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İsrail-Filistin Çatışması Sonrası Tüketici Davranışlarının Boykot Açısından İncelenmesi: Sosyal Medya, Tüketici Düşmanlığı ve Algılanan Etkinlik Perspektifleri

Yıl 2025, Cilt: 35 Sayı: 2, 449 - 466

Muhammed Fatih Cevher

https://doi.org/10.18069/firatsbed.1572026

Öz

Bu çalışma, tüketici düşmanlığı, algılanan etkinlik ve sosyal medyanın tüketicilerin boykot niyeti üzerindeki etkilerini ortaya koymayı amaçlamaktadır. Ayrıca çalışma, tüketici düşmanlığı ile boykot niyeti arasındaki ilişkide ve algılanan etkinlik ile boykot niyeti arasındaki ilişkide sosyal medyanın aracılık rolünü araştırmayı amaçlamaktadır. Çalışma ayrıca Türkiye'nin yedi farklı bölgesindeki tüketicilerin boykot niyetlerinde anlamlı farklılıklar olup olmadığını analiz etmektedir. Türkiye'nin yedi farklı bölgesindeki eşit sayıda tüketiciden elde edilen toplam 749 tüketici verisi yapısal eşitlik modellemesi ve ANOVA testleri kullanılarak analiz edilmiştir. Çalışmanın bulguları, tüketici düşmanlığı, algılanan yeterlilik ve sosyal medyanın tüketicilerin boykot niyetleri üzerinde pozitif bir etkiye sahip olduğunu göstermektedir. Algılanan etkinlik ile boykot niyeti arasındaki ilişkide sosyal medyanın aracılık rolü gözlemlenirken, tüketici düşmanlığı ile boykot niyeti arasındaki ilişkide sosyal medyanın aracılık rolü tespit edilememiştir. Ayrıca, tüketicilerin boykot niyetlerinde bölgeler arasında anlamlı bir farklılık olduğu ortaya çıkmıştır. Çalışma, hem sosyal medya değişkenlerinin aracılık rollerini araştırması hem de boykot niyetlerinin analizinde bölgesel farklılıkları analiz etmesi bakımından diğer çalışmalardan farklılık göstermektedir.

Anahtar Kelimeler

Tüketici Davranışı Tüketici Düşmanlığı Sosyal Medya Boykot Algılanan Etkililik

Kaynakça

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Investigating Consumers’ Boycott Behavior in the Context of Israeli-Palestinian Conflict: Social Media, Consumer Animosity and Perceived Efficacy Perspectives

Yıl 2025, Cilt: 35 Sayı: 2, 449 - 466

Muhammed Fatih Cevher

https://doi.org/10.18069/firatsbed.1572026

Öz

This study aims to reveal the effects of consumer animosity, perceived effectiveness, and social media on consumers' boycott intention. In addition, the study aims to investigate the mediating role of social media in the relationship between consumer animosity and boycott intention and the relationship between perceived efficacy and boycott intention. The study also analyzes whether there are significant differences in the boycott intentions of consumers in seven different regions of Turkey. A total of 749 consumer data from an equal number of consumers in seven different regions of Turkey were analyzed using structural equation modeling and ANOVA tests. The findings of the study show that consumer animosity, perceived efficacy, and social media have a positive effect on consumers' boycott intentions. While the mediating role of social media in the relationship between perceived effectiveness and boycott intentions was observed, the mediating role of social media in the relationship between consumer animosity and boycott intentions was not detected. It also revealed that there is a significant difference between regions in consumers' boycott intentions. The study differs from other studies in that it both investigates the mediating roles of social media variables and analyzes regional differences in the analysis of boycott intentions.

Anahtar Kelimeler

Consumer Behavior Consumer Animosity Social Media Boycott Perceived Efficacy

Kaynakça

  • Abd-Razak, I.S. & Abdul-Talib, A.N. (2012). Globality and intentionality attribution of animosity: an insight into the consumer boycotts in the Muslim dominant markets. Journal of Islamic Marketing, 3(1), 72-80. https://doi.org/10.1108/17590831211206608
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  • Lasarov, W., Hoffmann, S. & Orth, U. (2023). Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time. J Bus Ethics 182, 1129–1154. https://doi.org/10.1007/s10551-021-04997-9
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  • Leong, S. M., Cote, J. A., Ang, S. H., Tan, S. J., Jung, K., Kau, A. K., & Pornpitakpan, C. (2008). Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences. Journal of International Business Studies, 39, 996-1009. https://doi.org/10.1057/palgrave.jibs.8400392
  • Makarem, S. C., & Jae, H. (2016). Consumer boycott behavior: An exploratory analysis of twitter feeds. Journal of consumer affairs, 50(1), 193-223. https://doi.org/10.1111/joca.12080
  • Mirza, F., Ashraf, S., & Jahangir, H. B. (2020). The impact of religiously motivated consumer boycotts on product judgment, brand image and loyalty. International Journal of Academic Research in Business and Social Sciences, 10(11), 384-402. http://dx.doi.org/10.6007/IJARBSS/v10-i11/7902
  • Mishra, P., Singh, U., Pandey, C. M., Mishra, P., & Pandey, G. (2019). Application of student's t-test, analysis of variance, and covariance. Annals of cardiac anaesthesia, 22(4), 407-411. DOI: 10.4103/aca.ACA_94_19
  • Muhamad, N., Khamarudin, M., & Fauzi, W. I. M. (2018). The role of religious motivation in an international consumer boycott. British Food Journal, 121(1), 199–217. https://doi.org/10.1108/ BFJ-02-2018-0118
  • Neilson, L. A. (2010). Boycott or buycott? Understanding political consumerism. Journal of Consumer Behaviour, 9(3), 214-227. https://doi.org/10.1002/cb.313
  • Palacios‐Florencio, B., Revilla‐Camacho, M. Á., Garzón, D., & Prado‐Román, C. (2021). Explaining the boycott behavior: A conceptual model proposal and validation. Journal of Consumer Behaviour, 20(5), 1313-1325. https://doi.org/10.1002/cb.1937
  • Pandey, S. P., Ahmad, Y., & Gautam, A. (2021). Consumer Motivations for Boycott. Pacific Business Review, 14(6), 51-63. Access address: http://www.pbr.co.in/2021/December7.aspx
  • Riefler, P., & Diamantopoulos, A. (2007). Consumer animosity: a literature review and a reconsideration of its measurement. International Marketing Review, 24(1), 87-119. https://doi.org/10.1108/02651330710727204
  • Rose, M., Rose, G. M., & Shoham, A. (2009). The impact of consumer animosity on attitudes towards foreign goods: a study of Jewish and Arab Israelis. Journal of Consumer Marketing, 26(5), 330-339. DOI 10.1108/07363760910976583
  • Roswinanto, W. and Suwanda, S.N. (2023). Religious boycott in Indonesia: investigation of antecedents and the effect of religiosity dimensions. Journal of Islamic Marketing, 14(1), 174-195. https://doi.org/10.1108/JIMA-08-2020-0246
  • Salma, S. Y., & Aji, H. M. (2023). What drives Muslims to boycott French brands? The moderating role of brand judgement and counterargument. Journal of Islamic Marketing, 14(5), 1346-1368. https://doi.org/10.1108/JIMA-04-2021-0128
  • Samudra, F., Zaman, A. R. B., & Mukti, D. A. (2024). Reviving the Essence of Jihad in the Contemporary Era: Advocating Struggle and Solidarity for Palestine Through Boycott of Pro-Israel Products. MILRev: Metro Islamic Law Review, 3(1), 22-42. https://doi.org/10.32332/milrev.v3i1.8971
  • Sari, D.K., Mizerski, D. and Liu, F. (2017). Boycotting foreign products: a study of Indonesian Muslim consumers. Journal of Islamic Marketing, 8(1), 16-34. https://doi.org/10.1108/JIMA-12-2014-0078
  • Seidman, G. W. (2007). Beyond the boycott: Labor rights, human rights, and transnational activism. Russell Sage Foundation. https://www.researchgate.net/publication/249000693
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  • Sergius Koku, P. (2012). On the effectiveness of consumer boycotts organized through the internet: the market model. Journal of Services Marketing, 26(1), 20-26. https://doi.org/10.1108/08876041211199698
  • Shin, S., & Yoon, S. W. (2018). Consumer motivation for the decision to boycott: The social dilemma. International Journal of Consumer Studies, 42(4), 439-447. https://doi.org/10.1111/ijcs.12444
  • Shoham, A., Davidow, M., J., G. and Ruvio, A. (2006). Animosity on the home front: the intifada in Israel and its impact on consumer behavior. Journal of International Marketing, 14(3), 92-114. https://doi.org/10.1509/jimk.14.3.92
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  • Susanti, L., Novandari, W., & Setyanto, R. P. (2024). The Effectiveness of Social Media Campaigns on Boycott Participation: The Role of Boycott Attitudes and Motivation. International Journal of Economics, Business and Innovation Research, 3(4), 537-564. https://doi.org/10.70799/ijebir.v3i04.1000
  • Valenzuela, S. (2013). Unpacking the use of social media for protest behavior: The roles of information, opinion expression, and activism. American behavioral scientist, 57(7), 920-942. https://doi.org/10.1177/0002764213479375
  • Verma, P. (2022). Animosity leads to boycott and subsequent reluctance to buy: evidence from Sino Indian disputes. Review of International Business and Strategy, 32(3), 368-386. https://doi.org/10.1108/RIBS-07-2020-0075
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  • Wilson, J.A. and Grant, J. (2013). Islamic marketing-a challenger to the classical marketing canon? Journal of Islamic Marketing, 4(1), 7-21. https://doi.org/10.1108/17590831311306327
  • Xie, J., Choo, H. J., & Lee, H. K. (2023). Effects of consumer animosity on boycotts: the role of cognitive-affective evaluations and xenocentrism. Journal of Fashion Marketing and Management: An International Journal, 28(1), 45-60. https://doi.org/10.1108/JFMM-11-2022-0235
  • Yousaf, S., Razzaq, A., & Fan, X. (2021). Understanding tourists’ motivations to launch a boycott on social media: A case study of the# BoycottMurree campaign in Pakistan. Journal of Vacation Marketing, 27(4), 479-495. https://doi.org/10.1177/1356766721993861
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Toplam 92 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Tüketici Davranışı
Bölüm Makaleler
Yazarlar

Muhammed Fatih Cevher 0000-0002-0992-8118

Erken Görünüm Tarihi 6 Mayıs 2025
Yayımlanma Tarihi
Gönderilme Tarihi 22 Ekim 2024
Kabul Tarihi 12 Mart 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 35 Sayı: 2

Kaynak Göster

APA Cevher, M. F. (2025). Investigating Consumers’ Boycott Behavior in the Context of Israeli-Palestinian Conflict: Social Media, Consumer Animosity and Perceived Efficacy Perspectives. Firat University Journal of Social Sciences, 35(2), 449-466. https://doi.org/10.18069/firatsbed.1572026
 Kapak Resmi İndir