Sistematik Derlemeler ve Meta Analiz
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Use of Ad Texts in Teaching Listening and Writing Skills

Yıl 2025, Sayı: 56, 132 - 143, 11.03.2025

Akife Kurt , Ali Göçer

https://doi.org/10.33418/education.1455722

Öz

Ad text is an important information and persuasion tool. Advertising texts can be found in traditional or digital media such as newspapers, magazines, radio, e-mail, and social media. Advertising texts are not only a means of promoting a product or service, but also a means of conveying cultural and social messages. Elements such as text, icons, images, and music in the ad text complement each other and create a meaning. Combining these elements to attract the target audience's attention and effectively convey the message plays a critical role in the advertisement's success. Thus, it takes its place in the universe of meaning of the listener/viewer. Especially considering the increasing advertising intensity in the recent period when technology has developed, it is a fact that children are exposed to advertising messages. This situation further increases the importance of creating a critical perspective and media literacy skills. Ad text is a type of text that is used in both listening/monitoring and writing skills in the Turkish Curriculum (2019). This study aims to show that advertising texts can provide a theoretical framework for the acquisition of critical listening/watching and creative writing skills, based on the achievements in Turkish language lessons. In the study, theoretical information about the advertisement text was presented and activities suitable for listening/watching and writing skills were designed in the light of this information. As a result of the study, some suggestions were made for the effective and active use of advertising text in Turkish lessons.

Anahtar Kelimeler

Listening/watching writing language teaching ad text

Kaynakça

  • Akfırat, S. (2010). Advertising texts as persuasion-oriented text types. (Publication. 264286). [Master’s thesis, Muğla University-Muğla]. Council of Higher Education National Thesis Centre.
  • Akpınar, B. (2004). The use of television commercials as a source of authentic spoken language in foreign language teaching. Educational Administration in Theory and Practice, 38, 198-211. https://dergipark.org.tr/en/download/article-file/108402
  • Akyol, H. (2006). Turkish teaching methods.Pegem.
  • Altundağ, P. (2018). The use of TV commercials in teaching Korean as a foreign language. Ankara University TOMER Language Journal, 169(1), 143-156. https://doi.org/10.1501/Dilder_0000000250
  • Arı, G. (2013). Type compatibility between reading and listening/watching texts and writing tasks in Turkish (6, 7, 8th grade) coursebooks. Turkish Studies, 6(3), 489-511. http://dx.doi.org/10.7827/TurkishStudies.2375
  • Aslan, C. (2021). Types of listening and effective listening. In N. Bayat (Eds.), Listening and education (pp. 289-311). Anı.
  • Aşılıoğlu, B. (1993). Teaching Turkish in secondary schools. (Publication No. 25980). [Doctoral thesis, Ankara University-Ankara]. Council of Higher Education National Thesis Centre.
  • Atasoy, I. (2020). Multilayeredness in German and Turkish television commercials: A comparative study of Ritter Sport and Eti commercials. Journal of German Language and Literature-Studien zur deutschen Sprache und Literatur, 43, 69-100. https://doi.org/10.26650/sdsl2020-0007
  • Aydın, V. (2018). Advertising language in Turkish print media and the use of advertising texts in teaching Turkish as a foreign language. (Publication No. 495566). [Master’s thesis, Çanakkale Onsekiz Mart University-Çanakkale]. Council of Higher Education National Thesis Centre.
  • Aydın, V., & Avcı, Y. (2020). Advertising language in Turkish print media and the use of advertising texts in teaching Turkish as a foreign language. Journal of Educational Philosophy and Sociology, 1(1), 54-66. https://doi.org/10.29329/jeps.2020.284.4
  • Aydın, N., & Tunagür, M. (2021). Advertising text-based activity designs to develop visual reading skills of 6-8th grade students. Ataturk University Kazim Karabekir Faculty of Education Journal, 43, 452-476. https://doi.org/10.33418/ataunikkefd.883489
  • Azizoğlu, N. İ. (2020). Developing critical listening skills of secondary school students. (Publication No. 626992). [Doctoral thesis, Sakarya University-Sakarya]. Council of Higher Education National Thesis Centre.
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  • Batı, U. (2019). The language of the ad. Alfa.
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  • Beyreli, L., & Konuk, S. (2018). A study on the development of persuasive writing skills of sixth grade students. Education and Science, 42(193), 181-215. http://egitimvebilim.ted.org.tr/index.php/EB/article/view/7520/2732
  • Büyükbaykal, G. N. (2002). Advertising texts-messages and contents in the banking sector. Istanbul University Faculty of Communication Journal, 14, 409-416. https://dergipark.org.tr/tr/download/article-file/212545
  • Çarkıt, C. (2018). An action research on critical listening/watching practices in secondary school Turkish classes. (Publication No. 524021). [Doctoral thesis, Erciyes Univesity-Kayseri]. Council of Higher Education National Thesis Centre.
  • Çetinkaya Edizer, Z., Dilidüzgün, S., Akbaşoğul, D., Karagöz, M., & Yücelsen, N. (2018). Evaluation of metacognitive reading strategies and reading methods-techniques according to text type in teaching Turkish. Journal of Adıyaman University Institute of Social Sciences, 10(29), 479-51. https://doi.org/10.14520/adyusbd.420841
  • Çınar, B., & Karahan, L. (2009). Literary arts used in advertising language. Turkish Studies, 4(8), 891-916. http://dx.doi.org/10.7827/TurkishStudies.983
  • Demir, T. (2013). A study on the relationship between primary school students’ creative writing skills and their writing self-efficacy perception. International Turkish Literature Culture Education Journal, 2(1) 84-114.
  • Denizer, T. (2007). What would an advertising writer write? Anahtar Kitaplar.
  • Dilidüzgün, Ş. (2021). Teaching listening skills. In N. Bayat (Eds.), Listening and education (pp. 157-180). Anı.
  • Doğan, Y. (2013). Listening education: Theory, practice, measurement and evaluation. In A. Güzel & H. Karatay (Eds.), Turkish language teaching handbook (pp. 151-176). Pegem.
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Dinleme ve Yazma Becerilerinin Öğretiminde Reklam Metinlerinin Kullanılması

Yıl 2025, Sayı: 56, 132 - 143, 11.03.2025

Akife Kurt , Ali Göçer

https://doi.org/10.33418/education.1455722

Öz

Reklam metni, önemli bir bilgi verme ve ikna etme aracıdır. Reklam metinlerine gazete, dergi, radyo, e-posta, sosyal medya gibi geleneksel veya dijital ortamlarda rastlanabilir. Reklam metnindeki yazı, simge, görsel, müzik gibi unsurlar birbirini tamamlar ve bir anlam oluşturur. Böylece dinleyicinin/izleyicinin anlam evreninde yer edinir. Özellikle teknolojinin geliştiği son dönemde artan reklam yoğunluğu düşünüldüğünde çocukların reklam iletilerine maruz kaldığı bir gerçektir. Reklam metni, Türkçe Dersi Öğretim Programı’nda (2019) hem dinleme/izleme hem de yazma becerilerinde yararlanılan bir metin türüdür. Bu çalışmanın amacı, programdaki kazanımlardan hareketle Türkçe dersinde reklam metinleri aracılığıyla eleştirel dinleme/izleme ve yaratıcı yazma becerilerinin etkin ve uygulamalı olarak kazandırılabileceğini göstermektir. Çalışmada, reklam metni ile ilgili teorik bilgiler sunulmuş ve bu bilgiler ışığında dinleme/izleme, yazma becerilerine uygun etkinlikler tasarlanmıştır. Çalışmanın sonucunda Türkçe dersinde reklam metninin etkin ve aktif kullanımına yönelik bazı önerilerde bulunulmuştur.

Anahtar Kelimeler

Dinleme/izleme yazma dil öğretimi reklam metni

Kaynakça

  • Akfırat, S. (2010). Advertising texts as persuasion-oriented text types. (Publication. 264286). [Master’s thesis, Muğla University-Muğla]. Council of Higher Education National Thesis Centre.
  • Akpınar, B. (2004). The use of television commercials as a source of authentic spoken language in foreign language teaching. Educational Administration in Theory and Practice, 38, 198-211. https://dergipark.org.tr/en/download/article-file/108402
  • Akyol, H. (2006). Turkish teaching methods.Pegem.
  • Altundağ, P. (2018). The use of TV commercials in teaching Korean as a foreign language. Ankara University TOMER Language Journal, 169(1), 143-156. https://doi.org/10.1501/Dilder_0000000250
  • Arı, G. (2013). Type compatibility between reading and listening/watching texts and writing tasks in Turkish (6, 7, 8th grade) coursebooks. Turkish Studies, 6(3), 489-511. http://dx.doi.org/10.7827/TurkishStudies.2375
  • Aslan, C. (2021). Types of listening and effective listening. In N. Bayat (Eds.), Listening and education (pp. 289-311). Anı.
  • Aşılıoğlu, B. (1993). Teaching Turkish in secondary schools. (Publication No. 25980). [Doctoral thesis, Ankara University-Ankara]. Council of Higher Education National Thesis Centre.
  • Atasoy, I. (2020). Multilayeredness in German and Turkish television commercials: A comparative study of Ritter Sport and Eti commercials. Journal of German Language and Literature-Studien zur deutschen Sprache und Literatur, 43, 69-100. https://doi.org/10.26650/sdsl2020-0007
  • Aydın, V. (2018). Advertising language in Turkish print media and the use of advertising texts in teaching Turkish as a foreign language. (Publication No. 495566). [Master’s thesis, Çanakkale Onsekiz Mart University-Çanakkale]. Council of Higher Education National Thesis Centre.
  • Aydın, V., & Avcı, Y. (2020). Advertising language in Turkish print media and the use of advertising texts in teaching Turkish as a foreign language. Journal of Educational Philosophy and Sociology, 1(1), 54-66. https://doi.org/10.29329/jeps.2020.284.4
  • Aydın, N., & Tunagür, M. (2021). Advertising text-based activity designs to develop visual reading skills of 6-8th grade students. Ataturk University Kazim Karabekir Faculty of Education Journal, 43, 452-476. https://doi.org/10.33418/ataunikkefd.883489
  • Azizoğlu, N. İ. (2020). Developing critical listening skills of secondary school students. (Publication No. 626992). [Doctoral thesis, Sakarya University-Sakarya]. Council of Higher Education National Thesis Centre.
  • Babacan, M. (2005). Advertising: Basic concepts.Detay.
  • Batı, U. (2019). The language of the ad. Alfa.
  • Bayar, N. F. (2022). Examining the critical listening skills of 8th grade students. (Publication No. 741095). [Master’s thesis, Hatay Mustafa Kemal University- Hatay]. Council of Higher Education National Thesis Centre.
  • Beydemir, A. (2010). The effect of creative writing approach on attitudes towards writing, creative writing and writing achievement in primary school 5th grade Turkish course. (Publication No. 286641). [Master’s thesis, Pamukkale University-Pamukkale]. Council of Higher Education National Thesis Centre.
  • Beyreli, L., & Konuk, S. (2018). A study on the development of persuasive writing skills of sixth grade students. Education and Science, 42(193), 181-215. http://egitimvebilim.ted.org.tr/index.php/EB/article/view/7520/2732
  • Büyükbaykal, G. N. (2002). Advertising texts-messages and contents in the banking sector. Istanbul University Faculty of Communication Journal, 14, 409-416. https://dergipark.org.tr/tr/download/article-file/212545
  • Çarkıt, C. (2018). An action research on critical listening/watching practices in secondary school Turkish classes. (Publication No. 524021). [Doctoral thesis, Erciyes Univesity-Kayseri]. Council of Higher Education National Thesis Centre.
  • Çetinkaya Edizer, Z., Dilidüzgün, S., Akbaşoğul, D., Karagöz, M., & Yücelsen, N. (2018). Evaluation of metacognitive reading strategies and reading methods-techniques according to text type in teaching Turkish. Journal of Adıyaman University Institute of Social Sciences, 10(29), 479-51. https://doi.org/10.14520/adyusbd.420841
  • Çınar, B., & Karahan, L. (2009). Literary arts used in advertising language. Turkish Studies, 4(8), 891-916. http://dx.doi.org/10.7827/TurkishStudies.983
  • Demir, T. (2013). A study on the relationship between primary school students’ creative writing skills and their writing self-efficacy perception. International Turkish Literature Culture Education Journal, 2(1) 84-114.
  • Denizer, T. (2007). What would an advertising writer write? Anahtar Kitaplar.
  • Dilidüzgün, Ş. (2021). Teaching listening skills. In N. Bayat (Eds.), Listening and education (pp. 157-180). Anı.
  • Doğan, Y. (2013). Listening education: Theory, practice, measurement and evaluation. In A. Güzel & H. Karatay (Eds.), Turkish language teaching handbook (pp. 151-176). Pegem.
  • Doğan, Y. (2016). Listening training. Pegem.
  • Doğanlı, B., & Çelik, S. (2023). Examining the effects of words used by brands in their commercials on increasing sales using text mining: The Coca Cola Example. Eurasian Journal of Social and Economic Research 10(4), 1291-1306. https://dergipark.org.tr/tr/pub/asead/issue/80484/1359696
  • Dural, A., & Dural, Ş. (2015). Child safety-children's rights and media ethics within the framework of advertising messages. Electronic Journal of Social Sciences,14(53), 186-197. 10.17755/esosder.60913
  • Duru, A. (2014). Evaluating the effectiveness of strategies to improve sixth grade students' creative writing skills. (Publication No. 364934). [Master’s thesis, Niğde University-Niğde]. Council of Higher Education National Thesis Centre.
  • Elden, M. (2018). Copywriting. İletişim.
  • Ensar, F., & Gündüz, A. (2023). Advertising literacy in the context of Turkish Course Curriculum (2019) and secondary school Turkish course books. Mother Tongue Education Journal, 11(1), 257-268. https://doi.org/10.16916/aded.1146343
  • Erdoğan, Ö. (2012). The effects of process-based creative writing practices on written expression skills and attitudes towards writing. (Publication No. 315062). [Doctoral thesis, Hacettepe University-Ankara]. Council of Higher Education National Thesis Centre.
  • Erkek, G. (2020). Developing critical listening skills of 8th grade secondary school students. (Publication No. 651399). [Master’s thesis, Uşak University-Uşak]. Council of Higher Education National Thesis Centre.
  • Fidan, M. (2019). Examining the critical listening strategies used by secondary school students in Turkish language lessons in terms of various variables. Journal of Language and Literature Studies in RumeliDE, 15, 79-98. 10.29000/rumelide.580463
  • Göçer, A. (2015). The place, function and teaching of grammar learning area in the development of basic language skills: A thematic approach on the axis of integrity principle and inductive method. Journal of Education and Teaching Research, 4(1), 233-242. http://www.jret.org/FileUpload/ks281142/File/22.gocer.pdf
  • Göçer, A., & Garip, S. (2020). The role of social interaction based classroom environments in Turkish language lessons in developing students’ narration skills. Journal of Social Sciences Institute of Aydın Adnan Menderes University, 7(2), 16-32. https://dergipark.org.tr/tr/download/article-file/1080821
  • Göçer, A., & Garip, S. (2022). The use of ephemera and brochures as visual elements in Turkish textbooks. Trakya Education Journal, 12(3), 1218-1233. https://doi.org/10.24315/tred.916272
  • Gökçe, Y. (2007). I'm going to be a writer when I grow up - creative writing for kids. Kapital.
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  • Maden, S. (2013). Active learning instructional tasks/tactics that can be used in basic language skills education. Mother Tongue Education Journal, 1(2), 20-35. https://doi.org/10.16916/aded.16005
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  • Mutlu, H. H., & Süğümlü, U. (2018). The use of commercials at different skills and levels in teaching Turkish as a foreign language. Turkish Studies, 13(27), 1039-1053. http://dx.doi.org/10.7827/TurkishStudies.14400
  • Nazlı, E. H. (2022). Advertising language: A sociological study on Turkish advertising discourse as a form of communication. (Publication No. 720837). [Doctoral dissertation, Dicle University.-Diyarbakır]. Council of Higher Education National Thesis Centre.
  • Nilsen, D. L. F. (1976). Teaching English through the language of advertising. The English Journal, 65(2), 29-38. https://www.jstor.org/stable/814808
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  • Oral, G. (2014). We are writing again. Pegem.
  • Ökten, C. E., & Sauner, M. H. (2015). Reading illustrated texts in teaching Turkish as a foreign language. Hacettepe University Journal of Turkish as a Foreign Language Studies, 2, 65-79. https://dergipark.org.tr/tr/download/article-file/493524
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  • Yıldırım, G. (2018). The effects of creative writing activities on the writing skills of Turkish teacher candidates. (Publication No. 524635). [Master’s thesis, Çanakkale Onsekiz Mart University-Çanakkale]. Council of Higher Education National Thesis Centre.
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Toplam 84 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Alan Eğitimleri (Diğer)
Bölüm Derlemeler
Yazarlar

Akife Kurt 0000-0003-2875-8406

Ali Göçer 0000-0002-6880-2611

Erken Görünüm Tarihi 31 Ocak 2025
Yayımlanma Tarihi 11 Mart 2025
Gönderilme Tarihi 19 Mart 2024
Kabul Tarihi 24 Aralık 2024
Yayımlandığı Sayı Yıl 2025 Sayı: 56

Kaynak Göster

APA Kurt, A., & Göçer, A. (2025). Use of Ad Texts in Teaching Listening and Writing Skills. Educational Academic Research(56), 132-143. https://doi.org/10.33418/education.1455722
 Kapak Resmi İndir

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