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Yavuz Selim Gülmez Asst. Prof. Dr. MARDİN ARTUKLU ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ, PAZARLAMA ANABİLİM DALI
Publication 8 Review 9 CrossRef Cited 2 TR Dizin Cited 2
8 Publication
9 Review
2 CrossRef Cited
2 TR Dizin Cited
0000-0002-9846-596X

Research Fields

Marketing Digital Marketing Product and Brand Management

Institution

MARDİN ARTUKLU ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ, PAZARLAMA ANABİLİM DALI

Popular Publications

Review of the Mardin City from Consumer based Brand Equity Perspective
Authors: Ahmet Kayaoğlu , Yavuz Selim Gülmez
Published: 2021 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1016409
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 555

0

2

555

POTENTIAL ANTECEDENTS AND CONSEQUENCES OF BRAND HATE IN SPORTS TEAM FANDOM
Authors: Yavuz Selim Gülmez
Published: 2025 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1529081
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 48

0

2

48

Determination of Factors Affecting Consumers’ Bulgur Consumption Preferences
Authors: Ahmet Kayaoğlu , Yavuz Selim Gülmez
Published: 2022 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.962334
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 778

0

1

778

Online product returns: A study on the strategic advantages of brands
Authors: Yavuz Selim Gülmez , Ahmet Kayaoğlu , Mehmet Zekerya Çelik
Published: 2025 , Journal of Internet Applications and Management
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 158

0

1

158

THE ROLE OF MANAGERS’ MORAL MATURITY AND UTILITARIANISM PERCEPTIONS AND ATTITUDES IN BRANDS’ CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES
Authors: Yavuz Selim Gülmez
Published: 2025 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 105

0

1

105

Publications

Sosyal Medya Çağında Kanaat Önderliği: İnfluencer Etkisiyle Satın Alma Niyeti ve Marka Güveni
Authors: Yavuz Selim Gülmez , Ahmet Kayaoğlu , Gülizar Hattapoğlu
Published: 2025 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1506896
FAVORITE 1 TOTAL DOWNLOAD COUNT 73

1

73

POTENTIAL ANTECEDENTS AND CONSEQUENCES OF BRAND HATE IN SPORTS TEAM FANDOM
Authors: Yavuz Selim Gülmez
Published: 2025 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1529081
FAVORITE 2 TOTAL DOWNLOAD COUNT 48

2

48

THE ROLE OF MANAGERS’ MORAL MATURITY AND UTILITARIANISM PERCEPTIONS AND ATTITUDES IN BRANDS’ CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES
Authors: Yavuz Selim Gülmez
Published: 2025 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 105

1

105

Online product returns: A study on the strategic advantages of brands
Authors: Yavuz Selim Gülmez , Ahmet Kayaoğlu , Mehmet Zekerya Çelik
Published: 2025 , Journal of Internet Applications and Management
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 158

1

158

SAĞLIK HİZMETLERİ TÜKETİCİLERİNİN COVID-19’A YÖNELİK AŞI TEREDDÜTLERİNİ ETKİLEYEN FAKTÖRLERİN BELİRLENMESİ
Authors: Yavuz Selim Gülmez , Hüdaverdi Bircan , Hatice Yılmaz
Published: 2023 , Ancient Academy SBD
DOI: 10.55805/kadimsbd.1286148
FAVORITE 0 TOTAL DOWNLOAD COUNT 635

0

635

MARKA KONUMLANDIRMADA ALGILAMA HARİTALARININ KULLANIMINA YÖNELİK TEORİK BİR İNCELEME
Authors: Yavuz Selim Gülmez , Elif Boyraz
Published: 2022 , Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
DOI: 10.55119/artuklu.1103782
FAVORITE 1 TOTAL DOWNLOAD COUNT 1670

1

1670

Determination of Factors Affecting Consumers’ Bulgur Consumption Preferences
Authors: Ahmet Kayaoğlu , Yavuz Selim Gülmez
Published: 2022 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.962334
FAVORITE 1 TOTAL DOWNLOAD COUNT 778

1

778

Review of the Mardin City from Consumer based Brand Equity Perspective
Authors: Ahmet Kayaoğlu , Yavuz Selim Gülmez
Published: 2021 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1016409
FAVORITE 2 TOTAL DOWNLOAD COUNT 555

2

555

Articles published in
Ancient Academy SBD
Ancient Academy SBD
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Journal of Erciyes Academy
Journal of Erciyes Academy
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Reviews

Ancient Academy SBD
Ancient Academy SBD
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
Journal of Transportation and Logistics
Journal of Transportation and Logistics
The Journal of Social Sciences Research
The Journal of Social Sciences Research
Turkish Business Journal
Turkish Business Journal

Publications

SAĞLIK HİZMETLERİ TÜKETİCİLERİNİN COVID-19’A YÖNELİK AŞI TEREDDÜTLERİNİ ETKİLEYEN FAKTÖRLERİN BELİRLENMESİ
Authors: Yavuz Selim Gülmez , Hüdaverdi Bircan , Hatice Yılmaz
Published: 2023 , Ancient Academy SBD
DOI: 10.55805/kadimsbd.1286148
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 635

1

0

635

MARKA KONUMLANDIRMADA ALGILAMA HARİTALARININ KULLANIMINA YÖNELİK TEORİK BİR İNCELEME
Authors: Yavuz Selim Gülmez , Elif Boyraz
Published: 2022 , Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
DOI: 10.55119/artuklu.1103782
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1670

1

1

1670

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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