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Social Media, Digital Diplomacy and Diplomatic Crisis: The Case of Yisrael Katz’s X Shares

Year 2025, Issue: 47, 190 - 213, 23.06.2025

Ahmet Çetinkaya , Ceren Yegen , Ali Murat Kırık

https://doi.org/10.17829/turcom.1601392

Abstract

In today’s world, where digital diplomacy is gaining momentum via social media, the social media (X) posts of Yisrael Katz -the Israeli Foreign Minister of the time- targeting the President of the Republic of Türkiye, Recep Tayyip Erdoğan, attracted attention in 2024. While the relevant posts mediated a “digital” and diplomatic crisis, they also received reactions at various levels in domestic politics in Türkiye. Therefore, in this study, Katz’s visually supported tweets on Erdoğan via X were considered as “narratives” and subjected to semiotic analysis based on the “5 codes of narrative” stated by Roland Barthes. Thus, it was aimed to reveal the messages Yisrael Katz wanted to convey through signs. In addition, the study investigated the frequency of Katz’s posts on Erdoğan, and the prominent themes and actors in the posts by using content analysis. As a result of the study conducted, it was seen that Katz used the hermeneutic code, proairetic code, semantic code, symbolic code, and cultural code in most of his visually supported posts to criticize Erdoğan, included political actors in his posts, addressed the Turkish people and the opposition as the target audience and generally drew attention to themes such as “dictatorship”, “anti-Semitism”, “freedom of expression”, “future”, “modern Republic”, “Ottoman Empire”. Moreover, Istanbul, the Hagia Sophia Mosque, and the Turkish flag were frequently used signifiers.

Keywords

Social Media Digital Diplomacy Diplomatic Crisis Israel Türkiye

References

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Sosyal Medya, Dijital Diplomasi ve Diplomatik Kriz: Yisrael Katz’ın X Paylaşımları Örneği

Year 2025, Issue: 47, 190 - 213, 23.06.2025

Ahmet Çetinkaya , Ceren Yegen , Ali Murat Kırık

https://doi.org/10.17829/turcom.1601392

Abstract

Sosyal medya üzerinden dijital diplomasinin hız kazandığı günümüzde, 2024 yılında dönemin İsrail Dışişleri Bakanı Yisrael Katz’ın Türkiye Cumhuriyeti Devleti Cumhurbaşkanı Recep Tayyip Erdoğan’ı hedef alan sosyal medya (X) paylaşımları dikkat çekmiştir. İlgili paylaşımlar “dijital” ve diplomatik bir krizi aracılarken, Türkiye’de iç siyasette de çeşitli düzeylerde tepkiler almıştır. Bu nedenle bu çalışmada, Katz’ın X üzerinden yaptığı Erdoğan konulu görsel destekli tweet’ler, birer “anlatı” olarak ele alınmış ve Roland Barthes’ın belirttiği “anlatının 5 kodu” temel alınarak göstergebilimsel analize tabi tutulmuştur. Böylelikle Yisrael Katz’ın göstergeler aracılığı ile vermek istediği mesajların ortaya konulması amaçlanmıştır. Çalışmada ayrıca içerik analizinden faydalanarak, Katz’ın Erdoğan konulu paylaşımlarının sıklığı, paylaşımlarda öne çıkan temalar ve aktörler de araştırılmıştır. Yürütülen analizler sonucunda Katz’ın Erdoğan’ı eleştirmek için görsel destekli paylaşımlarının çoğunda hermeneutik kod, proairetik kod, semantik kod, sembolik kod ve kültürel koddan yararlandığı, paylaşımlarında siyasi aktörlere yer verdiği, hedef kitle olarak Türk halkına ve muhalefete seslendiği ve genellikle “diktatörlük”, “antisemitizm”, “ifade özgürlüğü”, “gelecek”, “modern Cumhuriyet”, “Osmanlı İmparatorluğu” gibi temalara dikkat çektiği görülmüştür. Dahası, Ayasofya Camii ve Türk bayrağı birer sembol olarak, sık kullanılan gösterenler olmuştur.

Keywords

Dijital Diplomasi Sosyal Medya Diplomatik Kriz İsrail Türkiye

References

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  • Casas, A. (2024). The geopolitics of deplatforming: A study of suspensions of politically-interested Iranian accounts on Twitter. Political Communication, 41(3), 413–434. https://doi.org/10.1080/10584609.2024.2306503
  • Djukic, A., Vukmirovic, M., Jokovic, J. & Dinkic, N. (2017). Tweeting in open public space case study Belgrade. In A. Zammit, & T. Kenna (Eds.), Enhancing places through technology (pp. 191–203). Edições Universitárias Lusófonas.
  • Eliodori, S. (2021). Trump’s populism and the Twitter diplomacy. Rivista di Digital Politics, I(2), 303–318. https://doi.org/10.53227/101945
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  • Fei, W. & Yao, J. (2022). The development and game of US digital diplomacy under geopolitics. International Relations and Diplomacy, 10(5), 197–206. https://doi.org/10.17265/2328-2134/2022.05.001
  • Frey, C. (2024). Digital diplomacy: The impact of technology on modern diplomacy and foreign policy. Current realities and future prospects. Romanian Journal of European Affairs, 24(1), 107–126. https://dx.doi.org/10.2139/ssrn.4864962
  • Gearhart, S., Zhang, B. & Adegbola, O. (2024). Tweeting, talking, or doing politics? Testing the influence of communication on democratic engagement. Telematics and Intormatics Keports, 16(2024), 100167. https://doi.org/10.1016/j.teler.2024.100167
  • Gil de Zúñiga, H., Goyanes, M., & Mateos, A. (2024). Twitter communication among democracy actors: How interacting with journalists and elected officials influence people’s government performance assessment and trust. Social Media + Society, 10(1). https://doi.org/10.1177/20563051241232907
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There are 58 citations in total.

Details

Primary Language English
Subjects Communication Studies, Social Media Studies
Journal Section Research Articles
Authors

Ahmet Çetinkaya 0000-0001-6272-5566

Ceren Yegen 0000-0001-9582-0711

Ali Murat Kırık 0000-0002-5771-4843

Publication Date June 23, 2025
Submission Date December 14, 2024
Acceptance Date May 14, 2025
Published in Issue Year 2025 Issue: 47

Cite

APA Çetinkaya, A., Yegen, C., & Kırık, A. M. (2025). Social Media, Digital Diplomacy and Diplomatic Crisis: The Case of Yisrael Katz’s X Shares. Türkiye İletişim Araştırmaları Dergisi(47), 190-213. https://doi.org/10.17829/turcom.1601392

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