Gonca Yıldırım

Assoc. Prof. Dr. İSTANBUL AYDIN ÜNİVERSİTESİ

Publication 17 Review 27 CrossRef Cited 4 TR Dizin Cited 15

17 Publication

27 Review

4 CrossRef Cited

15 TR Dizin Cited

0000-0002-7433-0841

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Summary
Publications
Peer Review
Cited

Research Fields

Digital Advertising Advertising Campaigns Advertising Strategies Public Relations Public Relations Campaigns and Applications Public Relations Methods and Instruments Institutional Communication Digital Marketing Marketing Communications Product and Brand Management

Institution

İSTANBUL AYDIN ÜNİVERSİTESİ

Popular Publications

Halkla İlişkilerde Paydaş Teorisi Perspektifinden Kurum İçi İletişimin Çalışanların Kurumsal Bağlılıklarına Etkisi

Authors: Gonca Yıldırım

Published: 2020 , Journal of Selcuk Communication

DOI: -

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2020

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CITED

2

FAVORITE

2020

TOTAL DOWNLOAD COUNT

DİJİTALLEŞEN İLETİŞİM ORTAMLARINDA KİMLİK İNŞASI VE BENLİK SUNUMU: İLETİŞİM FAKÜLTESİ ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA

Authors: Burcu Özdemir, Gonca Yıldırım

Published: 2019 , e-Journal of New Media

DOI: -

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 8110

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CITED

2

FAVORITE

8110

TOTAL DOWNLOAD COUNT

SATIŞ SONRASI MÜŞTERİ HİZMETLERİNİN MARKA BAĞLILIĞI ÜZERİNDEKİ ETKİSİ

Authors: Tabassum Khankıshıyeva, Gonca Yıldırım

Published: 2020 , İstanbul Aydın Üniversitesi Dergisi

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1421

0

CITED

1

FAVORITE

1421

TOTAL DOWNLOAD COUNT

Gender Communication and Leadership: A Qualitative Research in Managerial Level

Authors: Müge Öztunç , Gonca Yıldırım

Published: 2021 , Turkish Review of Communication Studies

DOI: 10.17829/turcom.930886

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1893

0

CITED

1

FAVORITE

1893

TOTAL DOWNLOAD COUNT

KURUMSAL İLETİŞİM ÇERÇEVESİNDE LİDER DAVRANIŞLARININ ÇALIŞANLARIN İŞVEREN MARKASI ALGISINA ETKİSİ: ÖZEL BİR SAĞLIK KURULUŞUNDA ARAŞTIRMA

Authors: Gonca Yıldırım , Sümeyra Tiryaki

Published: 2022 , İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1341

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CITED

1

FAVORITE

1341

TOTAL DOWNLOAD COUNT

Publications

The Power of Narrative in Postmodern Marketing: A Research on the Effect of Brand Stories on Consumer Purchasing Behavior - The Example of Sahibinden.com

Authors: Seda Özkişi , Gonca Yıldırım

Published: 2025 , Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 86

1

FAVORITE

86

TOTAL DOWNLOAD COUNT

Social Inclusion and Diversity in the Axis of Social Sustainability: A Study on Roma Women Benefiting from the Gallipoli SODAM Project

Authors: Hacer Hande Ergin Çağatay , Gonca Yıldırım

Published: 2025 , Journal of Economy Culture and Society

DOI: 10.26650/JECS2025-1629012

FAVORITE 0 TOTAL DOWNLOAD COUNT 14

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14

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THE ROLE OF NATIONAL CULTURAL INSTITUTES AS AN IMPORTANT TOOL OF CULTURAL DIPLOMACY IN NATIONAL PUBLICITY

Authors: Gonca Yıldırım , Meltem Kaplan

Published: 2023 , Pamukkale University Journal of Social Sciences Institute

DOI: 10.30794/pausbed.1228127

FAVORITE 1 TOTAL DOWNLOAD COUNT 1303

1

FAVORITE

1303

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AN ASSESSMENT ON THE RELATIONSHIP OF TRANSMEDIA STORY AND COGNITIVE CAPITALISM

Authors: Meltem Koç , Gonca Yıldırım

Published: 2023 , Turkish Online Journal of Design Art and Communication

DOI: 10.7456/tojdac.1254472

FAVORITE 0 TOTAL DOWNLOAD COUNT 1562

0

FAVORITE

1562

TOTAL DOWNLOAD COUNT

KURUMSAL İLETİŞİM ÇERÇEVESİNDE LİDER DAVRANIŞLARININ ÇALIŞANLARIN İŞVEREN MARKASI ALGISINA ETKİSİ: ÖZEL BİR SAĞLIK KURULUŞUNDA ARAŞTIRMA

Authors: Gonca Yıldırım , Sümeyra Tiryaki

Published: 2022 , İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1341

1

FAVORITE

1341

TOTAL DOWNLOAD COUNT

Gender Communication and Leadership: A Qualitative Research in Managerial Level

Authors: Müge Öztunç , Gonca Yıldırım

Published: 2021 , Turkish Review of Communication Studies

DOI: 10.17829/turcom.930886

FAVORITE 1 TOTAL DOWNLOAD COUNT 1893

1

FAVORITE

1893

TOTAL DOWNLOAD COUNT

The Role of Transparent Internal Communication and Transformational Leadership in Public Relations in Corporate Change and Corporate Trust Building

Authors: Gonca Yıldırım

Published: 2021 , Journal of Erciyes Communication

DOI: 10.17680/erciyesiletisim.797439

FAVORITE 0 TOTAL DOWNLOAD COUNT 1891

0

FAVORITE

1891

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HALKLA İLİŞKİLERDE SİSTEM TEORİSİ BAĞLAMINDA KURUM İÇİ İLETİŞİMİN KURUMSAL BAĞLILIĞA ETKİSİ: ULAŞIM SEKTÖRÜNDE KARŞILAŞTIRMALI ANALİZ

Authors: Furkan Demir , Gonca Yıldırım

Published: 2020 , Sosyal Bilimler Akademi Dergisi

DOI: 10.38004/sobad.773966

FAVORITE 0 TOTAL DOWNLOAD COUNT 1317

0

FAVORITE

1317

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Halkla İlişkilerde Paydaş Teorisi Perspektifinden Kurum İçi İletişimin Çalışanların Kurumsal Bağlılıklarına Etkisi

Authors: Gonca Yıldırım

Published: 2020 , Journal of Selcuk Communication

DOI: -

FAVORITE 2 TOTAL DOWNLOAD COUNT 2020

2

FAVORITE

2020

TOTAL DOWNLOAD COUNT

A FIELD SURVEY ON ATTITUDES OF STUDENTS FOR STUDENT-RUN PR AGENCIES AS AN APPLIED EDUCATION TOOL WITHIN THE SCOPE OF PUBLIC RELATIONS EDUCATION

Authors: Cihan Becan , Gonca Yıldırım

Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi

DOI: 10.19145/e-gifder.636822

FAVORITE 0 TOTAL DOWNLOAD COUNT 1119

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FAVORITE

1119

TOTAL DOWNLOAD COUNT

SATIŞ SONRASI MÜŞTERİ HİZMETLERİNİN MARKA BAĞLILIĞI ÜZERİNDEKİ ETKİSİ

Authors: Tabassum Khankıshıyeva, Gonca Yıldırım

Published: 2020 , İstanbul Aydın Üniversitesi Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1421

1

FAVORITE

1421

TOTAL DOWNLOAD COUNT

DİJİTALLEŞEN İLETİŞİM ORTAMLARINDA KİMLİK İNŞASI VE BENLİK SUNUMU: İLETİŞİM FAKÜLTESİ ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA

Authors: Burcu Özdemir, Gonca Yıldırım

Published: 2019 , e-Journal of New Media

DOI: -

FAVORITE 2 TOTAL DOWNLOAD COUNT 8110

2

FAVORITE

8110

TOTAL DOWNLOAD COUNT

YEREL YÖNETİMLERDE SOSYAL SORUMLULUK BAĞLAMINDA İSTANBUL HALK EKMEK A.Ş.’NİN İNCELENMESİ

Authors: Mevlüt Eryiğit, Gonca Yıldırım

Published: 2018 , İstanbul Aydın Üniversitesi Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 991

0

FAVORITE

991

TOTAL DOWNLOAD COUNT

International Publicity In The Early Republican Period On The Turkish Culture And Art From The Cultural Diplomacy And Public Relations Perspective

Authors: Gonca Yıldırım

Published: 2016 , Aydın İnsan ve Toplum Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 1870

0

FAVORITE

1870

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The Impact On Consumer Buying Behaviour Of Corporate Social Responsibility Campaigns: A Field Study On Students In The Faculty Of Communication

Authors: Evrim Karafes, Gonca Yıldırım

Published: 2013 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1176

1

FAVORITE

1176

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Transformation of Public Relations: From Public Relations to public engagement

Authors: Gonca Yıldırım , Evrim Karafes

Published: 2011 , Journal of Anadolu Bil Vocational School of Higher Education

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 2234

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2234

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Roles of CEOs in building corporate reputation in Turkey and the world

Authors: Gonca Yıldırım

Published: 2010 , Journal of Anadolu Bil Vocational School of Higher Education

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 3258

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3258

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Articles published in

Aydın İnsan ve Toplum Dergisi

e-Journal of New Media

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi

İstanbul Aydın Üniversitesi Dergisi

İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi

Journal of Anadolu Bil Vocational School of Higher Education

Journal of Economy Culture and Society

Journal of Erciyes Communication

Journal of Selcuk Communication

Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi

Pamukkale University Journal of Social Sciences Institute

Sosyal Bilimler Akademi Dergisi

Turkish Online Journal of Design Art and Communication

Turkish Review of Communication Studies

Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi

Editorial Board Memberships

Turkish Online Journal of Design Art and Communication

Reviews

Afet ve Risk Dergisi

Afyon Kocatepe University Journal of Social Sciences

ARTS: Artuklu Journal of Arts and Humanities

4. BOYUT Medya ve Kültürel Çalışmalar Dergisi

Communication and Diplomacy

e-Journal of New Media

İstanbul Aydın Üniversitesi Dergisi

İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi

Istanbul Gelisim University Journal of Social Sciences

Journal of Erciyes Communication

Journal of Selcuk Communication

Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi

Milli Eğitim Dergisi

The Journal of Diplomacy and Strategy

Turkish Online Journal of Design Art and Communication

Uluslararası Sosyal Bilimler Akademi Dergisi

Publications

THE ROLE OF NATIONAL CULTURAL INSTITUTES AS AN IMPORTANT TOOL OF CULTURAL DIPLOMACY IN NATIONAL PUBLICITY

Authors: Gonca Yıldırım , Meltem Kaplan

Published: 2023 , Pamukkale University Journal of Social Sciences Institute

DOI: 10.30794/pausbed.1228127

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1303

1

CITED

1

FAVORITE

1303

TOTAL DOWNLOAD COUNT

AN ASSESSMENT ON THE RELATIONSHIP OF TRANSMEDIA STORY AND COGNITIVE CAPITALISM

Authors: Meltem Koç , Gonca Yıldırım

Published: 2023 , Turkish Online Journal of Design Art and Communication

DOI: 10.7456/tojdac.1254472

CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1562

1

CITED

0

FAVORITE

1562

TOTAL DOWNLOAD COUNT

The Role of Transparent Internal Communication and Transformational Leadership in Public Relations in Corporate Change and Corporate Trust Building

Authors: Gonca Yıldırım

Published: 2021 , Journal of Erciyes Communication

DOI: 10.17680/erciyesiletisim.797439

CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1891

1

CITED

0

FAVORITE

1891

TOTAL DOWNLOAD COUNT

HALKLA İLİŞKİLERDE SİSTEM TEORİSİ BAĞLAMINDA KURUM İÇİ İLETİŞİMİN KURUMSAL BAĞLILIĞA ETKİSİ: ULAŞIM SEKTÖRÜNDE KARŞILAŞTIRMALI ANALİZ

Authors: Furkan Demir , Gonca Yıldırım

Published: 2020 , Sosyal Bilimler Akademi Dergisi

DOI: 10.38004/sobad.773966

CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1317

1

CITED

0

FAVORITE

1317

TOTAL DOWNLOAD COUNT

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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