Dergisi, 1(1), 13-30.
  • Berger, H., Dittenbach, M., Merkl, D., Bogdanovych, A., Simoff, S. & Sierra, C. (2006). Playing the e-business game in 3d virtual worlds. In A. Bogdanovych, S. Simoff and C. Sierra (Eds.), Proceedings of the 18th Australia conference on Computer-Human Interaction: Design: Activities, Artefacts and Environments (pp. 333-336). New York: ACM.
  • Buhalis, D. & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the internet—the state of eTourism research. Tourism Management, 29(4), 609-623. https://doi.org/10.1016/j.tourman.2008.01.005.
  • Burdea, G. C. & Coiffet, P. (2003). Virtual reality technology. Presence: Teleoperators and Virtual Environments, 12(6), 663-664. https://doi.org/10.1162/105474603322955950.
  • Büyüköztürk, Ş., Çakmak, E. K., Akgün, Ö. E., Karadeniz, Ş. & Demirel, F. (2008). Eğitimde bilimsel araştırma yöntemleri. Ankara: Pegem Akademi.
  • Crofton, E. C., Botinestean, C., Fenelon, M. & Gallagher, E. (2019). Potential applications for virtual and augmented reality technologies in sensory science. Innovative Food Science & Emerging Technologies, 56, 102178. https://doi.org/10.1016/j.ifset.2019.102178.
  • Çıtak, B. (2023). Yeni restoran konseptleri: sanal gerçeklik ve artırılmış gerçeklik deneyimi sunan restoranlar. İçinde C. Gündüz (Ed.), Turizmde Dijital Gelecek- Seyahat, Konaklama, Rehberlik ve Gastronomide Teknolojik Trendler ve Yenilikçi Uygulamalar (pp. 277-290). Ankara: Detay Yayıncılık.
  • Çöl, B. G., İmre, M. & Yıkmış, S. (2023). Virtual reality and augmented reality technologies in gastronomy: A review. Efood, 4(3), e84. https://doi.org/10.1002/efd2.84.
  • Dalgıç, A., Birdir, K. & Güler, O. (2016). TripAdvisor.com’da yer alan restoran şikâyetlerinin analizi: Mersin ve Hatay’da yöresel yiyecek sunan restoranlara yönelik bir araştırma. Journal of Tourism and Gastronomy Studies, 4(1), 153-173. https://doi.org/10.21325/jotags.2016.28.
  • Demirezen, B. (2019). Artırılmış gerçeklik ve sanal gerçeklik teknolojisinin turizm sektöründe kullanılabilirliği üzerine bir literatür taraması. Uluslararası Gıda Turizm Araştırmaları Dergisi, 3(1), 1-26.
  • Diemer, J., Alpers, G. W., Peperkorn, H. M., Shiban, Y. & Mühlberger, A. (2015). The impact of perception and presence on emotional reactions: a review of research in virtual reality. Frontiers in Psychology, 6(26), 1-9. https://doi.org/10.3389/fpsyg.2015.00026.
  • Dixit, S., Badgaiyan, A. J. & Khare, A. (2019). An integrated model for predicting consumers' intention to write online reviews. Journal of Retailing and Consumer Services, 46, 112-120. https://doi.org/10.1016/j.jretconser.2017.10.001.
  • Erdem, Ö. & Yay, Ö. (2017). Tripadvisor’daki müşteri şikâyetlerinin değerlendirilmesi: Antalya örneği. Journal of Tourism & Gastronomy Studies, 5(4), 227-249. https://doi.org/10.21325/jotags.2017.147.
  • Gal-Tzur, A., Rechavi, A., Beimel, D. & Freund, S. (2018). An improved methodology for extracting information required for transport-related decisions from Q&A forums: a case study of TripAdvisor. Travel Behaviour and Society, 10, 1-9. https://doi.org/10.1016/j.tbs.2017.08.001.
  • Ganzaroli, A., De Noni, I. & Van Baalen, P. (2017). Vicious advice: analyzing the impact of TripAdvisor on the quality of restaurants as part of the cultural heritage of Venice. Tourism Management, 61, 501-510. https://doi.org/10.1016/j.tourman.2017.03.019.
  • Gretzel, U. & Yoo, K. H. (2008). Use and impact of online travel reviews. In P. O'Connor, W. Hopken and U. Gretzel (Eds.), Information and communication technologies in tourism (pp. 35-46). Vienna: Springer.
  • Gutiérrez, M., Vexo, F. & Thalmann, D. (2008). Stepping into virtual reality. London: Springer. https://doi.org/10.1007/978-1-84800-117-6_5.
  • Guttentag, D. A. (2010). Virtual reality: applications and implications for tourism. Tourism Management, 31(5), 637-651. https://doi.org/10.1016/j.tourman.2009.07.003.
  • Güner, D. & Aydoğdu, A. (2022). Gastronomi alanındaki teknolojik gelişmelere yönelik bir değerlendirme: dijital gastronomi. Aydın Gastronomy, 6(1), 17-28. https://doi.org/10.17932/IAU.GASTRONOMY.2017.016/gastronomy_v06i1002.
  • Hökelekli, N. A. & Yıldız, E. (2024). Gaziantep restoranlarına yönelik yorumların içerik analizi ile incelenmesi: TripAdvisor örneği. Journal of Tourism & Gastronomy Studies, 12(3), 1506-1524. https://doi.org/10.21325/jotags.2024.1448.
  • Jeacle, I. & Carter, C. (2011). In TripAdvisor we trust: rankings, calculative regimes and abstract systems. Accounting, Organizations and Society, 36(4-5), 293-309. https://doi.org/10.1016/j.aos.2011.04.002.
  • Karagöz, Y. (2017). SPSS and AMOS applied qualitative-quantitative mixed scientific research methods and publication ethics. Ankara: Nobel Academic Publishing.
  • Kitapcı, O. (2008). Restoran hizmetlerinde müşteri şikâyet davranışları: Sivas il’inde bir uygulama. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 31, 111-120.
  • Kuday, M. & Yazıcı Ayyıldız, A. (2023). İstanbul’da bulunan Michelin yıldızlı restoranların Tripadvisor yorumlarının değerlendirilmesi. Journal of Hospitality and Tourism Issues, 5(1), 54-67.
  • Lei, S. & Law, R. (2015). Content analysis of TripAdvisor reviews on restaurants: a case study of Macau. Journal of Tourism, 16(1), 17-28.
  • Levy, S. E., Duan, W. & Boo, S. (2013). An analysis of one-star online reviews and responses in the Washington, DC, lodging market. Cornell Hospitality Quarterly, 54(1), 49-63. https://doi.org/10.1177/1938965512464513.
  • Liu, Y. & Jang, S. S. (2009). Perceptions of Chinese restaurants in the US: what affects customer satisfaction and behavioral intentions? International Journal of Hospitality Management, 28(3), 338-348. https://doi.org/10.1016/j.ijhm.2008.10.008.
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There are 55 citations in total.

Details

Primary Language English
Subjects Gastronomy
Journal Section Articles
Authors

Sezer Yersüren 0000-0001-7511-5345

Publication Date June 17, 2025
Submission Date January 30, 2025
Acceptance Date May 26, 2025
Published in Issue Year 2025 Volume: 12 Issue: 1

Cite

APA Yersüren, S. (2025). Examination of Customer Reviews of Virtual Reality Restaurants on Tripadvisor. Turizm Akademik Dergisi, 12(1), 167-179.
AMA Yersüren S. Examination of Customer Reviews of Virtual Reality Restaurants on Tripadvisor. Turizm Akademik Dergisi. June 2025;12(1):167-179.
Chicago Yersüren, Sezer. “Examination of Customer Reviews of Virtual Reality Restaurants on Tripadvisor”. Turizm Akademik Dergisi 12, no. 1 (June 2025): 167-79.
EndNote Yersüren S (June 1, 2025) Examination of Customer Reviews of Virtual Reality Restaurants on Tripadvisor. Turizm Akademik Dergisi 12 1 167–179.
IEEE S. Yersüren, “Examination of Customer Reviews of Virtual Reality Restaurants on Tripadvisor”, Turizm Akademik Dergisi, vol. 12, no. 1, pp. 167–179, 2025.
ISNAD Yersüren, Sezer. “Examination of Customer Reviews of Virtual Reality Restaurants on Tripadvisor”. Turizm Akademik Dergisi 12/1 (June 2025), 167-179.
JAMA Yersüren S. Examination of Customer Reviews of Virtual Reality Restaurants on Tripadvisor. Turizm Akademik Dergisi. 2025;12:167–179.
MLA Yersüren, Sezer. “Examination of Customer Reviews of Virtual Reality Restaurants on Tripadvisor”. Turizm Akademik Dergisi, vol. 12, no. 1, 2025, pp. 167-79.
Vancouver Yersüren S. Examination of Customer Reviews of Virtual Reality Restaurants on Tripadvisor. Turizm Akademik Dergisi. 2025;12(1):167-79.
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