Araştırma Makalesi
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Ranking of Ski Resort Hotels in Turkey with Multi-Criteria Decision Making Methods

Yıl 2025, Cilt: 6 Sayı: 1, 65 - 86, 28.06.2025

İlker Vural , İbrahim Akça

https://doi.org/10.58768/joinntt.1698752

Öz

This study aims to evaluate ski resort hotels in Turkey using multi-criteria decision making methods. Within the scope of the analysis, hotels with a score of 9 and above, with at least 100 reviews, offering all-inclusive or full board options on etstur.com website were analyzed. Data were collected between 03.11.2024-05.11.2024 through the web scraping program. Criteria such as recommendation, price-performance, room, service and food scores were taken into consideration in the evaluation of the hotels. In the analysis process, AHP and ENTROPI methods were used to determine the criteria weights and then TOPSIS method was used to rank the hotels. As a result of the analysis, the best hotel according to both methods was determined as Kaya Uludağ Hotel. This study provides an objective method for evaluating ski resort hotels in terms of user satisfaction and service quality and provides information that can guide tourists' accommodation preferences.

Anahtar Kelimeler

Winter Tourism AHP ENTROPI TOPSIS Multi-Criteria Decision Making Methods

Kaynakça

  • Ankara Üniversitesi. III Analitik Hiyerarşi Süreci (Analytical Hierarchy Process). https://acikders.ankara.edu.tr/pluginfile.php/105296/mod_resource/content/0/11.Çok%20Ölçütlü%20Karar%20Verme%20Yöntemleri-III.pdf sayfasından erişilmiştir. Erişim Tarihi:05.11.2024.
  • Arslan, D., & Sevim, E. (2022). Medikal Turizm Çalışmalarında Çok Kriterli Karar Verme Teknikleri: Bir Sistematik Derleme. Süleyman Demirel Üniversitesi Vizyoner Dergisi, 13(36), 1305–1317. https://doi.org/10.21076/vizyoner.1088767
  • Behzadian, M., Otaghsara, S. K., Yazdani, M., & Ignatius, J. (2012). A state-of the-art survey of TOPSIS applications. Expert Systems with Applications, 39(17), 13051-13069.
  • Bire, R. B., Conterius, A. L., & Nasar, A. (2021, April). Tourist preference and destination competitiveness using the AHP–TOPSIS hybrid model. In International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020) (pp. 43-48). Atlantis Press. Ccatamayo-Barrios, J. H., Huamán-Romaní, Y. L., Cruz Yupanqui, G. M., Seminario-Morales, M. V., Flores-Castillo,
  • M. M., Gutiérrez-Gómez, E., ... & de la Cruz-Girón, K. A. (2023). Comparative Analysis of AHP and TOPSIS Multi-Criteria Decision-Making Methods for Mining Method Selection. Mathematical Modelling of Engineering Problems, 10(5).
  • Célia, M., Q., Ramos., Adolfo, Alberto, Vanti., Pedro, Solana-González. (2024). 1. Multicriteria Decision for Selecting Tourist Destinations and Increase Its Competitiveness. Tourism, doi: 10.37741/t.72.3.6
  • Ciptayani, P. I., Saptarini, N. G. A. P. H., Santiary, P. A. W., & Astawa, I. N. G. A. (2018). Decision Support System for Tourist Destination using the Combination of AHP and SAW. 2018 2nd East Indonesia Conference on Computer and Information Technology (EIConCIT), 271–275. https://doi.org/10.1109/eiconcit.2018.8878638
  • Dabbo, P., Dju, K. E. P., Santrum, Y., & Kaesmetan, Y. (2023). Sistem Pendukung Keputusan Pemilihan Tempat Wisata di Kota Kupang menggunakan Metode Analytical Hierarchy Process (AHP). Journal Digital Technology Trend, 2(2), 84–94. https://doi.org/10.56347/jdtt.v2i2.158
  • Deng, H., Yeh, C. H., & Willis, R. J. (2000). Inter-company comparison using modified TOPSIS with objective weights. Computers & Operations Research, 27(10), 963-973.
  • Dündar, S., (2008). “Ders Seçiminde Analitik Hiyerarşi Proses Uygulaması”, Süleyman Demirel Üniversitesi İ.İ.B.F Dergisi, 13(2), S.217-226.
  • Huang, J., & Peng, K. (2012). Fuzzy Rasch model in TOPSIS: A new approach for generating fuzzy numbers to assess the competitiveness of the tourism industries in Asian countries. Tourism Management, 33(2), 456–465.
  • Hwang, C. L., & Yoon, K. (1981). Multiple Attribute Decision Making: Methods and Applications, A State-of-the-Art Survey. Springer-Verlag.
  • Ilban, M. O., & Yıldırım, H. H. (2017). Determination of tourism activities of the world’s best tourism destinations using the multi-criteria decision-making method. Cogent Social Sciences, 3(1), 1301763.
  • Kızılkan, Y., Birinci, S., & Kaymaz, Ç. K. (2022). Evaluation of nature parks according to Multi Criteria Decision Making Methods in nature-based tourism processes: Giresun-Turkey. https://doi.org/10.21203/rs.3.rs-2315900/v1
  • Kurniawan, V. R. B., Yulianti, T., & Puspitasari, F. H. (2023). Fuzzy Decision-Making Trial and Evaluation Laboratory Model to Evaluate Key Factors Influencing Tourists’ Decision in Choosing Tourist Spots in Indonesia. Proceedings of the 8th International Conference on Sustainable Information Engineering and Technology, 71–75. https://doi.org/10.1145/3626641.3627205
  • Nishigaki, T., Schmöcker, J.-D., Yamada, T., & Nakao, S. (2024). Using entropy maximisation for establishing city-wide touristic tour patterns. Applied Soft Computing, 154, 111316. https://doi.org/10.1016/j.asoc.2024.111316
  • Oo, H. M., & Hnin, S. H. (2019). Application of Fuzzy Analytic Hierarchy Process and TOPSIS Methods for Destination Selection.
  • Önder, E., Yıldırım, B. F., & Ozdemir, M. (2013). Multi Criteria Decision Making Approach for Evaluating Tourism Destinations in Turkey. Academic Journal of Tourism and Management Researches, 1(1), 1-15.
  • Ramos, C. M. Q., Vanti, A., & Solana-González, P. (2024). Multicriteria Decision for Selecting Tourist Destinations and Increase Its Competitiveness. Tourism, 72(3). https://doi.org/10.37741/t.72.3.6
  • Saaty, T. L. (1980). The Analytic Hierarchy Process (AHP). The Journal of the Operational Research Society, 41(11), 1073-1076.
  • Saaty, T. L., & Vargas, L. G. (2012). Models, methods, concepts & applications of the analytic hierarchy process (Vol. 175). Springer Science & Business Media.
  • Sakulin, S., & Alfimtsev, A. (2023). Multicriteria Decision Making in Tourism Industry Based on Visualization of Aggregation Operators. Applied System Innovation, 6(5), 74. https://doi.org/10.3390/asi6050074
  • Setiawansyah, S. (2022). Sistem Pendukung Keputusan Rekomendasi Tempat Wisata Menggunakan Metode TOPSIS. Jurnal Ilmiah Informatika Dan Ilmu Komputer (JIMA-ILKOM), 1(2), 54–62. https://doi.org/10.58602/jima-ilkom.v1i2.8
  • Shannon, C. E. (1948). A mathematical theory of communication. The Bell System Technical Journal, 27(3), 379-423.
  • Shih, H. S., Shyur, H. J., & Lee, E. S. (2007). An extension of TOPSIS for group decision making. Mathematical and Computer Modelling, 45(7-8), 801-813.
  • Simbolon, M. M. N., Gultom, P., & Rosmaini, E. (2024). Integration of AHP and Modified VIKOR Method to Select the Optimum Destination Route. Sinkron, 8(3), 1618–1630. https://doi.org/10.33395/sinkron.v8i3.13784
  • Singgalen, Y. A. (2023). Penerapan Metode TOPSIS Sebagai Pendukung Keputusan Pemilihan Layanan Akomodasi di Destinasi Wisata Pulau. Jurnal Medıa Informatıka Budıdarma, 7(3), 1386. https://doi.org/10.30865/mib.v7i3.6530
  • Sonel, E., Gür, Ş., & Eren, T. (2019). City selection and analysis in health tourism with multi-criteria decision making. International Journal of Global Tourism Research, 3(1), 27-39.
  • Sophia, A. (2023). Optimization Of The Simple Additive Weighting Method Using The Entropy Method In Tourist Recommendation Decision Support. Journal of Applied Intelligent System, 8(3), 413–424. https://doi.org/10.33633/jais.v8i3.9407
  • Sudipa, I. G. I., Hardiatama, I. K., Yanti, C. P., & Wiguna, I. K. A. G. (2022). Analisis Sensitivitas Metode AHP Dan TOPSIS Dalam Pemilihan Objek Wisata di Kabupaten Karangasem. Journal of Computer System and Informatics (JoSYC), 3(4), 493-501.
  • Syamsuri Ali,M.Ag, Laila Maharani, & M.Indra Saputra. (2023). Supportıng Models For Determınıng Relıgıous Tourısm Locatıon Through The AHP (Analytıcal Hıerarchy Process) Method. Journal of Namibian Studies : History Politics Culture, 33. https://doi.org/10.59670/jns.v33i.775
  • Tulga, İ., Çeliker, N., & Yağız, M. (2016). Analitik Hiyerarşi yöntemiyle destinasyon seçimine yönelik bir uygulama. Uluslararası Alanya İşletme Fakültesi Dergisi, 8(1).
  • Vatankhah, S., Darvishmotevali, M., Rahimi, R., Jamali, S. M., & Ebrahim, N. A. (2023). Assessing the application of multi-criteria decision making techniques in hospitality and tourism research: a bibliometric study. International Journal of Contemporary Hospitality Management, 35(7), 2590-2623. https://doi.org/10.1108/IJCHM-05-2022-0643
  • Yurttakalan, S., & Yeşilyurt, C. (2020). Analitik hiyerarşi prosesi tekniği ile kayak merkezlerinin tercih edilme yönelimlerinin değerlendirilmesi. Manas Sosyal Araştırmalar Dergisi, 9(2), 973-984.doi: 10.33206/MJSS.533688
  • Zeleny, M. (1982). Multiple Criteria Decision Making, McGraw-Hill, Company.

Türkiye'deki Kayak Merkezi Otellerinin Çok Kriterli Karar Verme Yöntemleriyle Sıralanması

Yıl 2025, Cilt: 6 Sayı: 1, 65 - 86, 28.06.2025

İlker Vural , İbrahim Akça

https://doi.org/10.58768/joinntt.1698752

Öz

Bu çalışma, Türkiye’deki kayak merkezi otellerinin çok kriterli karar verme yöntemleri kullanılarak değerlendirilmesini amaçlamaktadır. Analiz kapsamında, etstur.com internet sitesi üzerinden 9 ve üzeri puanlanmış, en az 100 yoruma sahip, her şey dahil veya tam pansiyon seçenekleri sunan oteller incelenmiştir. Veriler, 03.11.2024-05.11.2024 tarihleri arasında web kazıma programı aracılığıyla toplanmıştır. Otellerin değerlendirilmesinde tavsiye edilme, fiyat-performans, oda, hizmet ve yemek puanları gibi kriterler dikkate alınmıştır. Analiz sürecinde, kriter ağırlıklarının belirlenmesi için AHP ve ENTROPI yöntemleri kullanılmış; ardından TOPSIS yöntemi ile oteller sıralanmıştır. Yapılan analizlerin sonucunda, her iki yönteme göre de en iyi otel Kaya Uludağ oteli olarak belirlenmiştir. Bu çalışma, kayak merkezi otellerinin kullanıcı memnuniyeti ve hizmet kalitesi açısından değerlendirilmesinde nesnel bir yöntem sunmakta olup, turistlerin konaklama tercihlerine yön verebilecek bilgiler sağlamaktadır.

Anahtar Kelimeler

Kış Turizmi AHP ENTROPI TOPSIS Çok Kriterli Karar Verme Yöntemleri

Kaynakça

  • Ankara Üniversitesi. III Analitik Hiyerarşi Süreci (Analytical Hierarchy Process). https://acikders.ankara.edu.tr/pluginfile.php/105296/mod_resource/content/0/11.Çok%20Ölçütlü%20Karar%20Verme%20Yöntemleri-III.pdf sayfasından erişilmiştir. Erişim Tarihi:05.11.2024.
  • Arslan, D., & Sevim, E. (2022). Medikal Turizm Çalışmalarında Çok Kriterli Karar Verme Teknikleri: Bir Sistematik Derleme. Süleyman Demirel Üniversitesi Vizyoner Dergisi, 13(36), 1305–1317. https://doi.org/10.21076/vizyoner.1088767
  • Behzadian, M., Otaghsara, S. K., Yazdani, M., & Ignatius, J. (2012). A state-of the-art survey of TOPSIS applications. Expert Systems with Applications, 39(17), 13051-13069.
  • Bire, R. B., Conterius, A. L., & Nasar, A. (2021, April). Tourist preference and destination competitiveness using the AHP–TOPSIS hybrid model. In International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020) (pp. 43-48). Atlantis Press. Ccatamayo-Barrios, J. H., Huamán-Romaní, Y. L., Cruz Yupanqui, G. M., Seminario-Morales, M. V., Flores-Castillo,
  • M. M., Gutiérrez-Gómez, E., ... & de la Cruz-Girón, K. A. (2023). Comparative Analysis of AHP and TOPSIS Multi-Criteria Decision-Making Methods for Mining Method Selection. Mathematical Modelling of Engineering Problems, 10(5).
  • Célia, M., Q., Ramos., Adolfo, Alberto, Vanti., Pedro, Solana-González. (2024). 1. Multicriteria Decision for Selecting Tourist Destinations and Increase Its Competitiveness. Tourism, doi: 10.37741/t.72.3.6
  • Ciptayani, P. I., Saptarini, N. G. A. P. H., Santiary, P. A. W., & Astawa, I. N. G. A. (2018). Decision Support System for Tourist Destination using the Combination of AHP and SAW. 2018 2nd East Indonesia Conference on Computer and Information Technology (EIConCIT), 271–275. https://doi.org/10.1109/eiconcit.2018.8878638
  • Dabbo, P., Dju, K. E. P., Santrum, Y., & Kaesmetan, Y. (2023). Sistem Pendukung Keputusan Pemilihan Tempat Wisata di Kota Kupang menggunakan Metode Analytical Hierarchy Process (AHP). Journal Digital Technology Trend, 2(2), 84–94. https://doi.org/10.56347/jdtt.v2i2.158
  • Deng, H., Yeh, C. H., & Willis, R. J. (2000). Inter-company comparison using modified TOPSIS with objective weights. Computers & Operations Research, 27(10), 963-973.
  • Dündar, S., (2008). “Ders Seçiminde Analitik Hiyerarşi Proses Uygulaması”, Süleyman Demirel Üniversitesi İ.İ.B.F Dergisi, 13(2), S.217-226.
  • Huang, J., & Peng, K. (2012). Fuzzy Rasch model in TOPSIS: A new approach for generating fuzzy numbers to assess the competitiveness of the tourism industries in Asian countries. Tourism Management, 33(2), 456–465.
  • Hwang, C. L., & Yoon, K. (1981). Multiple Attribute Decision Making: Methods and Applications, A State-of-the-Art Survey. Springer-Verlag.
  • Ilban, M. O., & Yıldırım, H. H. (2017). Determination of tourism activities of the world’s best tourism destinations using the multi-criteria decision-making method. Cogent Social Sciences, 3(1), 1301763.
  • Kızılkan, Y., Birinci, S., & Kaymaz, Ç. K. (2022). Evaluation of nature parks according to Multi Criteria Decision Making Methods in nature-based tourism processes: Giresun-Turkey. https://doi.org/10.21203/rs.3.rs-2315900/v1
  • Kurniawan, V. R. B., Yulianti, T., & Puspitasari, F. H. (2023). Fuzzy Decision-Making Trial and Evaluation Laboratory Model to Evaluate Key Factors Influencing Tourists’ Decision in Choosing Tourist Spots in Indonesia. Proceedings of the 8th International Conference on Sustainable Information Engineering and Technology, 71–75. https://doi.org/10.1145/3626641.3627205
  • Nishigaki, T., Schmöcker, J.-D., Yamada, T., & Nakao, S. (2024). Using entropy maximisation for establishing city-wide touristic tour patterns. Applied Soft Computing, 154, 111316. https://doi.org/10.1016/j.asoc.2024.111316
  • Oo, H. M., & Hnin, S. H. (2019). Application of Fuzzy Analytic Hierarchy Process and TOPSIS Methods for Destination Selection.
  • Önder, E., Yıldırım, B. F., & Ozdemir, M. (2013). Multi Criteria Decision Making Approach for Evaluating Tourism Destinations in Turkey. Academic Journal of Tourism and Management Researches, 1(1), 1-15.
  • Ramos, C. M. Q., Vanti, A., & Solana-González, P. (2024). Multicriteria Decision for Selecting Tourist Destinations and Increase Its Competitiveness. Tourism, 72(3). https://doi.org/10.37741/t.72.3.6
  • Saaty, T. L. (1980). The Analytic Hierarchy Process (AHP). The Journal of the Operational Research Society, 41(11), 1073-1076.
  • Saaty, T. L., & Vargas, L. G. (2012). Models, methods, concepts & applications of the analytic hierarchy process (Vol. 175). Springer Science & Business Media.
  • Sakulin, S., & Alfimtsev, A. (2023). Multicriteria Decision Making in Tourism Industry Based on Visualization of Aggregation Operators. Applied System Innovation, 6(5), 74. https://doi.org/10.3390/asi6050074
  • Setiawansyah, S. (2022). Sistem Pendukung Keputusan Rekomendasi Tempat Wisata Menggunakan Metode TOPSIS. Jurnal Ilmiah Informatika Dan Ilmu Komputer (JIMA-ILKOM), 1(2), 54–62. https://doi.org/10.58602/jima-ilkom.v1i2.8
  • Shannon, C. E. (1948). A mathematical theory of communication. The Bell System Technical Journal, 27(3), 379-423.
  • Shih, H. S., Shyur, H. J., & Lee, E. S. (2007). An extension of TOPSIS for group decision making. Mathematical and Computer Modelling, 45(7-8), 801-813.
  • Simbolon, M. M. N., Gultom, P., & Rosmaini, E. (2024). Integration of AHP and Modified VIKOR Method to Select the Optimum Destination Route. Sinkron, 8(3), 1618–1630. https://doi.org/10.33395/sinkron.v8i3.13784
  • Singgalen, Y. A. (2023). Penerapan Metode TOPSIS Sebagai Pendukung Keputusan Pemilihan Layanan Akomodasi di Destinasi Wisata Pulau. Jurnal Medıa Informatıka Budıdarma, 7(3), 1386. https://doi.org/10.30865/mib.v7i3.6530
  • Sonel, E., Gür, Ş., & Eren, T. (2019). City selection and analysis in health tourism with multi-criteria decision making. International Journal of Global Tourism Research, 3(1), 27-39.
  • Sophia, A. (2023). Optimization Of The Simple Additive Weighting Method Using The Entropy Method In Tourist Recommendation Decision Support. Journal of Applied Intelligent System, 8(3), 413–424. https://doi.org/10.33633/jais.v8i3.9407
  • Sudipa, I. G. I., Hardiatama, I. K., Yanti, C. P., & Wiguna, I. K. A. G. (2022). Analisis Sensitivitas Metode AHP Dan TOPSIS Dalam Pemilihan Objek Wisata di Kabupaten Karangasem. Journal of Computer System and Informatics (JoSYC), 3(4), 493-501.
  • Syamsuri Ali,M.Ag, Laila Maharani, & M.Indra Saputra. (2023). Supportıng Models For Determınıng Relıgıous Tourısm Locatıon Through The AHP (Analytıcal Hıerarchy Process) Method. Journal of Namibian Studies : History Politics Culture, 33. https://doi.org/10.59670/jns.v33i.775
  • Tulga, İ., Çeliker, N., & Yağız, M. (2016). Analitik Hiyerarşi yöntemiyle destinasyon seçimine yönelik bir uygulama. Uluslararası Alanya İşletme Fakültesi Dergisi, 8(1).
  • Vatankhah, S., Darvishmotevali, M., Rahimi, R., Jamali, S. M., & Ebrahim, N. A. (2023). Assessing the application of multi-criteria decision making techniques in hospitality and tourism research: a bibliometric study. International Journal of Contemporary Hospitality Management, 35(7), 2590-2623. https://doi.org/10.1108/IJCHM-05-2022-0643
  • Yurttakalan, S., & Yeşilyurt, C. (2020). Analitik hiyerarşi prosesi tekniği ile kayak merkezlerinin tercih edilme yönelimlerinin değerlendirilmesi. Manas Sosyal Araştırmalar Dergisi, 9(2), 973-984.doi: 10.33206/MJSS.533688
  • Zeleny, M. (1982). Multiple Criteria Decision Making, McGraw-Hill, Company.
Toplam 35 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Turizm (Diğer)
Bölüm Araştırma Makaleleri
Yazarlar

İlker Vural 0000-0002-3357-7725

İbrahim Akça 0000-0002-8863-4213

Yayımlanma Tarihi 28 Haziran 2025
Gönderilme Tarihi 13 Mayıs 2025
Kabul Tarihi 13 Haziran 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 6 Sayı: 1

Kaynak Göster

APA Vural, İ., & Akça, İ. (2025). Türkiye’deki Kayak Merkezi Otellerinin Çok Kriterli Karar Verme Yöntemleriyle Sıralanması. Journal of New Tourism Trends, 6(1), 65-86. https://doi.org/10.58768/joinntt.1698752
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