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ANALYSIS OF EVALUATION CRITERIA FOR NEW PRODUCTS IN THE CONTEXT OF SUSTAINABILITY

Year 2025, Volume: 8 Issue: 17, 63 - 86, 31.05.2025

Cansu Güler , Ali Görener

https://doi.org/10.55830/tje.1650096

Abstract

In line with the global climate crisis, businesses are striving to transform their product portfolios with more sustainable products that have reduced negative environmental impacts. However, they require roadmaps and tools to determine how to assess these activities and how to prioritize different factors. The aim of this study is to evaluate business product ideas using a holistic approach that considers financial, environmental, and social dimensions, rather than single-dimensional assessment approaches based solely on environmental or financial factors. These evaluations will provide insights into how businesses can achieve more sustainable outcomes in their new product decisions by integrating both qualitative and quantitative variables and determining their relative importance. In this study, financial and non-financial criteria were analyzed using the Fuzzy FUCOM model based on assessments from a total of 18 experts in the automotive sector. The results indicate that financial criteria are the most dominant factors in the automotive industry.

Keywords

Sustainability New product development Fuzzy FUCOM

References

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SÜRDÜRÜLEBİLİRLİK KAPSAMINDA YENİ ÜRÜN DEĞERLENDİRME KRİTERLERİNİN İNCELENMESİ

Year 2025, Volume: 8 Issue: 17, 63 - 86, 31.05.2025

Cansu Güler , Ali Görener

https://doi.org/10.55830/tje.1650096

Abstract

Küresel iklim krizi doğrultusunda işletmeler, ürün portföylerini, çevreye olan olumsuz etkileri azaltılmış, daha sürdürülebilir ürünlerle dönüştürmeye çalışmaktadır. Ancak bu doğrultuda ele alacakları aktivitelerde bu değerlendirmeleri nasıl yapacakları, hangi unsurları nasıl önceliklendirecekleri ile ilgili yol haritaları ve araçlara ihtiyaçları bulunmaktadır. Bu çalışmanın amacı işletmelerin ürün fikirlerini salt çevre boyutu veya finansal unsurlar gibi tek boyutlu değerlendirme yaklaşımları yerine finansal, çevre ve sosyal boyutların tamamının temel alındığı bütüncül bir yaklaşımla değerlendirmektir. Bu değerlendirmeler işletmelerin yeni ürün kararlarında daha sürdürülebilir sonuçlar elde edebilmeleri için nitel ve nicel değişkenlerin bir arada değerlendirildiği ve hangi önem derecesi ile ele alacakları noktasında bir görü sunacaktır. Çalışmada ele alınan finansal ve finansal olmayan kriterler, otomotiv sektöründen toplam 18 uzmanın değerlendirmeleri Bulanık FUCOM modeli ile analiz edilmiş ve sonuçlar değerlendirilmiştir. Çalışma sonucunda otomotiv sektöründe en baskın kriterlerin finansal kriterler olduğu tespit edilmiştir.

Keywords

Sürdürülebilirlik Yeni ürün geliştirme Bulanık FUCOM

References

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  • Ahmadi-Gh, Z., & Bello-Pintado, A. (2021). The effect of sustainability on new product development in manufacturing—internal and external practices. Administrative Sciences, 11(4), 115.
  • Akbari, M., Meshram, S. G., Krishna, R. S., Pradhan, B., Shadeed, S., Khedher, K. M., ... & Darabi, F. (2021). Identification of the groundwater potential recharge zones using MCDM models: full consistency method (FUCOM), best worst method (BWM) and analytic hierarchy process (AHP). Water Resources Management, 35, 4727-4745.
  • Alblas, A. A., Peters, K., & Wortmann, J. C. (2014). Fuzzy sustainability incentives in new product development: An empirical exploration of sustainability challenges in manufacturing companies. International Journal of Operations & Production Management, 34(4), 513-545.
  • Alnajem, M., Mostafa, M.M. and ElMelegy, A.R. (2021), “Mapping the first decade of circular economy research: a bibliometric network analysis”, Journal of Industrial and Production Engineering, 38(1), 29-50.
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  • Atçı, S. H., & Atalay, K. (2022). Web Sitesi Tasarım Aşamasındaki Kriterlerin Önem Derecelerinin Bulanık Fucom ile Belirlenmesi. Journal of Turkish Operations Management, 6(1), 1010-1027.
  • Ayadi, H., Hamani, N., Kermad, L., & Benaissa, M. (2021). Novel fuzzy composite indicators for locating a logistics platform under sustainability perspectives. Sustainability, 13(7), 3891.
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  • Bibaud-Alves, J., El-Haouzi, H. B., Thomas, P., & Boucinha, V. (2019). Toward a sustainable new product development approach based on industry 4.0 assets. In Service Orientation in Holonic and Multi-Agent Manufacturing: Proceedings of SOHOMA 2018 (pp. 156-167). Springer International Publishing.
  • Borah, P. S., Dogbe, C. S. K., Pomegbe, W. W. K., Bamfo, B. A., & Hornuvo, L. K. (2023). Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success. European Journal of Innovation Management, 26(2), 364-385.
  • Böyükaslan, A., and Ecer, F. (2021). Determination of drivers for investing in cryptocurrencies through a fuzzy full consistency method-Bonferroni (FUCOM-F’B) framework. Technology in society, 67, 101745.
  • Bulğurcu, B., & Koçak, F. S. (2020). Yeni Ürün Geliştirme Projelerinde Risk ve Başarı Faktörlerinin Bulanık DEMATEL Tekniği ile Değerlendirilmesi. İşletme Araştırmaları Dergisi, 12(1), 732-748.
  • Chang, A. Y., & Cheng, Y. T. (2019). Analysis model of the sustainability development of manufacturing small and medium-sized enterprises in Taiwan. Journal of cleaner production, 207, 458-473.
  • Chang, D., Lee, C. K. M., & Chen, C. H. (2014). Review of life cycle assessment towards sustainable product development. Journal of cleaner production, 83, 48-60.
  • Chen, Y. S., Lin, S. H., Lin, C. Y., Hung, S. T., Chang, C. W., & Huang, C. W. (2020). Improving green product development performance from green vision and organizational culture perspectives. Corporate Social Responsibility and Environmental Management, 27(1), 222-231.
  • Cooper, R. G. (2019). The drivers of success in new-product development. Industrial marketing management, 76, 36-47.
  • Delaney, E., Liu, W., Zhu, Z., Xu, Y., & Dai, J. S. (2022). The investigation of environmental sustainability within product design: a critical review. Design Science, 8, e15.
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  • Ecer, F. (2021). Sürdürülebilir Tedarikçi Seçimi: Fucom Sübjektif Ağırlıklandırma Yöntemi Temelli Maırca Yaklaşımı. Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty, 8(1), 26-48.
  • Eınızadeh, A., & Kasraeı, A. (2021). Proposıng a Model of Green Supply Chaın Management Based On New Product Development (NPD) In Auto Industry. Journal of Economics & Management Research, 10.
  • Fabo, L., Supekova, S. C., Durda, L., & Gajdka, K. (2023). Success factors for product development and new product launch projects. Marketing i menedžment innovacij, 14(2), 196-207.
  • Gani, A., Asjad, M., & Talib, F. (2021). Prioritization and Ranking of indicators of sustainable manufacturing in Indian MSMEs using fuzzy AHP approach. Materials Today: Proceedings, 46, 6631-6637.
  • Ganji, E. N., Shah, S., Coutroubis, A., & Gestring, I. (2018, November). Towards a sustainable demand chain framework: Successful product development integration and drivers. In 2018 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD) (pp. 166-171). IEEE.
  • García-Muiña, F. E., Medina-Salgado, M. S., Ferrari, A. M., & Cucchi, M. (2020). Sustainability transition in industry 4.0 and smart manufacturing with the triple-layered business model canvas. Sustainability, 12(6), 2364.
  • Gmelin, H., & Seuring, S. (2014). Achieving sustainable new product development by integrating product life-cycle management capabilities. International Journal of Production Economics, 154, 166-177.
  • Goffin, K. (2017). Sustainability and new product development. In Cranfield on corporate sustainability (pp. 105-118). Routledge.
  • Gupta, A. K., & Gupta, N. (2020). Effect of corporate environmental sustainability on dimensions of firm performance–Towards sustainable development: Evidence from India. Journal of cleaner production, 253, 119948.
  • Hallstedt, S. I. (2017). Sustainability criteria and sustainability compliance index for decision support in product development. Journal of Cleaner production, 140, 251-266.
  • Hallstedt, S. I., & Pigosso, D. C. (2017). Sustainability integration in a technology readiness assessment framework. In 21th International Conference on Engineering Design (pp. 229-238). Design Society.
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There are 83 citations in total.

Details

Primary Language Turkish
Subjects Information Systems (Other), Business Administration
Journal Section Articles
Authors

Cansu Güler 0000-0001-9621-8597

Ali Görener 0000-0001-6000-5143

Early Pub Date May 31, 2025
Publication Date May 31, 2025
Submission Date March 3, 2025
Acceptance Date May 15, 2025
Published in Issue Year 2025 Volume: 8 Issue: 17

Cite

APA Güler, C., & Görener, A. (2025). SÜRDÜRÜLEBİLİRLİK KAPSAMINDA YENİ ÜRÜN DEĞERLENDİRME KRİTERLERİNİN İNCELENMESİ. İstanbul Ticaret Üniversitesi Girişimcilik Dergisi, 8(17), 63-86. https://doi.org/10.55830/tje.1650096
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