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TURKISH ADAPTATION OF THE GREEN IMAGE SCALE AND THE EFFECT OF GREEN HUMAN RESOURCES MANAGEMENT PRACTICES ON GREEN IMAGE

Yıl 2025, Cilt: 16 Sayı: 31, 495 - 519, 27.06.2025

Şerif Durmuş , Ali Erbaşı

https://doi.org/10.36543/kauiibfd.2025.019

Öz

The purpose of research is to adapt the green image scale developed by Chen (2008) into Turkish and to examine the effect of green human resources management practices on green image. In this research, which is inspired by Social Identity Theory and green business literature, it is assumed that the presence of green human resources management practices in the organization may have an impact on employees' green image perceptions of the organization. The population of the research consists of employees of 91 companies operating in the food products manufacturing sector in Karaman province (N = 14,990). Convenience sampling method was used in the research and 375 employees were included in the sample. SPSS and AMOS programs were used to analyze the data. As a result of the research, a valid and reliable green image scale consisting of a single dimension and 8 items was obtained. In addition, according to the findings of simple linear regression analysis, it was determined that green human resources management practices had a statistically significant and positive effect on green image.

Anahtar Kelimeler

Green image scale adaptation green human resource management practices

Kaynakça

  • Amores-Salvadó, J., Martín-de Castro, G., & Navas-López, J. E. (2014). Green corporate image: moderating the connection between environmental product innovation and firm performance. Journal of Cleaner Production, 83, 356-365.
  • Arulrajah, A. A., Opatha, H., & Nawaratne, N. (2015). Green human resource management practices: A review. Sri Lankan Journal of Human Resource Management, 5(1), 1-16.
  • Ahmad, S. (2015). Green human research management: policies and practices. Cogent Business & Management, 2015(2), 1-13.
  • Altuğ, T. (2017). Yeşil imajın kurum web sitelerinde aktarımı: Arçelik ve Bosch örneği. Yüksek Lisans Tezi, İnönü Üniversitesi, Malatya.
  • Barr, S. (2007). Factors influencing environmental attitudes and behaviors: A UK case study of household waste management. Environment and Behavior, 39, 435-473.
  • Bartlett, D. (2011). Going green: the psychology of sustainability in the workplace green buildings: understanding the role of end user behaviour. Leicester: The British Psychological Society.
  • Baykal, E. & Bayraktar, O. (2022) Green human resources management: a novel tool to boost work engagement. Front. Psychol. 13: 951963. doi: 10.3389/fpsyg.2022.951963
  • Boiral, O. (2009). Greening the corporation through organizational citizenship behaviors. Journal of Business Ethics, 87, 221-236.
  • Canöz, N. & Ertek, A. (2020). Yeşil kuruluş sertifikasının yeşil imaj oluşumuna katkısı: Türk sivil havacılığı üzerine bir araştırma. International Journal of Aeronautics and Astronautics, 1(1), 23-32.
  • Cantor, D. E., Morrow, P. C., & Montabon, F. (2012). Engagement in environmental behaviors among supply chain management employees: An organizational support theoretical perspective. Journal of Supply Chain Management, 48, 33-51.
  • Chen, Y-S. (2008). The driver of green innovation and green image-green core competence. Journal of Business Ethics, 81(3), 531-543.
  • Chang, N.J., & Fong, C.M. (2010). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management, 4(13), 2836-2844.
  • Chen, Y. S. (2010). The drivers of green brand equity: green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307-319.
  • Chen, Y-S., Huang, A-F., Wang, T-Y., & Chen, Y-R. (2018). Greenwash and green purchase behaviour: The mediation of green brand image and green brand loyalty. Total Quality Management & Business Excellence, 1-16.
  • Chen, Y-S., Huang, S-T., Wang, T-Y., Huang, A-F., & Liao, Y-W. (2017). The influence of excessive product packaging on green brand attachment: The mediation roles of green brand attitude and green brand image. Sustainability, 9(4): 654, 1-15.
  • Chrisjatmiko, K. (2018). Towards green loyalty: The influences of green perceived risk, green image, green trust and green satisfaction. The 4th International Seminar on Sustainable Urban Development, 106(2018): 012085, 1-6.
  • Crosbie, T., & Houghton, M. (2011). Sustainability in the workplace: An analysis of the attitudes and behaviors of australians to sustainability in the workplace and the home. Sustainability at Work, 1-16.
  • Çavuşoğlu, S. (2021). Yeşile boyama ve yeşil satın alma davranışı arasındaki ilişkide yeşil marka imajı ve yeşil marka sadakatinin aracılık rolü. İşletme Araştırmaları Dergisi, 13(3), 2146-2161.
  • Çavuşoğlu, S., Demirağ, B., Jusuf, E., & Gunardi, A. (2020). The effect of attitudes toward green behaviors on green image, green customer satisfaction and green customer loyalty. Geo Journal of Tourism and Geosites, 33, 1513-1519.
  • Dinçer, M. K. (1998). İş yaşamında ve özel yaşamda kişisel imaj. İstanbul: Alfa Yayıncılık.
  • Dowling, G. R. (2001). Creating corporate reputations: Identity, image, and performance. New York: Oxford University Press.
  • Dumont, J., Shen, J., & Deng, X. (2017). Effects of green HRM practices on employee workplace green behavior: The role of psychological green climate and employee green values. Human Resource Management, 56(4), 613–627. Doi: 10.1002/hrm.21792.
  • Durmuş, Ş., & Erbaşı, A. (2023). Yeşil imaj. A. Erbaşı (Ed.). Tüm yönleriyle yeşil işletme (Genişletilmiş 2. Baskı) içinde (s. 375-392). Konya: Atlas Akademi.
  • Ecevit, M. Z. (2018). Yeşil kalite ve yeşil imaj algısının daha fazla ödeme niyeti ile ilişkisi: Yeşil göz boyamanın düzenleyici rolü. Business & Management Studies: An International Journal, 6(3): 472-486.
  • Ehnert, I. & Harry, W. (2012). Recent developments and future prospects on sustainable human resource management: Introduction to the special issue. Management Revue, 23(3), 221-238.
  • Erbaşı, A. (2021). Yeşil insan kaynakları yönetimi uygulamaları ölçeğinin Türkçe’ye uyarlaması. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 12(23), 247-262.
  • Erbaşı, A. (2021a). Yeşil psikolojik iklim ölçeği: Türkçe’ye uyarlama çalışması. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 39(4), 619-632.
  • Erbaşı, A. (2017). The investigation of hotel employees’ green organizational behavior tendencies in terms of some demographic variables. Tourism in Southern and Eastern Europe, 4, 159-168.
  • Erbaşı, A., & Özalp, Ö. (2016). Çevre tutkusu ve yeşil örgütsel davranışın örgütsel bağlılık üzerine etkisi. Eurasian Academy of Sciences Eurasian Business and Economics Journal, 2, 296-306.
  • Gan, Q., Yang, L., Liu, J., Cheng, X., Qin, H., Su, J. & Xia, W. (2021). The level of regional economic development, green image, and enterprise environmental protection investment: Empirical evidence from China. Hindawi Mathematical Problems in Engineering. 1-12.
  • Gray, J. G. (1986). Managing the corporate image: The key to public trust. Westport Connecticut: Quorum Books.
  • Goffman, E. (1959). The presentation of self in everyday life. Garden City, New York: Doubleday Anchor Books.
  • Hagmann, C., Semeijn, J. & Vellenga, D.B. (2015). Exploring the green image of airlines: Passenger perceptions and airline choice. Journal of Air Transport Management, 43, 37-45.
  • Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.), USA: Pearson. Han, H., Hsu, L-T. & Lee, J-S. (2009). Empirical investigation of the roles of attitudes toward green behaviours, overall image, gender, and age in hotel customers’ eco-friendly decision-making process. International Journal of Hospitality Management, 28(4), 519–528.
  • Han, H., Hsu, L-T. J., Lee, J-S. & Sheu, C. (2011). Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly ıntentions. International Journal of Hospitality Management, 30, 345-355.
  • Hu, H-F., Hu, P. J-H., Yen, H. R. & Yen, B. P.-C. (2022). Examining the mediating roles of green image and readiness in firms’ green ınformation technology practices: An organizational legitimation perspective. Journal of Organizational Computing and Electronic Commerce, 32(2), 130-152.
  • Hwang, J. & Lyu, S. O. (2020). Relationships among green image, consumer attitudes, desire, and customer citizenship behavior in the airline ındustry. International Journal of Sustainable Transportation, 14(6), 437-447.
  • Jeong, E., Jang, S. S., Day, J., & Ha, S. (2014). The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting. International Journal of Hospitality Management, 41(2014), 10-20.
  • Karaman Ticaret ve Sanayi Odası (2020). Karaman’ın sosyo-ekonomik yapısı. Karaman: Karaman Ticaret ve Sanayi Odası Yayını.
  • Keller, K. L. & Aaker, D.A. (1992). The effects of sequential introduction of brand extensions. Journal of Marketing Research, 29(1), 35-50.
  • Kim, Y. J., Kim, W. G., Choi, H. M., & Phetvaroon, K. (2019). The effect of green human resource management on hotel employees’ eco-friendly behavior and environmental performance. International Journal of Hospitality Management, 76, 83-93.
  • Lee, J-S., Hsu, L-T. J., Han, H. & Kim, Y. (2010). Understanding how consumers view green hotels: How a hotel’s green image can influence behavioural intentions. Journal of Sustainable Tourism, 18(7), 901-914.
  • Ma, Y., Zhang, L. & Fang, H. (2022). Can corporate green image improve employer attractiveness? Evidence from recruitment market in China. Journal of Cleaner Production, 377, 1-11.
  • Mandip, G. (2012). Green HRM: People management commitment to environmental sustainability. Research Journal of Recent Sciences, 1, 244-252.
  • Marquis, H. H. (1970). The changing corporate image. New York: American Management Association.
  • Martinez, E. & Pina, J. M. (2005). Influence of corporate image on brand extensions: A model applied to the service sector. Journal of Marketing Communications, 11(4), 263-281.
  • Martinez, P. (2015). Customer loyalty: Exploring its antecedents from a green marketing perspective. International Journal of Contemporary Hospitality Management, 27(5), 896-917.
  • Melé, P. M., Gómez, J. M. & Sousa, M. J. (2020). Influence of sustainability practices and green image on the re-visit intention of small and medium-size towns. Sustainability, 12(3), 1-11.
  • Moody, G. F. (1987). The community: Being a good neighbor. M. Simpson (Ed.). Corporate identity: name, image, and perception: highlights of a conference new york, (pp. 22-23). N.Y.: Conference Board.
  • Molina-Azorin, J. F., López-Gamero, M. D., Tarí, J.J., Pereira-Moliner, J. & Pertusa-Ortega, E. M. (2021). Environmental management, human resource management and green human resource management: A literature review. Administrative Sciences 11(48), 1-17. Doi: 10.3390/admsci11020048.
  • Norton, T. A., Zacher, H., & Ashkanasy, N. M. (2012). On the importance of proenvironmental organizational climate for employee green behavior. Industrial and Organizational Psychology, 5, 497-500.
  • Norton, T. A., Zacher, H., & Ashkanasy, N. M. (2014). Organizational sustainability policies and employee green behavior: The mediating role of work climate perceptions. Journal of Environmental Psychology, 38, 49-54.
  • Özalp, Ö. & Erbaşı, A. (2021). Yeşil örgüt iklimi algısının yeşil örgütsel davranış üzerine etkisi. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 22(1), 43-73.
  • Pham, N. T., Tučková, Z. & Phan, Q. P. T. (2019). Greening human resource management and employee commitment towards the environment: An interaction model. Journal of Business Economics and Management, 20(3), 446-465.
  • Sarko, P. & Sukawati, T. G. R. (2021). The effect of green product quality, green brand image and green customer satisfaction on green customer loyalty. International Journal of Management and Commerce Innovations, 9(2), 1-10.
  • Shao, A. T. (2002). Marketing research: an aid to decision making. Cincinnati, Ohio: South-Western/Thomson Learning.
  • Steidl, P. & Garry, E. (1997). Corporate image and identity strategies: Designing the corporate future. Warriewood, NSW, Australia: Business & Professional Publishing.
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  • Wang, J., Wang, S., Xue, H., Wang, Y. & Li, J. (2018). Green image and consumers’ word of mouth intention in the green hotel industry: The moderating effect of millennials. Journal of Cleaner Production, 181, 426-436.
  • Weiss, A. M., Anderson, E. & MacInnis, D. J. (1999). Reputation management as a motivation for sales structure decisions. Journal of Marketing, 63(4), 74-89.
  • Zientara, P. & Zamojska, A. (2016), Green organizational climates and employee proenvironmental behavior in the hotel industry. Journal of Sustainable Tourism, 26(7), 1142-1159.

YEŞİL İMAJ ÖLÇEĞİNİN TÜRKÇE UYARLAMASI VE YEŞİL İNSAN KAYNAKLARI YÖNETİMİ UYGULAMALARININ YEŞİL İMAJA ETKİSİ

Yıl 2025, Cilt: 16 Sayı: 31, 495 - 519, 27.06.2025

Şerif Durmuş , Ali Erbaşı

https://doi.org/10.36543/kauiibfd.2025.019

Öz

Araştırmanın amacı, Chen (2008) tarafından geliştirilen yeşil imaj ölçeğini Türkçe’ye uyarlamak ve yeşil insan kaynakları yönetimi uygulamalarının yeşil imaj üzerindeki etkisini incelemektir. Sosyal Kimlik Teorisi ve yeşil işletme alanyazınından esinlenerek varsayımlar oluşturulan bu araştırmada, örgütte yeşil insan kaynakları yönetimi uygulamalarının varlığının, çalışanların örgütle ilgili yeşil imaj algıları üzerinde etkili olabileceği varsayılmaktadır. Araştırmanın evrenini, Karaman ilinde gıda ürünleri imalatı sektöründe faaliyet gösteren 91 firmanın çalışanları oluşturmaktadır (N= 14.990). Araştırmada kolayda örnekleme yöntemi kullanılmış ve 375 çalışan örnekleme dahil edilmiştir. Verilerin çözümlenmesinde SPSS ve AMOS programları kullanılmıştır. Araştırmanın sonucunda tek boyut ve 8 maddeden oluşan geçerli ve güvenilir bir yeşil imaj ölçeği elde edilmiştir. Ayrıca basit doğrusal regresyon analizi bulgularına göre, yeşil insan kaynakları yönetimi uygulamalarının yeşil imaj üzerinde anlamlı ve pozitif etkisi olduğu tespit edilmiştir.

Anahtar Kelimeler

Yeşil imaj ölçek uyarlama yeşil insan kaynakları yönetimi uygulamaları

Etik Beyan

Çalışmada etik kurul ilkelerine uyulmuştur.

Destekleyen Kurum

Bu çalışmada herhangi bir fon veya destekten yararlanılmamıştır.

Kaynakça

  • Amores-Salvadó, J., Martín-de Castro, G., & Navas-López, J. E. (2014). Green corporate image: moderating the connection between environmental product innovation and firm performance. Journal of Cleaner Production, 83, 356-365.
  • Arulrajah, A. A., Opatha, H., & Nawaratne, N. (2015). Green human resource management practices: A review. Sri Lankan Journal of Human Resource Management, 5(1), 1-16.
  • Ahmad, S. (2015). Green human research management: policies and practices. Cogent Business & Management, 2015(2), 1-13.
  • Altuğ, T. (2017). Yeşil imajın kurum web sitelerinde aktarımı: Arçelik ve Bosch örneği. Yüksek Lisans Tezi, İnönü Üniversitesi, Malatya.
  • Barr, S. (2007). Factors influencing environmental attitudes and behaviors: A UK case study of household waste management. Environment and Behavior, 39, 435-473.
  • Bartlett, D. (2011). Going green: the psychology of sustainability in the workplace green buildings: understanding the role of end user behaviour. Leicester: The British Psychological Society.
  • Baykal, E. & Bayraktar, O. (2022) Green human resources management: a novel tool to boost work engagement. Front. Psychol. 13: 951963. doi: 10.3389/fpsyg.2022.951963
  • Boiral, O. (2009). Greening the corporation through organizational citizenship behaviors. Journal of Business Ethics, 87, 221-236.
  • Canöz, N. & Ertek, A. (2020). Yeşil kuruluş sertifikasının yeşil imaj oluşumuna katkısı: Türk sivil havacılığı üzerine bir araştırma. International Journal of Aeronautics and Astronautics, 1(1), 23-32.
  • Cantor, D. E., Morrow, P. C., & Montabon, F. (2012). Engagement in environmental behaviors among supply chain management employees: An organizational support theoretical perspective. Journal of Supply Chain Management, 48, 33-51.
  • Chen, Y-S. (2008). The driver of green innovation and green image-green core competence. Journal of Business Ethics, 81(3), 531-543.
  • Chang, N.J., & Fong, C.M. (2010). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management, 4(13), 2836-2844.
  • Chen, Y. S. (2010). The drivers of green brand equity: green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307-319.
  • Chen, Y-S., Huang, A-F., Wang, T-Y., & Chen, Y-R. (2018). Greenwash and green purchase behaviour: The mediation of green brand image and green brand loyalty. Total Quality Management & Business Excellence, 1-16.
  • Chen, Y-S., Huang, S-T., Wang, T-Y., Huang, A-F., & Liao, Y-W. (2017). The influence of excessive product packaging on green brand attachment: The mediation roles of green brand attitude and green brand image. Sustainability, 9(4): 654, 1-15.
  • Chrisjatmiko, K. (2018). Towards green loyalty: The influences of green perceived risk, green image, green trust and green satisfaction. The 4th International Seminar on Sustainable Urban Development, 106(2018): 012085, 1-6.
  • Crosbie, T., & Houghton, M. (2011). Sustainability in the workplace: An analysis of the attitudes and behaviors of australians to sustainability in the workplace and the home. Sustainability at Work, 1-16.
  • Çavuşoğlu, S. (2021). Yeşile boyama ve yeşil satın alma davranışı arasındaki ilişkide yeşil marka imajı ve yeşil marka sadakatinin aracılık rolü. İşletme Araştırmaları Dergisi, 13(3), 2146-2161.
  • Çavuşoğlu, S., Demirağ, B., Jusuf, E., & Gunardi, A. (2020). The effect of attitudes toward green behaviors on green image, green customer satisfaction and green customer loyalty. Geo Journal of Tourism and Geosites, 33, 1513-1519.
  • Dinçer, M. K. (1998). İş yaşamında ve özel yaşamda kişisel imaj. İstanbul: Alfa Yayıncılık.
  • Dowling, G. R. (2001). Creating corporate reputations: Identity, image, and performance. New York: Oxford University Press.
  • Dumont, J., Shen, J., & Deng, X. (2017). Effects of green HRM practices on employee workplace green behavior: The role of psychological green climate and employee green values. Human Resource Management, 56(4), 613–627. Doi: 10.1002/hrm.21792.
  • Durmuş, Ş., & Erbaşı, A. (2023). Yeşil imaj. A. Erbaşı (Ed.). Tüm yönleriyle yeşil işletme (Genişletilmiş 2. Baskı) içinde (s. 375-392). Konya: Atlas Akademi.
  • Ecevit, M. Z. (2018). Yeşil kalite ve yeşil imaj algısının daha fazla ödeme niyeti ile ilişkisi: Yeşil göz boyamanın düzenleyici rolü. Business & Management Studies: An International Journal, 6(3): 472-486.
  • Ehnert, I. & Harry, W. (2012). Recent developments and future prospects on sustainable human resource management: Introduction to the special issue. Management Revue, 23(3), 221-238.
  • Erbaşı, A. (2021). Yeşil insan kaynakları yönetimi uygulamaları ölçeğinin Türkçe’ye uyarlaması. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 12(23), 247-262.
  • Erbaşı, A. (2021a). Yeşil psikolojik iklim ölçeği: Türkçe’ye uyarlama çalışması. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 39(4), 619-632.
  • Erbaşı, A. (2017). The investigation of hotel employees’ green organizational behavior tendencies in terms of some demographic variables. Tourism in Southern and Eastern Europe, 4, 159-168.
  • Erbaşı, A., & Özalp, Ö. (2016). Çevre tutkusu ve yeşil örgütsel davranışın örgütsel bağlılık üzerine etkisi. Eurasian Academy of Sciences Eurasian Business and Economics Journal, 2, 296-306.
  • Gan, Q., Yang, L., Liu, J., Cheng, X., Qin, H., Su, J. & Xia, W. (2021). The level of regional economic development, green image, and enterprise environmental protection investment: Empirical evidence from China. Hindawi Mathematical Problems in Engineering. 1-12.
  • Gray, J. G. (1986). Managing the corporate image: The key to public trust. Westport Connecticut: Quorum Books.
  • Goffman, E. (1959). The presentation of self in everyday life. Garden City, New York: Doubleday Anchor Books.
  • Hagmann, C., Semeijn, J. & Vellenga, D.B. (2015). Exploring the green image of airlines: Passenger perceptions and airline choice. Journal of Air Transport Management, 43, 37-45.
  • Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.), USA: Pearson. Han, H., Hsu, L-T. & Lee, J-S. (2009). Empirical investigation of the roles of attitudes toward green behaviours, overall image, gender, and age in hotel customers’ eco-friendly decision-making process. International Journal of Hospitality Management, 28(4), 519–528.
  • Han, H., Hsu, L-T. J., Lee, J-S. & Sheu, C. (2011). Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly ıntentions. International Journal of Hospitality Management, 30, 345-355.
  • Hu, H-F., Hu, P. J-H., Yen, H. R. & Yen, B. P.-C. (2022). Examining the mediating roles of green image and readiness in firms’ green ınformation technology practices: An organizational legitimation perspective. Journal of Organizational Computing and Electronic Commerce, 32(2), 130-152.
  • Hwang, J. & Lyu, S. O. (2020). Relationships among green image, consumer attitudes, desire, and customer citizenship behavior in the airline ındustry. International Journal of Sustainable Transportation, 14(6), 437-447.
  • Jeong, E., Jang, S. S., Day, J., & Ha, S. (2014). The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting. International Journal of Hospitality Management, 41(2014), 10-20.
  • Karaman Ticaret ve Sanayi Odası (2020). Karaman’ın sosyo-ekonomik yapısı. Karaman: Karaman Ticaret ve Sanayi Odası Yayını.
  • Keller, K. L. & Aaker, D.A. (1992). The effects of sequential introduction of brand extensions. Journal of Marketing Research, 29(1), 35-50.
  • Kim, Y. J., Kim, W. G., Choi, H. M., & Phetvaroon, K. (2019). The effect of green human resource management on hotel employees’ eco-friendly behavior and environmental performance. International Journal of Hospitality Management, 76, 83-93.
  • Lee, J-S., Hsu, L-T. J., Han, H. & Kim, Y. (2010). Understanding how consumers view green hotels: How a hotel’s green image can influence behavioural intentions. Journal of Sustainable Tourism, 18(7), 901-914.
  • Ma, Y., Zhang, L. & Fang, H. (2022). Can corporate green image improve employer attractiveness? Evidence from recruitment market in China. Journal of Cleaner Production, 377, 1-11.
  • Mandip, G. (2012). Green HRM: People management commitment to environmental sustainability. Research Journal of Recent Sciences, 1, 244-252.
  • Marquis, H. H. (1970). The changing corporate image. New York: American Management Association.
  • Martinez, E. & Pina, J. M. (2005). Influence of corporate image on brand extensions: A model applied to the service sector. Journal of Marketing Communications, 11(4), 263-281.
  • Martinez, P. (2015). Customer loyalty: Exploring its antecedents from a green marketing perspective. International Journal of Contemporary Hospitality Management, 27(5), 896-917.
  • Melé, P. M., Gómez, J. M. & Sousa, M. J. (2020). Influence of sustainability practices and green image on the re-visit intention of small and medium-size towns. Sustainability, 12(3), 1-11.
  • Moody, G. F. (1987). The community: Being a good neighbor. M. Simpson (Ed.). Corporate identity: name, image, and perception: highlights of a conference new york, (pp. 22-23). N.Y.: Conference Board.
  • Molina-Azorin, J. F., López-Gamero, M. D., Tarí, J.J., Pereira-Moliner, J. & Pertusa-Ortega, E. M. (2021). Environmental management, human resource management and green human resource management: A literature review. Administrative Sciences 11(48), 1-17. Doi: 10.3390/admsci11020048.
  • Norton, T. A., Zacher, H., & Ashkanasy, N. M. (2012). On the importance of proenvironmental organizational climate for employee green behavior. Industrial and Organizational Psychology, 5, 497-500.
  • Norton, T. A., Zacher, H., & Ashkanasy, N. M. (2014). Organizational sustainability policies and employee green behavior: The mediating role of work climate perceptions. Journal of Environmental Psychology, 38, 49-54.
  • Özalp, Ö. & Erbaşı, A. (2021). Yeşil örgüt iklimi algısının yeşil örgütsel davranış üzerine etkisi. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 22(1), 43-73.
  • Pham, N. T., Tučková, Z. & Phan, Q. P. T. (2019). Greening human resource management and employee commitment towards the environment: An interaction model. Journal of Business Economics and Management, 20(3), 446-465.
  • Sarko, P. & Sukawati, T. G. R. (2021). The effect of green product quality, green brand image and green customer satisfaction on green customer loyalty. International Journal of Management and Commerce Innovations, 9(2), 1-10.
  • Shao, A. T. (2002). Marketing research: an aid to decision making. Cincinnati, Ohio: South-Western/Thomson Learning.
  • Steidl, P. & Garry, E. (1997). Corporate image and identity strategies: Designing the corporate future. Warriewood, NSW, Australia: Business & Professional Publishing.
  • Yavuz, N. (2020). Yeşil insan kaynakları yönetimi ve yeşil iş yetkinliklerinin içerik analizi yöntemi ile değerlendirilmesi. İşletme Araştırmaları Dergisi, 12(3), 2669-2681.
  • Yıldız, A. (2012). Çevre yönetimi uygulayan yeşil otel işletmelerinde yeşil müşteri deneyimi üzerine bir araştırma. Yüksek Lisans Tezi, Anadolu Üniversitesi, Eskişehir.
  • Wang, J., Wang, S., Xue, H., Wang, Y. & Li, J. (2018). Green image and consumers’ word of mouth intention in the green hotel industry: The moderating effect of millennials. Journal of Cleaner Production, 181, 426-436.
  • Weiss, A. M., Anderson, E. & MacInnis, D. J. (1999). Reputation management as a motivation for sales structure decisions. Journal of Marketing, 63(4), 74-89.
  • Zientara, P. & Zamojska, A. (2016), Green organizational climates and employee proenvironmental behavior in the hotel industry. Journal of Sustainable Tourism, 26(7), 1142-1159.
Toplam 62 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İnsan Kaynakları Yönetimi, Örgütsel Davranış, Strateji, Yönetim ve Örgütsel Davranış (Diğer)
Bölüm Makaleler
Yazarlar

Şerif Durmuş 0000-0003-1906-5528

Ali Erbaşı 0000-0001-5709-9775

Yayımlanma Tarihi 27 Haziran 2025
Gönderilme Tarihi 17 Aralık 2024
Kabul Tarihi 14 Mayıs 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 16 Sayı: 31

Kaynak Göster

APA Durmuş, Ş., & Erbaşı, A. (2025). YEŞİL İMAJ ÖLÇEĞİNİN TÜRKÇE UYARLAMASI VE YEŞİL İNSAN KAYNAKLARI YÖNETİMİ UYGULAMALARININ YEŞİL İMAJA ETKİSİ. Kafkas Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 16(31), 495-519. https://doi.org/10.36543/kauiibfd.2025.019
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