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ANALYSIS OF THE IMPACT OF GLOBALISATION ON MUSICAL TRENDS AND CULTURAL EXPRESSIONS

Year 2025, Volume: 8 Issue: 2, 618 - 642

Jun-ki Chung , Tatyana Kobzar , Volodymyr Otkydach , Iryna Riabchun , Olena Ivanenko

https://doi.org/10.51576/ymd.1667712

Abstract

The purpose of this study is to identify the mechanisms through which global trends influence the development of local music scenes. The study explores the relationship between globalisation and changes in musical genres, focusing on cultural hybridisation, the role of digital platforms, and shifts in listening habits. Specifically, it analyses how these processes contribute to the adaptation of traditional musical elements to modern consumption conditions and the evolution of musical trends. A comparative analysis is conducted on popular tracks from 2015 and 2024, assessing various criteria such as the nationality of the artists, genre, language of performance, and other factors. The study discovers that globalisation fosters cultural enrichment and stimulates innovation but can also lead to standardisation and the loss of cultural uniqueness. Special attention is given to the impact of globalisation on the Ukrainian music scene, emphasising the importance of modernising cultural institutions and supporting creative industries. The study highlights the necessity of preserving local musical traditions to avoid homogenisation and ensure the diversity of musical expressions. It also explores potential strategies to counteract standardisation, such as supporting local creative initiatives, which help maintain the diversity of musical expressions and enhance the resilience of cultural scenes to external influences. The findings confirm that globalisation is a complex phenomenon, with both positive and negative effects on music scenes. It is crucial to adapt to global challenges while preserving unique cultural identities.

Keywords

Cultural Integration Local Music Scenes Digital Platforms Internationalisation of Music World Music Pop Rock

References

  • Amangeldiyeva, G.S., Toktagazin, M.B., Omarov, B.Z., Tapanova, S.S., Nurtazina, R.A. (2020). Storytelling in media communication: Media and art models. International Journal of Criminology and Sociology, 9, 3166-3174.
  • Bobul, I. (2022). World music at the crossing point of global and ethnocultural ones. Notes on Art Criticism, 41, 108-115.
  • Burlaka, A. (2021). Ukrainian pop song in the conditions of globalization. Modern studies of culture and art. In: Proceedings of the All-Ukrainian Scientific and Practical Conference “Modern Studies of Culture and Art” (pp. 123-125). Sievierodonetsk: Volodymyr Dahl East Ukrainian National University.
  • Çardak, B.R., Doğan, D.U., Arslan, S., Arslan Kurnaz, G. (2025). Creative economy and sustainability: the example of music industry. Yegah Journal of Musicology, 8(1), 632-668.
  • Castells, M. (2005). The network society: A cross-cultural perspective. Cheltenham: Edward Elgar.
  • Çelik, D., Güncan, Ö. (2025). Cultural synthesis and innovative approaches in music: Makam and modernism in the works of Necil Kazim Akses. Yegah Journal of Musicology, 8(1), 279-302.
  • Chang, W., Yin, S., Yu, M., Teymurova, V., Balabeyova, N. (2023). Impact of innovation on Corporate Social Responsibility: Evidence from China. Economic Analysis and Policy, 78, 1185-1194.
  • Diachenko, A. (2024). The concept and essence of contemporary art. Notes on Art Criticism, 24(2), 44-51.
  • Fedosenko, K. (2023). Music industry of Ukraine during the war. Bulletin of the Mariupol State University, 23, 149-154.
  • Fedosenko, K. (2024). Music industry and social media: trends of functioning and mutual influence: qualification work. Kyiv: Kyiv National University of Culture and Arts.
  • Fernández, D.M.M. (2024). Prospective research in the field of teaching creative skills to artificial intelligence. Interdisciplinary Cultural and Humanities Review, 3(1), 34-45.
  • Guliyeva, I., Kopanitsa, L. (2024). Folklore in contemporary music: Revival of cultural traditions. Interdisciplinary Cultural and Humanities Review, 3(2), 24-34.
  • Havrilyuk, O., Hnatiuk, A. (2023). The interaction between social networks and mass culture: Algorithms’ role and significance. Issues of Cultural Studies, 42, 90-101. Jeong, S., Chung, J. (2024). Hallyu from the perspective of socio-cultural-intellectual implications. International Journal of Social Science and Humanities Research, 12(1), 167-176.
  • Kharchenko, S. (2024). Environmental media literacy in the conditions of sustainable development. International Journal of Philology, 28(2), 82-95.
  • Kopievska, O. (2019). The cultural capital as a component of modern state. Bulletin of the National Academy of Management Personnel of Culture and Arts, 1, 17-21.
  • Kozlovets, M.A. (2009). The phenomenon of national identity: Challenges of globalization: monograph. Zhytomyr: Zhytomyr Ivan Franko State University.
  • Litovka, Ya.V. (2013). “Word-music” as a means of national identification in the context of globalisation. Bulletin of the Kyiv National University of Culture and Arts, 29, 91-100.
  • Mazur, O. (2024). Cross-cultural influence in music: Research on how different cultural elements integrate into contemporary musical works, fostering global cultural exchange. International Scientific Journal “Internauka”, 158(3), 65-69.
  • Melnyk, V. (2014). Formation and development of cultural policy in the conditions of globalization. Humanities Bulletin of Zaporizhzhe State Engineering Academy, 58, 148-156.
  • Mukhtarova, N., Nurtazina, R., Krawczyk, D., Barvinok, V., Vorontsova, A., Vasić, S., Vasylieva, T. (2024). Interconnections in the education-migration-labor market chain in Central and Eastern Europe. Problems and Perspectives in Management, 22(4), 470-486.
  • Nosenko, О. (2024). Immersive technologies in the formation of musical audio space. Notes on Art Criticism, 24(1), 23-32.
  • Olefir, D. (2016). Festival movement in Europe: Communication aspects. Mass Communication in Global and National Dimensions, 6, 109-113.
  • Ovsyannikov, V. (2020). Pop-rock as a representative trend of contemporary Ukrainian music culture. Kyiv: National Academy of Management Personnel of Culture and Arts.
  • Pecheranskyi, I., Yeremenko, L. (2023). Audio streaming as a trend in the development of audiovisual technologies and its impact on the modern music industry. Bulletin of KNUKiM. Series in Arts, 48, 26-32.
  • Podra, O., Litvin, N., Zhyvko, Z., Kopytko, M., Kukharska, L. (2020). Innovative development and human capital as determinants of knowledge economy. Business: Theory and Practice, 21(1), 252-260.
  • Rexhepi, F.G., Breznica, R.K., Rexhepi, B.R. (2024). Evaluating the Effectiveness of Using Digital Technologies in Music Education. Journal of Educational Technology Development and Exchange, 17(1), 273-289.
  • Romaniuk, O. (2021). Expression and interpretation of attraction and interpersonal intimacy: A comparative study of female nonverbal behaviour. Analele Universitatii din Craiova - Seria Stiinte Filologice, Lingvistica, 43(1-2), 220-237.
  • Shumeiko, L. (2021). International classical music festivals as an innovative form of modern creative leisure. Kyiv: Educational and Research Institute of Practical Cultural Studies and Art Management.
  • Skoptsova, O., Rehesha, N. (2023). Music streaming platforms in the aspect of building national and cultural identity. Bulletin of KNUKiM. Series in Arts, 48, 88-94.
  • Spytska, L. (2024a). Narcissistic Trauma Main Characteristics and Life Impact. Journal of Nervous and Mental Disease, 212(5), 255-260.
  • Spytska, L. (2024b). Practice-based methods of bringing to legal liability for anonymous defamation on the Internet and in the media. Social and Legal Studios, 7(1), 202-209.
  • Suranchiyeva, Z., Bostanov, B., Kenesbayev, S., Idrissov, S., Turganbay, K. (2023). Unveiling the digital equation through innovative approaches for teaching discrete mathematics to future computer science educators. Journal of Information Technology Education: Innovations in Practice, 22, 215-234.
  • Syuta, B. (2006). Globalisation and peripheralisation processes in culture as a factor in the organisation of artistic integrity in contemporary music. Research. Kyiv: Komora.
  • Tkachenko, O., Chernykh, M., Kuznetcov, I., Karpovich, V., Jatkiewicz, P. (2024). An impact of web animation on user perception and engagement. Journal of the Balkan Tribological Association, 30(5), 875-897.
  • Yuliia, P., Al-Ababneh, H.A., Symonenko, O. (2025). The impact of globalisation on economic systems and social structures. Dialogues in Humanities and Social Sciences, 3(1), 63-72.
  • Zaki, H.O., Fernandez, D. (2023). Automation in digital marketing. Digital Natives as a Disruptive Force in Asian Businesses and Societies, 241-251. https://doi.org/10.4018/978-1-6684-6782-4.ch014
  • Zaki, H.O., Jamaludin, N.A., Ghazali, A.W. (2023). The influence of social media on gen alpha's purchasing decisions. In: Digital Natives as a Disruptive Force in Asian Businesses and Societies (pp. 110-119). Hershey, Pennsylvania: IGI Global.
  • Bondarenko, O. (2022). From TikTok to artificial intelligence. What technologies are used in the music industry today. (Access address: https://life.pravda.com.ua/culture/2022/02/17/247477/). (Access date: 20.01.202).
  • Cultural and creative industries #With the support of UKF in 2018. (2019). (Access address: https://uaculture.ucf.in.ua/texts/kulturni-ta-kreatyvni-industriyi-zapidtrymkyukf-u-2018-roczi/), (Access date: 12.02.2025).
  • Kharchenko, Yu. (2023). The phenomenon of the popularity of K-pop and cover dance in the world: How Korean culture is spread in Poltava. (Access address: https://www.0532.ua/news/3723528/fenomen-popularnosti-k-pop-ta-kaver-densu-u-sviti-ak-u-poltavi-posiruut-korejsku-kulturu), (Access date: 20.01.202).
  • Law of Ukraine (2010) No. 1811-VI “On Ratification of the Convention on the Protection and Promotion of the Diversity of Cultural Expressions”. (Access address: https://zakon.rada.gov.ua/laws/show/1811-17#Text), (Access date: 20.01.2025).
  • New EU programme “Creative Europe 2021-2027” announced. (2021). (Access address: https://creativeeurope.in.ua/posts/new_creative_europe_programme), (Access date: 20.01.2025).
  • Resolution of the Supreme Council of Ukraine (2011) No. 3517-VI “On Adopting the Draft Law of Ukraine on the National Cultural Product as a Basis”. (Access address: https://zakon.rada.gov.ua/laws/show/3517-VI#Text), (Access date: 20.01.2025).
  • Schilirò, D. (2020). Towards digital globalization and the covid-19 challenge. (Access address: https://mpra.ub.uni-muenchen.de/100504/1/MPRA_paper_100504.pdf), (Access date: 20.01.2025).
  • TOP 100 most popular songs in Ukraine (early 2015). (2015). (Access address: https://uamodna.com/articles/top-100-naypopulyarnishyh-pisenj-v-ukrayini/), (Access date: 20.01.2025).
  • Ukraine’s music industry has been studied for the first time. (2020). (Access address: https://mmr.ua/ru/show/v-ukrayini-vpershe-doslidili-muzichnu-industriyu), (Access date: 20.01.2025).

KÜRESELLEŞMENIN MÜZIKAL EĞILIMLER VE KÜLTÜREL IFADELER ÜZERINDEKI ETKISININ ANALIZI

Year 2025, Volume: 8 Issue: 2, 618 - 642

Jun-ki Chung , Tatyana Kobzar , Volodymyr Otkydach , Iryna Riabchun , Olena Ivanenko

https://doi.org/10.51576/ymd.1667712

Abstract

Bu çalışmanın amacı, küresel eğilimlerin yerel müzik sahnelerinin gelişimini hangi mekanizmalar aracılığıyla etkilediğini tespit etmektir. Çalışma, kültürel melezleşme, dijital platformların rolü ve dinleme alışkanlıklarındaki değişimlere odaklanarak küreselleşme ile müzik türlerindeki değişimler arasındaki ilişkiyi incelemektedir. Spesifik olarak, bu süreçlerin geleneksel müzik unsurlarının modern tüketim koşullarına adaptasyonuna ve müzik trendlerinin evrimine nasıl katkıda bulunduğunu analiz etmektedir. Sanatçıların milliyeti, tür, icra dili ve diğer faktörler gibi çeşitli kriterler değerlendirilerek 2015 ve 2024 yıllarına ait popüler parçalar üzerinde karşılaştırmalı bir analiz yapılmıştır. Çalışma, küreselleşmenin kültürel zenginleşmeyi desteklediğini ve yeniliği teşvik ettiğini ancak aynı zamanda standartlaşmaya ve kültürel benzersizliğin kaybına da yol açabileceğini ortaya koymaktadır. Küreselleşmenin Ukrayna müzik sahnesi üzerindeki etkisine özel bir önem verilmekte, kültür kurumlarının modernleştirilmesi ve yaratıcı endüstrilerin desteklenmesinin önemi vurgulanmaktadır. Çalışma, homojenleşmeyi önlemek ve müzikal ifadelerin çeşitliliğini sağlamak için yerel müzik geleneklerinin korunmasının gerekliliğini vurgulamaktadır. Ayrıca, müzikal ifadelerin çeşitliliğinin korunmasına yardımcı olan ve kültürel sahnelerin dış etkilere karşı direncini artıran yerel yaratıcı girişimlerin desteklenmesi gibi standartlaşmaya karşı potansiyel stratejileri de araştırmaktadır. Bulgular, küreselleşmenin müzik sahneleri üzerinde hem olumlu hem de olumsuz etkileri olan karmaşık bir olgu olduğunu teyit etmektedir. Benzersiz kültürel kimlikleri korurken küresel zorluklara uyum sağlamak çok önemlidir.

Keywords

Kültürel Entegrasyon Yerel Müzik Sahneleri Dijital Platformlar Müziğin Uluslararasılaşması Dünya Müziği Pop Rock

References

  • Amangeldiyeva, G.S., Toktagazin, M.B., Omarov, B.Z., Tapanova, S.S., Nurtazina, R.A. (2020). Storytelling in media communication: Media and art models. International Journal of Criminology and Sociology, 9, 3166-3174.
  • Bobul, I. (2022). World music at the crossing point of global and ethnocultural ones. Notes on Art Criticism, 41, 108-115.
  • Burlaka, A. (2021). Ukrainian pop song in the conditions of globalization. Modern studies of culture and art. In: Proceedings of the All-Ukrainian Scientific and Practical Conference “Modern Studies of Culture and Art” (pp. 123-125). Sievierodonetsk: Volodymyr Dahl East Ukrainian National University.
  • Çardak, B.R., Doğan, D.U., Arslan, S., Arslan Kurnaz, G. (2025). Creative economy and sustainability: the example of music industry. Yegah Journal of Musicology, 8(1), 632-668.
  • Castells, M. (2005). The network society: A cross-cultural perspective. Cheltenham: Edward Elgar.
  • Çelik, D., Güncan, Ö. (2025). Cultural synthesis and innovative approaches in music: Makam and modernism in the works of Necil Kazim Akses. Yegah Journal of Musicology, 8(1), 279-302.
  • Chang, W., Yin, S., Yu, M., Teymurova, V., Balabeyova, N. (2023). Impact of innovation on Corporate Social Responsibility: Evidence from China. Economic Analysis and Policy, 78, 1185-1194.
  • Diachenko, A. (2024). The concept and essence of contemporary art. Notes on Art Criticism, 24(2), 44-51.
  • Fedosenko, K. (2023). Music industry of Ukraine during the war. Bulletin of the Mariupol State University, 23, 149-154.
  • Fedosenko, K. (2024). Music industry and social media: trends of functioning and mutual influence: qualification work. Kyiv: Kyiv National University of Culture and Arts.
  • Fernández, D.M.M. (2024). Prospective research in the field of teaching creative skills to artificial intelligence. Interdisciplinary Cultural and Humanities Review, 3(1), 34-45.
  • Guliyeva, I., Kopanitsa, L. (2024). Folklore in contemporary music: Revival of cultural traditions. Interdisciplinary Cultural and Humanities Review, 3(2), 24-34.
  • Havrilyuk, O., Hnatiuk, A. (2023). The interaction between social networks and mass culture: Algorithms’ role and significance. Issues of Cultural Studies, 42, 90-101. Jeong, S., Chung, J. (2024). Hallyu from the perspective of socio-cultural-intellectual implications. International Journal of Social Science and Humanities Research, 12(1), 167-176.
  • Kharchenko, S. (2024). Environmental media literacy in the conditions of sustainable development. International Journal of Philology, 28(2), 82-95.
  • Kopievska, O. (2019). The cultural capital as a component of modern state. Bulletin of the National Academy of Management Personnel of Culture and Arts, 1, 17-21.
  • Kozlovets, M.A. (2009). The phenomenon of national identity: Challenges of globalization: monograph. Zhytomyr: Zhytomyr Ivan Franko State University.
  • Litovka, Ya.V. (2013). “Word-music” as a means of national identification in the context of globalisation. Bulletin of the Kyiv National University of Culture and Arts, 29, 91-100.
  • Mazur, O. (2024). Cross-cultural influence in music: Research on how different cultural elements integrate into contemporary musical works, fostering global cultural exchange. International Scientific Journal “Internauka”, 158(3), 65-69.
  • Melnyk, V. (2014). Formation and development of cultural policy in the conditions of globalization. Humanities Bulletin of Zaporizhzhe State Engineering Academy, 58, 148-156.
  • Mukhtarova, N., Nurtazina, R., Krawczyk, D., Barvinok, V., Vorontsova, A., Vasić, S., Vasylieva, T. (2024). Interconnections in the education-migration-labor market chain in Central and Eastern Europe. Problems and Perspectives in Management, 22(4), 470-486.
  • Nosenko, О. (2024). Immersive technologies in the formation of musical audio space. Notes on Art Criticism, 24(1), 23-32.
  • Olefir, D. (2016). Festival movement in Europe: Communication aspects. Mass Communication in Global and National Dimensions, 6, 109-113.
  • Ovsyannikov, V. (2020). Pop-rock as a representative trend of contemporary Ukrainian music culture. Kyiv: National Academy of Management Personnel of Culture and Arts.
  • Pecheranskyi, I., Yeremenko, L. (2023). Audio streaming as a trend in the development of audiovisual technologies and its impact on the modern music industry. Bulletin of KNUKiM. Series in Arts, 48, 26-32.
  • Podra, O., Litvin, N., Zhyvko, Z., Kopytko, M., Kukharska, L. (2020). Innovative development and human capital as determinants of knowledge economy. Business: Theory and Practice, 21(1), 252-260.
  • Rexhepi, F.G., Breznica, R.K., Rexhepi, B.R. (2024). Evaluating the Effectiveness of Using Digital Technologies in Music Education. Journal of Educational Technology Development and Exchange, 17(1), 273-289.
  • Romaniuk, O. (2021). Expression and interpretation of attraction and interpersonal intimacy: A comparative study of female nonverbal behaviour. Analele Universitatii din Craiova - Seria Stiinte Filologice, Lingvistica, 43(1-2), 220-237.
  • Shumeiko, L. (2021). International classical music festivals as an innovative form of modern creative leisure. Kyiv: Educational and Research Institute of Practical Cultural Studies and Art Management.
  • Skoptsova, O., Rehesha, N. (2023). Music streaming platforms in the aspect of building national and cultural identity. Bulletin of KNUKiM. Series in Arts, 48, 88-94.
  • Spytska, L. (2024a). Narcissistic Trauma Main Characteristics and Life Impact. Journal of Nervous and Mental Disease, 212(5), 255-260.
  • Spytska, L. (2024b). Practice-based methods of bringing to legal liability for anonymous defamation on the Internet and in the media. Social and Legal Studios, 7(1), 202-209.
  • Suranchiyeva, Z., Bostanov, B., Kenesbayev, S., Idrissov, S., Turganbay, K. (2023). Unveiling the digital equation through innovative approaches for teaching discrete mathematics to future computer science educators. Journal of Information Technology Education: Innovations in Practice, 22, 215-234.
  • Syuta, B. (2006). Globalisation and peripheralisation processes in culture as a factor in the organisation of artistic integrity in contemporary music. Research. Kyiv: Komora.
  • Tkachenko, O., Chernykh, M., Kuznetcov, I., Karpovich, V., Jatkiewicz, P. (2024). An impact of web animation on user perception and engagement. Journal of the Balkan Tribological Association, 30(5), 875-897.
  • Yuliia, P., Al-Ababneh, H.A., Symonenko, O. (2025). The impact of globalisation on economic systems and social structures. Dialogues in Humanities and Social Sciences, 3(1), 63-72.
  • Zaki, H.O., Fernandez, D. (2023). Automation in digital marketing. Digital Natives as a Disruptive Force in Asian Businesses and Societies, 241-251. https://doi.org/10.4018/978-1-6684-6782-4.ch014
  • Zaki, H.O., Jamaludin, N.A., Ghazali, A.W. (2023). The influence of social media on gen alpha's purchasing decisions. In: Digital Natives as a Disruptive Force in Asian Businesses and Societies (pp. 110-119). Hershey, Pennsylvania: IGI Global.
  • Bondarenko, O. (2022). From TikTok to artificial intelligence. What technologies are used in the music industry today. (Access address: https://life.pravda.com.ua/culture/2022/02/17/247477/). (Access date: 20.01.202).
  • Cultural and creative industries #With the support of UKF in 2018. (2019). (Access address: https://uaculture.ucf.in.ua/texts/kulturni-ta-kreatyvni-industriyi-zapidtrymkyukf-u-2018-roczi/), (Access date: 12.02.2025).
  • Kharchenko, Yu. (2023). The phenomenon of the popularity of K-pop and cover dance in the world: How Korean culture is spread in Poltava. (Access address: https://www.0532.ua/news/3723528/fenomen-popularnosti-k-pop-ta-kaver-densu-u-sviti-ak-u-poltavi-posiruut-korejsku-kulturu), (Access date: 20.01.202).
  • Law of Ukraine (2010) No. 1811-VI “On Ratification of the Convention on the Protection and Promotion of the Diversity of Cultural Expressions”. (Access address: https://zakon.rada.gov.ua/laws/show/1811-17#Text), (Access date: 20.01.2025).
  • New EU programme “Creative Europe 2021-2027” announced. (2021). (Access address: https://creativeeurope.in.ua/posts/new_creative_europe_programme), (Access date: 20.01.2025).
  • Resolution of the Supreme Council of Ukraine (2011) No. 3517-VI “On Adopting the Draft Law of Ukraine on the National Cultural Product as a Basis”. (Access address: https://zakon.rada.gov.ua/laws/show/3517-VI#Text), (Access date: 20.01.2025).
  • Schilirò, D. (2020). Towards digital globalization and the covid-19 challenge. (Access address: https://mpra.ub.uni-muenchen.de/100504/1/MPRA_paper_100504.pdf), (Access date: 20.01.2025).
  • TOP 100 most popular songs in Ukraine (early 2015). (2015). (Access address: https://uamodna.com/articles/top-100-naypopulyarnishyh-pisenj-v-ukrayini/), (Access date: 20.01.2025).
  • Ukraine’s music industry has been studied for the first time. (2020). (Access address: https://mmr.ua/ru/show/v-ukrayini-vpershe-doslidili-muzichnu-industriyu), (Access date: 20.01.2025).
There are 46 citations in total.

Details

Primary Language Turkish
Subjects Music (Other)
Journal Section Research Articles
Authors

Jun-ki Chung 0000-0003-2243-4849

Tatyana Kobzar 0000-0002-7973-671X

Volodymyr Otkydach 0009-0001-7154-5812

Iryna Riabchun 0000-0001-8070-7847

Olena Ivanenko 0000-0003-2785-7728

Early Pub Date June 5, 2025
Publication Date
Submission Date March 28, 2025
Acceptance Date May 22, 2025
Published in Issue Year 2025 Volume: 8 Issue: 2

Cite

APA Chung, J.-k., Kobzar, T., Otkydach, V., Riabchun, I., et al. (2025). KÜRESELLEŞMENIN MÜZIKAL EĞILIMLER VE KÜLTÜREL IFADELER ÜZERINDEKI ETKISININ ANALIZI. Yegah Müzikoloji Dergisi, 8(2), 618-642. https://doi.org/10.51576/ymd.1667712