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Rabia Serbest Post Graduate İSTANBUL TİCARET ÜNİVERSİTESİ
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Research Fields

Integrated Marketing Communication Marketing Communications Marketing Management

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ

Publications

Bibliometric Analysis of Studies on Product Placement as a Marketing Communication Tool with Visual Mapping Technique
Authors: Mehmet Sağlam , Rabia Serbest
Published: 2025 , Intermedia International E-journal
DOI: 10.56133/intermedia.1626063
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Intermedia International E-journal
Intermedia International E-journal
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