Comparative Analysis of Turkish and Swedish Generation Z’s Clothing Buying Behavior

Seher Kanat; Turan Atılgan; Türkü Erez

doi:10.32710/tekstilvekonfeksiyon.1474997

Araştırma Makalesi

Comparative Analysis of Turkish and Swedish Generation Z’s Clothing Buying Behavior

Yıl 2025, Cilt: 35 Sayı: 2, 88 - 97

Seher Kanat , Turan Atılgan , Türkü Erez

Öz

Nowadays, generation Z, who is the youngest consumers in the society, is defined as the individuals that were born in 1995 and after. Individuals in this generation are intertwined with technology and internet since they have born. Generation Z consists of individuals; who possess high self-confidence, who are excessively social, creative and independent, who can easily use technology, who like irregularities and who give great importance to individuality. Therefore, their buying behaviors differ from other generations’ buying behaviors. In this context, this research aims to analyze the clothing buying behaviors of generation Z. Also, it aims to reveal the differences between clothing buying behaviors of generation Z, who lives in two different countries that possess different socio-cultural and economical structures. In accordance with the aim of the research, surveys are conducted in Turkey and Sweden and the obtained data are comparatively analyzed. According to the obtained results, generation Z gives great importance to the quality, fabric, color, design and fitting of bought clothing products. Also, they give great importance to after sales services’ quality, the presence of plenty more clothing product alternatives and the different usage possibilities of the clothing products.

Anahtar Kelimeler

Clothing sector, generation, generation Z, consumer, buying behavior

Kaynakça

1. Chaturvedi P., Kulshreshtha K., Tripathi V. 2020. Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy. Young Consumers 21(4), 403-417.
2. Pham H.T., Hoang K.T., Nguyen T.T., Do P.H., Mar M.T.C. 2021. Sharing economy: generation Z’s intention toward online fashion rental in Vietnam. Journal of Asian Finance, Economics and Business 8(3), 997-1007.
3. Abrar M., Sibtain M.M., Shabbir R. 2021. Understanding purchase intention towards eco-friendly clothing for generation Y&Z. Cogent Business & Management 8, 1-19.
4. Kovacs I. 2021. Perceptions and attitudes of generation Z consumers towards sustainable clothing: managerial implications based on a summative content analysis. Polish Journal of Management Studies 23(1), 257-276.
5. Li J., Leonas K.K. 2022. The impact of communication on consumer knowledge of environmentally sustainable apparel. Journal of Fashion Marketing and Management: An International Journal 26(4), 622-639.
6. Joshi R., Garg P. 2021. Role of brand experience in shaping brand love. International Journal of Consumer Studies 45, 259-272.
7. McCoy L., Wang Y.T., Chi T. 2021. Why is collaborative apparel consumption gaining popularity? An empirical study of US gen Z consumers. Sustainability 13, 1-18.
8. Arora N., Manchanda P. 2022. Green perceived value and intention to purchase sustainable apparel among gen Z: the moderated mediation of attitudes. Journal of Global Fashion Marketing 13(2), 168-185.
9. Gazzola P., Pavione E., Pezzetti R., Grechi D. 2020. Trends in the fashion industry: the perception of sustainability and circular economy: a gender/generation quantitative approach. Sustainability 12, 1-19.
10. Nguyen M.T.T., Nguyen L.H., Nguyen H.V. 2019. Materialistic values and green apparel purchase intention among young Vietnamese consumers. Young Consumers 20(4), 246-263.
11. Molina-Prados A., Munoz-Leiva F., Prados-Pena M.B. 2022. The role of customer brand engagement in the use of Instagram as a shop window for fashion-industry social commerce. Journal of Fashion Marketing and Management: An International Journal 26(3), 495-515.
12. Djafarova E., Bowes T. 2021. Instagram made me buy it: generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services 59, 1-9.
13. Kim J., Bhaduri G. 2019. Self-monitoring tendency and fashion involvement: antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context. Journal of Global Fashion Marketing 10(4), 324-341.
14. Weigle E.A., McAndrews L. 2022. The future of maternity wear: generation Z’s expectations of dressing for pregnancy. Journal of Fashion Marketing and Management: An International Journal 26(3), 534-549.
15. Li J., Leonas K.K. 2022. Generation Z female consumers’ preferences for swimwear products with sustainability-relevant attributes. Journal of Global Fashion Marketing 13(1), 44-60.
16. Tang F. 2019. A critical review of research on the work-related attitudes of generation Z in China. Social Psychology and Society 10(2), 19-28.
17. Ching-Hui S., Chin-Hsun T., Ming-Hsiang C., Lv W.Q. 2019. US sustainable food market generation Z consumer segments. Sustainability 11, 1-14.
18. Haddouche H., Salomone C. 2018. Generation Z and the tourist experience: tourist stories and use of social networks. Journal of Tourism Futures 4(1), 69-79.
19. Rodriguez M., Boyer S., Fleming D., Cohen S. 2019. Managing the next generation of sales, gen Z/millennial cusp: an exploration of grit, entrepreneurship and loyalty. Journal of Business-To-Business Marketing 26(1), 43-55.
20. Skinner H., Sarpong D., White G.R.T. 2018. Meeting the needs of the millennials and generation Z: gamification in tourism through geocaching. Journal of Tourism Futures 4(1), 93-104.
21. Cho M., Bonn M.A., Han S.J. 2018. Generation Z’s sustainable volunteering: motivations, attitudes and job performance. Sustainability 10, 1-16.
22. Priporas C.V., Stylos N., Fotiadis A.K. 2017. Generation Z consumers’ expectations of interactions in smart retailing: a future agenda. Computers in Human Behavior 77, 374-381.
23. Park J., Chun J. 2020. How does watching YouTube fashion content impact perception of appearance: a phenomenological study of Korean women in generation Z. Humanities & Social Sciences Communications 7, 1-10.
24. Djafarova E., Foots S. 2022. Exploring ethical consumption of generation Z: theory of planned behavior. Young Consumers 23(3), 413-431.
25. Shin H., Eastman J., Li Y. 2022. Is it love or just like? Generation Z’s brand relationship with luxury. Journal of Product & Brand Management 31(3), 394-414.
26. Lanier K. 2017. 5 things HR professionals need to know about generation Z. Strategic HR Review 16(6), 288-290.
27. Eurostat. 2018. Population by Age Group and Sex. Retrieved from https://ec.europa.eu/eurostat/web/population-demography/ demography-population-stock-balance/database (Date of access: July 2019)
28. Pradeep S., Pradeep M. 2023. Awareness of sustainability, climate emergency and generation Z’s consumer behavior in UAE. Cleaner and Responsible Consumption 11, 1-8.
29. Milanesi M., Monteverde G., Runfola A., Milakovic I.K., Guercini S. 2024. Generation Z’s intention to use digital fashion items in the Metaverse. Journal of Consumer Marketing 41(6), 674-689.
30. Senanu B., Anning-Dorson T., Tackie N.N. 2023. Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers. Journal of Marketing and Management: An International Journal 27(6), 965-987.
31. Antunes S.S., Bairrada C.M., Garrido S. 2024. The influence of dispositional traits on generation Z’s intention to purchase sustainable clothing. Journal of Fashion Marketing and Management: An International Journal 28(5), 911-928.
32. Rutelione A., Bhutto M.Y. 2024. Exploring the psychological benefits of green apparel and its influence on attitude, intention and behavior among generation Z: a serial multiple mediation study applying the stimulus-organism-response model. Journal of Fashion Marketing and Management: An International Journal 28(5), 1074-1092.
33. Sun Y., Wang R., Cao D., Lee R. 2022. Who are social media influencers for luxury fashion consumption of the Chinese gen Z? Categorization and empirical examination. Journal of Fashion Marketing and Management: An International Journal 26(4), 603-621.
34. Huh J., Kim N.L. 2024. Green as the new status symbol: examining green signaling effects among gen Z and millennial consumers. Journal of Fashion Marketing and Management: An International Journal 28(6), 1237-1255.
35. Ananda H.R., Indraswari K.D., Azizon A., Muzayanah I.F.U., Arundina T., Damayati A. 2024. You are what you wear: the effect of religiosity, self-esteem and materialism toward conspicuous consumption of luxury fashion products among gen Z. Journal of Islamic Marketing 15(9), 2378-2398.
36. Jain S., Rathi R. 2023. Do consumer values and perceived readiness impact secondhand luxury consumption? A goal-framing theory approach. Journal of Product & Brand Management 32(7), 973-987.
37. Westerberg C., Martinez L.F. 2023. Young German consumers’ perspectives of rental fashion platforms. Young Consumers 24(3), 309-330.
38. Gurova O. 2024. Practice theory approach to gen Z’s sustainable clothing consumption in Finland. Young Consumers 25(3), 289-307.
39. Williams A., Hodges N. 2022. Adolescent generation Z and sustainable and responsible fashion consumption: exploring the value-action gap. Young Consumers 23(4), 651-666.
40. Taborecka J., Rajic T., Vinczeova M., Kaputa V. 2023. Attitudes and actual buying behavior of sustainable clothes from the perspective of female generations in Slovakia. Marketing and Management of Innovations 14(3), 125-133.
41. Azemi Y., Ozuem W. 2023. How does retargeting work for different gen Z mobile users? Customer expectations and evaluations of retargeting via the expectancy-theory lens. Journal of Advertising Research 64(3), 384-401.
42. Um B., Santos C., Abdirahman S., Power A., Uddin Z. 2024. Eco-fashion scanner: bridging the gen Z and millennial’ green gap’ by facilitating sustainable fashion consumption behaviors. Extended Abstracts of the CHI Conference on Human Factors in Computing Systems 1, 1-6.
43. Jin M., Choi S.Y. 2023. Chinese gen Z’s emotional dimensions for fashion design during the pandemic. International Journal of Fashion Design, Technology and Education 16(1), 119-129.
44. Copeland L. 2024. Exploring young consumers’ perceptions towards sustainable practices of fashion brands. Fashion, Style & Popular Culture 11(3-4), 527-553.
45. Kanthawongs P., Chitcharoen C., Kanthawongs P. 2022. Factors affecting intention of online fashion consumption of gen Z during covid-19 pandemic. Proceedings of 7th International Conference on Business and Industrial Research 1, 317-322.
46. Manley A., Seock Y.K., Shin J. 2023. Exploring the perceptions and motivations of gen Z and millennials toward sustainable clothing. Family & Consumer Sciences Research Journal 51, 313-327.
47. Guerra-Tamez C.R., Flores K.K., Serna-Mendiburu G.M., Robles D.C., Cortes J.I. 2024. Decoding gen Z: AI’s influence on brand trust and purchasing behavior. Frontiers in Artificial Intelligence 7, 1-14.
48. Kim-Vick J., Cho E. 2024. Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods. Journal of Global Fashion Marketing 15(4), 440-458.
49. Workman J.E., Seung-Hee L., Liang Y. 2023. Gen Z’s social media engagement, fashion innovativeness, need for variety and gender. International Journal of Fashion Design, Technology and Education 16(1), 110-118.
50. Contreras-Masse R., Ochoa A., Hernandez-Baez I., Ronquillo C., Garcia H., Torres-Escobar R. 2024. The sustainable fashion revolution considering circular economy and targeting generation Z by reusing garments with Acrylan and Terlenka. International Journal of Combinatorial Optimization Problems and Informatics 15(2), 72-84.
51. Kim-Vick J., Ui-Jeen Y. 2023. Impact of digital resale platforms on brand new or second-hand luxury goods purchase intentions among US gen Z consumers. International Journal of Fashion Design, Technology and Education 16(1), 57-69.
52. Kovacs I., Keresztes E.R. 2024. Digital innovations in e-commerce: augmented reality applications in online fashion retail – a qualitative study among gen Z consumers. Informatics 11, 1-13.
53. Tran K., Nguyen T., Tran Y., Nguyen A., Luu K., Nguyen Y. 2022. Eco-friendly fashion among generation Z: mixed-methods study on price value image, customer fulfillment and pro-environmental behavior. Plos One 17(8), 1-22.
54. Mohammad J., Sadom N.Z.M., Quoquab F. 2024. Shop green, feel good: how sustainable fashion boosts gen Z’s wellbeing?. Environment, Development and Sustainability DOI:10.1007/s10668-024-05450-3
55. Lyroni C., Spais G. 2024. Consumer (brand) happiness of premium fashion brands and value consciousness: the case of clothing and footwear for gen X and gen Z as shoppers via digital platforms. Journal of Marketing Analytics DOI:10.1057/s41270-024-00342-x
56. Zhang Y., Liu C., Lyu Y. 2023. Profiling consumers: examination of Chinese gen Z consumers’ sustainable fashion consumption. Sustainability 15, 1-18.
57. Palomo-Dominguez I., Elias-Zambrano R., Alvarez-Rodriguez V. 2023. Gen Z’s motivations towards sustainable fashion and eco-friendly brand attributes: the case of Vinted. Sustainability 15, 1-23.
58. Mazanec J., Harantova V. 2024. Gen Z and their sustainable shopping behavior in the second-hand clothing segment: case study of the Slovak Republic. Sustainability 16, 1-15.
59. Wojdyla W., Chi T. 2024. Decoding the fashion quotient: an empirical study of key factors influencing US generation Z’s purchase intention toward fast fashion. Sustainability 16, 1-16.
60. Balinska A., Jaska E., Werenowska A. 2024. The importance of the Vinted application in popularizing sustainable behavior among representatives of generation Z. Sustainability 16, 1-16.
61. Unalmis E., Altay B.C., Okumus A. 2024. What type of incentives can be used to motivate generations Z and Y to prefer more sustainable delivery options?. Transportation Research Record DOI:10.1177/03611981241272089
62. Seock Y.K., Shin J., Yoon Y. 2024. Embracing environmental sustainability consciousness as a catalyst for slow fashion adoption. Sustainable Development 32, 4071-4081.
63. Boyer S., Jiang Z., Lyu J. 2024. Sustainable style without stigma: can norms and social reassurance influence secondhand fashion recommendation behavior among gen Z?. Journal of Global Fashion Marketing 15(3), 341-356.
64. Cho E., Kim-Vick J., Yu U.J. 2022. Unveiling motivation for luxury fashion purchase among gen Z consumers: need for uniqueness versus bandwagon effect. International Journal of Fashion, Design, Technology and Education 15(1), 24-34.
65. Koyuncu H., Which countries accept the most immigrants in Europe?. Retrieved from https://tr.euronews.com/2018/06/29/avrupa-da-en-cok-siginmaci-kabul-eden-ulkeler-hangileri- (Date of access: November 2024)
66. Ministry of Foreign Affairs of Türkiye Republic. Relations between Türkiye and Sweden. Retrieved from https://www.mfa.gov.tr/ relations-between-turkiye-and-sweden.en.mfa (Date of access: November 2024)

Yıl 2025, Cilt: 35 Sayı: 2, 88 - 97

Seher Kanat , Turan Atılgan , Türkü Erez

Öz

Kaynakça

1. Chaturvedi P., Kulshreshtha K., Tripathi V. 2020. Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy. Young Consumers 21(4), 403-417.
2. Pham H.T., Hoang K.T., Nguyen T.T., Do P.H., Mar M.T.C. 2021. Sharing economy: generation Z’s intention toward online fashion rental in Vietnam. Journal of Asian Finance, Economics and Business 8(3), 997-1007.
3. Abrar M., Sibtain M.M., Shabbir R. 2021. Understanding purchase intention towards eco-friendly clothing for generation Y&Z. Cogent Business & Management 8, 1-19.
4. Kovacs I. 2021. Perceptions and attitudes of generation Z consumers towards sustainable clothing: managerial implications based on a summative content analysis. Polish Journal of Management Studies 23(1), 257-276.
5. Li J., Leonas K.K. 2022. The impact of communication on consumer knowledge of environmentally sustainable apparel. Journal of Fashion Marketing and Management: An International Journal 26(4), 622-639.
6. Joshi R., Garg P. 2021. Role of brand experience in shaping brand love. International Journal of Consumer Studies 45, 259-272.
7. McCoy L., Wang Y.T., Chi T. 2021. Why is collaborative apparel consumption gaining popularity? An empirical study of US gen Z consumers. Sustainability 13, 1-18.
8. Arora N., Manchanda P. 2022. Green perceived value and intention to purchase sustainable apparel among gen Z: the moderated mediation of attitudes. Journal of Global Fashion Marketing 13(2), 168-185.
9. Gazzola P., Pavione E., Pezzetti R., Grechi D. 2020. Trends in the fashion industry: the perception of sustainability and circular economy: a gender/generation quantitative approach. Sustainability 12, 1-19.
10. Nguyen M.T.T., Nguyen L.H., Nguyen H.V. 2019. Materialistic values and green apparel purchase intention among young Vietnamese consumers. Young Consumers 20(4), 246-263.
11. Molina-Prados A., Munoz-Leiva F., Prados-Pena M.B. 2022. The role of customer brand engagement in the use of Instagram as a shop window for fashion-industry social commerce. Journal of Fashion Marketing and Management: An International Journal 26(3), 495-515.
12. Djafarova E., Bowes T. 2021. Instagram made me buy it: generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services 59, 1-9.
13. Kim J., Bhaduri G. 2019. Self-monitoring tendency and fashion involvement: antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context. Journal of Global Fashion Marketing 10(4), 324-341.
14. Weigle E.A., McAndrews L. 2022. The future of maternity wear: generation Z’s expectations of dressing for pregnancy. Journal of Fashion Marketing and Management: An International Journal 26(3), 534-549.
15. Li J., Leonas K.K. 2022. Generation Z female consumers’ preferences for swimwear products with sustainability-relevant attributes. Journal of Global Fashion Marketing 13(1), 44-60.
16. Tang F. 2019. A critical review of research on the work-related attitudes of generation Z in China. Social Psychology and Society 10(2), 19-28.
17. Ching-Hui S., Chin-Hsun T., Ming-Hsiang C., Lv W.Q. 2019. US sustainable food market generation Z consumer segments. Sustainability 11, 1-14.
18. Haddouche H., Salomone C. 2018. Generation Z and the tourist experience: tourist stories and use of social networks. Journal of Tourism Futures 4(1), 69-79.
19. Rodriguez M., Boyer S., Fleming D., Cohen S. 2019. Managing the next generation of sales, gen Z/millennial cusp: an exploration of grit, entrepreneurship and loyalty. Journal of Business-To-Business Marketing 26(1), 43-55.
20. Skinner H., Sarpong D., White G.R.T. 2018. Meeting the needs of the millennials and generation Z: gamification in tourism through geocaching. Journal of Tourism Futures 4(1), 93-104.
21. Cho M., Bonn M.A., Han S.J. 2018. Generation Z’s sustainable volunteering: motivations, attitudes and job performance. Sustainability 10, 1-16.
22. Priporas C.V., Stylos N., Fotiadis A.K. 2017. Generation Z consumers’ expectations of interactions in smart retailing: a future agenda. Computers in Human Behavior 77, 374-381.
23. Park J., Chun J. 2020. How does watching YouTube fashion content impact perception of appearance: a phenomenological study of Korean women in generation Z. Humanities & Social Sciences Communications 7, 1-10.
24. Djafarova E., Foots S. 2022. Exploring ethical consumption of generation Z: theory of planned behavior. Young Consumers 23(3), 413-431.
25. Shin H., Eastman J., Li Y. 2022. Is it love or just like? Generation Z’s brand relationship with luxury. Journal of Product & Brand Management 31(3), 394-414.
26. Lanier K. 2017. 5 things HR professionals need to know about generation Z. Strategic HR Review 16(6), 288-290.
27. Eurostat. 2018. Population by Age Group and Sex. Retrieved from https://ec.europa.eu/eurostat/web/population-demography/ demography-population-stock-balance/database (Date of access: July 2019)
28. Pradeep S., Pradeep M. 2023. Awareness of sustainability, climate emergency and generation Z’s consumer behavior in UAE. Cleaner and Responsible Consumption 11, 1-8.
29. Milanesi M., Monteverde G., Runfola A., Milakovic I.K., Guercini S. 2024. Generation Z’s intention to use digital fashion items in the Metaverse. Journal of Consumer Marketing 41(6), 674-689.
30. Senanu B., Anning-Dorson T., Tackie N.N. 2023. Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers. Journal of Marketing and Management: An International Journal 27(6), 965-987.
31. Antunes S.S., Bairrada C.M., Garrido S. 2024. The influence of dispositional traits on generation Z’s intention to purchase sustainable clothing. Journal of Fashion Marketing and Management: An International Journal 28(5), 911-928.
32. Rutelione A., Bhutto M.Y. 2024. Exploring the psychological benefits of green apparel and its influence on attitude, intention and behavior among generation Z: a serial multiple mediation study applying the stimulus-organism-response model. Journal of Fashion Marketing and Management: An International Journal 28(5), 1074-1092.
33. Sun Y., Wang R., Cao D., Lee R. 2022. Who are social media influencers for luxury fashion consumption of the Chinese gen Z? Categorization and empirical examination. Journal of Fashion Marketing and Management: An International Journal 26(4), 603-621.
34. Huh J., Kim N.L. 2024. Green as the new status symbol: examining green signaling effects among gen Z and millennial consumers. Journal of Fashion Marketing and Management: An International Journal 28(6), 1237-1255.
35. Ananda H.R., Indraswari K.D., Azizon A., Muzayanah I.F.U., Arundina T., Damayati A. 2024. You are what you wear: the effect of religiosity, self-esteem and materialism toward conspicuous consumption of luxury fashion products among gen Z. Journal of Islamic Marketing 15(9), 2378-2398.
36. Jain S., Rathi R. 2023. Do consumer values and perceived readiness impact secondhand luxury consumption? A goal-framing theory approach. Journal of Product & Brand Management 32(7), 973-987.
37. Westerberg C., Martinez L.F. 2023. Young German consumers’ perspectives of rental fashion platforms. Young Consumers 24(3), 309-330.
38. Gurova O. 2024. Practice theory approach to gen Z’s sustainable clothing consumption in Finland. Young Consumers 25(3), 289-307.
39. Williams A., Hodges N. 2022. Adolescent generation Z and sustainable and responsible fashion consumption: exploring the value-action gap. Young Consumers 23(4), 651-666.
40. Taborecka J., Rajic T., Vinczeova M., Kaputa V. 2023. Attitudes and actual buying behavior of sustainable clothes from the perspective of female generations in Slovakia. Marketing and Management of Innovations 14(3), 125-133.
41. Azemi Y., Ozuem W. 2023. How does retargeting work for different gen Z mobile users? Customer expectations and evaluations of retargeting via the expectancy-theory lens. Journal of Advertising Research 64(3), 384-401.
42. Um B., Santos C., Abdirahman S., Power A., Uddin Z. 2024. Eco-fashion scanner: bridging the gen Z and millennial’ green gap’ by facilitating sustainable fashion consumption behaviors. Extended Abstracts of the CHI Conference on Human Factors in Computing Systems 1, 1-6.
43. Jin M., Choi S.Y. 2023. Chinese gen Z’s emotional dimensions for fashion design during the pandemic. International Journal of Fashion Design, Technology and Education 16(1), 119-129.
44. Copeland L. 2024. Exploring young consumers’ perceptions towards sustainable practices of fashion brands. Fashion, Style & Popular Culture 11(3-4), 527-553.
45. Kanthawongs P., Chitcharoen C., Kanthawongs P. 2022. Factors affecting intention of online fashion consumption of gen Z during covid-19 pandemic. Proceedings of 7th International Conference on Business and Industrial Research 1, 317-322.
46. Manley A., Seock Y.K., Shin J. 2023. Exploring the perceptions and motivations of gen Z and millennials toward sustainable clothing. Family & Consumer Sciences Research Journal 51, 313-327.
47. Guerra-Tamez C.R., Flores K.K., Serna-Mendiburu G.M., Robles D.C., Cortes J.I. 2024. Decoding gen Z: AI’s influence on brand trust and purchasing behavior. Frontiers in Artificial Intelligence 7, 1-14.
48. Kim-Vick J., Cho E. 2024. Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods. Journal of Global Fashion Marketing 15(4), 440-458.
49. Workman J.E., Seung-Hee L., Liang Y. 2023. Gen Z’s social media engagement, fashion innovativeness, need for variety and gender. International Journal of Fashion Design, Technology and Education 16(1), 110-118.
50. Contreras-Masse R., Ochoa A., Hernandez-Baez I., Ronquillo C., Garcia H., Torres-Escobar R. 2024. The sustainable fashion revolution considering circular economy and targeting generation Z by reusing garments with Acrylan and Terlenka. International Journal of Combinatorial Optimization Problems and Informatics 15(2), 72-84.
51. Kim-Vick J., Ui-Jeen Y. 2023. Impact of digital resale platforms on brand new or second-hand luxury goods purchase intentions among US gen Z consumers. International Journal of Fashion Design, Technology and Education 16(1), 57-69.
52. Kovacs I., Keresztes E.R. 2024. Digital innovations in e-commerce: augmented reality applications in online fashion retail – a qualitative study among gen Z consumers. Informatics 11, 1-13.
53. Tran K., Nguyen T., Tran Y., Nguyen A., Luu K., Nguyen Y. 2022. Eco-friendly fashion among generation Z: mixed-methods study on price value image, customer fulfillment and pro-environmental behavior. Plos One 17(8), 1-22.
54. Mohammad J., Sadom N.Z.M., Quoquab F. 2024. Shop green, feel good: how sustainable fashion boosts gen Z’s wellbeing?. Environment, Development and Sustainability DOI:10.1007/s10668-024-05450-3
55. Lyroni C., Spais G. 2024. Consumer (brand) happiness of premium fashion brands and value consciousness: the case of clothing and footwear for gen X and gen Z as shoppers via digital platforms. Journal of Marketing Analytics DOI:10.1057/s41270-024-00342-x
56. Zhang Y., Liu C., Lyu Y. 2023. Profiling consumers: examination of Chinese gen Z consumers’ sustainable fashion consumption. Sustainability 15, 1-18.
57. Palomo-Dominguez I., Elias-Zambrano R., Alvarez-Rodriguez V. 2023. Gen Z’s motivations towards sustainable fashion and eco-friendly brand attributes: the case of Vinted. Sustainability 15, 1-23.
58. Mazanec J., Harantova V. 2024. Gen Z and their sustainable shopping behavior in the second-hand clothing segment: case study of the Slovak Republic. Sustainability 16, 1-15.
59. Wojdyla W., Chi T. 2024. Decoding the fashion quotient: an empirical study of key factors influencing US generation Z’s purchase intention toward fast fashion. Sustainability 16, 1-16.
60. Balinska A., Jaska E., Werenowska A. 2024. The importance of the Vinted application in popularizing sustainable behavior among representatives of generation Z. Sustainability 16, 1-16.
61. Unalmis E., Altay B.C., Okumus A. 2024. What type of incentives can be used to motivate generations Z and Y to prefer more sustainable delivery options?. Transportation Research Record DOI:10.1177/03611981241272089
62. Seock Y.K., Shin J., Yoon Y. 2024. Embracing environmental sustainability consciousness as a catalyst for slow fashion adoption. Sustainable Development 32, 4071-4081.
63. Boyer S., Jiang Z., Lyu J. 2024. Sustainable style without stigma: can norms and social reassurance influence secondhand fashion recommendation behavior among gen Z?. Journal of Global Fashion Marketing 15(3), 341-356.
64. Cho E., Kim-Vick J., Yu U.J. 2022. Unveiling motivation for luxury fashion purchase among gen Z consumers: need for uniqueness versus bandwagon effect. International Journal of Fashion, Design, Technology and Education 15(1), 24-34.
65. Koyuncu H., Which countries accept the most immigrants in Europe?. Retrieved from https://tr.euronews.com/2018/06/29/avrupa-da-en-cok-siginmaci-kabul-eden-ulkeler-hangileri- (Date of access: November 2024)
66. Ministry of Foreign Affairs of Türkiye Republic. Relations between Türkiye and Sweden. Retrieved from https://www.mfa.gov.tr/ relations-between-turkiye-and-sweden.en.mfa (Date of access: November 2024)

Toplam 66 adet kaynakça vardır.

Ayrıntılar

Birincil Dil	İngilizce
Konular	Tekstil Bilimleri ve Mühendisliği (Diğer)
Bölüm	Makaleler
Yazarlar	Seher Kanat 0000-0001-8367-9773 Turan Atılgan Türkü Erez
Erken Görünüm Tarihi	23 Haziran 2025
Yayımlanma Tarihi
Gönderilme Tarihi	28 Nisan 2024
Kabul Tarihi	31 Ocak 2025
Yayımlandığı Sayı	Yıl 2025 Cilt: 35 Sayı: 2

Kaynak Göster

APA	Kanat, S., Atılgan, T., & Erez, T. (2025). Comparative Analysis of Turkish and Swedish Generation Z’s Clothing Buying Behavior. Textile and Apparel, 35(2), 88-97. https://doi.org/10.32710/tekstilvekonfeksiyon.1474997

Makale Dosyaları

Tam Metin

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