Araştırma Makalesi
BibTex RIS Kaynak Göster

Sosyal Medya Fenomenlerinin Kaynak Güvenilirliğinin Destinasyon Ziyaret Niyeti Üzerindeki Etkisinde Parasosyal Etkileşimin Aracı Rolü

Yıl 2025, Cilt: 20 Sayı: 78, 267 - 288

Yakup Öztürk

https://doi.org/10.19168/jyasar.1593395

Öz

Sosyal medya fenomenleri, takipçileriyle kurdukları güvenilirlik ve etkileşim bağları sayesinde, tüketicilerin satın alma karar süreçlerini yönlendiren etkili birer pazarlama aracı olarak öne çıkmaktadır. Bu bağlamda, fenomenler ile takipçileri arasında gelişen parasosyal etkileşim, kullanıcıların fenomenleri gerçek birer arkadaş ya da danışman gibi algılamalarına yol açarak, onların öneri ve yönlendirmelerine olan güveni artırmakta ve satın alma kararlarını şekillendirmede güçlü bir motivasyon kaynağı oluşturmaktadır. Sosyal medya fenomenlerinin algılanan kaynak güvenilirliğinin destinasyon ziyaret niyeti üzerindeki etkisi ve bu etkide parasosyal etkileşimin aracı rolünün incelendiği bu çalışmada çevrimiçi anket yoluyla 535 katılımcıdan veri toplamış ve SPSS ile AMOS programları kullanarak analiz gerçekleştirmiştir. Araştırma bulguları, sosyal medya fenomenlerinin algılanan kaynak güvenilirliğinin destinasyon ziyaret niyeti ve parasosyal etkileşim üzerinde anlamlı bir etkisinin olduğunu göstermektedir. Parasosyal etkileşim ise destinasyon ziyaret niyetini artıran önemli bir faktör olarak tespit edilmiştir. Ayrıca, parasosyal etkileşim, güvenilirlik ile ziyaret niyeti arasındaki ilişkide kısmi aracılık rolü üstlenmektedir. Çalışma, sosyal medya fenomenlerinin turizm pazarlamasında etkili bir araç olduğunu vurgulamakta ve güvenilir fenomenlerle iş birliği yapmanın önemini ortaya koymaktadır.

Anahtar Kelimeler

Sosyal Medya Fenomenleri Kaynak Güvenilirliği Parasosyal Etkileşim Destinasyon Ziyaret Niyeti

Kaynakça

  • Arda, S. (2006). Predictors of parasocial interactıon with the favorite and the least desirable characters portrayed in tv serials. Psychology M.S. Thesis, Ankara: Middle East Technical University.
  • Avcı, E., & Bilgili, B. (2020). Sosyal medya fenomen özelliklerinin takipçilerin destinasyonu ziyaret etme niyeti üzerindeki etkisi. Tourism and Recreation (TO&RE), 2(Ek 1), 83-92.
  • Ayeh, J. K. (2015). Travellers’ acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories. Computers in Human Behavior, 48, 173-180.
  • Ayeh, J. K., Au, N., & Law, R. (2013). Do we believe in TripAdvisor? Examining credibility perceptions and online travelers’ attitude toward using user-generated content. Journal of Travel Research, 52(4), 437-452.
  • Baron, R. M., & Kenny, D. A. (1986). The Moderator–Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical Considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
  • Bhattacharya, A. (2023). Parasocial Interaction in Social Media Influencer-Based Marketing: An SEM Approach. Journal of Internet Commerce, 22(2), 272–292.
  • Bozkurt, G. Ş. (2020). Sosyal Medyada Parasosyal Etkileşim: Sosyal Medya Fenomenlerinin Tüketicilerin Marka Algısına Etkisinin Değerlendirilmesi. Yayımlanmamış Doktora Tezi, Konya: Selçuk Üniversitesi Sosyal Bilimler Enstitüsü.
  • Chatzigeorgiou, C. (2017). Modelling the impact of social media influencers on behavioural intentions of millennials: the case of tourism in rural areas in Greece. Journal of Tourism, Heritage and Services Marketing, 3(2), 25-29.
  • Chaudhuri, A. (1999). Does Brand Loyalty Mediate Brand Equity Outcomes? Journal of Marketing Theory and Practice, 7(2), 136-146.
  • Correa, S.C.H., Soares, J.L., Christino, J.M.M., de Sevilha Gosling, M., & Goncalves, C.A. (2020). The influence of YouTubers on followers’ use intention. Journal of Research in Interactive Marketing, 14(2), 173-194.
  • Datareportal. (2024, Ekim 8). datareportal.com. https://datareportal.com/reports/digital-2024-global-overview-report adresinden alınmıştır.
  • Dhanesh, G. S., & Duthler, G. (2019). Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement. Public Relations Review, 45(3), 1-13.
  • Dibble, J. L., Hartmann, T., & Rosaen, S. F. (2016). Parasocial interaction and parasocial relationship: Conceptual clarification and a critical assessment of measures. Human Communication Research, 42(1), 21–44.
  • Dinç, L. (2024). Destinasyon isteklerinin kodunu çözmek: Sosyal medyanın parasosyal etkileşim yoluyla genç gezginlerin tercihleri üzerindeki etkisi. Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, 14(3), 1544-1564.
  • Eru, O., Karapınar Çelik, I., Çelik, S., & Çop, R. (2018). Kaynak Olarak Youtuber’a Güvenilirliğin ve Marka Güveninin Gençlerin Satın Alma Niyetine Etkisi. Ekonomik ve Sosyal Araştırmalar Dergisi, 14(2), 219-238.
  • Gretzel, U. (2018). Influencer marketing in travel and tourism. In M. Sigala & U. Gretzel (Eds.), Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases (pp. 147-156). New York: Routledge.
  • Gürbüz, S. (2019). Amos ile Yapısal Eşitlik Modellemesi. Ankara: Seçkin Yayıncılık.
  • Gürbüz, S., & Şahin, F. (2015). Sosyal Bilimlerde Araştırma Yöntemleri. Ankara: Seçkin Yayıncılık.
  • Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis. New York: Pearson.
  • Han, J., & Chen, H. (2022). Millennial social media users’ intention to travel: The moderating role of social media influencer following behavior. International Hospitality Review, 36(2), 340-357.
  • Horng, J.-S., Liu, C.-H., Choud, S.-F., Yue, T.-Y., & Hu, D.-C. (2024). Role of social media influencers on marketing of sustainable hotels: Gratification and the parasocial interaction perspective. Journal of Hospitality Marketing & Management, 33(6), 735–762.
  • Horton, D., & Richard, W. R. (1956). Mass Communication and Para-Social Interaction: Observations on Intimacy at a Distance. Psychiatry, 19(3), 215-229.
  • Johnson, M. D., Herrmann, A., & Huber, F. (2006). The Evolution of Loyalty Intentions. Journal of Marketing, 70(2), 122-132.
  • Joshi, Y., Lim, W. M., Jagani, K., & Kumar, S. (2023). Social media influencer marketing: Foundations, trends and ways forward. Electronic Commerce Research, 1-55.
  • Juan, L., Wang, C., & Zhang, T. C. (2024). Exploring social media affordances in tourist destination image formation: A study on China’s rural tourism destination. Tourism Management, 101, 1-17.
  • Kilipiri, E., Papaioannou, E., & Kotzaivazoglou, I. (2023). Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case. Sustainability, 15(8), 1-18.
  • Kim, S.-E., Lee, K. Y., Shin, S. I., & Yang, S. B. (2017). Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo. Information & Management, 54(6), 687-702.
  • Lee, J. A., Sudarshan, S., Sussman, K. L., Bright, L. F., & Eastin, M. S. (2022). Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism. International Journal of Advertising, 41(1), 78-100.
  • Lin, C. A., Crowe, J., Pierre, L., & Lee, Y. (2021). Effects of Parasocial Interaction with an Instafamous Influencer on Brand Attitudes and Purchase Intentions. The Journal of Social Media in Society, 10(1), 55-78.
  • Lou, C., & Kim, H. K. (2019). Fancying the new rich and famous? Explicating the roles of influencer content, credibility, and parental mediation in adolescents’ parasocial relationship, materialism, and purchase intentions. Frontiers in Psychology, 10, 2567.
  • Lowry, P. B., Wilson, D. W., & Haig, W. L. (t.y.). A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust. International Journal of Human-Computer Interaction, 30(1), 63-93.
  • Magno, F., & Cassia, F. (2018). The impact of social media influencers in tourism. Anatolia, 28(2), 288-290.
  • Meydan, C. H., & Şeşen, H. (2015). Yapısal Eşitlik Modellemesi: AMOS Uygulamaları. Ankara: Detay Yayıncılık.
  • Nadroo, Z. M., Lim, W. M., & Naqshbandi, M. A. (2024). Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping. Journal of Retailing and Consumer Services, 78, 1-12.
  • Ohanian, R. (1990). Construction and Validation of a Scale to Measure Celebrity Attractiveness. Journal of Advertising, 19(3), 39-52.
  • Omeisha, F., Sharabati, A.-A. A., Abuhashesha, M., Al-Haddad, S., Nasereddin, A. Y., Alghizzawi, M., et al. (2024). The role of social media influencers in shaping destination image and intention to visit Jordan: The moderating impact of social media usage intensity. International Journal of Data and Network Science, 8, 1701–1714.
  • Rubin, A. M., & Perse, E. M. (1987). Audience activity and soap opera involvement: A uses and effects investigation. Human Communication Research, 14(2), 246-268.
  • Rubin, A. M., Perse, E. M., & Powell, R. A. (1985). Loneliness, parasocial interaction, and local television news viewing. Human Communication Research, 12(2), 155-180.
  • Sokolova, K., & Kefi, H. (2020). Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services, 53, 1-9.
  • Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188.
  • Xu Rinka, X., & Pratt, S. (2018). Social media influencers as endorsers to promote travel destinations: An application of self-congruence theory to the Chinese Generation Y. Journal of Travel and Tourism Marketing, 35(7), 958-972.
  • Ye, B. H., Fong, L. H. N., & Luo, J. M. (2021). Parasocial interaction on tourism companies’ social media sites: Antecedents and consequences. Current Issues in Tourism, 24(8), 1093–1108.
  • Yen, C. H., & Teng, H. Y. (2015). Celebrity involvement, perceived value, and behavioral intentions in popular media-induced tourism. Journal of Hospitality & Tourism Research, 39(2), 225-244.
  • Yılmazdoğan, O. C., Şen Doğan, R., & Altıntaş, E. (2021). The impact of the source credibility of Instagram influencers on travel intention: The mediating role of parasocial interaction. Journal of Vacation Marketing, 27(3), 299-313.
  • Zhang, H., Xu, H., & Gursoy, D. (2020). The effect of celebrity endorsement on destination brand love: A comparison of previous visitors and potential tourists. Journal of Destination Marketing & Management, 17, 1-14.
  • Zheng, X., Luo, J. M., & Shang, Z. (2022). Effect of parasocial relationship on tourist’s destination attitude and visit intention. PLOS ONE, 17(4), 1-19.

The Mediating Role of Parasocial Interaction in the Effect of Social Media Influencers' Source Credibility on Destination Visit Intention

Yıl 2025, Cilt: 20 Sayı: 78, 267 - 288

Yakup Öztürk

https://doi.org/10.19168/jyasar.1593395

Öz

Social media influencers have emerged as a powerful marketing tool that guides consumers' purchasing decisions through the trust and engagement they build with their followers. In this context, the parasocial interaction between influencers and their followers leads users to perceive influencers as genuine friends or advisors, thereby increasing trust in their recommendations and guidance, which in turn serves as a strong motivator in shaping purchasing decisions. This study, which examines the impact of perceived source credibility of social media influencers on destination visit intention and the mediating role of parasocial interaction in this effect, collected data from 535 participants through an online survey and analyzed it using SPSS and AMOS software. The research findings indicate that the perceived source credibility of social media influencers has a significant effect on both destination visit intention and parasocial interaction. Furthermore, parasocial interaction has been identified as an important factor in increasing destination visit intention. Additionally, parasocial interaction plays a partial mediating role in the relationship between credibility and visit intention. The study emphasizes the effectiveness of social media influencers as a tool in tourism marketing and highlights the importance of collaborating with credible influencers.

Anahtar Kelimeler

Social Media Influencers Source Credibility Parasocial Interaction Destination Visit Intention

Kaynakça

  • Arda, S. (2006). Predictors of parasocial interactıon with the favorite and the least desirable characters portrayed in tv serials. Psychology M.S. Thesis, Ankara: Middle East Technical University.
  • Avcı, E., & Bilgili, B. (2020). Sosyal medya fenomen özelliklerinin takipçilerin destinasyonu ziyaret etme niyeti üzerindeki etkisi. Tourism and Recreation (TO&RE), 2(Ek 1), 83-92.
  • Ayeh, J. K. (2015). Travellers’ acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories. Computers in Human Behavior, 48, 173-180.
  • Ayeh, J. K., Au, N., & Law, R. (2013). Do we believe in TripAdvisor? Examining credibility perceptions and online travelers’ attitude toward using user-generated content. Journal of Travel Research, 52(4), 437-452.
  • Baron, R. M., & Kenny, D. A. (1986). The Moderator–Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical Considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
  • Bhattacharya, A. (2023). Parasocial Interaction in Social Media Influencer-Based Marketing: An SEM Approach. Journal of Internet Commerce, 22(2), 272–292.
  • Bozkurt, G. Ş. (2020). Sosyal Medyada Parasosyal Etkileşim: Sosyal Medya Fenomenlerinin Tüketicilerin Marka Algısına Etkisinin Değerlendirilmesi. Yayımlanmamış Doktora Tezi, Konya: Selçuk Üniversitesi Sosyal Bilimler Enstitüsü.
  • Chatzigeorgiou, C. (2017). Modelling the impact of social media influencers on behavioural intentions of millennials: the case of tourism in rural areas in Greece. Journal of Tourism, Heritage and Services Marketing, 3(2), 25-29.
  • Chaudhuri, A. (1999). Does Brand Loyalty Mediate Brand Equity Outcomes? Journal of Marketing Theory and Practice, 7(2), 136-146.
  • Correa, S.C.H., Soares, J.L., Christino, J.M.M., de Sevilha Gosling, M., & Goncalves, C.A. (2020). The influence of YouTubers on followers’ use intention. Journal of Research in Interactive Marketing, 14(2), 173-194.
  • Datareportal. (2024, Ekim 8). datareportal.com. https://datareportal.com/reports/digital-2024-global-overview-report adresinden alınmıştır.
  • Dhanesh, G. S., & Duthler, G. (2019). Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement. Public Relations Review, 45(3), 1-13.
  • Dibble, J. L., Hartmann, T., & Rosaen, S. F. (2016). Parasocial interaction and parasocial relationship: Conceptual clarification and a critical assessment of measures. Human Communication Research, 42(1), 21–44.
  • Dinç, L. (2024). Destinasyon isteklerinin kodunu çözmek: Sosyal medyanın parasosyal etkileşim yoluyla genç gezginlerin tercihleri üzerindeki etkisi. Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, 14(3), 1544-1564.
  • Eru, O., Karapınar Çelik, I., Çelik, S., & Çop, R. (2018). Kaynak Olarak Youtuber’a Güvenilirliğin ve Marka Güveninin Gençlerin Satın Alma Niyetine Etkisi. Ekonomik ve Sosyal Araştırmalar Dergisi, 14(2), 219-238.
  • Gretzel, U. (2018). Influencer marketing in travel and tourism. In M. Sigala & U. Gretzel (Eds.), Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases (pp. 147-156). New York: Routledge.
  • Gürbüz, S. (2019). Amos ile Yapısal Eşitlik Modellemesi. Ankara: Seçkin Yayıncılık.
  • Gürbüz, S., & Şahin, F. (2015). Sosyal Bilimlerde Araştırma Yöntemleri. Ankara: Seçkin Yayıncılık.
  • Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis. New York: Pearson.
  • Han, J., & Chen, H. (2022). Millennial social media users’ intention to travel: The moderating role of social media influencer following behavior. International Hospitality Review, 36(2), 340-357.
  • Horng, J.-S., Liu, C.-H., Choud, S.-F., Yue, T.-Y., & Hu, D.-C. (2024). Role of social media influencers on marketing of sustainable hotels: Gratification and the parasocial interaction perspective. Journal of Hospitality Marketing & Management, 33(6), 735–762.
  • Horton, D., & Richard, W. R. (1956). Mass Communication and Para-Social Interaction: Observations on Intimacy at a Distance. Psychiatry, 19(3), 215-229.
  • Johnson, M. D., Herrmann, A., & Huber, F. (2006). The Evolution of Loyalty Intentions. Journal of Marketing, 70(2), 122-132.
  • Joshi, Y., Lim, W. M., Jagani, K., & Kumar, S. (2023). Social media influencer marketing: Foundations, trends and ways forward. Electronic Commerce Research, 1-55.
  • Juan, L., Wang, C., & Zhang, T. C. (2024). Exploring social media affordances in tourist destination image formation: A study on China’s rural tourism destination. Tourism Management, 101, 1-17.
  • Kilipiri, E., Papaioannou, E., & Kotzaivazoglou, I. (2023). Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case. Sustainability, 15(8), 1-18.
  • Kim, S.-E., Lee, K. Y., Shin, S. I., & Yang, S. B. (2017). Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo. Information & Management, 54(6), 687-702.
  • Lee, J. A., Sudarshan, S., Sussman, K. L., Bright, L. F., & Eastin, M. S. (2022). Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism. International Journal of Advertising, 41(1), 78-100.
  • Lin, C. A., Crowe, J., Pierre, L., & Lee, Y. (2021). Effects of Parasocial Interaction with an Instafamous Influencer on Brand Attitudes and Purchase Intentions. The Journal of Social Media in Society, 10(1), 55-78.
  • Lou, C., & Kim, H. K. (2019). Fancying the new rich and famous? Explicating the roles of influencer content, credibility, and parental mediation in adolescents’ parasocial relationship, materialism, and purchase intentions. Frontiers in Psychology, 10, 2567.
  • Lowry, P. B., Wilson, D. W., & Haig, W. L. (t.y.). A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust. International Journal of Human-Computer Interaction, 30(1), 63-93.
  • Magno, F., & Cassia, F. (2018). The impact of social media influencers in tourism. Anatolia, 28(2), 288-290.
  • Meydan, C. H., & Şeşen, H. (2015). Yapısal Eşitlik Modellemesi: AMOS Uygulamaları. Ankara: Detay Yayıncılık.
  • Nadroo, Z. M., Lim, W. M., & Naqshbandi, M. A. (2024). Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping. Journal of Retailing and Consumer Services, 78, 1-12.
  • Ohanian, R. (1990). Construction and Validation of a Scale to Measure Celebrity Attractiveness. Journal of Advertising, 19(3), 39-52.
  • Omeisha, F., Sharabati, A.-A. A., Abuhashesha, M., Al-Haddad, S., Nasereddin, A. Y., Alghizzawi, M., et al. (2024). The role of social media influencers in shaping destination image and intention to visit Jordan: The moderating impact of social media usage intensity. International Journal of Data and Network Science, 8, 1701–1714.
  • Rubin, A. M., & Perse, E. M. (1987). Audience activity and soap opera involvement: A uses and effects investigation. Human Communication Research, 14(2), 246-268.
  • Rubin, A. M., Perse, E. M., & Powell, R. A. (1985). Loneliness, parasocial interaction, and local television news viewing. Human Communication Research, 12(2), 155-180.
  • Sokolova, K., & Kefi, H. (2020). Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services, 53, 1-9.
  • Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188.
  • Xu Rinka, X., & Pratt, S. (2018). Social media influencers as endorsers to promote travel destinations: An application of self-congruence theory to the Chinese Generation Y. Journal of Travel and Tourism Marketing, 35(7), 958-972.
  • Ye, B. H., Fong, L. H. N., & Luo, J. M. (2021). Parasocial interaction on tourism companies’ social media sites: Antecedents and consequences. Current Issues in Tourism, 24(8), 1093–1108.
  • Yen, C. H., & Teng, H. Y. (2015). Celebrity involvement, perceived value, and behavioral intentions in popular media-induced tourism. Journal of Hospitality & Tourism Research, 39(2), 225-244.
  • Yılmazdoğan, O. C., Şen Doğan, R., & Altıntaş, E. (2021). The impact of the source credibility of Instagram influencers on travel intention: The mediating role of parasocial interaction. Journal of Vacation Marketing, 27(3), 299-313.
  • Zhang, H., Xu, H., & Gursoy, D. (2020). The effect of celebrity endorsement on destination brand love: A comparison of previous visitors and potential tourists. Journal of Destination Marketing & Management, 17, 1-14.
  • Zheng, X., Luo, J. M., & Shang, Z. (2022). Effect of parasocial relationship on tourist’s destination attitude and visit intention. PLOS ONE, 17(4), 1-19.
Toplam 46 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Makaleler
Yazarlar

Yakup Öztürk 0000-0003-1495-9979

Erken Görünüm Tarihi 26 Mayıs 2025
Yayımlanma Tarihi
Gönderilme Tarihi 29 Kasım 2024
Kabul Tarihi 28 Şubat 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 20 Sayı: 78

Kaynak Göster

APA Öztürk, Y. (2025). Sosyal Medya Fenomenlerinin Kaynak Güvenilirliğinin Destinasyon Ziyaret Niyeti Üzerindeki Etkisinde Parasosyal Etkileşimin Aracı Rolü. Yaşar Üniversitesi E-Dergisi, 20(78), 267-288. https://doi.org/10.19168/jyasar.1593395
AMA Öztürk Y. Sosyal Medya Fenomenlerinin Kaynak Güvenilirliğinin Destinasyon Ziyaret Niyeti Üzerindeki Etkisinde Parasosyal Etkileşimin Aracı Rolü. Yaşar Üniversitesi E-Dergisi. Mayıs 2025;20(78):267-288. doi:10.19168/jyasar.1593395
Chicago Öztürk, Yakup. “Sosyal Medya Fenomenlerinin Kaynak Güvenilirliğinin Destinasyon Ziyaret Niyeti Üzerindeki Etkisinde Parasosyal Etkileşimin Aracı Rolü”. Yaşar Üniversitesi E-Dergisi 20, sy. 78 (Mayıs 2025): 267-88. https://doi.org/10.19168/jyasar.1593395.
EndNote Öztürk Y (01 Mayıs 2025) Sosyal Medya Fenomenlerinin Kaynak Güvenilirliğinin Destinasyon Ziyaret Niyeti Üzerindeki Etkisinde Parasosyal Etkileşimin Aracı Rolü. Yaşar Üniversitesi E-Dergisi 20 78 267–288.
IEEE Y. Öztürk, “Sosyal Medya Fenomenlerinin Kaynak Güvenilirliğinin Destinasyon Ziyaret Niyeti Üzerindeki Etkisinde Parasosyal Etkileşimin Aracı Rolü”, Yaşar Üniversitesi E-Dergisi, c. 20, sy. 78, ss. 267–288, 2025, doi: 10.19168/jyasar.1593395.
ISNAD Öztürk, Yakup. “Sosyal Medya Fenomenlerinin Kaynak Güvenilirliğinin Destinasyon Ziyaret Niyeti Üzerindeki Etkisinde Parasosyal Etkileşimin Aracı Rolü”. Yaşar Üniversitesi E-Dergisi 20/78 (Mayıs 2025), 267-288. https://doi.org/10.19168/jyasar.1593395.
JAMA Öztürk Y. Sosyal Medya Fenomenlerinin Kaynak Güvenilirliğinin Destinasyon Ziyaret Niyeti Üzerindeki Etkisinde Parasosyal Etkileşimin Aracı Rolü. Yaşar Üniversitesi E-Dergisi. 2025;20:267–288.
MLA Öztürk, Yakup. “Sosyal Medya Fenomenlerinin Kaynak Güvenilirliğinin Destinasyon Ziyaret Niyeti Üzerindeki Etkisinde Parasosyal Etkileşimin Aracı Rolü”. Yaşar Üniversitesi E-Dergisi, c. 20, sy. 78, 2025, ss. 267-88, doi:10.19168/jyasar.1593395.
Vancouver Öztürk Y. Sosyal Medya Fenomenlerinin Kaynak Güvenilirliğinin Destinasyon Ziyaret Niyeti Üzerindeki Etkisinde Parasosyal Etkileşimin Aracı Rolü. Yaşar Üniversitesi E-Dergisi. 2025;20(78):267-88.
 Kapak Resmi İndir