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Bibliometric Analysis of the Top 100 Most-Cited Articles in Advertising

Yıl 2025, Sayı: 49, 26 - 49

Mehmet Yakın

https://doi.org/10.31123/akil.1629804

Öz

This study analyzes the academic development of advertising literature by evaluating the 100 most-cited articles using bibliometric methods. The primary aim of the study is to systematically examine prominent themes, research methodologies, and general trends in the literature, thereby presenting the current state of the field and its developmental directions. The study highlights how advertising has been shaped by contemporary topics while emphasizing the influence of cultural contexts and ethical values on advertising strategies through the findings of the analysis.
Bibliometric methods facilitated the evaluation of thematic and methodological distributions of the most-cited studies, as well as the identification of knowledge gaps in the literature. The findings reveal that advertising is not merely a theoretical field but rather a dynamic discipline that rapidly adapts to technological innovations and societal transformations. The study also indicates an increase in interdisciplinary interactions and methodological innovations to the field.
The significance of this study lies in its provision of a comprehensive evaluation of advertising literature, establishing a strategic framework for researchers and practitioners. This analysis aims to contribute to the deepening of knowledge in advertising as a scientific discipline. Concrete recommendations have been developed for the future research directions of the advertising field.

Anahtar Kelimeler

Advertising Scopus Bibliometric Analysis Citation Analysis Theme Analysis

Kaynakça

  • Adalı G., Yardibi, F., Aydın, Ş., Güdekli, A., Aksoy, E., & Hoştut, S. (2024). Gender and advertising: A 50-year bibliometric analysis. Journal of Advertising, 1(1), 1–21.
  • Aylsworth, T. (2020). Autonomy and manipulation: Refining the argument against persuasive advertising. Journal of Business Ethics, 175(4), 689–699. https://doi.org/10.1007/s10551-020-04590-6
  • Baek, T. H. (2023). Digital advertising in the age of generative AI. Journal of Current Issues & Research in Advertising, 44(3), 249–251. https://doi.org/10.1080/10641734.2023.2243496
  • Borgman L. (2000). Scholarly Communication and Bibliometrics Revisited. In The Web of Knowledge. Information Today.
  • Bruner, G. C., & Kumar, A. (2007). Attitude toward Location-based Advertising. Journal of Interactive Advertising, 7(2), 3–15. https://doi.org/10.1080/15252019.2007.10722127
  • Byun, K. J., & Ahn, S. J. (G. ). (2023). A systematic review of virtual influencers: Similarities and differences between human and virtual influencers in interactive advertising. Journal of Interactive Advertising, 23(4), 293–306. https://doi.org/10.1080/15252019.2023.2236102
  • Chang, Y., & Thorson, E. (2004). Television and Web Advertising Synergies. Journal of Advertising, 33(2), 75–84. https://doi.org/10.1080/00913367.2004.10639161
  • Delbaere, M., McQuarrie, E. F., & Phillips, B. J. (2011). Personification in Advertising. Journal of Advertising, 40(1), 121–130. https://doi.org/10.2753/joa0091-3367400108
  • Donthu, N., Lim, W. M., Kumar, S., & Pattnaik, D. (2022). The Journal of Advertising’s production and dissemination of advertising knowledge: A 50th anniversary commemorative review. Journal of Advertising, 51(2), 153–187. https://doi.org/10.1080/00913367.2021.2006100
  • Eisend, M. (2009). A meta-analysis of humor in advertising. Journal of the Academy of Marketing Science, 37(2), 191–203. https://doi.org/10.1007/s11747-008-0096-y
  • Eisend, M. (2017a). International diversity of authorship in advertising research. International Journal of Advertising, 36(1), 3–10.
  • Eisend, M. (2017b). The Third-Person Effect in Advertising: A Meta-Analysis. Journal of Advertising, 46(3), 377–394. https://doi.org/10.1080/00913367.2017.1292481
  • Eisend, M. Meta-analysis in advertising research. Journal of Advertising, 46(1), 21–35.
  • Eisend, M., &. Tarrahi, F. (2016). The Effectiveness of Advertising: A Meta-Meta-Analysis of Advertising Inputs and Outcomes. Journal of Advertising, 45(4), 519–531.
  • Evans, N. J., Phua, J., Lim, J., & Jun, H. (2017). Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent. Journal of Interactive Advertising, 17(2), 138–149. https://doi.org/10.1080/15252019.2017.1366885
  • Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(1), 51–90. https://doi.org/10.2307/30036519
  • Ha, L. (2008). Online Advertising Research in Advertising Journals: A Review. Journal of Current Issues & Research in Advertising, 30(1), 31–48.
  • Ham, J., Li, S., Shah, P., & Eastin, M. S. (2023). The “mixed” reality of virtual brand endorsers: Understanding the effect of brand engagement and social cues on technological perceptions and advertising effectiveness. Journal of Interactive Advertising, 23(2), 98–113. https://doi.org/10.1080/15252019.2023.2185557
  • Harris, G. (1984). The Globalization of Advertising. International Journal of Advertising, 3(3), 223–234.
  • Hartmann, P., Marcos, A., & Apaolaza, V. (2023). Past, present, and future of research on corporate social responsibility advertising. International Journal of Advertising, 42(1), 87–95. https://doi.org/10.1080/02650487.2022.2121902
  • Hayes, J. L., Holiday, S., & Park, H. (2022). Corporate social responsibility & the advertising strategic planning process: A literature review & research agenda. International Journal of Advertising, 41(2), 210–232. https://doi.org/10.1080/02650487.2022.2038432
  • Hirschman, E. C. (1989). Role-Based Models of Advertising Creation and Production. Journal of Advertising, 18(4), 42–53. https://doi.org/10.1080/00913367.1989.10673166
  • Hong, J. W., Muderrisoglu, A., & Zinkhan, G. M. (1987). Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising. Journal of Advertising, 16(1), 55–68. https://doi.org/10.1080/00913367.1987.10673061
  • Kelly, J. P., & Solomon, P. J. (1975). Humor in Television Advertising. Journal of Advertising, 4(3), 31–35. https://doi.org/10.1080/00913367.1975.10672594
  • Kilbourne, W. E. (1995). Green Advertising: Salvation or Oxymoron? Journal of Advertising, 24(2), 7–20. https://doi.org/10.1080/00913367.1995.10673472
  • Kim, B. H., Han, S. ,. &. Yoon, S. (2010). Advertising Creativity in Korea. Journal of Advertising, 39(2), 93–108. https://doi.org/10.2753/joa0091-3367390207
  • Kim, J. (2021). Advertising in the Metaverse: Research Agenda. Journal of Interactive Advertising, 21(3), 141–144.
  • Kim, J., & McMillan, S. J. (2008). Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources. Journal of Advertising, 37(1), 99–112. https://doi.org/10.2753/JOA0091-3367370108
  • Li, H. (2019). Special Section Introduction: Artificial Intelligence and Advertising. Journal of Advertising, 48(4), 333–337.
  • Lohse, G. L. (1997). Consumer Eye Movement Patterns on Yellow Pages Advertising. Journal of Advertising, 26(1), 61–73. https://doi.org/10.1080/00913367.1997.10673518
  • Mangleburg, T. F., & Bristol, T. (1998). Socialization and Adolescents’ Skepticism toward Advertising. Journal of Advertising, 27(3), 11–21. https://doi.org/10.1080/00913367.1998.10673559
  • Mehta, A. (2000). Advertising Attitudes and Advertising Effectiveness. Journal of Advertising Research, 40(3), 67–72.
  • Merritt, S. (1984). Negative Political Advertising: Some Empirical Findings. Journal of Advertising, 13(3), 27–38.
  • Miller, J. A., & Waller, R. (1979). Health Care Advertising: Consumer vs. Physician Attitudes. Journal of Advertising, 8(4), 20–29. https://doi.org/10.1080/00913367.1979.10673292
  • Nelson, M. R., Ham, C.-D., & Ahn, R. (2017). Knowledge flows between advertising and other disciplines: A social exchange perspective. Journal of Advertising, 46(2), 309–332. https://doi.org/10.1080/00913367.2016.1277379
  • Pasadeos, Y. (1985). A bibliometric study of advertising citations. Journal of Advertising, 14(4), 52–59.
  • Rodgers, W., & Nguyen, T. (2022). Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways. Journal of Business Ethics, 178(4), 1043–1061. https://doi.org/10.1007/s10551-022-05048-7
  • Rosengren, S., &. Dahlén, M. (2014). Exploring Advertising Equity: How a Brand’s Past Advertising May Affect Consumer Willingness to Approach Its Future Ads. Journal of Advertising, 44(1), 1–13.
  • Rust, R. T., & Oliver, R. W. (1994). The Death of Advertising. Journal of Advertising, 23(4), 71–77. https://doi.org/10.1080/00913367.1943.10673460
  • Schmuck, D., Matthes, J., & Naderer, B. (2018). Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising. Journal of Advertising, 47(2), 127–145. https://doi.org/10.1080/00913367.2018.1452652
  • Stephens, N. (1991). Cognitive Age: A Useful Concept for Advertising? Journal of Advertising, 20(4), 37–48. https://doi.org/10.1080/00913367.1991.10673353
  • Taylor, C. R. (2020). Advertising and COVID-19. International Journal of Advertising, 39(5), 587–589. https://doi.org/10.1080/02650487.2020.1774131
  • Terlutter, R., & Capella, M. L. (2013). The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games. Journal of Advertising, 42(2), 95–112. https://doi.org/10.1080/00913367.2013.774610
  • Valenzuela-Fernández, L., Munoz Quezada, I., & Merigo, J. M. (2023). Mapping the most competitive journals in advertising research: A bibliometric analysis in a 25-year period. Journal of Global Scholars of Marketing Science, 33(3), 349–381. https://doi.org/10.1080/21639159.2021.1986098
  • Voutsa, M. C. (2024). Disparaging humorous advertising: A bibliometric review. Journal of Marketing Communications, 1(1), 1–25. https://doi.org/10.1080/13527266.2024.2397648
  • Wilson, R. T. (2024). Out-of-home advertising: A bibliometric review. International Journal of Advertising, 43(2), 286–320. https://doi.org/10.1080/02650487.2023.2186013
  • Wiman, A. R. (1983). Parental Influence and Children’s Responses to Television Advertising. Journal of Advertising, 12(1), 12–18. https://doi.org/10.1080/00913367.1983.10672825
  • Wuisan, D. S., & Handra, T. (2023). Maximizing online marketing strategy with digital advertising. Startupreneur Business Digital (SABDA Journal), 2(1), 22–30. https://doi.org/10.33050/sabda.v2i1.275
  • Yoon, G. (2019). Advertising in digital games: A bibliometric review. Journal of Interactive Advertising, 19(3), 204–218.
  • Zinkhan, G. M., & Carlson, L. (1995). Green Advertising and the Reluctant Consumer. Journal of Advertising, 24(2), 1–6. https://doi.org/10.1080/00913367.1995.10673471

Reklamcılık Alanında En Çok Atıf Alan İlk 100 Makalenin Bibliyometrik Analizi

Yıl 2025, Sayı: 49, 26 - 49

Mehmet Yakın

https://doi.org/10.31123/akil.1629804

Öz

Bu çalışma, reklamcılık literatüründeki akademik gelişimi kapsamlı bir şekilde analiz etmek amacıyla, en çok atıf alan 100 makaleyi bibliyometrik yöntemler kullanarak değerlendirmektedir. Çalışmanın temel amacı, literatürde öne çıkan temaları, araştırma yöntemlerini ve genel eğilimleri sistematik olarak incelemek, bu sayede alanın mevcut durumunu ve gelişim yönlerini ortaya koymaktır. Reklamcılığın dijitalleşme, sosyal medya reklamcılığı, yapay zeka uygulamaları ve sürdürülebilirlik gibi çağdaş konularla nasıl şekillendiği ele alınırken, kültürel bağlamların ve etik değerlerin reklam stratejileri üzerindeki etkileri analizden elde edilen bulgularla vurgulanmıştır.
Araştırmada performans analizi, atıf analizi ve içerik analizi gibi bibliyometrik yöntemler kullanılmıştır. Bu yöntemler, en çok atıf alan çalışmaların tematik ve yöntemsel dağılımlarını değerlendirmenin yanı sıra literatürdeki bilgi boşluklarının tespit edilmesine olanak sağlamıştır. Ulaşılan sonuçlar, reklamcılığın yalnızca teorik bir alan olmadığını, aksine teknolojik yenilikler ve toplumsal dönüşümlere hızla uyum sağlayan dinamik bir disiplin olduğunu göstermektedir. Ayrıca, literatürde disiplinlerarası etkileşimlerin arttığı, metodolojik yeniliklerin ise alana önemli katkılar sunduğu görülmüştür.
Çalışmanın önemi, reklamcılık literatürüne dair kapsamlı bir değerlendirme sunarak, araştırmacılar ve uygulayıcılar için stratejik bir çerçeve oluşturmasında yatmaktadır. Bu analiz bir bilim dalı olarak reklamcılık alanında bilginin derinleşmesine katkı sağlama amacını taşımaktadır. Böylece, reklamcılık alanının gelecekteki araştırma yönelimlerine dair somut öneriler geliştirilmiştir.

Anahtar Kelimeler

Reklamcılık Scopus Bibliyometrik Analiz Atıf Analizi Tema Analizi

Kaynakça

  • Adalı G., Yardibi, F., Aydın, Ş., Güdekli, A., Aksoy, E., & Hoştut, S. (2024). Gender and advertising: A 50-year bibliometric analysis. Journal of Advertising, 1(1), 1–21.
  • Aylsworth, T. (2020). Autonomy and manipulation: Refining the argument against persuasive advertising. Journal of Business Ethics, 175(4), 689–699. https://doi.org/10.1007/s10551-020-04590-6
  • Baek, T. H. (2023). Digital advertising in the age of generative AI. Journal of Current Issues & Research in Advertising, 44(3), 249–251. https://doi.org/10.1080/10641734.2023.2243496
  • Borgman L. (2000). Scholarly Communication and Bibliometrics Revisited. In The Web of Knowledge. Information Today.
  • Bruner, G. C., & Kumar, A. (2007). Attitude toward Location-based Advertising. Journal of Interactive Advertising, 7(2), 3–15. https://doi.org/10.1080/15252019.2007.10722127
  • Byun, K. J., & Ahn, S. J. (G. ). (2023). A systematic review of virtual influencers: Similarities and differences between human and virtual influencers in interactive advertising. Journal of Interactive Advertising, 23(4), 293–306. https://doi.org/10.1080/15252019.2023.2236102
  • Chang, Y., & Thorson, E. (2004). Television and Web Advertising Synergies. Journal of Advertising, 33(2), 75–84. https://doi.org/10.1080/00913367.2004.10639161
  • Delbaere, M., McQuarrie, E. F., & Phillips, B. J. (2011). Personification in Advertising. Journal of Advertising, 40(1), 121–130. https://doi.org/10.2753/joa0091-3367400108
  • Donthu, N., Lim, W. M., Kumar, S., & Pattnaik, D. (2022). The Journal of Advertising’s production and dissemination of advertising knowledge: A 50th anniversary commemorative review. Journal of Advertising, 51(2), 153–187. https://doi.org/10.1080/00913367.2021.2006100
  • Eisend, M. (2009). A meta-analysis of humor in advertising. Journal of the Academy of Marketing Science, 37(2), 191–203. https://doi.org/10.1007/s11747-008-0096-y
  • Eisend, M. (2017a). International diversity of authorship in advertising research. International Journal of Advertising, 36(1), 3–10.
  • Eisend, M. (2017b). The Third-Person Effect in Advertising: A Meta-Analysis. Journal of Advertising, 46(3), 377–394. https://doi.org/10.1080/00913367.2017.1292481
  • Eisend, M. Meta-analysis in advertising research. Journal of Advertising, 46(1), 21–35.
  • Eisend, M., &. Tarrahi, F. (2016). The Effectiveness of Advertising: A Meta-Meta-Analysis of Advertising Inputs and Outcomes. Journal of Advertising, 45(4), 519–531.
  • Evans, N. J., Phua, J., Lim, J., & Jun, H. (2017). Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent. Journal of Interactive Advertising, 17(2), 138–149. https://doi.org/10.1080/15252019.2017.1366885
  • Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(1), 51–90. https://doi.org/10.2307/30036519
  • Ha, L. (2008). Online Advertising Research in Advertising Journals: A Review. Journal of Current Issues & Research in Advertising, 30(1), 31–48.
  • Ham, J., Li, S., Shah, P., & Eastin, M. S. (2023). The “mixed” reality of virtual brand endorsers: Understanding the effect of brand engagement and social cues on technological perceptions and advertising effectiveness. Journal of Interactive Advertising, 23(2), 98–113. https://doi.org/10.1080/15252019.2023.2185557
  • Harris, G. (1984). The Globalization of Advertising. International Journal of Advertising, 3(3), 223–234.
  • Hartmann, P., Marcos, A., & Apaolaza, V. (2023). Past, present, and future of research on corporate social responsibility advertising. International Journal of Advertising, 42(1), 87–95. https://doi.org/10.1080/02650487.2022.2121902
  • Hayes, J. L., Holiday, S., & Park, H. (2022). Corporate social responsibility & the advertising strategic planning process: A literature review & research agenda. International Journal of Advertising, 41(2), 210–232. https://doi.org/10.1080/02650487.2022.2038432
  • Hirschman, E. C. (1989). Role-Based Models of Advertising Creation and Production. Journal of Advertising, 18(4), 42–53. https://doi.org/10.1080/00913367.1989.10673166
  • Hong, J. W., Muderrisoglu, A., & Zinkhan, G. M. (1987). Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising. Journal of Advertising, 16(1), 55–68. https://doi.org/10.1080/00913367.1987.10673061
  • Kelly, J. P., & Solomon, P. J. (1975). Humor in Television Advertising. Journal of Advertising, 4(3), 31–35. https://doi.org/10.1080/00913367.1975.10672594
  • Kilbourne, W. E. (1995). Green Advertising: Salvation or Oxymoron? Journal of Advertising, 24(2), 7–20. https://doi.org/10.1080/00913367.1995.10673472
  • Kim, B. H., Han, S. ,. &. Yoon, S. (2010). Advertising Creativity in Korea. Journal of Advertising, 39(2), 93–108. https://doi.org/10.2753/joa0091-3367390207
  • Kim, J. (2021). Advertising in the Metaverse: Research Agenda. Journal of Interactive Advertising, 21(3), 141–144.
  • Kim, J., & McMillan, S. J. (2008). Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources. Journal of Advertising, 37(1), 99–112. https://doi.org/10.2753/JOA0091-3367370108
  • Li, H. (2019). Special Section Introduction: Artificial Intelligence and Advertising. Journal of Advertising, 48(4), 333–337.
  • Lohse, G. L. (1997). Consumer Eye Movement Patterns on Yellow Pages Advertising. Journal of Advertising, 26(1), 61–73. https://doi.org/10.1080/00913367.1997.10673518
  • Mangleburg, T. F., & Bristol, T. (1998). Socialization and Adolescents’ Skepticism toward Advertising. Journal of Advertising, 27(3), 11–21. https://doi.org/10.1080/00913367.1998.10673559
  • Mehta, A. (2000). Advertising Attitudes and Advertising Effectiveness. Journal of Advertising Research, 40(3), 67–72.
  • Merritt, S. (1984). Negative Political Advertising: Some Empirical Findings. Journal of Advertising, 13(3), 27–38.
  • Miller, J. A., & Waller, R. (1979). Health Care Advertising: Consumer vs. Physician Attitudes. Journal of Advertising, 8(4), 20–29. https://doi.org/10.1080/00913367.1979.10673292
  • Nelson, M. R., Ham, C.-D., & Ahn, R. (2017). Knowledge flows between advertising and other disciplines: A social exchange perspective. Journal of Advertising, 46(2), 309–332. https://doi.org/10.1080/00913367.2016.1277379
  • Pasadeos, Y. (1985). A bibliometric study of advertising citations. Journal of Advertising, 14(4), 52–59.
  • Rodgers, W., & Nguyen, T. (2022). Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways. Journal of Business Ethics, 178(4), 1043–1061. https://doi.org/10.1007/s10551-022-05048-7
  • Rosengren, S., &. Dahlén, M. (2014). Exploring Advertising Equity: How a Brand’s Past Advertising May Affect Consumer Willingness to Approach Its Future Ads. Journal of Advertising, 44(1), 1–13.
  • Rust, R. T., & Oliver, R. W. (1994). The Death of Advertising. Journal of Advertising, 23(4), 71–77. https://doi.org/10.1080/00913367.1943.10673460
  • Schmuck, D., Matthes, J., & Naderer, B. (2018). Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising. Journal of Advertising, 47(2), 127–145. https://doi.org/10.1080/00913367.2018.1452652
  • Stephens, N. (1991). Cognitive Age: A Useful Concept for Advertising? Journal of Advertising, 20(4), 37–48. https://doi.org/10.1080/00913367.1991.10673353
  • Taylor, C. R. (2020). Advertising and COVID-19. International Journal of Advertising, 39(5), 587–589. https://doi.org/10.1080/02650487.2020.1774131
  • Terlutter, R., & Capella, M. L. (2013). The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games. Journal of Advertising, 42(2), 95–112. https://doi.org/10.1080/00913367.2013.774610
  • Valenzuela-Fernández, L., Munoz Quezada, I., & Merigo, J. M. (2023). Mapping the most competitive journals in advertising research: A bibliometric analysis in a 25-year period. Journal of Global Scholars of Marketing Science, 33(3), 349–381. https://doi.org/10.1080/21639159.2021.1986098
  • Voutsa, M. C. (2024). Disparaging humorous advertising: A bibliometric review. Journal of Marketing Communications, 1(1), 1–25. https://doi.org/10.1080/13527266.2024.2397648
  • Wilson, R. T. (2024). Out-of-home advertising: A bibliometric review. International Journal of Advertising, 43(2), 286–320. https://doi.org/10.1080/02650487.2023.2186013
  • Wiman, A. R. (1983). Parental Influence and Children’s Responses to Television Advertising. Journal of Advertising, 12(1), 12–18. https://doi.org/10.1080/00913367.1983.10672825
  • Wuisan, D. S., & Handra, T. (2023). Maximizing online marketing strategy with digital advertising. Startupreneur Business Digital (SABDA Journal), 2(1), 22–30. https://doi.org/10.33050/sabda.v2i1.275
  • Yoon, G. (2019). Advertising in digital games: A bibliometric review. Journal of Interactive Advertising, 19(3), 204–218.
  • Zinkhan, G. M., & Carlson, L. (1995). Green Advertising and the Reluctant Consumer. Journal of Advertising, 24(2), 1–6. https://doi.org/10.1080/00913367.1995.10673471
Toplam 50 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İletişim ve Medya Çalışmaları (Diğer), Reklamcılık (Diğer)
Bölüm Araştırma Makalesi
Yazarlar

Mehmet Yakın 0000-0002-2603-5741

Erken Görünüm Tarihi 30 Nisan 2025
Yayımlanma Tarihi
Gönderilme Tarihi 30 Ocak 2025
Kabul Tarihi 27 Mart 2025
Yayımlandığı Sayı Yıl 2025 Sayı: 49

Kaynak Göster

APA Yakın, M. (2025). Bibliometric Analysis of the Top 100 Most-Cited Articles in Advertising. Akdeniz Üniversitesi İletişim Fakültesi Dergisi(49), 26-49. https://doi.org/10.31123/akil.1629804

3328033281
Akdeniz Üniversitesi İletişim Fakültesi Dergisi Creative Commons Atıf-Gayriticari 4.0 Uluslararası Lisansı ile lisanslanmıştır.