Öz
Companies that exist today are making efforts to further improve their business performance with the help of competitive strategies in order to be able to outdo their competitors in intense competition conditions and to maintain their activities in the long term. A significant portion of small and medium-sized businesses both in the world and in Turkey are family businesses. Businesses that gain competitive advantage also have an advantageous position in terms of financial performance. The study carried out here is to reveal the effect of competitive strategies implemented by family businesses on financial performance. Based on this purpose, the first 500 and second 500 family businesses of the Istanbul Chamber of Industry (ICI) were taken as a basis, and analyzes were carried out for a total of 310 family companies. As a result of the correlation analysis, there is a 63.7% positive correlation between competitive strategies and financial performance. As a result of regression analysis, competitive strategies affect financial performance positively (β=0.692; p<0.01). Cost leadership strategies affect financial performance positively (β=0.654; p<0.01). Differentiation strategies affect financial performance positively (β=0.633; p<0.01). Focusing strategies positively affect financial performance (β=0.505; p<0.01). The highest impact on financial performance has been cost leadership strategies.
Anahtar Kelimeler
Competition Competitive Strategy Performance Regression Analysis
Kaynakça
- ALTINDAĞ, E. (2011). “Aile Şirketlerinde Stratejik Yönelim Düzeylerinin Tespiti ve Firma Performansı Üzerindeki Etkisi”, Yayınlanmamış Doktora Tezi, Gebze Teknik Üniversitesi, Sosyal Bilimler Enstitüsü, İstanbul.
- AMAOAKO, G., & ACQUAAH. M. (2008). “Manufacturing strategy, Competitive strategy and Firm Performance: An Empirical study in developing economy environment”. International Journal of Production Economics, 111(2), 575-592.
- ANTONCIC, B., & HISRICH, R. D. (2001). “Intrapreneurship: Construct Refinement and Cross- Cultural Validation”. Journal of Business Venturing, 16(5), 495-527.
- BANKER, R. D., MASHRUWALAN, R. & TRIPATHY, A. (2014). “Does a Differentiation Strategy Lead to More Sustainable Financial Performance Than a Cost Leadership Strategy?”, Management Decision. 52(5), 872-896.
- BAROTO, M. B., ABDULLAH, M. M. BIN & WAN, H. L. (2012). “Hybrid Strategy: A New Strategy for Competitive Advantage”. International Journal of Business and Management, 7(20), 120–133.
- BREZNIK, L., & LAHOVNIK. M. (2014). “Technological Innovation Capabilities As A Source of Competitive Advantage: A Case Study From the Home Appliance Industry”. Transformations in Business and Economics, 13(2), 144-160.
- CAMISÓN, C. & VILLAR-LÓPEZ, A (2014). "Organizational Innovation As An Enabler of Technological Innovation Capabilities and Firm Performance," Journal of Business Research, Elsevier, 67(1), 2891-2902. CAMPBELL-HUNT, C. (2000). “What Have We Learned About Generic Competitive Strategy? A MetaAnalysis,” Strategic Management Journal, 21(2), 127-154.
- CHANG, S .C, LIN, N. P., YANG, C .L & SHEU, C. (2003). “Quality Dimensions, Capabilities and Business Strategy: An Empirical Study In Hightech Industry”, Total Quality Management, 14(4), 407- 421.
- CLAVER-CORTES, E., PERTUSA-ORTEGA, E. M., & MOLINA-AZORÍN, J. F. (2012). “Characteristics of Organisational Structure Relating to Hybrid Competitive Strategy: Implications for Performance”, Journal of Business Research, 65(7), 993-1002.
- CLEGG, S., CARTER, C., KORNBERGER, S., & SCHWEITZER, J. (2011). “Strategy: Theory and Practice”. London: SAGE Publications Ltd.
- DAVID, F. R. (2011). “Strategic Management: Concepts; Upper Saddle River”, New Jersey: Prentice Hall Inc.
- DESS, G. G. & DAVIES, P. (1984). “Porter´s (1980) Generic Strategies as Determinats of Strategic Group Membership and Organizational Performance”, Academy of Management Journal, 27(3), 467-488.
- GE, G. L. & DING, D. Z. (2005). “Market Orientation, Competitive Strategy and Firm Performance”, Journal of Global Marketing, 18:3-4, 115-142.
- GONGERA, E., & OKOTH, O. N. (2012).” Critical Analysis of Competitive Strategies on Performance and Market Positioning: A Case Study of Middle Level Colleges in Mombasa County”. European Journal of Business and Management, 4, 71-76.
- GREEN, R. F., LISBOA, J. & YASIN, M. M. (1993). “Porter’s (1980) Generic Strategies in Portugal.” European Business Review, 93(2), 3-10.
- GWANGWAVA, E., & ZORORO, M. (2021). “The Effect of Competitive Strategies and Innovation on Firm Performance: A Study of Zimbabwean Textile and Clothing Firms”, Arabian Journal of Business and Management Review, 11(6), 1-7.
- HO, P. H. K. (2015). “Analysis of Competitive Environments, Business Strategies, & Performance in Hong Kong’s Construction Industry”. Journal Management in Engineering, 32(2), 1-17.
- HODGETTS, R. M. (1999). “A Conversation with Michael E. Porter: “A Significant Extension Toward Operational Improvement and Positioning”, Organizational Dynamics, 28(1), 24-33.
Öz
Günümüzde varlığını sürdürmekte olan işletmeler, yoğun rekabet koşullarında rakiplerine karşı üstün gelebilmek ve faaliyetlerini uzun vadede devamlı kılabilmek adına, rekabet stratejilerinden yardım alarak işletme performanslarını daha da geliştirebilmek için çaba harcamaktadır. Hem Dünya’daki hem de Türkiye’deki küçük ve orta ölçekli işletmelerin ciddi bir bölümü aile işletmesidir. Rekabet üstünlüğü elde eden işletmeler, finansal performansları konusunda da avantajlı konuma sahip olmaktadırlar. Burada gerçekleştirilen çalışma, aile işletmeleri tarafından uygulanan rekabet stratejilerinin finansal performansa etkisini ortaya koymaktır. Söz konusu amaçtan yola çıkarak İstanbul Sanayi Odası (İSO)’nun İlk 500 ve ikinci 500 aile işletmeleri temel alınmış, toplam 310 aile şirketi için analizler gerçekleştirilmiştir. Korelasyon analizi sonucunda, rekabet stratejileri ile finansal performans ile %63.7 pozitif yönlü ilişkilidir. Regresyon analizi sonucunda, rekabet stratejileri finansal performansı pozitif yönde etkilemektedir (β=0.692; p<0.01). Maliyet liderliği stratejileri finansal performansı pozitif yönde etkilemektedir (β=0.654; p<0.01). Farklılaştırma stratejileri finansal performansı pozitif yönde etkilemektedir (β=0.633; p<0.01). Odaklanma stratejileri finansal performansı pozitif yönde etkilemektedir (β=0.505; p<0.01). Finansal performans üzerinde en yüksek etki maliyet liderliği stratejileri olmuştur.
Anahtar Kelimeler
Kaynakça
- ALTINDAĞ, E. (2011). “Aile Şirketlerinde Stratejik Yönelim Düzeylerinin Tespiti ve Firma Performansı Üzerindeki Etkisi”, Yayınlanmamış Doktora Tezi, Gebze Teknik Üniversitesi, Sosyal Bilimler Enstitüsü, İstanbul.
- AMAOAKO, G., & ACQUAAH. M. (2008). “Manufacturing strategy, Competitive strategy and Firm Performance: An Empirical study in developing economy environment”. International Journal of Production Economics, 111(2), 575-592.
- ANTONCIC, B., & HISRICH, R. D. (2001). “Intrapreneurship: Construct Refinement and Cross- Cultural Validation”. Journal of Business Venturing, 16(5), 495-527.
- BANKER, R. D., MASHRUWALAN, R. & TRIPATHY, A. (2014). “Does a Differentiation Strategy Lead to More Sustainable Financial Performance Than a Cost Leadership Strategy?”, Management Decision. 52(5), 872-896.
- BAROTO, M. B., ABDULLAH, M. M. BIN & WAN, H. L. (2012). “Hybrid Strategy: A New Strategy for Competitive Advantage”. International Journal of Business and Management, 7(20), 120–133.
- BREZNIK, L., & LAHOVNIK. M. (2014). “Technological Innovation Capabilities As A Source of Competitive Advantage: A Case Study From the Home Appliance Industry”. Transformations in Business and Economics, 13(2), 144-160.
- CAMISÓN, C. & VILLAR-LÓPEZ, A (2014). "Organizational Innovation As An Enabler of Technological Innovation Capabilities and Firm Performance," Journal of Business Research, Elsevier, 67(1), 2891-2902. CAMPBELL-HUNT, C. (2000). “What Have We Learned About Generic Competitive Strategy? A MetaAnalysis,” Strategic Management Journal, 21(2), 127-154.
- CHANG, S .C, LIN, N. P., YANG, C .L & SHEU, C. (2003). “Quality Dimensions, Capabilities and Business Strategy: An Empirical Study In Hightech Industry”, Total Quality Management, 14(4), 407- 421.
- CLAVER-CORTES, E., PERTUSA-ORTEGA, E. M., & MOLINA-AZORÍN, J. F. (2012). “Characteristics of Organisational Structure Relating to Hybrid Competitive Strategy: Implications for Performance”, Journal of Business Research, 65(7), 993-1002.
- CLEGG, S., CARTER, C., KORNBERGER, S., & SCHWEITZER, J. (2011). “Strategy: Theory and Practice”. London: SAGE Publications Ltd.
- DAVID, F. R. (2011). “Strategic Management: Concepts; Upper Saddle River”, New Jersey: Prentice Hall Inc.
- DESS, G. G. & DAVIES, P. (1984). “Porter´s (1980) Generic Strategies as Determinats of Strategic Group Membership and Organizational Performance”, Academy of Management Journal, 27(3), 467-488.
- GE, G. L. & DING, D. Z. (2005). “Market Orientation, Competitive Strategy and Firm Performance”, Journal of Global Marketing, 18:3-4, 115-142.
- GONGERA, E., & OKOTH, O. N. (2012).” Critical Analysis of Competitive Strategies on Performance and Market Positioning: A Case Study of Middle Level Colleges in Mombasa County”. European Journal of Business and Management, 4, 71-76.
- GREEN, R. F., LISBOA, J. & YASIN, M. M. (1993). “Porter’s (1980) Generic Strategies in Portugal.” European Business Review, 93(2), 3-10.
- GWANGWAVA, E., & ZORORO, M. (2021). “The Effect of Competitive Strategies and Innovation on Firm Performance: A Study of Zimbabwean Textile and Clothing Firms”, Arabian Journal of Business and Management Review, 11(6), 1-7.
- HO, P. H. K. (2015). “Analysis of Competitive Environments, Business Strategies, & Performance in Hong Kong’s Construction Industry”. Journal Management in Engineering, 32(2), 1-17.
- HODGETTS, R. M. (1999). “A Conversation with Michael E. Porter: “A Significant Extension Toward Operational Improvement and Positioning”, Organizational Dynamics, 28(1), 24-33.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Konular | İşletme |
| Bölüm | Araştırma Makalesi |
| Yazarlar | |
| Yayımlanma Tarihi | 15 Ağustos 2022 |
| Yayımlandığı Sayı | Yıl 2022 Cilt: 3 Sayı: 1 |
